1. Minakshi Saini
Pritul Shah
Ronal Sawalsa
Preethi Kabaria
Krishna Shah

2. AGENDA
 Introduction
 History
 Why Sony?
 Mission & Vision
 SWOT Analysis
 Product Range
 Achievements
 Competitors
 Market share
 Conclusion
 Sources

3. INTRODUCTION
 Type : Public
 Founded : 1946
 Founder : Masaru Ibuka Akio Morita
 Name Created : By combining “Sonus”(Sound
and Sonic) and “Sonny”(Little
Son)
 Headquarter : Japan
 Area Served : Worldwide
 KEY People : Kazuo Hirai(CEO), Sir Howard
Stringer(Chairman of Board)
 Industry : Consumer Electronics
Entertainment
 Website : sony.net

4. HISTORY
 1946 – Establishment of Tokyo Telecommunication
Engineering Corporation and Electronic Rice Cooker
was innovated by Masaru Ibuka
 First
Japanese Tape Recorder
 1960, American Branch Sonam (Sony Corporation of
America)
 Leading Manufacturer of Audio, Video,
Communication and information technology products

5. WHY SONY ?
 They have a stability of a public traded company
 Multiple medical plans to fit each employees needs and
circumstances
 Extensive training
 Clearly stated purpose and desired result
 Comprehension vision coverage
 Long – term disability coverage
 Flexible spending accounts
 Attractive prescription drug coverage

6. MISSION
“To experience the joy of advancing and applying technology for the
benefit of the public.”
vision
“To create exiting new digital entertainment experiences for
consumer by bringing together cutting – edge product with latest
generation content and services.”

7.  Strength’s:  Weakness:
 Innovation  Maintaining multiple function
 Quality  International expansion
 Brand strength  Product pricing
 Product differentiation  Picture industry
 Wide cover spectrum over  Financial service industry
multiple market  Corporate Governance
 Opportunities:  Threats:
 “Asset Light” strategy  Competitors competition
 T.V. category & gaming segment  Global economic recession
investing  Electronic network security
 T.V. Business expansion  Greening Standard Compliance
 Network initiative
 International market
penetration

8. Product range
 Television & Projectors
 Home Threats System
 Digital Photography
 Financial services
 Computer peripheral
 Movies & video
equipments
 Game consoles
 Mobile Phones &
Music
 Others Accessories

9. Achievements
 “Sony World Photography Award Photographer of the
year” – 2012
 “Top Performer” – 2008
 “Rep of the year” – 2008
 Sony Electronics – “Top performance Awards”

11. MARKET SHARES

12. CONCLUSION
 Although other electronics firms are taking market
shares and profits, the innovative spirit and quest of
excellence and perfection cannot be copied.
 Sony’s main task is to integrate its talent by placing
common goals and priority for this increasing
competitive market.
 With strategy and luck, Sony could become a great firm
as it was and will be.

13. SOURCES
 www.sony.co.in(15-07-2012)
 www.awardmarketingservices.com (15-07-2012)
 www.sonynet.com (15-07-2012)
 www.wikipedia.org/wiki/Sony (14-07-2012)