The wide body auto rickshaw

The Wide Body Auto Rickshaw Activation Presentation By Bishist Pradhan

Role of Auto Rickshaws in our day to day lives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Flow of the Presentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Brief ,[object Object],[object Object]

The Campaign Objective ,[object Object]

Understanding Auto-rickshaw market in India Source: Embarq survey 2010 Mumbai Leads with the huge numbers of Auto rickshaws amongst the metros. IN tier I towns Pune and Surat leads. And average ratio of 60:40 where 60 constitute fleet owners and 40 constitute owner drivers

Stake Holders in Auto Rickshaw Operations As far as our campaign concern - we will be focusing on only two stake holders The Driver/Owner and the Manufacturer

Understanding the TG ,[object Object],[object Object]

Understanding Auto-rickshaw Fleet Owners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Still the Auto-rickshaw industry does not have a standards for customer satisfaction. The attitude of “pick me when you need it” still exists.

Understanding the Driver owners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Perceptions of Auto rickshaw drivers in few towns: A general view ,[object Object],[object Object],[object Object],[object Object],In spite of these perceptions auto has to be taken..bottom line.

The Central Idea ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],On the basis of TG classification , demographic indications & product promise., let us answer few basic questions which will help us in understanding the proposition /core idea for Wide Body Auto Rickshaw? Product- Why will I like it? Consumer- Why will I buy it? Brand- Why will I value it?

The Central Idea ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object]

Rational for “DUMDAAR SAFAR- Hamesha” ,[object Object],[object Object],[object Object]

“ DUMDAAR SAFAR- HAMESHA” Touch Points

Based on the touch points we can segregate the activation plans in three parts

Dealership – Fleet Owners Meet ,[object Object],[object Object],[object Object]

Dealership – Fleet Owners Meet ,[object Object],[object Object]

Requirements for the event ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

On-ground program focused on auto drivers ,[object Object],[object Object],[object Object],[object Object],[object Object]

On-ground program focused on auto drivers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A big record breaking stunt ,[object Object],[object Object],[object Object]

Time Frame ,[object Object],[object Object],Activity 2011 July Aug Sep Oct Nov Dec Dealership Meet Identifying Key Areas Series of meet ON ground display Identifying key zones in various selected cities and towns Auto Marathon World record

Analysis ,[object Object],[object Object],[object Object]

The wide body auto rickshaw

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