The document summarizes two design projects completed by the individual - an undergraduate project called "The Omni Guide" from 2006 and a post-graduate project called "Saral Sur" from 2010.
The Omni Guide was designed to provide simplified public transportation information for the city of Bangalore, India through maps, schedules and fares. It focused on one major bus station to act as a prototype.
Saral Sur was a notation system designed to visualize the complexities of Indian classical music. It utilized visual devices like color-coding notes, arcs to show note transitions and gradients to illustrate emphasis, applying these to an example composition.
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Freelance Designer Pradnya Dighe's Work Experience and Education
1. work experience
2013 March - April sojern, san fr ancisco, usa
Freelance Designer
• Information Design
• Powerpoint slides
2013 March edj 2 edge san fr ancisco, usa
Freelance Designer
• Information Design
2013 March sk idmore ow ings & merrill llp (som), san fr ancisco, usa
Freelance Designer
• Information Design
2013 February distill, san fr ancisco, usa
Freelance Designer
• Information Design
• Powerpoint slides
2013 January artemi a communications, san fr ancisco, usa
Freelance Designer
• Information Design
2012 November- December varentec inc., san jose, usa
Freelance Designer
• Pitch for Identity Design
2012 October - November bonfire communications, san fr ancisco, usa
Freelance Designer
• Identity Design
• Website Design
• Information graphics
2012 July redwood robotics, san fr ancisco, usa
Freelance Designer
• Pitch for Identity Design
2012 March - 2013 April ideo | a design and innovation consulting firm, san fr ancisco, usa
Freelance Designer
• Information graphics, PDF presentation on a new college curriculum
• Design of a book/catalogue
• PDF presentation for research done on catheters
• Identity Design for financial products for low income groups
2012 March - September edelman digital, san fr ancisco, usa
Freelance Designer
• Information graphic posters
2012 March the linus group, san fr ancisco, usa
Freelance Designer
• Information graphics
2011 Feb - September origami cre ati ve concepts, bangalore, indi a
Creative Consultant
pradnyadighe
curriculumvitae2013 A 451 25th
Avenue, #3, San Francisco CA 94121
E pradnyadighe@gmail.com T 415 672 9195
2. 2010 Jan - December tr ansport design consultancy, london, u.k.
Freelancer Designer
2009 -2011 mapunit y (w w w.mapunit y.in)
In-house graphic Designer
2007 Feb - 2009 Feb r ay and keshavan design | the br and union
Assistant Designer
2005 May - July idiom design and consulting ltd.
Internship
education
2010 Jan - December masters’ degree at uni versit y of the arts london
The Masters' degree at London College of Communication (UAL)
2004 - 2006 speci aliz ation in v isual communication
Srishti School of Art, Design and Technology, Bangalore, India
courses Basic Human-form, Nature Drawing, Typography and Layout, Photography, Interactivity,
Liberal Arts, Publication, Exhibition and Information Design, Corporate Identity and Branding.
2002 - 2004 foundation studies
Srishti School of Art, Design and Technology, Bangalore, India
2000 - 2002 isc (arts)
Mallya Aditi International School, Bangalore, India
subjects English, Mathematics, Hindustani Music, Political Science and Home Science
Until 2000 icse
Vidya Niketan School, Bangalore, India
tools familiar with
Fluent with Adobe (Illustrator, Photoshop and In-Design), MS Office Applications
references
Mr. Ashwin Mahesh Mapunity, Social Technology at work
M +91 99720 22424, E ash.mahesh@mapunity.in
Dr. Russell Bestley Head of Postgraduate Development, Course Director - MA Graphic Design
E r.bestley@lcc.arts.ac.uk
Mr. Anthony Howard Director, Transport Design Consultancy, London, UK
T +44 20 8749 9060, E tony@transportdesign.com
Mr. Sreeram G. Director, Origami Creative Concepts, Bangalore, India
T +91 98451 53587, E sreeram@bloombox.in
Mr. Rahul Chawdas Director, Bloombox, Bangalore, India
E rahul@bloombox.in
Mr. Joey Hayes Director of Creative Services, Bonfire Communications, San Francisco, USA
T 415.597.9930, E joey.hayes@bonfiresf.com
Mr. Sean Hewens Knowledge Manager + In-House Counsel, Ideo.org, San Francisco, USA
E shewens@ideo.org
Ms. Melanie Doherty Director, Melanie Doherty Design, San Francisco, USA
T 415.764.1717, E melanie@md2sf.com
3. selected projects
2006 May - December The Omni Guide (undergr aduate project)
An Information Design Project on the Local Bus Network in Bangalore
• A unit that provides basic crucial information.
• A prototype of a travel planner dedicated to one major bus stand of the city.
• An index of all bus-stops mentioned in this matrix with location co-ordinates for the grid.
2007 March - December Re-branding of the Canara bank Identity (r +k project)
A re-branding project for a leading Indian Public Sector bank.
Redesigned applications
• Cheque books, Cheque leaves, Pass Books
• Demand Drafts, Pay-in-slips, Pay Orders, Forms, Diaries
2008 January- December Environment Branding for IGI Airport, Hyderabad and RGI Airport, New Delhi (r +k project)
january to march Environmental graphics for the newly opened Indira Gandhi International Airport, Hyderabad,
Andra Pradesh, India.
• Concept 1: A set of 40 typographic panels that showcase distances from Hyderabad to some
of the major cities of the world.
• Concept 2: Illustrations of some of the traditional dance and art forms of India
october to december A creative pitch for the new Common Wealth Games terminal at the recently built
Rajiv Gandhi International airport in New Delhi.
• Concept 1: A map inspired from the London Tube Map, uses New Delhi as the source, shows
all the cities as stations on the map, thus showing how the entire world is now connected.
• Concept 2: A map showcasing all the different modes of transport and estimates of time
taken to reach a place with the particular mode of transport.
2009 June - December Information design, the design of route maps the local bus transport system
(mapunit y project)
Mapunity has led the development of Urban Transport Information Systems for a number of
cities - Bangalore, Chennai, Hyderabad, Delhi. The purpose of these systems is to create real-
time knowledge of traffic conditions in cities. These are then made widely available through
Airtel's mobile telecom network to city residents, and also accessible online. I was a part of the
team that redesigned the website that dealt with the Bangalore city traffic conditions.
• Design 01: A set of maps for a set of bus routes. A simple map that could provide the user/
traveller with all the information while travelling by the local bus transport. These maps
were customized for one particular kind of bus service. This maps provided information such
as the route of the route, timings, price charts, location maps and also is provided in the
vernacular typeface as well.
2010 May - December Information Design
A set of posters visualizing data collected by students at LSE(London School of Economics).
These posters were results of a collaboration between LCC and LSE.
2010 May - December Saral Sur, Masters' at London College of Communication (post-gr aduate project)
The phrase 'Saral Sur' means simple notes, which are the building blocks of the Indian Classical
music. The objective of this project is to understand the workings of a notation system and
attempts to design simple visual solutions to represent the concept of the art.
The project aims to ‘re-look or re-examine’ how the Indian Classical music is taught, written and
recorded and how the methodology of these aspects has changed over time. It also attempts to
bridge the gap between the visual and audio i.e. to visualize the auditory information such as the
characteristic movements and to be able to design a system that has the ability to teach, assist
and help one to learn without a teacher.
The research manifested into the design of a notation system with the ability to teach, assist and
help one to learn without a teacher.
4. The quest for a language or a code to voice the complexities of Indian classical music has been an ongoing
adventure which started in the early 20th century. Though the tradition of learning Indian music is ancient,
it has largely been an oral tradition, where the student learns from Gurumukh ( the mouth of the teacher),
there have many attempts to formalize this learning into a notation system, one that could explain the
complexities of the art.
The notations used today were developed during the early 20th century and therefore are very young
compared to the fully developed notation system for western music. The modern Indian music notation
systems can be credited to two stalwarts: Pt. Vishnu Digambara Paluskar and Pt. Vishnu Narayana
Bhatkhande.
This booklet is a result of the research for a project that aimed to understand notation systems, the working,
the assets and the flaws and consequently an attempt to develop a system that can denote the abstract and
subtle aspects of the art. This project aims to focus on understanding and visualizing the movement from one
note to another which is the critical aspect of this kind of music.
This project aims to device simple visual solutions to represent some of the key aspects of this kind of music.
This music is primarily improvisational and leans heavily on the artist's creative ability and imagination. But
there are rules that the artist has to comply by, one such rule being that there is a specified scale which
utilizes five, six or seven notes, the movements are pre-determined but the order of these movements is up to
the performer. This art can be compared to having learnt the alphabet and words and its rules, but also
having the freedom to form one's own sentences.
Saral Sur utilizes three keys or codes or visual devices, which become the visual language the improvisation is
rendered in. The Raga Kalyan has been explained using these devices. The student is advised to listen the
recommended audio matter while using this kit.
summary of post-graduate project
saral sur, 2010
designed by pradnya r dighe,
student of london college of communication (ual), london, U.K.
visual device 01 : note + colour
Each note is allocated a colour. This exercise was done to identify the patterns in the improvisation. Color is
among the strongest visual stimuli that our brains receive from the outside world. This visualization can be
used to understand patterns of notes. It could also assist in understanding of the mood of the raga,
depending on the colour scheme.
S r_ R g_ G M M΄ P d_ D n_ N s�
c c# d d# e f f# g g# a a# b c
examples of time of day
sunrise
S r_ R g_ G M M΄ P d_ D n_ N s�
examples of mood
romance
S r_ R g_ G M M΄ P d_ D n_ N s�
5. visual device 02 : arcs
Arcs are simple graphical devices to indicate movement, with movement being a critical aspect in this music.
This experiment uses the arcs to showcase the transition from one note to another, thus illustrating the grace
notes and the prescribed movement.
n. s r
g
movement
intended movement
intended movement with-in range
a p p l ic at io n o f t he d e v ic e
raga Yaman
scale: seven notes - seven notes
ascent: n. , R, g, m’, d, n,s�
n. S r_ R g_ G M M΄ P d_ D n_ N s�
descent: s�, N, D, P, M’, G, R, S
s� N n_ D d_ P M΄ M G g_ R r_ S
improvisation: n. , rg, rgm’p
n. r g r g m' p
g m'
d
~
6. g rn. r g m' d p
g m'
d
visual device 03 : gradients
Gradients are another device that can be used to illustrate movements. The device can also be used to
illustrate points of emphasis within the prescribed movement.
g
g rn.
movement
intended movement
intended movement with-in range
a p p l ic at io n o f t he d e v ic e
raga Yaman
scale: seven notes - seven notes
ascent: n. , R, g, m’, d, n,s�
n. S r_ R g_ G M M΄ P d_ D n_ N s�
descent: s�, N, D, P, M’, G, R, S
s� N n_ D d_ P M΄ M G g_ R r_ S
improvisation: n. , rg, rgm’p
7. a p p l ic at io n o f t he n otat io n s ys t em
Raga Yaman - drut khyal, teen tala, 16 beats - saral sur notation
stahyi - first part of the composition
yeri ali piya
pn
p
n
ye _ _ e _ _ ri
r s
p
aa _ _ a _ _ li
g r
pi _ _ i _ _ ya
bina ari
g g
bi _ _ i _ _ na
g m'
aa _ _ a _ _ ri
sakhi kalana pa
g m' g p
sa _ _ khi _ _ i ka _ _ la na _ _ pa
p p
rata mohe
m' d p p
ra _ _ ta mo _ _ he
n
8. summary of undergraduate project
the omni guide, 2006
designed by pradnya r dighe,
student of srishti school of art, design and technology, bangalore, india
Navigating though an unknown city using the public transport is often an arduous task. And therefore a
system that presents information about the local transport: destinations, routes, and other relevant
information; in an easy, comprehensible, unambiguous and lucid manner is always welcome.
An extensive network of bus-routes connecting different parts of the city exists in Bangalore city. However,
simplified versions of the information relating to the connections, routes, fares and timings; for all routes or
specific routes; are not made readily available to the passengers. The present Bangalore transport
information-system is rather limited in terms of usability as it caters to only those conversant with the local
language, and in disregard of the fact that this city is an international, cosmopolitan city with people from
different parts of the country and the world. In addition, presently available individual sources provide
conflicting information.
The Bangalore Metropolitan Transport Corporation (BMTC) is obviously aware of these problems and is
making attempts to overcome some of the difficulties faced by passengers. It has taken several measures:
creating web-interfaces for travel related information and selling travel guides.
BMTC is also collaborating with mobile-phone service providers to create a mobile bus-route service.
However, these services are in a preliminary stage of execution and public awareness about these services is
dismal.
This new proposed plan would provide the user all relevant information in a simplified and graphical form. It
would also unify all sources into a single database, which when accessed, would provide the user with the
requisite information. Information can be made available in multiple forms: booklets, web-interfaces, visual-
information at bus-stops and on the buses themselves. The potential users of this system are the vast
majority of commuters who crisscross the city.
The analysis of the existing system revealed that all the bus routes originate, terminate or traverse through at
least one of the main bus stands in the city; for example, the Shivajinagar bus stand or the Kempegowda
(Majestic) bus stand. Therefore a prototype of a travel guide dedicated to each bus stand was envisaged to be
subsequently applied to other major bus stands in the city.