“Scrum”: For sure, you have already heard that term. Mischa Ramseyer will give you insights into why more and more large organizations choose the Scrum Framework to realize business value earlier, and show you a real example of SCRUM in action: An international, Swiss insurance company creating new innovative products. Presented at Appway Conference: http://conference.appway.com/screen/Portal

1. agility
accelerates
...
Scrum!
Realizing
Business
Value
Earlier
Appway
Conference
Zürich,
17.09.2013

2. hGp://www.swissagileleaders.com

3. slideshare.net/pragmaticsolutions/scrum-­‐realizing-­‐business-­‐value-­‐earlier
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kommen
Link
&
QR-­‐Code
zur
Präsi
auf
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find
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presentaUon
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Slideshare

4. The
Scrum
Framework
• 3
Roles
• 3
Artefacts
• 4
MeeUngs
How SIMPLE it is!

5. Swapping
the
Iron
Triangle
value
driven
plan
driven
Cost
Time
Scope
fix
esUmated
Time
Scope
Cost
Traditional
Agile

6. Idea
Idea
Idea
Idea
Product
Development
Do
the
Right
Thing!
Do
the
Thing
Right!
EffecUveness
Efficiency

7. Do
the
Right
Thing!
• Deliver
Business
Value
• in
the
right
order
• as
early
as
possible
• conUnuously
• Collect
Customer
Feedback
as
early
as
possible
• Embrace
Change
• Release
when
good
enough
The Scrum Framework

8. What
is
good
enough?
Business
Value
Time
Feature
Good
Enough
Release
1.0
Faster Time to Market
and Lower Cost
means earlier ROI
80%
Business
Value
20%
Time
Release
1.x

9. Built-­‐in
Change
Management
Business
Value
Time
New Feature
identified during
development
Good
Enough
Release
1.0
Release
1.x
exchange

10. Different
Types
of
Business
Value
Knowledge
Value
• Do
we
have
the
right
people
to
build
the
right
product
using
the
right
technology
in
Ume
and
cost?
• We
need
Knowledge
to
reduce
risk
Customer
Value
• The
right
funcUonality
for
our
customers

12. agility
accelerates
...
SWISS
LIFE
Case
Study
Presented
by
Peter
Stampfli
at
GOTO
Zürich
2013

13. One million private clients (policy holder)
and 38 000 corporate clients (group life)
Presented
at
GOTO
Zürich
2013
by
Peter
Stampfli

14. 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
2,000
2,100
1,900
1,800
1,600
1,500
1,700
30
2,200
35
502,300
0
40
45
100
0
Our life insurance market is shrinking
Life Insurance Market Market for Financial Security
Mia. CHF
-2% p.a.
+3% p.a.
Market for Financial Security
Life Insurance Market
Mia. CHF
Presented
at
GOTO
Zürich
2013
by
Peter
Stampfli

15. Vision - Future
From monoliner
«Pure Life Insurance»…
…to comprehensive
financial solution provider
Emotional Level
Growth through
Extension of the Business Model
und Customer Orientation
Transformation of Swiss Life Switzerland
Rationale Level
Expand
Transform
Today
Presented
at
GOTO
Zürich
2013
by
Peter
Stampfli

16. The challenge before us…
Challenge: Innovate!Challenge: Innovate!
Keep Status Quo!Keep Status Quo!
 Agile & Scrum?
Presented
at
GOTO
Zürich
2013
by
Peter
Stampfli

17. Agenda – Agile Transformation Roadmap
ProgrammProject
Line-
Organisation
Large scale
agile
Scrum –
Incubation
Integration
in Line-
OrganisationSwiss Life
Initial-
Position
&
Business
Driver
Swiss Life
Initial-
Position
&
Business
Driver
2012 20132011
Presented
at
GOTO
Zürich
2013
by
Peter
Stampfli

18. PoC with Scrum successfull
Process innovation  Introduction of Scrum
IT - Innovation  Expose services to Customer, iOS
Business innovation  multi-access, mobile: anywhere, anytime
Time2Market  Delivery in 7 weeks
• External Scrum Coach
Presented
at
GOTO
Zürich
2013
by
Peter
Stampfli

19. Agenda – Agile Transformation Roadmap
ProgrammProject
Line-
Organisation
Large scale
agile
Scrum –
Incubation
Integration
in Line-
OrganisationSwiss Life
Initial-
Position
&
Business
Driver
Swiss Life
Initial-
Position
&
Business
Driver
2012 20132011
Presented
at
GOTO
Zürich
2013
by
Peter
Stampfli

20. Caramba –
large scale agile program setup
4 C = Communication | Collaboration | Contact Center | CRM
P & C
Existing New
Existing
Customers
Services
Health
New
Vorsorge Plus
Coope-
rationen
4 C
One100
ImmoPulse
Headcount:
60+
6 Scrum-
Teams
Headcount:
60+
6 Scrum-
Teams
Presented
at
GOTO
Zürich
2013
by
Peter
Stampfli

21. The program delivers…
3a-
Attacker
Swiss Life
CRM
Presented
at
GOTO
Zürich
2013
by
Peter
Stampfli

22. Agenda – Agile Transformation Roadmap
ProgrammProject
Line-
Organisation
Large scale
agile
Scrum –
Incubation
Integration
in Line-
OrganisationSwiss Life
Initial-
Position
&
Business
Driver
Swiss Life
Initial-
Position
&
Business
Driver
2012 20132011
Presented
at
GOTO
Zürich
2013
by
Peter
Stampfli

23. Common model for mutual understanding –
product lifecyle framework
1) Wichtig: Der Markt entwickelt das Angebot von Invent nach Deploy 2) Business Sicht
Invent
• Develop new Business
Opportunities
• Verification of ideas
• Experiment and learn
• Quick and easy
1
Deploy
• Opportunity is successful
• Increased business criticality
• Pressure to optimize and
manage (Business und IT)
2
Manage
• Standardize
• Managed risks and
processes
• Low unit costs (Cash-
Cow)
3
Offload
• Low differentiation
• Declining profitability
• Sourcing
• EOL
4
Impact onImpact on
Operating-
Modell
People und
Skills
Finance
1 2 3
Steering
4
Differentiation
Risk
$
Presented
at
GOTO
Zürich
2013
by
Peter
Stampfli

24. Deploy – the most interesting and challenging
Here is the transformation happening!
Evolution
Disruptiv
Transformation
Active Transformation in Intersection
• Requirements from both worlds (line
& program)
• On-going Innovation but business
critical and productive
• High dependencies with regular
release cycle
Introduction of an Release
Train with Feature Portfolio
Management
Introduction of an Release
Train with Feature Portfolio
Management
Presented
at
GOTO
Zürich
2013
by
Peter
Stampfli

25. Swiss
Life
–
Conclusion
• Agile
@
Large
works
• Agile
is
an
accelerator
for
human
centered
design
and
customer
centricity
• InnovaUon
needs
disrupUve
techniques
like
Scrum
• Feedback
is
crucial
to
realize
business
value
early
• Different
product
lifecycles
need
different
approaches
• Introducing
Agile
techniques
like
Scrum
demand
an
OrganizaUonal
TransformaUon

26. Con$nuous'Innova$on'
Network'&'Empowerment'
Do'the'Right'Thing'
Do'the'Thing'Right'
Strategy'
Organisa$on'
Effec$veness'
Efficiency'
Culture'
Context'&'
Constraints'
Delivery'
Products'
'Services'
©'2012'I'2013'pragma$c'solu$ons'gmbh'
The'Pragma$c'Organisa$on'