pantaloons-spencer plaza-retail marketing

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Karun Prasanna

Description about the pantaloons in spencer plaza.the varous strategies and merchandise followed by pantaloons.

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Call +918470930121 DLF Mall of India boasts of being the only retail establishment with six customized shopping levels like international and Indian premium fashion, dedicated kids zone, entertainment, international cafes, food court and restaurants with a race track atrium which ensures equal and excellent visibility to all stores. With its sheer size, innovative zoning strategy and impressive location, DLF Mall of India is all set to redefine the way retail is perceived in India. A project, fully owned, leased and operated by DLF. Positioned like its befitting counterparts like the Mall of America and the Mall of Emirates, DLF Mall of India is the country’s first mall set to create its own niche on the global tourism map. DLF Mall of India is strategically located in sector-18 Noida (NCR) and promises to be a one of its kind retail landmark. Indian in essence & international in approach! DLF Mall of India introduces the international concepts of retail in a form suitable for the Indian customer. The Future of Retail Spanning across 2 Million sq.ft. (GLA) DLF Mall of India is the largest Mall in India India's largest food court with 1200 seats India' largest indoor entertainment hub (4,60,000 sq.ft. GLA) India's largest Leed Gold certified mall in North India Express escalator for the first time in North India Travelators from the hypermarket to all basements

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This study aimed at highlighting the impact of environmental factors on the impulse buying behavior of shopper using a Stimulus and response model. In this research, it is identified and explored how factors related to the environment of purchase and emotional states may influence various dimensions of such kind of behavior at Fashion Retail Store in Lucknow, India. According to the results; consumer's emotions cannot be a mediating factor in the impulse purchase process. The results indicate that seller guidance has a significant impact on the impulse buying. We have concluded also that perceived human crowding influence positively the behavior of Indian shoppers, whereas the time pressure was not approved. As max is the mass brand it covers middle class and lower middle class consumers, upper middle class go for daily wear clothing’s. Indian consumers are very much pricing sensitive, too much competition in market, so its assortment planner responsibility to understand the consumer profile of Max consumers and mood. If consumer don’t find product as per need and taste, they go for another brand. So right merchandising and trend forecasting .during assortment planning and replenishment ask help for merchandise selection to sale executives of particular region. Sales people know better regarding old merchandise which is best seller during previous season.

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