This document summarizes findings from a recruitment agency about the ecommerce job market in the UK. It discusses average ecommerce salaries, common job roles and in-demand skills like consumer psychology and data insights. Gender pay gaps are also examined, with women found to hold only 20% of executive roles and 10% of board positions. The document also looks at challenges around employee retention, reasons for leaving jobs, and what workers value like work-life balance and commute times. Key factors that impact retention are identified as overtime hours, commute lengths, and workplace happiness.

1. Digital Skills Gaps and
Salaries Analysed
@cranberrypanda
#PandaPounds

2. We’re an ecommerce recruitment agency based in Shoreditch.
We help match incredible digital talent with amazing
ecommerce brands.
We’re structured like an ecommerce team, with our consultants
specialising in:
ecommerce web analytics & CRO
digital marketing creative ecommerce
Who Are We?

3. Some Of The Brands We Work With…

4. The Average ecommerce Salary
£2,574

5. Gender vs. Seniority In ecommerce

6. Gender vs. Seniority In ecommerce
UNDER
25s

7. The Gender Pay Gap
Gender vs. Seniority In ecommerce
“60% of those employed within the retail
sector are women. 85% of retail
purchases are either made by women or
strongly influenced by them. Only 20% of
executive teams and 10% of executive
boards are female.”
Exlixirr & Women in Retail Study

8. Team Size & Requirements
Changing Needs & Demands
In demand specialisms for ecommerce teams:
consumer psychology paid social
data & insights UX
privacy

9. In-demand Skills
Changing Needs & Demands

10. The All-rounder
Changing Needs & Demands
Junior Management
Email PPC
CRM
Paid
Social
Content
Social
Media
Knowledge of all
specialisms

11. Staffing Challenges: Employee Retention
Reasons for Leaving a Job
26% said
41% said

12. Employee Retention
93% of respondents
work overtime on a
regular basis. 7% say
they don’t do any.
66% of people who work
overtime do more than
2 hours per week.

13. Employee Retention
61%
don’t mind
9%
are happy
10%
selected ‘other’
20%
are unhappy

14. Employee Retention
Overtime & Work-life Balance
Executive
Manager
Head of

15. Employee Retention
The Daily Commute
Everyone wants better work-life balance, but how far would
ecommerce superstars travel for the perfect role?
84% of our respondents commute for less than an hour each
way. 93% of this segment would be willing to travel further (but
still less than an hour) for the right job.
16% of respondents commute for more than an hour a day
each way. 74% of this segment want their commute to drop to
an hour or less; 26% would consider the same commute when
applying for a new role.

16. Employee Retention
Workplace Happiness: What’s Essential in a Role?

17. Employee Retention
Do Job Titles Really Matter?
271
The number of different job titles
held by the people who took part in
our salary survey

18. Get your paws on our report:
bit.ly/2016pandapounds