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A SUMMER TRAINING REPORT
ON
“MARKET RESEARCH OF PLASTIC WATER
STORAGE TANKS”
FOR SINTEX INDUSTRY PVT LTD
8/11/2013 1
 Research Objective
 Research Methodology
 Market analysis of Odisha, Jharkhand, Bihar
 Findings and Suggestion
 Conclusion
8/11/2013 2
 This research helps the organization to know where it
stands in the competition and its also helps to know the
market of the water tank industry.
 To find water tank manufacturers in
Odisha,Jharkhand,Bihar.
8/11/2013 3
 Survey type : Manufacturer survey
 Survey place: Odisha,Jharkhand,Bihar
 No. of days: 26
 No of cities visited: 14
 No of manufacturers found:21
 No of brand name: 25
8/11/2013 4
 Product knowledge
 Market knowledge
 Research Design
 Questionnaire Development
 Survey Period
 Analysis
 Findings and Recommendation
 Conclusion
8/11/2013 5
 Research Methodology
 Research Objective
 Selection of data collection technique
 Market analysis of
Odisha, Jharkhand, Bihar
 Findings and Suggestion
 Conclusion
8/11/2013 6
Research Methodology
Descriptive
Finding the facts and figure of market of plastic water
storage tanks Industry.
Survey of the plastic water storage tanks.
Try to find out
Who: who is your competitors?
What :what is your market share?
Which : which technology or process you are using?
8/11/2013 7
 This research helps the organization to know where it
stands in the competition and its also helps to know
the market of the water tank industry.
 To find water tank manufacturers in
Odisha, Jharkhand, Bihar.
8/11/2013 8
 Data collection technique.
 Primary data collection
 Direct talk with plastics water storage tanks
manufacturers in Odisha,Jharkhand and Bihar.
 Filing questionnaire.
 Secondary data collection.
 Company website
 Company magazine
 Research report papers.
8/11/2013 9
Table shows company name & city.
No. Company Name State (city)
1 Karni ThermoplatPvt
Ltd.
Banparia, Balasore,odisha,india
2 M/S PuraPlast Indusiries Rourkella-Odisha
3 Mahavikash SambhalpurThana,Odisha
4 Manglam Kalunga,Rourkella,Odisha
5 Oriplast- Ltd OT.Rd,Balasore-756001
6 Richa Petro Products
Ltd
Achutapur,Rameshwar,jankia,k
hurdaRd.Odisha
7 Sudhakar Marketing
Agencies
Paika Nagar
N.H5,Barhampur,Odisha
8/11/2013 10
Sintex industry
Pvt Ltd
22%, 10 Cr
Karni
Thermoplast
Pvt Ltd.
10%, 4.5 Cr
M/S Pura Plast
Indusiries
21% 9.2 Cr
Mahavikash
6% 2.8 Cr
Manglam
6% 2.9 Cr
Oriplast- Ltd
13%, 6 Cr
Richa Petro
Products Ltd
13% ,5.6 Cr
Sudhakar
Marketing
Agencies
9% ,3.9 Cr
Market share of water tanks industry in Odisha
Total Market Potential in
Odisha 48.8 Cr
8/11/2013 11
0-5 yrs
14%
6-10 yrs
28%
10-15 yrs
29%
More than 15 yrs
29%
Number of manufacturers in Odisha
8/11/2013 12
Proprietorship
14%
Partnership
43%
Private Ltd
43%
Types of units in Odisha
8/11/2013 13
97%
3%
Contribution of Only water tanks and
another plastic products in Odisha
Only Water Tanks Water Tanks & Another plastics products8/11/2013 14
10%
90%
Contribution of those who made another plastic products
also in water tanks industry
Another plastic products Water tanks
8/11/2013 15
0%
36.50%
60.80%
2.80%
ISI
2 Layer
3 Layer
Loft
Contribution of water tanks in Odisha
8/11/2013 16
Rs3.54/Ltrs
Rs6/Ltrs
Rs6.9/Ltrs
Rs4.07/Ltrs
Rs7.8/Ltrs
Rs5/Ltrs
Rs6.6/Ltrs
Average selling price of 2 layer /Ltrs cost
selling price of sintex 2 Layer/Ltrs cost
ISI 2 Layer of sntex /Ltrs cost
Average selling price of 3 layer /Ltrs cost
selling price of sintex 3 Layer/Ltrs cost
Average selling price of loft tanks/ltr cost
selling price of sintex Loft tanks/Ltrs cost
Average selling price of different water tanks in Odisha
8/11/2013 17
14%
86%
Government contract in Odisha
Yes No
8/11/2013 18
38.07Mtn/month
0
5
10
15
20
25
30
35
40
1
Average Consumption of raw materials/month in Odisha
8/11/2013 19
Rs108.14/Kg
Rs123.28/Kg
100
105
110
115
120
125
Average raw material cost /kg Processing cost/ kg
Average raw material cost & Processing cost /kg in
Odisha
8/11/2013 20
21.25 Kg
0
5
10
15
20
25
1
Average weight of 1000 Ltrs of water tanks in Odisha
8/11/2013 21
0
10000
20000
30000
40000
50000
60000
52142Ltrs/day
Average production capacity of machine of water tanks in
Odisha by Roto Moulding
8/11/2013 22
0%
20%
40%
60%
80%
100%
1
68%
Average utilization % of water tanks manufacturers in
Odisha
8/11/2013 23
YES
NO
0%
100%
Average manufacturers who are interested in contract
manufacturing for others in Odisha
8/11/2013 24
DIRECT
RETAILERS
DISTRIBUTOR
ANY OTHER
0%
0%
100%
0%
Selling the water tanks to the customers in Odisha
8/11/2013 25
36%
64%
Most selling tanks according to the capacity in Odisha
500Ltrs
1000Ltrs
8/11/2013 26
BLACK
BLUE
WHITE
100%
0%
0%
Most selling tanks according to the colors in Odisha
8/11/2013 27
0
10
20
30
40
Overall Market potential
ISI
2 Layer
3 Layer
Loft Tank
35.2 Cr
12.8 Cr
21.4 Cr
97 Lakh
Overall market potential & Contribution of water tanks
8/11/2013 28
3.92/Ltrs
Cost
Average distributor price of double Layer in Odisha
8/11/2013 29
NO. OF STATE
NO. OF
DISTRIBUTORS NO. OF SALES
FORCE
0
28
3
Market presence of average manufacturers in Odisha
8/11/2013 30
43%
57%
No. of Manufacturers use advertising media in Odisha
Yes
No
8/11/2013 31
0% 0%
40%
0% 0% 0%
60%
0%
Advertising Media used by average manufacturers in
Odisha
8/11/2013 32
•Table for brand features,replacement and warranty (Odisha)
No. Company
Name
Brand Name Features Replacement Warranty
1 Karni
Thermoplat
Pvt Ltd.
karni 100% virgin
material
Mfg .defect 0 yrs
2 M/S PuraPlast
Indusiries
Puraplast Quality,range,
fast service
Mfg .defect 15 yrs
3 Mahavikash Mahavikash Quality,service
,
availability
Mfg .defect 10 yrs
4 Manglam manglam Quality, fast
service
Mfg .defect 10 yrs
5 Oriplast-
Ltd
OriPlast Quality,Price Mfg .defect 10 yrs
6 Richa Petro
Products
Ltd
Richa Quality,Price Mfg .defect 10 yrs
7 Sudhakar Sudhakar Quality,Price Mfg .defect 10 yrs
8/11/2013 33
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
From direct
factory
Own
warehouse
Rented
place
Own vechile
Contract
base
100%
0%
0%
0%
0%
Manufacturers use Dispatch system in Odisha
8/11/2013 34
4
Brand
2
Price
1
Quality
5
Place
3
Service
Manufacturers competing with their competitors
Brand Price Quality Place Services
8/11/2013 35
Brand
1
Price
6
Quality
2
Color
4
Availability
3
Services
5
Other
7
Retailer & Distributor preference for buying product
8/11/2013 36
List of manufacturer’s strength& weakness (Odisha)
N
o.
Company Name Brand Name Strength Weakness Complaints
1 Karni
ThermoplatPvt
Ltd.
karni Quality,Durability
Hygiene
0 Mfg.Defect
2 M/S PuraPlast
Indusiries
Puraplast Quality ,Service
Durability
0 Transport Problem
3 Mahavikash Mahavikash Price Cheap 0 Lekage Problem
4 Manglam manglam Quality Service Service problem Mfg.Defect
5 Oriplast- Ltd OriPlast Only Virgin
Material
Lekage Problem Mfg.Defect
6 Richa Petro
Products Ltd
Richa Quality Mfg.fault Lekage Problem
7 Sudhakar
Marketing
Agencies
Sudhakar Quality Quality maintain
due to sells low
Lekage Problem
8/11/2013 37
 Table shows company name & city.
No. Company Name State (city)
1 ASL Marketing (P)Ltd Lake Rd,Ranchi-
834001,Jharkhand
2 Gangotri BundilPokhar,Ranchi (Jharkhand)
3 Monet Ultra G.TRd.,Neamatpur,P.OSitarampur,As
ansol,Kolkata
4 NirmalaRotoplastPvt
Ltd
NeoriVikash,Ranchi,Jharkhand
5 Tuffplast 706-,New Sitaramdera ,P.O
AgricoJamsedpur,Jharkahnd
6 VOLGA BundilPokhar,Ranchi (Jharkhand)
7 WatexPvt Ltd Industrial area Ranchi ,Jharkhand
8/11/2013 38
Sintex Pvt Ltd
10%,3.2 Cr
ASL Marketing
(P)Ltd
4% ,1.2 Cr
Gangotri
9%, 2.8 Cr
Monet Ultra
26% 8.2Cr
Nirmala
Rotoplast Pvt Ltd
10%,3.3 Cr
Tuffplast
16% 5Cr
VOLGA
8% ,2.7Cr
Watex Pvt Ltd
17%,5.4 Cr
Market share & Market Potential of water tanks manufacturers in
Jharkhand
Total Market Potential
44 Cr
8/11/2013 39
6-10 Yrs
28%
10-15Yr
28%
More than 15 Yrs
44%
Number of manufacturers in Jharkhand
8/11/2013 40
8/11/2013 41
97%
3%
Contribution of Only water tanks and
another plastic products in Jharkhand
Only Water Tanks Water Tanks & Another plastics products8/11/2013 42
Water Tanks
90%
Another
Plastic
Products
10%
CONTRIBUTION OF ANOTHER PLASTIC PRODUCTS IN
WATER TANKS INDUSTRY IN JHARKHAND
Water Tanks Another Plastic Products
8/11/2013 43
ISI
2 Layer
3 Layer
Loft
15%
39.00%
45.00%
1.00%
Contribution of water tanks in Jharkhand
8/11/2013 44
Average Selling Price of ISI D.Layer/Ltr
Average Selling Price of ISI T.Layer/Ltr
Average Selling Price of D.Layer/Ltr
Average Selling Price of T.Layer/Ltr
Average Selling Price of Fr.Layer/Ltr
Average Selling Price of Loft Tanks/Ltr
Rs3.7/Ltr
Rs.6/Ltr
Rs3.54/ Ltr
R.s 4/Ltr
Rs4.9/Ltr
Rs4.9/Ltr
Average selling price of different layers of water tanks
8/11/2013 45
38.07
Mtn/month
Average Consumption of raw materials/month
in Jharkhand
8/11/2013 46
Average raw material cost /kg
Average raw material Mfg cost /kg
Rs 108.14/Kg
Rs 123.28/Kg
Average raw material cost and Mfg cost/Kg in Jharkhand
8/11/2013 47
0
5
10
15
20
25
30
35
Average weight of 1000
Ltr of water tanks Average weight of 1000
Ltr of ISI water tanks
21.25 Kg
33 Kg
Average weight of 1000 Ltr of water tanks non -ISI &
ISI in Jharkhand
8/11/2013 48
0%
20%
40%
60%
80%
100%
58142/day
Average production capacity of machine of water tanks in
Jharkhand
8/11/2013 49
Average manufacturers who are
intrested in contract manufacturing for
others in OdissaYES
NO
0%
100%
Average manufacturers who are intrested in contract
manufacturing for others in Jharkhand
8/11/2013 50
Sells the water tanks to the customers
0% 0%
72%
28%
Selling the water tanks to the customers in Jharkhand
through
8/11/2013 51
40%
60%
MOST SELLING TANKS ACCORDING TO THE CAPACITY
IN JHARKHAND
500 Ltrs 1000Ltrs
8/11/2013 52
BLACK
BLUE
WHITE
92%
8%
0%
Most selling tanks according to the Colors in Jharkhand
8/11/2013 53
Total sells of water tanks in Jharkhand
2012-13
Total sells of ISI water tanks in
Jharkhand
Total sells of D.Layer in Jharkhand
2012-13
Total sells of T.Layer in Jharkhand
2012-13
Total Sells of Loft tanks in 2012-13 in
Jharkhand
33.61Cr
7.65Cr
12.72Cr
12.88Cr
36 Lakh
Overall market potential & Contribution of water
tanks sells in Jharkhand in 2012-13 fig: in Rupees
8/11/2013 54
3.66/Ltrs cost
Average distributor price of double layer in
Jharkhand
8/11/2013 55
No. of State
No. of
Distributors No. of Retaillers
No. of sales
force
4
30
40
4
Market presence of average manufacturers in
jharkhand
8/11/2013 56
No. Company Name Brand
Name
Features Replacement Warranty
1 ASL
Marketing(P)Ltd Rotostore
100% virgin
material
Mfg .defect 10 yrs
2
Gangotri
Gangotri Quality,range,fast
service
Mfg .defect 5 yrs
3 Monet Ultra Monet,Ultra Quality
,service,availabilit
y
Mfg .defect 10 yrs
4 NirmalaRotoplastP
vt Ltd
Rotoplast Quality, fast
service
Mfg .defect 7 yrs
5 Tuffplast Tuffplast Quality,Price Mfg .defect 10 yrs
6 VOLGA VOLGA Quality,Price Mfg .defect 10 yrs
7 WatexPvt Ltd Watex Quality,Price Mfg .defect 10 yrs
8/11/2013 57
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
From
direct
factory
Own
warehouse
Rented
place
Own
vechile
Contract
base
100%
0%
0%
0%
0%
Manufacturers use Dispatch system in Jharkhand
8/11/2013 58
1
Brand
2
Price
3
Quality
5
Place
4
Service
Manufacturers competing with their competitors in Jharkhand
Brand
Price
Quality
Place
Services
8/11/2013 59
Brand
3
Price
1
Quality
2
Color
5
Availability
6
Services
4
Other
7
Retailer & Distributor preference for buying product
in Jharkhand
8/11/2013 60
N
o.
Company Name Brand Name Strength Weakness Complaints
1
ASL Marketing
(P)Ltd
Rotostore Quality,Durabily
Hygiene
0 Transport
Problem
2 Gangotri Gangotri Quality 0 Mfg.Defect
3 Monet Ultra Monet Only virgin
material
0 Lekage
Problem
4 NirmalaRotoplastPv
t Ltd
Himgiri Customer
Satisfaction
0 Demand for
Price reduce
By distributors
5
Tuffplast
Tuffplast Warrranty
,Services
Mfg.Defect Transport
Problem
6 VOLGA VOLGA Quality Lekage
Problem
0
7
WatexPvt Ltd
Watex Quality Mfg.Defect 0
8/11/2013 61
No. Company Name State (city)
1 Apex Industry DhuparChalk,Patna city ,Patna, (Bihar)
2 Balajee industries E-4(P) Eastern side Industrial Area
,Hazipur,Vaishali,Bihar
3 Krishana Polymer NandlalChapra,By pass Rd,HanumanNagar,Patna
,Bihar
4 Polyking PhulwariThana,Janipurchoraha,Patna ,Bihar
5 Polytex Didarganj,Patna city ,Patna,Bihar
6 Sunrise industries SambhalpurGao,Patnacity,Patna
7 Supereme Patna zero Mile,Sampat chalk(Patna) Bihar
8/11/2013 62
8/11/2013 63
Sintex industry
Pvt Ltd, 6.3
Cr,,16.2%
Apex
Industry, 4.5Cr,1
1.5%
Balajee
industries, 3.9Cr,
10%
Krishana
Polymer, 4.9Cr,1
2.7%
Polyking, 4.4Cr,1
1.3%
Polytex, 4.1Cr,10
.7%
Sunrise
industries, 4.2Cr,
11%
Supereme , 6.3
Cr,16.2%
Market share & Market Potential of plastic water tanks in Bihar
Total market potential
55.14 Cr
0-5 Yrs
58%
10-15Yr
14%
More than
15Yrs
28%
Number of manufacturers in Bihar
8/11/2013 64
8/11/2013 65
97%
3%
Contribution of Only water tanks and
another plastic products in Bihar
Only Water Tanks Water Tanks & Another plastics products 8/11/2013 66
Water Tanks
90%
Another Plastic
Products
10%
CONTRIBUTION OF ANOTHER PLASTIC PRODUCTS IN
WATER TANKS INDUSTRY IN BIHAR
Water Tanks Another Plastic Products
8/11/2013 67
ISI
11%
2 Layer
43%
3 Layer
45%
Loft
1%
Contribution of water tanks in bihar
8/11/2013 68
0
1
2
3
4
5
6
Average
Selling Price
of ISI
D.Layer/Ltr
Average
Selling Price
of ISI
T.Layer/Ltr
Average
Selling Price
of
D.Layer/Ltr
Average
Selling Price
of T.Layer/Ltr
Average
Selling Price
of
Fr.Layer/Ltr
Average
Selling Price
of Loft
Tanks/Ltr
Rs3.7/Ltr Rs.6/Ltr
Rs3.54/ Ltr R.s4.07/Ltr
Rs4.8/Ltr
Rs4.8/Ltr
Average Selling price per Ltr Cost of different layers of
water tanks in Bihar
8/11/2013 69
8/11/2013 70
0
5
10
15
20
19.57Mtn/Month
Average Consumption of raw materials/month in
Bihar
8/11/2013 71
95
100
105
110
115
120
125
Average raw material
cost /Kg Processing cost /Kg
Rs107.14/Kg
Rs122.85/Kg
Average raw material cost and processing cost
8/11/2013 72
0
10
20
30
40
Average weight of 1000 Ltr
of water tanks Average weight of 1000 Ltr
of ISI water tanks
21.25Kg
33 Kg
Average weight of 1000 Ltr of water tanks non -ISI &
ISI in Bihar
8/11/2013 73
Average production capacity
of machine of water tanks in
Bihar by Roto Moulding
Average production capacity
of machine of water tanks in
Bihar by Blow Moulding
Series1 58333 50000
58333/day
50000/day
44000
46000
48000
50000
52000
54000
56000
58000
60000
Average production capacity of water tanks machine
per day by using Roto & Blow moulding Machine in
Bihar
8/11/2013 74
74%
Average utilization % of water tanks manufacturers in
Bihar
8/11/2013 75
YES
NO
0%
100%
Average manufacturers who are intrested in contract
manufacturing for others in Bihar
8/11/2013 76
DIRECT
RETAILERS
DISTRIBUTORS
ALL
0%
0%
72%
28%
Selling the water tanks to the customers in Bihar
8/11/2013 77
44%
56%
Most selling tanks according to the capacity in bihar
500Ltrs
1000Ltrs
8/11/2013 78
TOTAL SELLS
OF WATER
TANKS IN
BIHAR 2012-13
TOTAL SELLS
OF ISI WATER
TANKS IN
BIHAR
TOTAL SELLS
OF D.LAYER
IN BIHAR
2012-13
TOTAL SELLS
OF T.LAYER IN
BIHAR 2012-13
TOTAL SELLS
OF LOFT
TANKS IN
2012-13 IN
BIHAR
51.6 Cr
2 Cr
24 Cr
23.04Cr
92 Lakh
Overall market potential & Contribution of water tanks sells in
Bihar 2012-13
8/11/2013 79
1
4.05/Ltrs cost
Average distributor price of double layer of water tanks in
Bihar
8/11/2013 80
No. of State
No. of
Distributors
No. of
Retaillers No. of sales
force
0
23
31
3
Market presence of average manufacturers in Bihar
8/11/2013 81
14%
86%
No. of manufacturers use advertising media in Bihar
Yes No
8/11/2013 82
0% 0%
40%
60%
0% 0%
0%
0%
Advertising Media used by average manufacturers in Bihar
Manufacturers (%)
8/11/2013 83
No. Company Name Brand Name Features Replacement Warra
nty
1
Apex Industry Pollywell
100% virgin
material
Mfg .defect 10 yrs
2 Balajee industries Balajee,Reliane,
Ujjala,Usha
Gold,Purewell
Quality,range,fast
service
Mfg .defect 10 yrs
3 Krishana Polymer Krishana Quality
,service,availability
Mfg .defect 10 yrs
4
Polyking
Polyking Quality, fast
service
Mfg .defect 0 yrs
5
Polytex
Polytex Quality,Price Mfg .defect 5 yrs
6
Sunrise industries
Sunrise Quality,Price Mfg .defect 10 yrs
7 Supereme Supereme Quality,Price Mfg .defect 10 yrs
8/11/2013 84
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
From
direct
factory
Own
warehouse
Rented
place
Own
vechile
Contract
base
100%
0%
0%
0%
0%
Manufacturers use Dispatch system in Bihar
8/11/2013 85
0-5 Yrs
58%
10-15Yr
14%
More than 15
Yrs
28%
Number of manufacturers in Bihar
8/11/2013 86
2
Brand
1
Price
3
Quality
4
color
6
Availability
5
Service
7
Others
Retailer & Distributor preference for buying product
in Bihar
Brand
Price
Quality
Color
Availability
Services
Other
8/11/2013 87
N
o.
Company Name Brand Name Strength Weakness Complaints
1 Apex Industries Pollywell Quality 0 Transport
Problem
2 Balajee industries Purewell,
Balajee
Only virgin
material
0 Mfg.Defect
3 Krishana Polymer Krishana Quality 0 Lekage
Problem
4 Polyking Polyking Customer
Satisfaction
0 Demand for
Price reduce
By distributors
5 Polytex Polytex Quality Mfg.Defect Transport
Problem
6
Sunrise industries
Sunrise Only virgin
material
Lekage
Problem
0
7
Supereme
Supereme Only virgin
material
Mfg.Defect 0
8/11/2013 88
SWOT ANALYSIS
Strength:
•Market leader .
•World largest producer of plastic water tanks.
•New technology and manufacturing process used.
•Superior quality and beautifully designed product.
•Strong distribution network
•Strong work force more than 1000 employees.
•10 manufacturing plants across the country.
•Complete clients satisfaction
•Industry leading prices
•Prompt and quick delivery.
•Customized solution
•Strong logistics support.
Weakness:
•Less market presence in rural area
•Weak distribution network in rural area.
8/11/2013 89
Opportunity:
•Sintex may benefit when focus in rural areas.
•Company may be able to offer a product at a much lower price.
•Company may benefit by investigating their duplicity of their brand.
Threats
•Competitors develops fourth,fifth,sixth and seven layers of water
tanks.
•Economic depression.
•Higher costs.
•Threat from the manufacturers those who made duplicate Sintex
water tanks.
8/11/2013 90
Limitations
•The major limitation faced during the study was the lack of time by
manufactures to fill the questionnaires.
•The project required to be complete during short time of span of two month
that did not allow justifying of the study .
•Another limitation was some manufacturers were not ready to disclose the
information about their company.
8/11/2013 91
SUGGESTION
The following conclusions have been derived on the basis of the objectives and
analysis of the study.
•Analyses have revealed that if company has to increase its market share in rural
area it has to concentrate on small size of the capacity like 500Ltrs,1000Ltrs. So
that it can easily increase its market share in rural area.
•Company have to do water tank awareness in rural area .So that people can
aware the benefit of the water tanks .
•Company has to build strong distributor network in certain rural area .
•Influencers are the key factor so that company has to communicate about its
strength with distributors and retailers
8/11/2013 92
8/11/2013 93

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Sintex industry ppt 2013 manufacturers survey (Odisha , jharkhand, Bihar)

  • 1. A SUMMER TRAINING REPORT ON “MARKET RESEARCH OF PLASTIC WATER STORAGE TANKS” FOR SINTEX INDUSTRY PVT LTD 8/11/2013 1
  • 2.  Research Objective  Research Methodology  Market analysis of Odisha, Jharkhand, Bihar  Findings and Suggestion  Conclusion 8/11/2013 2
  • 3.  This research helps the organization to know where it stands in the competition and its also helps to know the market of the water tank industry.  To find water tank manufacturers in Odisha,Jharkhand,Bihar. 8/11/2013 3
  • 4.  Survey type : Manufacturer survey  Survey place: Odisha,Jharkhand,Bihar  No. of days: 26  No of cities visited: 14  No of manufacturers found:21  No of brand name: 25 8/11/2013 4
  • 5.  Product knowledge  Market knowledge  Research Design  Questionnaire Development  Survey Period  Analysis  Findings and Recommendation  Conclusion 8/11/2013 5
  • 6.  Research Methodology  Research Objective  Selection of data collection technique  Market analysis of Odisha, Jharkhand, Bihar  Findings and Suggestion  Conclusion 8/11/2013 6
  • 7. Research Methodology Descriptive Finding the facts and figure of market of plastic water storage tanks Industry. Survey of the plastic water storage tanks. Try to find out Who: who is your competitors? What :what is your market share? Which : which technology or process you are using? 8/11/2013 7
  • 8.  This research helps the organization to know where it stands in the competition and its also helps to know the market of the water tank industry.  To find water tank manufacturers in Odisha, Jharkhand, Bihar. 8/11/2013 8
  • 9.  Data collection technique.  Primary data collection  Direct talk with plastics water storage tanks manufacturers in Odisha,Jharkhand and Bihar.  Filing questionnaire.  Secondary data collection.  Company website  Company magazine  Research report papers. 8/11/2013 9
  • 10. Table shows company name & city. No. Company Name State (city) 1 Karni ThermoplatPvt Ltd. Banparia, Balasore,odisha,india 2 M/S PuraPlast Indusiries Rourkella-Odisha 3 Mahavikash SambhalpurThana,Odisha 4 Manglam Kalunga,Rourkella,Odisha 5 Oriplast- Ltd OT.Rd,Balasore-756001 6 Richa Petro Products Ltd Achutapur,Rameshwar,jankia,k hurdaRd.Odisha 7 Sudhakar Marketing Agencies Paika Nagar N.H5,Barhampur,Odisha 8/11/2013 10
  • 11. Sintex industry Pvt Ltd 22%, 10 Cr Karni Thermoplast Pvt Ltd. 10%, 4.5 Cr M/S Pura Plast Indusiries 21% 9.2 Cr Mahavikash 6% 2.8 Cr Manglam 6% 2.9 Cr Oriplast- Ltd 13%, 6 Cr Richa Petro Products Ltd 13% ,5.6 Cr Sudhakar Marketing Agencies 9% ,3.9 Cr Market share of water tanks industry in Odisha Total Market Potential in Odisha 48.8 Cr 8/11/2013 11
  • 12. 0-5 yrs 14% 6-10 yrs 28% 10-15 yrs 29% More than 15 yrs 29% Number of manufacturers in Odisha 8/11/2013 12
  • 14. 97% 3% Contribution of Only water tanks and another plastic products in Odisha Only Water Tanks Water Tanks & Another plastics products8/11/2013 14
  • 15. 10% 90% Contribution of those who made another plastic products also in water tanks industry Another plastic products Water tanks 8/11/2013 15
  • 16. 0% 36.50% 60.80% 2.80% ISI 2 Layer 3 Layer Loft Contribution of water tanks in Odisha 8/11/2013 16
  • 17. Rs3.54/Ltrs Rs6/Ltrs Rs6.9/Ltrs Rs4.07/Ltrs Rs7.8/Ltrs Rs5/Ltrs Rs6.6/Ltrs Average selling price of 2 layer /Ltrs cost selling price of sintex 2 Layer/Ltrs cost ISI 2 Layer of sntex /Ltrs cost Average selling price of 3 layer /Ltrs cost selling price of sintex 3 Layer/Ltrs cost Average selling price of loft tanks/ltr cost selling price of sintex Loft tanks/Ltrs cost Average selling price of different water tanks in Odisha 8/11/2013 17
  • 18. 14% 86% Government contract in Odisha Yes No 8/11/2013 18
  • 19. 38.07Mtn/month 0 5 10 15 20 25 30 35 40 1 Average Consumption of raw materials/month in Odisha 8/11/2013 19
  • 20. Rs108.14/Kg Rs123.28/Kg 100 105 110 115 120 125 Average raw material cost /kg Processing cost/ kg Average raw material cost & Processing cost /kg in Odisha 8/11/2013 20
  • 21. 21.25 Kg 0 5 10 15 20 25 1 Average weight of 1000 Ltrs of water tanks in Odisha 8/11/2013 21
  • 22. 0 10000 20000 30000 40000 50000 60000 52142Ltrs/day Average production capacity of machine of water tanks in Odisha by Roto Moulding 8/11/2013 22
  • 23. 0% 20% 40% 60% 80% 100% 1 68% Average utilization % of water tanks manufacturers in Odisha 8/11/2013 23
  • 24. YES NO 0% 100% Average manufacturers who are interested in contract manufacturing for others in Odisha 8/11/2013 24
  • 25. DIRECT RETAILERS DISTRIBUTOR ANY OTHER 0% 0% 100% 0% Selling the water tanks to the customers in Odisha 8/11/2013 25
  • 26. 36% 64% Most selling tanks according to the capacity in Odisha 500Ltrs 1000Ltrs 8/11/2013 26
  • 27. BLACK BLUE WHITE 100% 0% 0% Most selling tanks according to the colors in Odisha 8/11/2013 27
  • 28. 0 10 20 30 40 Overall Market potential ISI 2 Layer 3 Layer Loft Tank 35.2 Cr 12.8 Cr 21.4 Cr 97 Lakh Overall market potential & Contribution of water tanks 8/11/2013 28
  • 29. 3.92/Ltrs Cost Average distributor price of double Layer in Odisha 8/11/2013 29
  • 30. NO. OF STATE NO. OF DISTRIBUTORS NO. OF SALES FORCE 0 28 3 Market presence of average manufacturers in Odisha 8/11/2013 30
  • 31. 43% 57% No. of Manufacturers use advertising media in Odisha Yes No 8/11/2013 31
  • 32. 0% 0% 40% 0% 0% 0% 60% 0% Advertising Media used by average manufacturers in Odisha 8/11/2013 32
  • 33. •Table for brand features,replacement and warranty (Odisha) No. Company Name Brand Name Features Replacement Warranty 1 Karni Thermoplat Pvt Ltd. karni 100% virgin material Mfg .defect 0 yrs 2 M/S PuraPlast Indusiries Puraplast Quality,range, fast service Mfg .defect 15 yrs 3 Mahavikash Mahavikash Quality,service , availability Mfg .defect 10 yrs 4 Manglam manglam Quality, fast service Mfg .defect 10 yrs 5 Oriplast- Ltd OriPlast Quality,Price Mfg .defect 10 yrs 6 Richa Petro Products Ltd Richa Quality,Price Mfg .defect 10 yrs 7 Sudhakar Sudhakar Quality,Price Mfg .defect 10 yrs 8/11/2013 33
  • 35. 4 Brand 2 Price 1 Quality 5 Place 3 Service Manufacturers competing with their competitors Brand Price Quality Place Services 8/11/2013 35
  • 37. List of manufacturer’s strength& weakness (Odisha) N o. Company Name Brand Name Strength Weakness Complaints 1 Karni ThermoplatPvt Ltd. karni Quality,Durability Hygiene 0 Mfg.Defect 2 M/S PuraPlast Indusiries Puraplast Quality ,Service Durability 0 Transport Problem 3 Mahavikash Mahavikash Price Cheap 0 Lekage Problem 4 Manglam manglam Quality Service Service problem Mfg.Defect 5 Oriplast- Ltd OriPlast Only Virgin Material Lekage Problem Mfg.Defect 6 Richa Petro Products Ltd Richa Quality Mfg.fault Lekage Problem 7 Sudhakar Marketing Agencies Sudhakar Quality Quality maintain due to sells low Lekage Problem 8/11/2013 37
  • 38.  Table shows company name & city. No. Company Name State (city) 1 ASL Marketing (P)Ltd Lake Rd,Ranchi- 834001,Jharkhand 2 Gangotri BundilPokhar,Ranchi (Jharkhand) 3 Monet Ultra G.TRd.,Neamatpur,P.OSitarampur,As ansol,Kolkata 4 NirmalaRotoplastPvt Ltd NeoriVikash,Ranchi,Jharkhand 5 Tuffplast 706-,New Sitaramdera ,P.O AgricoJamsedpur,Jharkahnd 6 VOLGA BundilPokhar,Ranchi (Jharkhand) 7 WatexPvt Ltd Industrial area Ranchi ,Jharkhand 8/11/2013 38
  • 39. Sintex Pvt Ltd 10%,3.2 Cr ASL Marketing (P)Ltd 4% ,1.2 Cr Gangotri 9%, 2.8 Cr Monet Ultra 26% 8.2Cr Nirmala Rotoplast Pvt Ltd 10%,3.3 Cr Tuffplast 16% 5Cr VOLGA 8% ,2.7Cr Watex Pvt Ltd 17%,5.4 Cr Market share & Market Potential of water tanks manufacturers in Jharkhand Total Market Potential 44 Cr 8/11/2013 39
  • 40. 6-10 Yrs 28% 10-15Yr 28% More than 15 Yrs 44% Number of manufacturers in Jharkhand 8/11/2013 40
  • 42. 97% 3% Contribution of Only water tanks and another plastic products in Jharkhand Only Water Tanks Water Tanks & Another plastics products8/11/2013 42
  • 43. Water Tanks 90% Another Plastic Products 10% CONTRIBUTION OF ANOTHER PLASTIC PRODUCTS IN WATER TANKS INDUSTRY IN JHARKHAND Water Tanks Another Plastic Products 8/11/2013 43
  • 44. ISI 2 Layer 3 Layer Loft 15% 39.00% 45.00% 1.00% Contribution of water tanks in Jharkhand 8/11/2013 44
  • 45. Average Selling Price of ISI D.Layer/Ltr Average Selling Price of ISI T.Layer/Ltr Average Selling Price of D.Layer/Ltr Average Selling Price of T.Layer/Ltr Average Selling Price of Fr.Layer/Ltr Average Selling Price of Loft Tanks/Ltr Rs3.7/Ltr Rs.6/Ltr Rs3.54/ Ltr R.s 4/Ltr Rs4.9/Ltr Rs4.9/Ltr Average selling price of different layers of water tanks 8/11/2013 45
  • 46. 38.07 Mtn/month Average Consumption of raw materials/month in Jharkhand 8/11/2013 46
  • 47. Average raw material cost /kg Average raw material Mfg cost /kg Rs 108.14/Kg Rs 123.28/Kg Average raw material cost and Mfg cost/Kg in Jharkhand 8/11/2013 47
  • 48. 0 5 10 15 20 25 30 35 Average weight of 1000 Ltr of water tanks Average weight of 1000 Ltr of ISI water tanks 21.25 Kg 33 Kg Average weight of 1000 Ltr of water tanks non -ISI & ISI in Jharkhand 8/11/2013 48
  • 49. 0% 20% 40% 60% 80% 100% 58142/day Average production capacity of machine of water tanks in Jharkhand 8/11/2013 49
  • 50. Average manufacturers who are intrested in contract manufacturing for others in OdissaYES NO 0% 100% Average manufacturers who are intrested in contract manufacturing for others in Jharkhand 8/11/2013 50
  • 51. Sells the water tanks to the customers 0% 0% 72% 28% Selling the water tanks to the customers in Jharkhand through 8/11/2013 51
  • 52. 40% 60% MOST SELLING TANKS ACCORDING TO THE CAPACITY IN JHARKHAND 500 Ltrs 1000Ltrs 8/11/2013 52
  • 53. BLACK BLUE WHITE 92% 8% 0% Most selling tanks according to the Colors in Jharkhand 8/11/2013 53
  • 54. Total sells of water tanks in Jharkhand 2012-13 Total sells of ISI water tanks in Jharkhand Total sells of D.Layer in Jharkhand 2012-13 Total sells of T.Layer in Jharkhand 2012-13 Total Sells of Loft tanks in 2012-13 in Jharkhand 33.61Cr 7.65Cr 12.72Cr 12.88Cr 36 Lakh Overall market potential & Contribution of water tanks sells in Jharkhand in 2012-13 fig: in Rupees 8/11/2013 54
  • 55. 3.66/Ltrs cost Average distributor price of double layer in Jharkhand 8/11/2013 55
  • 56. No. of State No. of Distributors No. of Retaillers No. of sales force 4 30 40 4 Market presence of average manufacturers in jharkhand 8/11/2013 56
  • 57. No. Company Name Brand Name Features Replacement Warranty 1 ASL Marketing(P)Ltd Rotostore 100% virgin material Mfg .defect 10 yrs 2 Gangotri Gangotri Quality,range,fast service Mfg .defect 5 yrs 3 Monet Ultra Monet,Ultra Quality ,service,availabilit y Mfg .defect 10 yrs 4 NirmalaRotoplastP vt Ltd Rotoplast Quality, fast service Mfg .defect 7 yrs 5 Tuffplast Tuffplast Quality,Price Mfg .defect 10 yrs 6 VOLGA VOLGA Quality,Price Mfg .defect 10 yrs 7 WatexPvt Ltd Watex Quality,Price Mfg .defect 10 yrs 8/11/2013 57
  • 59. 1 Brand 2 Price 3 Quality 5 Place 4 Service Manufacturers competing with their competitors in Jharkhand Brand Price Quality Place Services 8/11/2013 59
  • 61. N o. Company Name Brand Name Strength Weakness Complaints 1 ASL Marketing (P)Ltd Rotostore Quality,Durabily Hygiene 0 Transport Problem 2 Gangotri Gangotri Quality 0 Mfg.Defect 3 Monet Ultra Monet Only virgin material 0 Lekage Problem 4 NirmalaRotoplastPv t Ltd Himgiri Customer Satisfaction 0 Demand for Price reduce By distributors 5 Tuffplast Tuffplast Warrranty ,Services Mfg.Defect Transport Problem 6 VOLGA VOLGA Quality Lekage Problem 0 7 WatexPvt Ltd Watex Quality Mfg.Defect 0 8/11/2013 61
  • 62. No. Company Name State (city) 1 Apex Industry DhuparChalk,Patna city ,Patna, (Bihar) 2 Balajee industries E-4(P) Eastern side Industrial Area ,Hazipur,Vaishali,Bihar 3 Krishana Polymer NandlalChapra,By pass Rd,HanumanNagar,Patna ,Bihar 4 Polyking PhulwariThana,Janipurchoraha,Patna ,Bihar 5 Polytex Didarganj,Patna city ,Patna,Bihar 6 Sunrise industries SambhalpurGao,Patnacity,Patna 7 Supereme Patna zero Mile,Sampat chalk(Patna) Bihar 8/11/2013 62
  • 63. 8/11/2013 63 Sintex industry Pvt Ltd, 6.3 Cr,,16.2% Apex Industry, 4.5Cr,1 1.5% Balajee industries, 3.9Cr, 10% Krishana Polymer, 4.9Cr,1 2.7% Polyking, 4.4Cr,1 1.3% Polytex, 4.1Cr,10 .7% Sunrise industries, 4.2Cr, 11% Supereme , 6.3 Cr,16.2% Market share & Market Potential of plastic water tanks in Bihar Total market potential 55.14 Cr
  • 64. 0-5 Yrs 58% 10-15Yr 14% More than 15Yrs 28% Number of manufacturers in Bihar 8/11/2013 64
  • 66. 97% 3% Contribution of Only water tanks and another plastic products in Bihar Only Water Tanks Water Tanks & Another plastics products 8/11/2013 66
  • 67. Water Tanks 90% Another Plastic Products 10% CONTRIBUTION OF ANOTHER PLASTIC PRODUCTS IN WATER TANKS INDUSTRY IN BIHAR Water Tanks Another Plastic Products 8/11/2013 67
  • 68. ISI 11% 2 Layer 43% 3 Layer 45% Loft 1% Contribution of water tanks in bihar 8/11/2013 68
  • 69. 0 1 2 3 4 5 6 Average Selling Price of ISI D.Layer/Ltr Average Selling Price of ISI T.Layer/Ltr Average Selling Price of D.Layer/Ltr Average Selling Price of T.Layer/Ltr Average Selling Price of Fr.Layer/Ltr Average Selling Price of Loft Tanks/Ltr Rs3.7/Ltr Rs.6/Ltr Rs3.54/ Ltr R.s4.07/Ltr Rs4.8/Ltr Rs4.8/Ltr Average Selling price per Ltr Cost of different layers of water tanks in Bihar 8/11/2013 69
  • 71. 0 5 10 15 20 19.57Mtn/Month Average Consumption of raw materials/month in Bihar 8/11/2013 71
  • 72. 95 100 105 110 115 120 125 Average raw material cost /Kg Processing cost /Kg Rs107.14/Kg Rs122.85/Kg Average raw material cost and processing cost 8/11/2013 72
  • 73. 0 10 20 30 40 Average weight of 1000 Ltr of water tanks Average weight of 1000 Ltr of ISI water tanks 21.25Kg 33 Kg Average weight of 1000 Ltr of water tanks non -ISI & ISI in Bihar 8/11/2013 73
  • 74. Average production capacity of machine of water tanks in Bihar by Roto Moulding Average production capacity of machine of water tanks in Bihar by Blow Moulding Series1 58333 50000 58333/day 50000/day 44000 46000 48000 50000 52000 54000 56000 58000 60000 Average production capacity of water tanks machine per day by using Roto & Blow moulding Machine in Bihar 8/11/2013 74
  • 75. 74% Average utilization % of water tanks manufacturers in Bihar 8/11/2013 75
  • 76. YES NO 0% 100% Average manufacturers who are intrested in contract manufacturing for others in Bihar 8/11/2013 76
  • 77. DIRECT RETAILERS DISTRIBUTORS ALL 0% 0% 72% 28% Selling the water tanks to the customers in Bihar 8/11/2013 77
  • 78. 44% 56% Most selling tanks according to the capacity in bihar 500Ltrs 1000Ltrs 8/11/2013 78
  • 79. TOTAL SELLS OF WATER TANKS IN BIHAR 2012-13 TOTAL SELLS OF ISI WATER TANKS IN BIHAR TOTAL SELLS OF D.LAYER IN BIHAR 2012-13 TOTAL SELLS OF T.LAYER IN BIHAR 2012-13 TOTAL SELLS OF LOFT TANKS IN 2012-13 IN BIHAR 51.6 Cr 2 Cr 24 Cr 23.04Cr 92 Lakh Overall market potential & Contribution of water tanks sells in Bihar 2012-13 8/11/2013 79
  • 80. 1 4.05/Ltrs cost Average distributor price of double layer of water tanks in Bihar 8/11/2013 80
  • 81. No. of State No. of Distributors No. of Retaillers No. of sales force 0 23 31 3 Market presence of average manufacturers in Bihar 8/11/2013 81
  • 82. 14% 86% No. of manufacturers use advertising media in Bihar Yes No 8/11/2013 82
  • 83. 0% 0% 40% 60% 0% 0% 0% 0% Advertising Media used by average manufacturers in Bihar Manufacturers (%) 8/11/2013 83
  • 84. No. Company Name Brand Name Features Replacement Warra nty 1 Apex Industry Pollywell 100% virgin material Mfg .defect 10 yrs 2 Balajee industries Balajee,Reliane, Ujjala,Usha Gold,Purewell Quality,range,fast service Mfg .defect 10 yrs 3 Krishana Polymer Krishana Quality ,service,availability Mfg .defect 10 yrs 4 Polyking Polyking Quality, fast service Mfg .defect 0 yrs 5 Polytex Polytex Quality,Price Mfg .defect 5 yrs 6 Sunrise industries Sunrise Quality,Price Mfg .defect 10 yrs 7 Supereme Supereme Quality,Price Mfg .defect 10 yrs 8/11/2013 84
  • 86. 0-5 Yrs 58% 10-15Yr 14% More than 15 Yrs 28% Number of manufacturers in Bihar 8/11/2013 86
  • 87. 2 Brand 1 Price 3 Quality 4 color 6 Availability 5 Service 7 Others Retailer & Distributor preference for buying product in Bihar Brand Price Quality Color Availability Services Other 8/11/2013 87
  • 88. N o. Company Name Brand Name Strength Weakness Complaints 1 Apex Industries Pollywell Quality 0 Transport Problem 2 Balajee industries Purewell, Balajee Only virgin material 0 Mfg.Defect 3 Krishana Polymer Krishana Quality 0 Lekage Problem 4 Polyking Polyking Customer Satisfaction 0 Demand for Price reduce By distributors 5 Polytex Polytex Quality Mfg.Defect Transport Problem 6 Sunrise industries Sunrise Only virgin material Lekage Problem 0 7 Supereme Supereme Only virgin material Mfg.Defect 0 8/11/2013 88
  • 89. SWOT ANALYSIS Strength: •Market leader . •World largest producer of plastic water tanks. •New technology and manufacturing process used. •Superior quality and beautifully designed product. •Strong distribution network •Strong work force more than 1000 employees. •10 manufacturing plants across the country. •Complete clients satisfaction •Industry leading prices •Prompt and quick delivery. •Customized solution •Strong logistics support. Weakness: •Less market presence in rural area •Weak distribution network in rural area. 8/11/2013 89
  • 90. Opportunity: •Sintex may benefit when focus in rural areas. •Company may be able to offer a product at a much lower price. •Company may benefit by investigating their duplicity of their brand. Threats •Competitors develops fourth,fifth,sixth and seven layers of water tanks. •Economic depression. •Higher costs. •Threat from the manufacturers those who made duplicate Sintex water tanks. 8/11/2013 90
  • 91. Limitations •The major limitation faced during the study was the lack of time by manufactures to fill the questionnaires. •The project required to be complete during short time of span of two month that did not allow justifying of the study . •Another limitation was some manufacturers were not ready to disclose the information about their company. 8/11/2013 91
  • 92. SUGGESTION The following conclusions have been derived on the basis of the objectives and analysis of the study. •Analyses have revealed that if company has to increase its market share in rural area it has to concentrate on small size of the capacity like 500Ltrs,1000Ltrs. So that it can easily increase its market share in rural area. •Company have to do water tank awareness in rural area .So that people can aware the benefit of the water tanks . •Company has to build strong distributor network in certain rural area . •Influencers are the key factor so that company has to communicate about its strength with distributors and retailers 8/11/2013 92