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DARJEELING
TEA & TOURISM FESTIVAL
2011
Dec 20th
2011 to 5th
Jan 2011
A Winter Tourism Festival
A
Presentation By
Pradhanbros Advertising
Background
• Darjeeling, lovingly called ‘the Queen of hill station’
never ceases to beckon those who are enamored of
the Himalayas with its celestial charm.
• The winter carnival will be organized simultaneously in
Darjeeling, Kurseong, Kalimpong and Mirik.
• Tourists would witness on display the tradition and
culture of the region on display. There would be food
stalls serving sumptuous local delicacies.
• "Tourists will be able to see tea processing in
factories. screening of popular old Hindi and Nepali
films which had Darjeeling as their themes.
• The new generation adrenalin pumping, para-gliding
and zorbing balls will also feature at the festival.
Some Examples of successful
Tourism Festival in India
 Pushkar Mela (Rajasthan)
 Khala Ghoda festival (Mumbai)
 Surajkund Craft Mela(Haryana)
 Onam Festival (Kerela)
The Brief
To develop communication plans for the
branding and promotions of
“ Darjeeling Tea & Tourism Festival 2011”
Objective
 To draw national and international tourist to
participate in this mesmerizing 15 days festival
Target Audience
 SEC a & B in Metros
 Family specifically
 Looking for a great family outing
 Honeymoon couples
 Age group: 25-50 years
SOME OF THE
COMMUNICATION
CONCEPTS WHICH WE CAN
WORK ON IN BUILDING BRAND
DARJEELING TEA AND
TOURISM FESTIVAL.
Surrender Your SensesSurrender Your Senses
Vision, hearing, smell, tastes and touches…renew your
senses in Darjeeling. See miles of unspoiled beauty,
hear the chants reverberate through your body, smell
the freshness of fresh tea gardens, taste tea made of
freshly molten snow and touch your inner self…all only
at Darjeeling Tea & Tourism Festival.
Something For Everyone
This route tells us that Darjeeling is more than
just mountains and tea. That there is something
for everyone. Be it the adventure sports
enthusiast, or the spiritual at heart or the nature
lover, Tea connoisseur…Darjeeling Tea &
Tourism Festival has something for everyone.
Incredibly Beautiful
A take off on the ‘Incredible India’
bringing the focus onto the
picturesque beauty of Darjeeling.
Discover The Secrets
This route changes that and focuses on the other, lesser known
aspects of Darjeeling other than tea and rail. Like the wildlife,
flora and fauna…festivals and cultures etc. It tells the unknown
facets of the state and encourages the traveler to discover it
himself.
Press ad
 Local Dailies (Hindi, Neplai & English)
 Dainik Jagran, Himali Darpan, Sikkim Express
 One big national daily (TOI, Telegraph
English)
 Bengali Daily (ABP)
 Deccan Herald for Southern Audience
Darjeeling tea & tourism festival
Darjeeling tea & tourism festival
Darjeeling tea & tourism festival
Darjeeling tea & tourism festival
Darjeeling tea & tourism festival
Banner Design
Darjeeling tea & tourism festival
Darjeeling tea & tourism festival
Darjeeling Tea & Tourism
Festival
Brochure
Darjeeling tea & tourism festival
Darjeeling tea & tourism festival
Darjeeling tea & tourism festival
Darjeeling tea & tourism festival
Poster
Darjeeling tea & tourism festival
Darjeeling tea & tourism festival
Darjeeling tea & tourism festival
Communication Plans
 The following deliverables will be required:-
 Press ad in major dailies & web sites banners
 TVC 20-30 sec
 Promotional Leaflets and newspapers inserts
 Promotional Banners
 Posters
 Hoardings
 Interactive/Web/Social network/Website creation
 Promotional stalls/ Kiosk in major metros/ Airports
 Gantry /stall designs/stage design
 Tie up with major state tourism boards and promote
through their web site ( You can save a lot of cost in tie-
ups)
Promotional inputs
 Tie up with NDTV & BIG FM for a contest: The
Catch will be that we offer NDTV tour
packages coupons. For eg. 50 package (2 n /3
d stay) free of cost to NDTV, in exchange they
run a contest for their viewers and give them
the coupons and also provide us with 10-15
seconders free air time.
 Kiosk at Kolkata, Mumbai ,Bangalore ,Chennai
with promoters
 Tie up with web sites of other state tourism
boards
Costing for advertising
(Designing)
 Designing fee: Rs. 60,000/- (50 % payment on initiation and remaining on
completion)
 Which will include:
 Press ad – 4 nos.
 Leaflet – 4 pager
 Brochure – 16 pager
 Poster, Banners & Hoarding Designs
 Standees
 Kiosk Design for promotions in metros
 Merchandise design ( T shirt design, cap design )
Costing forWebsite, SEO(Search Engine
Optimisation), SMO(Social Media Optimisation)
 Cost for Development of Website – Rs.10,000/-
 Cost for SEO & SMO – Rs.50,000/- (This activity will be
for a period of one month)
Details of the Cost
Sr.No. Items Particulars Qty No of Malls Total Req/DaysRs. Cost/Element
I FABRICATION
1
Kiosk Canopy or Table 1 2 3 15000
II MANPOWER
1 Female Promoter Presentable 2 2 Each City 3 6000
2 Supervisor 1 3 1500
3 Transporatation etc Local Travel / Comunication / Refereshments 3 3 750
III Venue
Del Ambience 8 x 8 Space for 1 Weekend (Fri,Sat,Sun) 3 2 3 90000
The Great india Palace 8 x 8 Space for 1 Weekend (Fri,Sat,Sun) 3 2 3 65000
Mum Phoenix 8 x 8 Space for 1 Weekend (Fri,Sat,Sun) 3 2 3 68000
InOrbit 8 x 8 Space for 1 Weekend (Fri,Sat,Sun) 3 2 3 68000
Chen Spencer 8 x 8 Space for 1 Weekend (Fri,Sat,Sun) 3 2 3 68000
VGP 8 x 8 Space for 1 Weekend (Fri,Sat,Sun) 3 2 3 68000
Kolka Forum Shopping Mall 8 x 8 Space for 1 Weekend (Fri,Sat,Sun) 3 2 3 45000
The Metro 8 x 8 Space for 1 Weekend (Fri,Sat,Sun) 3 2 3 55000
B'glore Garuda 8 x 8 Space for 1 Weekend (Fri,Sat,Sun) 3 2 3 80000
The Forum 8 x 8 Space for 1 Weekend (Fri,Sat,Sun) 3 2 3 68000
VI ACTIVATION TEAM
1 Mics for (Activation) Team Local Travel / Comunication / Refereshments 2 3 250
VII BRANDING
1 Pull out Standee 6'' X 3'' 2 5 1600
VIII VARIABLE
1 Attire Customized Tarditional Costume 1 2000
For Events promotions in metros:- (A simple kiosk will be put up in a
crowded areas (e.g. malls) with 2-3 promoters and they will showcase and
explain about the event)
THANK YOU
Your feedback
Contact
 Pradhanbros Pvt. Ltd.
 Bishist Pradhan:-08447321151,9647871467
 Bishal Pradhan- 09734100193
Details:-
For Darj. Tea & Tourism
Festival.
 Martial art, Taekwondo, Body Building, Beauty
Contest, Children Art Competition, Skating
,Badminton, Lawn Tennis Tournament,
Snooker, Catapult Tournament, Chungi
Tournament, High Adventure, Paragliding,
Zorbing, Hot Air Balloon, Mountain Bike
Racing, Cross Country Marathon, Citizen Run,
Land Rover Rally, Rafting, Cannoning,
Fishing, Beach Volleyball, Momo Eating
Competition, Cuisine Competition, Ethnic food
festival, Art &Cultural Shows,
Adventure sports
 High Adventure, Paragliding, Zorbing, Hot Air
Balloon, Mountain Bike Racing, Cross Country
Marathon, Citizen Run, Land Rover Rally,
Rafting, Cannoning, Fishing
Darjeeling tea & tourism festival
Entertainment
 Beauty Contest, Children Art Competition,
Momo Eating Competition, Cuisine
Competition, Ethnic food festival, Art &Cultural
Shows,
Darjeeling tea & tourism festival
Sports
 Martial art, Taekwondo, Body Building,
Badminton, Lawn Tennis Tournament,
Snooker, Catapult Tournament, Chungi
Tournament, Beach Volleyball
Darjeeling Tea & tourism Festival
Offers Unlimited Sporting action.
Witness, participate and see your
vacation unfold into everlasting
Memories.
Come, Surrender your Senses.
Organised by: Organising Commette,Darjeeling Tea & Tourism festival
IN association with:
Tourist Attraction
 Flower Show, Boating in Mirik, Toy train ride ,
Tea processing, Cinchona processing
Darjeeling tea & tourism festival
Objective: To prepare a collage of these specific events categorised as:
Headline:
Darjeeling Tea & tourism Festival offers
-Unlimited Sporting action
-Entertainment to its max
-Adrenalin pumping high adventure
- Incredible Beauty
Witness, participate and see your vacation unfold into everlasting
Memories. Come, Surrender your Senses.
Organised by:
Organising Commette
Darjeeling Tea & Tourism festival
IN association with:

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Darjeeling tea & tourism festival

  • 1. DARJEELING TEA & TOURISM FESTIVAL 2011 Dec 20th 2011 to 5th Jan 2011 A Winter Tourism Festival A Presentation By Pradhanbros Advertising
  • 2. Background • Darjeeling, lovingly called ‘the Queen of hill station’ never ceases to beckon those who are enamored of the Himalayas with its celestial charm. • The winter carnival will be organized simultaneously in Darjeeling, Kurseong, Kalimpong and Mirik. • Tourists would witness on display the tradition and culture of the region on display. There would be food stalls serving sumptuous local delicacies. • "Tourists will be able to see tea processing in factories. screening of popular old Hindi and Nepali films which had Darjeeling as their themes. • The new generation adrenalin pumping, para-gliding and zorbing balls will also feature at the festival.
  • 3. Some Examples of successful Tourism Festival in India  Pushkar Mela (Rajasthan)  Khala Ghoda festival (Mumbai)  Surajkund Craft Mela(Haryana)  Onam Festival (Kerela)
  • 4. The Brief To develop communication plans for the branding and promotions of “ Darjeeling Tea & Tourism Festival 2011”
  • 5. Objective  To draw national and international tourist to participate in this mesmerizing 15 days festival
  • 6. Target Audience  SEC a & B in Metros  Family specifically  Looking for a great family outing  Honeymoon couples  Age group: 25-50 years
  • 7. SOME OF THE COMMUNICATION CONCEPTS WHICH WE CAN WORK ON IN BUILDING BRAND DARJEELING TEA AND TOURISM FESTIVAL.
  • 8. Surrender Your SensesSurrender Your Senses Vision, hearing, smell, tastes and touches…renew your senses in Darjeeling. See miles of unspoiled beauty, hear the chants reverberate through your body, smell the freshness of fresh tea gardens, taste tea made of freshly molten snow and touch your inner self…all only at Darjeeling Tea & Tourism Festival.
  • 9. Something For Everyone This route tells us that Darjeeling is more than just mountains and tea. That there is something for everyone. Be it the adventure sports enthusiast, or the spiritual at heart or the nature lover, Tea connoisseur…Darjeeling Tea & Tourism Festival has something for everyone.
  • 10. Incredibly Beautiful A take off on the ‘Incredible India’ bringing the focus onto the picturesque beauty of Darjeeling.
  • 11. Discover The Secrets This route changes that and focuses on the other, lesser known aspects of Darjeeling other than tea and rail. Like the wildlife, flora and fauna…festivals and cultures etc. It tells the unknown facets of the state and encourages the traveler to discover it himself.
  • 12. Press ad  Local Dailies (Hindi, Neplai & English)  Dainik Jagran, Himali Darpan, Sikkim Express  One big national daily (TOI, Telegraph English)  Bengali Daily (ABP)  Deccan Herald for Southern Audience
  • 21. Darjeeling Tea & Tourism Festival Brochure
  • 30. Communication Plans  The following deliverables will be required:-  Press ad in major dailies & web sites banners  TVC 20-30 sec  Promotional Leaflets and newspapers inserts  Promotional Banners  Posters  Hoardings  Interactive/Web/Social network/Website creation  Promotional stalls/ Kiosk in major metros/ Airports  Gantry /stall designs/stage design  Tie up with major state tourism boards and promote through their web site ( You can save a lot of cost in tie- ups)
  • 31. Promotional inputs  Tie up with NDTV & BIG FM for a contest: The Catch will be that we offer NDTV tour packages coupons. For eg. 50 package (2 n /3 d stay) free of cost to NDTV, in exchange they run a contest for their viewers and give them the coupons and also provide us with 10-15 seconders free air time.  Kiosk at Kolkata, Mumbai ,Bangalore ,Chennai with promoters  Tie up with web sites of other state tourism boards
  • 32. Costing for advertising (Designing)  Designing fee: Rs. 60,000/- (50 % payment on initiation and remaining on completion)  Which will include:  Press ad – 4 nos.  Leaflet – 4 pager  Brochure – 16 pager  Poster, Banners & Hoarding Designs  Standees  Kiosk Design for promotions in metros  Merchandise design ( T shirt design, cap design )
  • 33. Costing forWebsite, SEO(Search Engine Optimisation), SMO(Social Media Optimisation)  Cost for Development of Website – Rs.10,000/-  Cost for SEO & SMO – Rs.50,000/- (This activity will be for a period of one month)
  • 35. Sr.No. Items Particulars Qty No of Malls Total Req/DaysRs. Cost/Element I FABRICATION 1 Kiosk Canopy or Table 1 2 3 15000 II MANPOWER 1 Female Promoter Presentable 2 2 Each City 3 6000 2 Supervisor 1 3 1500 3 Transporatation etc Local Travel / Comunication / Refereshments 3 3 750 III Venue Del Ambience 8 x 8 Space for 1 Weekend (Fri,Sat,Sun) 3 2 3 90000 The Great india Palace 8 x 8 Space for 1 Weekend (Fri,Sat,Sun) 3 2 3 65000 Mum Phoenix 8 x 8 Space for 1 Weekend (Fri,Sat,Sun) 3 2 3 68000 InOrbit 8 x 8 Space for 1 Weekend (Fri,Sat,Sun) 3 2 3 68000 Chen Spencer 8 x 8 Space for 1 Weekend (Fri,Sat,Sun) 3 2 3 68000 VGP 8 x 8 Space for 1 Weekend (Fri,Sat,Sun) 3 2 3 68000 Kolka Forum Shopping Mall 8 x 8 Space for 1 Weekend (Fri,Sat,Sun) 3 2 3 45000 The Metro 8 x 8 Space for 1 Weekend (Fri,Sat,Sun) 3 2 3 55000 B'glore Garuda 8 x 8 Space for 1 Weekend (Fri,Sat,Sun) 3 2 3 80000 The Forum 8 x 8 Space for 1 Weekend (Fri,Sat,Sun) 3 2 3 68000 VI ACTIVATION TEAM 1 Mics for (Activation) Team Local Travel / Comunication / Refereshments 2 3 250 VII BRANDING 1 Pull out Standee 6'' X 3'' 2 5 1600 VIII VARIABLE 1 Attire Customized Tarditional Costume 1 2000 For Events promotions in metros:- (A simple kiosk will be put up in a crowded areas (e.g. malls) with 2-3 promoters and they will showcase and explain about the event)
  • 37. Contact  Pradhanbros Pvt. Ltd.  Bishist Pradhan:-08447321151,9647871467  Bishal Pradhan- 09734100193
  • 38. Details:- For Darj. Tea & Tourism Festival.  Martial art, Taekwondo, Body Building, Beauty Contest, Children Art Competition, Skating ,Badminton, Lawn Tennis Tournament, Snooker, Catapult Tournament, Chungi Tournament, High Adventure, Paragliding, Zorbing, Hot Air Balloon, Mountain Bike Racing, Cross Country Marathon, Citizen Run, Land Rover Rally, Rafting, Cannoning, Fishing, Beach Volleyball, Momo Eating Competition, Cuisine Competition, Ethnic food festival, Art &Cultural Shows,
  • 39. Adventure sports  High Adventure, Paragliding, Zorbing, Hot Air Balloon, Mountain Bike Racing, Cross Country Marathon, Citizen Run, Land Rover Rally, Rafting, Cannoning, Fishing
  • 41. Entertainment  Beauty Contest, Children Art Competition, Momo Eating Competition, Cuisine Competition, Ethnic food festival, Art &Cultural Shows,
  • 43. Sports  Martial art, Taekwondo, Body Building, Badminton, Lawn Tennis Tournament, Snooker, Catapult Tournament, Chungi Tournament, Beach Volleyball
  • 44. Darjeeling Tea & tourism Festival Offers Unlimited Sporting action. Witness, participate and see your vacation unfold into everlasting Memories. Come, Surrender your Senses. Organised by: Organising Commette,Darjeeling Tea & Tourism festival IN association with:
  • 45. Tourist Attraction  Flower Show, Boating in Mirik, Toy train ride , Tea processing, Cinchona processing
  • 47. Objective: To prepare a collage of these specific events categorised as: Headline: Darjeeling Tea & tourism Festival offers -Unlimited Sporting action -Entertainment to its max -Adrenalin pumping high adventure - Incredible Beauty Witness, participate and see your vacation unfold into everlasting Memories. Come, Surrender your Senses. Organised by: Organising Commette Darjeeling Tea & Tourism festival IN association with: