Finalllllllllllll Nando
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![Overview 08/08/09 TSM 19-Nandos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Finalllllllllllll Nando
- 1. WELCOME TO NANDO’S. 08/08/09 TSM 19-Nandos
- 8. SWOT Analysis. 08/08/09 TSM 19-Nandos
- 14. Brand Audit KFC McDonalds Yo-China What comes to your mind when I say the following brands. Bucket chicken, wings of chicken, their mascot. Chicken burgers, cone ice cream, Ronald Fried rice Manchurian, Chilly potatoes, chilly chicken. When you see other people coming out of these outlets, what thoughts come to your mind He loves crispy chicken He just experienced the service which is benchmark in the industry Big lover of spicy Chinese food. What role do these brands play in your life. Global appeal Providing best service in its industry Best Chinese food. Memories associated with brands. Re-union with friends My first date. Reminds me of my first girlfriend Awareness levels High High Moderate
- 16. The 7 P’s 08/08/09 TSM 19-Nandos
- 28. Nando's in Delhi 08/08/09 Location Attributes GK-1 CP Rohini Footfalls High High High Competitors Very low Very High Moderate Prospective Customers Moderate High Moderate Variety of food Moderate High Low Accessibility Moderate High Moderate Ambience & hygiene High High High Price High High Moderate
- 29. Against whom: -KFC -McDonalds -Republic Of Chicken -Roadside Vendors -Unorganized market When: - while freaking with friends. - with family. -while shopping. - casual party. For Whom: -Male/Female -Any age group -Who loves to eat hot and spicy chicken -who is full of life -who loves to laugh -who are true to themselves -who can make life happen. Why: - to deliver the Nando's experience. Whether that's for our customers or the employees who work hard to make it happen. Here's why we're so different. Nando's is not just about chicken. It's about Pride, Passion, Courage, Integrity and, most of all Family. Nando’s 08/08/09 TSM 19-Nandos
- 31. Full of Taste and Flavour Fun, vibrant, cheeky, friendly. Light, fun, honest (not spoofy nor over the top) Informal, courage You can share a meal and a lot more here And end up growing your relationships Affordable dining, chicken and a whole lot more, clean, friendly, non intrusive service ATTRIBUTES BENEFITS TONE PERSONIFICATION ESSENCE Brand Positioning
- 32. 7. Value & Personality 6. Reasons to Believe 5. Benefit 8. Discriminator 4. Insight 2. Competitive Environment 3. Target Brand Key – Nando’s 9. Essence 1. Root Strength g 08/08/09 TSM 19-Nandos
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- Manufacturer-retailer-consumer. Chain.
- .The employees in our restaurant have a standard uniform and we will be focusing specially on Staff should have the
- The food manufacturing process at our restaurant will be completely transparent i.e. the whole process is visible to the customers. In fact, we would allow our customers to view and judge the hygienic standards by allowing them to enter the area where the process takes place. process which aims to provide a quality meal in short period of time in a consistent manner which can be one of the reason behind our growth
- eg. Kake da Hotel in C.P, Rajinder da Dhaba in Safdarjung Enclv.
- The Nando's Franchise Experience The experience as a franchisee is also characteristic of our family-like spirit and dynamic company culture. The Nando’s team helps choose and negotiate site locations and rental deals to get restaurants up and running. Franchisees are provided with intensive training that covers human resources, operations, administration and marketing, and receive ongoing guidance and feedback on growing their business. In particular, Nando’s franchisees are exposed to an ever-growing brand that stands out from the crowd with its cheeky advertising campaigns and headline-grabbing marketing. The Nando’s brand is fun and irreverent and has the courage to do what others just think about. Don’t be a chicken and contact us today. To register your interest, make an enquiry via the form to the right or contact Nando’s Head Office via the contact buttons. To find out more about Nando’s simply visit our website. Contact Nando's : (all fields are mandatory) Send to similar companies Pie Face Billy Baxters Pty Ltd Trampoline RP Vending Systems (Business Opportunity) Global Burgers Store my details for future Quick requests Keep me informed of other related opportunities Website Contact Details
- make life happen. They, like the 15th Century Portuguese Explorers, believe in faith, justice and good luck, always believing that if you can dream it you can do it. They have a sense of pride in everything they do. The Nandocas are team players but are not afraid to be individuals. Nandocas are interested in the solution not the problem. They are true to themselves, they have fun, and they love the sound of laughter. They work with the community to make a difference in people's lives. They strive to make each customer’s experience a magical one and they continually search for adventure. But most importantly Nandocas love to prepare and share their flame-grilled peri-peri chicken with everyone.
- The model has 6 dimensions on which a brand is to be evaluated. Physical Facet talks about what the product is, what does it do, how does it add value to customers, how does it fill up the gap in the market. Brand personality is measured using those traits/features of consumer personality that are directly related to brands. Proper care should be taken not to confuse it with consumer's reflection. Brand personality is closely linked with self image and image of the consumer. Questions to be asked are: 1) What are the features of consumer personality? 2) What are the features of brand if it was a person? This depends on the functional aspect of the product and the gap it would fill. Brand Culture: As the name signifies, it talks about the culture of the brand. The values and the principles will follow from the culture and it is these values which will bind the customers. Remember HSBC's "The World's local bank". Questions which need to be asked:- 1) Is the brand's culture global? 2) What are the values for which the brand stands for? 3) How would customers take the values of such a brand? Brand Relationships: No prizes for guessing what would this be about! Yes, after all every brand has to maintain healthy relationships with customers. All marketing collaterals are intended to do just that. Therefore to gauge the identity, this had to feature. 1) How would Sales describe the relationship attributes for their customer management process? 2) How would Customer support describe their approach to increasing customer satisfaction? 3) How does the brand want to be seen by customers in marketing communication? Customer Reflection: Every product is designed to satisfy some need of the intended customer base. A consumer has to be reflected in a way, which would show how he or she could image himself consuming a particular good. For example, in India anyone consuming Pepsi Cola would imagine himself to be young and Thums up (another cola drink from Coke stable) to be adventurous. For this aspect, questions are to be put to customer experience team about What would the users imagine while using the product? Customer Self Image: Consumers get attracted to those brands in which they see their own traits, for example, a man who is muscular and strong would smoke Marlboro. This goes hand in hand with brand personality.
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