2. •Religious
•Entertainment of an audience
•Entertainment of the performer’s
•An enhancement of the oral tradition
•Accompany dance
•Festivals, parties, weddings, receptions, sporting
events and other public and private social events
•Work songs
•Political songs

3. •Commercial jingles
•Healing (Music Therapy)
•Ambient music
•Study/practice pieces
•Military music
•Enhancement of other media
•Educational

4. Prehistoric Eras: Flutes are often discovered, carved from bones in which lateral holes
have been pierced; these are thought to have been blown at one end.
Ancient Egypt: The earliest material and representational evidence of Egyptian
musical instruments dates to the Predynastic period , but the evidence is more securely attested
in the Old Kingdom when harps, flutes and double clarinets were played.
Biblical period:
Painting of David with his harp,
Paris Psalter, c. 960,
Constantinople

5. • "Ancient music" is the name given to the music that followed. The "oldest known
song" was written in cuneiform, dating to 4,000 years ago from Ur. Indian classical
music (marga) can be found from the scriptures of the Hindu tradition,
the Vedas. Samaveda, one of the four Vedas, describes music at length.
Early music:
Developed in Europe in early medieval
period, after the fall of roman empire. Music from
roman catholic church survived and little non-Christian
music from this period survived,
Common practice
Periods of Western art music Baroque(1600–1760)
EarlyMedieval (500–1400) Classical(1730–1820)
Renaissance(1400–1600) Romantic(1815–1910)
Baroque(1600–1760)
Modern and contemporary
Modern(1890–1930) >>>>> 20th century(1900–2000)
Contemporary(1975–present) >>>> 21st century(2000–present)

6. Size of
Industry
INDIAN M USIC INDUST RY
Size of the Industry
The Current size of Indian Music Industry is Rs 800 crore and the
Projected size by 2014: Rs 900 crore.*
Geographical distribution
Mumbai, Delhi, Karnataka, Punjab, Andhra Pradesh, Pune, Hyderabad,
Chennai
Output per annum
Music contributes as much as 15 % of individual earnings in the Film
Industry* .

8. • Approximately 15 crores of unit sales of music cassettes
• Indian Music Industry today currently stands at INR 10.4 billion. Till
the last decade the Indian music industry at INR 18 billion (GBP) has
more than doubled. The total Indian music cassette (MC) market
constitutes 95% while the compact disc (CD) market is 5% in volume
terms
Internationalization
Satellite Radio
150 FM stations

9. Strengths
Weakness
•Indian music is becoming popular day- •But at the same time, we find that the
by-day, as more number of people are quality of classical music is deteriorating. This
interested in learning and listening to it. is a result of many factors like, lack of
dedicated teachers due to low monetary
•This has happened due to some artists payments, lack of practice (Riyaz) by students,
of international fame who have worked etc.
hard to propagate Indian music both • Indian music is a knowledge and
vocal and instrumental. entertainment trade, not anyone can listen
and appreciate it . The listeners need to know
• People have realized the healing power what the singer is singing.
of Indian classical music and entertaining • Indian classical Music is restricted to India
modern music. only its not prevalent all over the world.
• Riyaz is time consuming and as I mentioned
•Indian youth is also taking interest & earlier it needs years and years of practice
Reality show talent hunts . Lack of International popularity

10. Opportunities
Threats
Growing NRI population worldwide
The Jazz music and Cultural music of Some knowledge base is needed to
all the countries understand ICM
Youth generation is more influenced
by western culture and
they are not at all interested in Indian Stress, violence, Chaos increasing (good
classical music for music therapy)
Performances on TV.
Western singers become idols Institutional selling

11. Strategies by
Emerging
• Genre
music houses
• Finance
• Team
Booking agents, artist managers, lawyers, publicists, and tour managers.
Learn who you need on your team, when you need them, and what you should pay
them.
• Networking

12. • Development
l ‘long term thinking’
• Playing Music
An artist’s live performances must be viewed in the same light as any other
business venture.
• Song Writing
largely relies on knowledge and
entertainment
quotient of the writer
• Tools / New Media
Know what tools and usage of new media are at your disposal and how to
integrate them into your overall strategy.

13. Bibliography
Http://en.wikipedia.org/wiki/music
*www.indianmi.org/national.htm( indian music
industry)
THANK YOU