The document is a market research report on plastic water storage tanks for Sintex Industry Pvt Ltd. It summarizes research conducted in the states of Odisha, Jharkhand and Bihar on plastic water tank manufacturers and the market. Key findings include identifying 21 manufacturers across 14 cities visited, with the largest manufacturers having around 22% market share in Odisha. It provides detailed analysis of market size, sales, prices, production capacities, materials used, distribution networks and strengths/weaknesses of major manufacturers in the region. The conclusion recommends this research will help Sintex understand competition and opportunities in the water tank industry market across these states.
Sintex industry ppt 2013 manufacturers survey (Odisha , jharkhand, Bihar)
1. A SUMMER TRAINING REPORT
ON
“MARKET RESEARCH OF PLASTIC WATER
STORAGE TANKS”
FOR SINTEX INDUSTRY PVT LTD
8/11/2013 1
2. Research Objective
Research Methodology
Market analysis of Odisha, Jharkhand, Bihar
Findings and Suggestion
Conclusion
8/11/2013 2
3. This research helps the organization to know where it
stands in the competition and its also helps to know the
market of the water tank industry.
To find water tank manufacturers in
Odisha,Jharkhand,Bihar.
8/11/2013 3
4. Survey type : Manufacturer survey
Survey place: Odisha,Jharkhand,Bihar
No. of days: 26
No of cities visited: 14
No of manufacturers found:21
No of brand name: 25
8/11/2013 4
5. Product knowledge
Market knowledge
Research Design
Questionnaire Development
Survey Period
Analysis
Findings and Recommendation
Conclusion
8/11/2013 5
6. Research Methodology
Research Objective
Selection of data collection technique
Market analysis of
Odisha, Jharkhand, Bihar
Findings and Suggestion
Conclusion
8/11/2013 6
7. Research Methodology
Descriptive
Finding the facts and figure of market of plastic water
storage tanks Industry.
Survey of the plastic water storage tanks.
Try to find out
Who: who is your competitors?
What :what is your market share?
Which : which technology or process you are using?
8/11/2013 7
8. This research helps the organization to know where it
stands in the competition and its also helps to know
the market of the water tank industry.
To find water tank manufacturers in
Odisha, Jharkhand, Bihar.
8/11/2013 8
9. Data collection technique.
Primary data collection
Direct talk with plastics water storage tanks
manufacturers in Odisha,Jharkhand and Bihar.
Filing questionnaire.
Secondary data collection.
Company website
Company magazine
Research report papers.
8/11/2013 9
10. Table shows company name & city.
No. Company Name State (city)
1 Karni ThermoplatPvt
Ltd.
Banparia, Balasore,odisha,india
2 M/S PuraPlast Indusiries Rourkella-Odisha
3 Mahavikash SambhalpurThana,Odisha
4 Manglam Kalunga,Rourkella,Odisha
5 Oriplast- Ltd OT.Rd,Balasore-756001
6 Richa Petro Products
Ltd
Achutapur,Rameshwar,jankia,k
hurdaRd.Odisha
7 Sudhakar Marketing
Agencies
Paika Nagar
N.H5,Barhampur,Odisha
8/11/2013 10
11. Sintex industry
Pvt Ltd
22%, 10 Cr
Karni
Thermoplast
Pvt Ltd.
10%, 4.5 Cr
M/S Pura Plast
Indusiries
21% 9.2 Cr
Mahavikash
6% 2.8 Cr
Manglam
6% 2.9 Cr
Oriplast- Ltd
13%, 6 Cr
Richa Petro
Products Ltd
13% ,5.6 Cr
Sudhakar
Marketing
Agencies
9% ,3.9 Cr
Market share of water tanks industry in Odisha
Total Market Potential in
Odisha 48.8 Cr
8/11/2013 11
14. 97%
3%
Contribution of Only water tanks and
another plastic products in Odisha
Only Water Tanks Water Tanks & Another plastics products8/11/2013 14
15. 10%
90%
Contribution of those who made another plastic products
also in water tanks industry
Another plastic products Water tanks
8/11/2013 15
17. Rs3.54/Ltrs
Rs6/Ltrs
Rs6.9/Ltrs
Rs4.07/Ltrs
Rs7.8/Ltrs
Rs5/Ltrs
Rs6.6/Ltrs
Average selling price of 2 layer /Ltrs cost
selling price of sintex 2 Layer/Ltrs cost
ISI 2 Layer of sntex /Ltrs cost
Average selling price of 3 layer /Ltrs cost
selling price of sintex 3 Layer/Ltrs cost
Average selling price of loft tanks/ltr cost
selling price of sintex Loft tanks/Ltrs cost
Average selling price of different water tanks in Odisha
8/11/2013 17
37. List of manufacturer’s strength& weakness (Odisha)
N
o.
Company Name Brand Name Strength Weakness Complaints
1 Karni
ThermoplatPvt
Ltd.
karni Quality,Durability
Hygiene
0 Mfg.Defect
2 M/S PuraPlast
Indusiries
Puraplast Quality ,Service
Durability
0 Transport Problem
3 Mahavikash Mahavikash Price Cheap 0 Lekage Problem
4 Manglam manglam Quality Service Service problem Mfg.Defect
5 Oriplast- Ltd OriPlast Only Virgin
Material
Lekage Problem Mfg.Defect
6 Richa Petro
Products Ltd
Richa Quality Mfg.fault Lekage Problem
7 Sudhakar
Marketing
Agencies
Sudhakar Quality Quality maintain
due to sells low
Lekage Problem
8/11/2013 37
38. Table shows company name & city.
No. Company Name State (city)
1 ASL Marketing (P)Ltd Lake Rd,Ranchi-
834001,Jharkhand
2 Gangotri BundilPokhar,Ranchi (Jharkhand)
3 Monet Ultra G.TRd.,Neamatpur,P.OSitarampur,As
ansol,Kolkata
4 NirmalaRotoplastPvt
Ltd
NeoriVikash,Ranchi,Jharkhand
5 Tuffplast 706-,New Sitaramdera ,P.O
AgricoJamsedpur,Jharkahnd
6 VOLGA BundilPokhar,Ranchi (Jharkhand)
7 WatexPvt Ltd Industrial area Ranchi ,Jharkhand
8/11/2013 38
39. Sintex Pvt Ltd
10%,3.2 Cr
ASL Marketing
(P)Ltd
4% ,1.2 Cr
Gangotri
9%, 2.8 Cr
Monet Ultra
26% 8.2Cr
Nirmala
Rotoplast Pvt Ltd
10%,3.3 Cr
Tuffplast
16% 5Cr
VOLGA
8% ,2.7Cr
Watex Pvt Ltd
17%,5.4 Cr
Market share & Market Potential of water tanks manufacturers in
Jharkhand
Total Market Potential
44 Cr
8/11/2013 39
42. 97%
3%
Contribution of Only water tanks and
another plastic products in Jharkhand
Only Water Tanks Water Tanks & Another plastics products8/11/2013 42
45. Average Selling Price of ISI D.Layer/Ltr
Average Selling Price of ISI T.Layer/Ltr
Average Selling Price of D.Layer/Ltr
Average Selling Price of T.Layer/Ltr
Average Selling Price of Fr.Layer/Ltr
Average Selling Price of Loft Tanks/Ltr
Rs3.7/Ltr
Rs.6/Ltr
Rs3.54/ Ltr
R.s 4/Ltr
Rs4.9/Ltr
Rs4.9/Ltr
Average selling price of different layers of water tanks
8/11/2013 45
47. Average raw material cost /kg
Average raw material Mfg cost /kg
Rs 108.14/Kg
Rs 123.28/Kg
Average raw material cost and Mfg cost/Kg in Jharkhand
8/11/2013 47
48. 0
5
10
15
20
25
30
35
Average weight of 1000
Ltr of water tanks Average weight of 1000
Ltr of ISI water tanks
21.25 Kg
33 Kg
Average weight of 1000 Ltr of water tanks non -ISI &
ISI in Jharkhand
8/11/2013 48
50. Average manufacturers who are
intrested in contract manufacturing for
others in OdissaYES
NO
0%
100%
Average manufacturers who are intrested in contract
manufacturing for others in Jharkhand
8/11/2013 50
51. Sells the water tanks to the customers
0% 0%
72%
28%
Selling the water tanks to the customers in Jharkhand
through
8/11/2013 51
54. Total sells of water tanks in Jharkhand
2012-13
Total sells of ISI water tanks in
Jharkhand
Total sells of D.Layer in Jharkhand
2012-13
Total sells of T.Layer in Jharkhand
2012-13
Total Sells of Loft tanks in 2012-13 in
Jharkhand
33.61Cr
7.65Cr
12.72Cr
12.88Cr
36 Lakh
Overall market potential & Contribution of water
tanks sells in Jharkhand in 2012-13 fig: in Rupees
8/11/2013 54
61. N
o.
Company Name Brand Name Strength Weakness Complaints
1
ASL Marketing
(P)Ltd
Rotostore Quality,Durabily
Hygiene
0 Transport
Problem
2 Gangotri Gangotri Quality 0 Mfg.Defect
3 Monet Ultra Monet Only virgin
material
0 Lekage
Problem
4 NirmalaRotoplastPv
t Ltd
Himgiri Customer
Satisfaction
0 Demand for
Price reduce
By distributors
5
Tuffplast
Tuffplast Warrranty
,Services
Mfg.Defect Transport
Problem
6 VOLGA VOLGA Quality Lekage
Problem
0
7
WatexPvt Ltd
Watex Quality Mfg.Defect 0
8/11/2013 61
62. No. Company Name State (city)
1 Apex Industry DhuparChalk,Patna city ,Patna, (Bihar)
2 Balajee industries E-4(P) Eastern side Industrial Area
,Hazipur,Vaishali,Bihar
3 Krishana Polymer NandlalChapra,By pass Rd,HanumanNagar,Patna
,Bihar
4 Polyking PhulwariThana,Janipurchoraha,Patna ,Bihar
5 Polytex Didarganj,Patna city ,Patna,Bihar
6 Sunrise industries SambhalpurGao,Patnacity,Patna
7 Supereme Patna zero Mile,Sampat chalk(Patna) Bihar
8/11/2013 62
66. 97%
3%
Contribution of Only water tanks and
another plastic products in Bihar
Only Water Tanks Water Tanks & Another plastics products 8/11/2013 66
69. 0
1
2
3
4
5
6
Average
Selling Price
of ISI
D.Layer/Ltr
Average
Selling Price
of ISI
T.Layer/Ltr
Average
Selling Price
of
D.Layer/Ltr
Average
Selling Price
of T.Layer/Ltr
Average
Selling Price
of
Fr.Layer/Ltr
Average
Selling Price
of Loft
Tanks/Ltr
Rs3.7/Ltr Rs.6/Ltr
Rs3.54/ Ltr R.s4.07/Ltr
Rs4.8/Ltr
Rs4.8/Ltr
Average Selling price per Ltr Cost of different layers of
water tanks in Bihar
8/11/2013 69
73. 0
10
20
30
40
Average weight of 1000 Ltr
of water tanks Average weight of 1000 Ltr
of ISI water tanks
21.25Kg
33 Kg
Average weight of 1000 Ltr of water tanks non -ISI &
ISI in Bihar
8/11/2013 73
74. Average production capacity
of machine of water tanks in
Bihar by Roto Moulding
Average production capacity
of machine of water tanks in
Bihar by Blow Moulding
Series1 58333 50000
58333/day
50000/day
44000
46000
48000
50000
52000
54000
56000
58000
60000
Average production capacity of water tanks machine
per day by using Roto & Blow moulding Machine in
Bihar
8/11/2013 74
79. TOTAL SELLS
OF WATER
TANKS IN
BIHAR 2012-13
TOTAL SELLS
OF ISI WATER
TANKS IN
BIHAR
TOTAL SELLS
OF D.LAYER
IN BIHAR
2012-13
TOTAL SELLS
OF T.LAYER IN
BIHAR 2012-13
TOTAL SELLS
OF LOFT
TANKS IN
2012-13 IN
BIHAR
51.6 Cr
2 Cr
24 Cr
23.04Cr
92 Lakh
Overall market potential & Contribution of water tanks sells in
Bihar 2012-13
8/11/2013 79
88. N
o.
Company Name Brand Name Strength Weakness Complaints
1 Apex Industries Pollywell Quality 0 Transport
Problem
2 Balajee industries Purewell,
Balajee
Only virgin
material
0 Mfg.Defect
3 Krishana Polymer Krishana Quality 0 Lekage
Problem
4 Polyking Polyking Customer
Satisfaction
0 Demand for
Price reduce
By distributors
5 Polytex Polytex Quality Mfg.Defect Transport
Problem
6
Sunrise industries
Sunrise Only virgin
material
Lekage
Problem
0
7
Supereme
Supereme Only virgin
material
Mfg.Defect 0
8/11/2013 88
89. SWOT ANALYSIS
Strength:
•Market leader .
•World largest producer of plastic water tanks.
•New technology and manufacturing process used.
•Superior quality and beautifully designed product.
•Strong distribution network
•Strong work force more than 1000 employees.
•10 manufacturing plants across the country.
•Complete clients satisfaction
•Industry leading prices
•Prompt and quick delivery.
•Customized solution
•Strong logistics support.
Weakness:
•Less market presence in rural area
•Weak distribution network in rural area.
8/11/2013 89
90. Opportunity:
•Sintex may benefit when focus in rural areas.
•Company may be able to offer a product at a much lower price.
•Company may benefit by investigating their duplicity of their brand.
Threats
•Competitors develops fourth,fifth,sixth and seven layers of water
tanks.
•Economic depression.
•Higher costs.
•Threat from the manufacturers those who made duplicate Sintex
water tanks.
8/11/2013 90
91. Limitations
•The major limitation faced during the study was the lack of time by
manufactures to fill the questionnaires.
•The project required to be complete during short time of span of two month
that did not allow justifying of the study .
•Another limitation was some manufacturers were not ready to disclose the
information about their company.
8/11/2013 91
92. SUGGESTION
The following conclusions have been derived on the basis of the objectives and
analysis of the study.
•Analyses have revealed that if company has to increase its market share in rural
area it has to concentrate on small size of the capacity like 500Ltrs,1000Ltrs. So
that it can easily increase its market share in rural area.
•Company have to do water tank awareness in rural area .So that people can
aware the benefit of the water tanks .
•Company has to build strong distributor network in certain rural area .
•Influencers are the key factor so that company has to communicate about its
strength with distributors and retailers
8/11/2013 92