July Systems Multichannel innovation presentation for Ecom UK

1. Innovation in Multichannel
October 18th, 2012, London, UK
Paul Morrison – Strategic Business Development paul@julysystems.com
Transforming business
through mobile
Copyright © 2012, July Systems, Inc. All rights reserved.1530 7th Street, Suite 100, Santa Monica, CA 90401 USA, Phone 4242385193
Mi™ Platform and July Systems are trademarks of July Systems Inc. Other marks and logos used in this document may be trademarks of their respective owners. Unauthorized copying or reuse is prohibited.

2. July Overview
• First mobile platform on cloud
• Founders built the world’s first internet to mobile platform (1997)
• HQ in San Francisco with offices in London + Bangalore
• 100+ R&D engineers
• Backed by Intel
Nominee
Copyright © 2011, July Systems, Inc. All rights reserved.
1530 7th Street, Suite 100, Santa Monica, CA 90401 USA, Phone 424.238.5193
1
Transforming business through mobile

3. 100+ B2B Clients
Delivering billions of transactions to over 100 million users
Media Retail & Travel
Sports Broadcast
2
Transforming business through mobile

4. Evolution of retail on mobile in the UK
2%
11%
25% ?
25%
50% 58%
Focus on shrinking desktop
experience
4
3
Transforming business through mobile

5. 2012 – 2013 …………….67 trading days to go
• Millions more people will have new devices – iPad 4,
iPad Mini, KindleFire, Nexus
• 4G network - up to 10x 3G speeds - and free wifi
continues to spread
• UK mobile ad spend hits £500m in 2012 – “10% of our
media time spent on mobile – 1% of total ad budgets”-
Mary Meeker, KP
• Attention shifts away from shrinking desktop to
innovating mobile specific experiences
5
4
Transforming business through mobile

6. 4 Mobile Trends
in Retail
5
Transforming business through mobile

7. Mobile = Just Another Channel
1
“ You can’t weigh up an investment in mobile against its corresponding return on m-commerce …
although that will happen if done right. Rather, we regard mobile as the GLUE that ties everything
together .. be it digital, in-store, television, print or outdoor” – Julie Ask, Forrester
7
6
Transforming business through mobile

8. In-house control over mobile UX is key
2
“We are receiving 20% of our sales through mobile devices.
People who want to have a lot of control over their
customer experience will want to take control of their
mobile environment.”
Mark Uhrmacher, CTO at Ideeli
8
7
Transforming business through mobile

9. 3
Tablets – A Strategic Imperative for Retailers
• Higher AOV & conversion rate
• Creation of personal malls by
consumers
• Beautiful ‘shop window’ experiences
• Product showcase
• On-line and off-line browsing
• Social integration beyond ‘like’
9
8
Transforming business through mobile

10. 3
...the incremental effect of adding new channels
A content owner adds 75% monthly pageviews per user by adding multiple mobile
experiences for different contexts
10
9
Transforming business through mobile

11. 3 Tablets – A Strategic Imperative for Retailers
10
11
Transforming business through mobile

12. Agility is the name of the game...
4 • HTML5 for cross platform
• Decoupling business/marketing
needs from IT
• Mobile First and Fast
12
11
Transforming business through mobile

13. Agility drives 2x engagement via constant change...
4
 Dynamic =regular content updates, changes in layout, interactive
features
 Customers engagement levels go up almost 2x
13
12
Transforming business through mobile

14. Yes you can: (in time for peak trading)
• Cater to context – beyond simple m-commerce
• Increase efficiency – reduce cost to deploy uniquely mobile services
• Deploy mobile first and fast – measure, analyze, improve, repeat
• Think globally yet act locally – inhouse control and with regional or store
level empowerment
• Get free from IT bottlenecks – complex integrations or ‘join the Q’
• Make sure what I do is complementary to existing mobile investment in
simple first generation m-commerce
• Leverage mobile specific analytics for marketing ROI
Copyright © 2011, July Systems, Inc. All rights reserved.
1530 7th Street, Suite 100, Santa Monica, CA 90401 USA, Phone 424.238.5193
13
Transforming business through mobile

15. Thank You!
LONDON:
Golden Cross House
8 Duncannon St
WC2N 4JF
020 7484 5650
paul@julysystems.com
sam.wilson@julysystems.com
15
14
Transforming business through mobile