A short presentation I gave at Krishna Engineering College, Coimbatore on what exactly is user experience. The audience were both graduate and under-graduate students of engineering.
2. ABOUT ME
• User Experience Principal at Tribune Company, Chicago
• Worked on several websites, web apps, mobile websites, @designonmymind
iPad/iPhone/Android/Win 7 phone & tablet apps
• 1999: Graduated with a B.E (Computer Science)
• 2002: Gradated with a M.S (Computer Science)
• Worked as a back-end Java developer
• Moved to front-end (Ajax) development
• Stumbled upon this thing called “User Experience”.
• Obsessed about product design, user interfaces and solving problems
3. TOPICS I WILL COVER...
• What is USER EXPERIENCE?
• Core UX principles
• What is User-Centered Design?
• Parts of UX
• Some examples
• How do you get in to the field of UX?
15. Developer Consumer
I have
an idea!
Business
Owner
16. Developer Consumer
• Business goals
• How to make $$$$
Business
Owner
17. Developer Consumer
Gives
requirements
• Business goals
• How to make $$$$
Business
Owner
18. • Code reusability
• Maintainability
Developer Consumer
Gives
requirements
• Business goals
• How to make $$$$
Business
Owner
19. • Code reusability
• Maintainability
Develops
Developer product Consumer
Gives
requirements
• Business goals
• How to make $$$$
Business
Owner
20. What the
%&^%!?
• Code reusability
• Maintainability
Develops
Developer product Consumer
Gives
requirements
• Business goals
• How to make $$$$
Business
Owner
21. • Code reusability
• Maintainability
Develops
Developer product Consumer
Gives
requirements
Who focuses on
• Business goals the consumer?
• How to make $$$$
Business
Owner
22. • Code reusability
• Maintainability
Develops
Developer product Consumer
Gives
requirements
• Business goals
• How to make $$$$
Business UX
Owner Professional
23. • Code reusability
• Maintainability
Develops
Developer product Consumer
Gives
requirements
• Business goals • Consumer needs
• How to make $$$$ • Bridges consumer needs,
business goals & technical
feasibility
Business UX
Owner Professional
24. FIND THE SWEET SPOT
Business Technical
Goals Goals
UX
User
Goals
25. UCD - USER CENTERED DESIGN
UCD is the art & science of making
products around the consumers.
31. PARTS OF UX
{
User Research
Content
Strategy
UX Information
Architecture
Interaction
Design
Usability
Engineering
Visual Design
32. PRODUCT DEVELOPMENT CYCLE
Discovery
User Research
Definition Content
Strategy
Information Interaction
Architecture Design
Development Usability
Engineering
Deployment Visual Design
33. PRODUCT DEVELOPMENT CYCLE
• Surveys
• User Interviews
• Competitive Analysis
Discovery
User Research
Definition Content
Strategy
Information Interaction
Architecture Design
Development Usability
Engineering
Deployment Visual Design
34. PRODUCT DEVELOPMENT CYCLE
Discovery
User Research
Definition Content
Strategy
Information Interaction
Architecture Design
• Content Inventory
Development • Copy writing
Usability
Engineering
Deployment Visual Design
35. PRODUCT DEVELOPMENT CYCLE
Discovery
User Research
Definition Content
Strategy
Information Interaction
Architecture Design
Development Usability
• Site maps
Engineering
• Wireframes
• User Flows
Deployment Visual Design
36. PRODUCT DEVELOPMENT CYCLE
Discovery
User Research
Definition Content
Strategy
Information Interaction
Architecture Design
Development Usability
Engineering
• User Flows
• Prototypes
Deployment Visual Design
37. PRODUCT DEVELOPMENT CYCLE
Discovery
User Research
Definition Content
Strategy
Information Interaction
Architecture Design
Development Usability
Engineering
Deployment Visual Design
• Usability Testing
• Cognitive walkthrough
• Heuristic Evaluation
38. PRODUCT DEVELOPMENT CYCLE
Discovery
User Research
Definition Content
Strategy
Information Interaction
Architecture Design
Development Usability
Engineering
Deployment Visual Design
• Design Mockups
• Style Guides
39. PRODUCT DEVELOPMENT CYCLE
Discovery
User Research
Definition Content
Strategy
Information Interaction
Architecture Design
Development Usability
Engineering
Deployment Visual Design
40. PRODUCT DEVELOPMENT CYCLE
Discovery
User Research
Definition Content
Strategy
Information Interaction
Architecture Design
Development Usability
Engineering
Deployment Visual Design
41. PRODUCT DEVELOPMENT CYCLE
• Site Metrics
• Surveys
• User Interviews
Discovery
User Research
Definition Content
Strategy
Information Interaction
Architecture Design
Development Usability
Engineering
Deployment Visual Design
51. HOW DO YOU GET IN TO UX?
• Consider incorporating UX in your projects.
• Read about it (Books, Blogs, Podcasts, Videos)
• Higher education (Masters, Certifications from HFI)