How to pick powerful stories for your presentation

1. How to pick
powerful stories
for your presentation

2. 01
Share your
emotions and
vulnerabilities
so your audience
can be empathic
and relate.
PERSONALISE

3. 02
Look at the story
you're telling from
your audience's
perspective, what
are they getting
out of this… how
is this relevant
to them and
your message?
PERSPECTIVE

4. 03
Is this someone
your audience
can relate
to? Perhaps see
in their own mind
how they would
overcome
challenges.
THE HERO?
WHO IS

5. 04
Use case studies,
including before
and after scenarios
of what happened.
AUTHENTICITY
GIVE

6. 05
Combine highs
and lows to keep
your audience
curious, focused
and hanging on
your every word.
DRAMA
ADD

7. 06
If your story relates
to someone we’ve
heard of, drop a few
names... make your
audience feel
special like you
are telling them
something nobody
else knows.
FORTUNE
FAME &

8. 07
Every great
Fairy Tale has a
happy ending,
make it clear for
your audience.
ENDINGS
HAPPY

9. 08
Don’t be afraid to
get peoples opinions.
try out your stories
on friends and
family - even your
dog… Don’t wait
till you have an
audience of hundreds
for a reaction.
OTHERS
ASK