1. Mobile Commerce Apps with
eBay Inc. APIs
Pragati Ogal Rai
Mobile Developer Evangelist, PayPal
pragati.rai@paypal.com
@PayPalDev
@pragatiogal
February 7, 2013

2. AGENDA
Changing Face of Commerce
About eBay Inc.
eBay Inc. Developer Offerings Inc. Developer Products

3. Six Trends Shaping Consumer Behavior
Mobile Local
Global Social
Service &
delivery Digital
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4. Consumer Behavior is Changing Commerce
Promotions & Location-based
coupons services
Mobile Self-scanning &
commerce self-checkout
Payments Mobile shopping
lists
In-store Social commerce
research
Loyalty
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5. …leading to the blending of online and offline commerce
Yesterday Today Tomorrow
Online Online
4% 6%
Web-
influenced “Commerce”
Offline offline
Offline 37%
2008 = $325B 2013 = $10T
Source: Forrester, Euromonitor and Source: Forrester Source: Economist Intelligence Unit
Economist Intelligence Unit
5

6. … supported by a large portfolio of commerce brands
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7. eBay Inc. Developer Offerings
Local Inventory Milo
Barcode Scanning RedLaser
Recommendations Hunch
Marketplace eBay
Card Scanning Card.io
Storefront Magento
Payments PayPal
Identity PayPal Access
Point of Sale PayPal Here API
7

8. • Millions of products from 50,000+ stores
• Real time information
• API allows both mobile and web developers
https://apigee.com/console/gomilo
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9. • iOS & Android SDKs for phones & tablets
• 1D, 2D codes, 15+ code types
• Works on 99+% of devices
http://redlaser.com/developers
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10. Personalized recommendations tailored
just for you!
http://www.hunch.com
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11. APIs for shopping, trading, finding, best
match, alerts, feedback, merchandising …
https://www.x.com/developers/ebay
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12. • Scan a credit card using the device's camera
• iOS and Android SDK
https://www.card.io/integrate
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13. • Built using open source technologies
• Community Edition
• Support for iOS and Android
http://www.magentocommerce.com
13

14. • Web based payment
• In-app payments
• Point of Sale payments
• Commerce Identity
• Reporting & Analytics
https://www.x.com/developers/paypal
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15. Web Based Payments
15

16. In-app Payments
16

17. In-app Payments
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18. Identity: Once upon a time..
• 23% - customers who abandon carts
when asked to register1
• 45% - leave website when they can’t
remember their password2
• 25 - average number of online accounts
per user1
1. Forrester Research 2. Blue Inc. 18

19. PayPal Access: Your Commerce Identity
• Single sign-on
• Enter and update billing and shipping
information once
• Commerce identity. PayPal is trusted by
consumers to keep their information
secure and respect their privacy
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20. Delivers Actionable Consumer Data
Informatics Data Examples
PayPal Informatics data
covers up to 60% of online  Online activity: who customer is &
transactions* how they purchase
– Time of last purchase
– Frequency of online purchase
– Average amount per online purchase
– More…
 Category of purchase history
PayPal – UPC code
Informatics
– eBay category (420K categories)
i.e. women's clothing jeans, women's junior’s
jeans, women's petites jeans
 Real-time data: Enables targeted
All online transactions offers, even on first visit
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21. PayPal Access: Sample Code
https://github.com/paypal/paypal-access
https://github.com/SeraphimSerapis/PayPal-Access-
Android-Example
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22. Thank you
@PayPalDev
@pragatiogal
Pragati.Rai@paypal.com
www.slideshare.net/pragatiogal
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