International                             Growth StrategiesAlex Barrera (@abarrera)     Berlin, November 2012
http://www.slideshare.net/press42 @abarrera #goGlobal
2007                          Pool Mansion  http://www.slideshare.net/press42 @abarrera #goGlobal
http://www.slideshare.net/press42 @abarrera #goGlobal
http://www.slideshare.net/press42 @abarrera #goGlobal
2012   http://www.slideshare.net/press42 @abarrera #goGlobal
Local isn’t enoughhttp://www.slideshare.net/press42 @abarrera #goGlobal
Show                        Me                        The                       Moneyhttp://www.slideshare.net/press42 @ab...
Change                         our                                                       mentality   http://www.slideshare...
Local market = comfort zone      http://www.slideshare.net/press42 @abarrera #goGlobal
ExpensiveVERY       http://www.slideshare.net/press42 @abarrera #goGlobal
Then globalStart local         http://www.slideshare.net/press42 @abarrera #goGlobal
Back to realityhttp://www.slideshare.net/press42 @abarrera #goGlobal
Language      Barriers      http://www.slideshare.net/press42 @abarrera #goGlobal
VSContent                                            Interface  http://www.slideshare.net/press42 @abarrera #goGlobal
“No one is a prophet in   their own land”     http://www.slideshare.net/press42 @abarrera #goGlobal
The grass is always greener on the other side       http://www.slideshare.net/press42 @abarrera #goGlobal
LONG sales cycles    http://www.slideshare.net/press42 @abarrera #goGlobal
Try it in Southern EU...   http://www.slideshare.net/press42 @abarrera #goGlobal
Keep waiting...   http://www.slideshare.net/press42 @abarrera #goGlobal
hold it... no, keep waiting...   http://www.slideshare.net/press42 @abarrera #goGlobal
Faster                                                                 More                                         &     ...
Size matters?http://www.slideshare.net/press42 @abarrera #goGlobal
http://www.slideshare.net/press42 @abarrera #goGlobal
http://www.slideshare.net/press42 @abarrera #goGlobal
http://www.slideshare.net/press42 @abarrera #goGlobal
Going DOWN  http://www.slideshare.net/press42 @abarrera #goGlobal
No GovGoing DOWN  http://www.slideshare.net/press42 @abarrera #goGlobal
GDP -1.1%   No GovGoing DOWN  http://www.slideshare.net/press42 @abarrera #goGlobal
GDP -1.1%   No GovGoing DOWN                     Neutral  http://www.slideshare.net/press42 @abarrera #goGlobal
GDP -1.1%   No GovGoing DOWN                     Neutral                              Music?  http://www.slideshare.net/pr...
GDP -1.1%   No Gov                                            Poor neighborsGoing DOWN                     Neutral        ...
Vodka  GDP -1.1%   No Gov                                            Poor neighborsGoing DOWN                     Neutral ...
Once local, always localhttp://www.slideshare.net/press42 @abarrera #goGlobal
Oh my! Scary countries!    http://www.slideshare.net/press42 @abarrera #goGlobal
Going globalStrategy  (GGS)   http://www.slideshare.net/press42 @abarrera #goGlobal
Mentality  shift   http://www.slideshare.net/press42 @abarrera #goGlobal
English FIRST   http://www.slideshare.net/press42 @abarrera #goGlobal
http://www.slideshare.net/press42 @abarrera #goGlobal
My province         http://www.slideshare.net/press42 @abarrera #goGlobal
My countryMy province         http://www.slideshare.net/press42 @abarrera #goGlobal
Step 1: Grow your international network        http://www.slideshare.net/press42 @abarrera #goGlobal
Engage                               with                                            visitorshttp://www.slideshare.net/pre...
Locate your hub                  http://www.slideshare.net/press42 @abarrera #goGlobal
Engage with international orgs      http://www.slideshare.net/press42 @abarrera #goGlobal
Engage with people that live in planes       http://www.slideshare.net/press42 @abarrera #goGlobal
Engage with global connectors      #wheelsUp                              #touchdown       http://www.slideshare.net/press...
Step 2: Where next?     http://www.slideshare.net/press42 @abarrera #goGlobal
Who is your customer?      http://www.slideshare.net/press42 @abarrera #goGlobal
How about homework?            Socio-Economical analysis            Tech analysis       http://www.slideshare.net/press42 ...
Narrow your scopehttp://www.slideshare.net/press42 @abarrera #goGlobal
WE ARE STARTUPS                                            Limited                                           resourceshttp...
3Xhttp://www.slideshare.net/press42 @abarrera #goGlobal
Step 3: Learn the culture       http://www.slideshare.net/press42 @abarrera #goGlobal
Culture MATTERS      http://www.slideshare.net/press42 @abarrera #goGlobal
Culture is EVERYTHING       http://www.slideshare.net/press42 @abarrera #goGlobal
NO,                                  you just think you knowhttp://www.slideshare.net/press42 @abarrera #goGlobal
http://www.slideshare.net/press42 @abarrera #goGlobal
Meet the locals...      http://www.slideshare.net/press42 @abarrera #goGlobal
http://www.slideshare.net/press42 @abarrera #goGlobal
http://www.slideshare.net/press42 @abarrera #goGlobal
Step 4: Deploy the strategy      http://www.slideshare.net/press42 @abarrera #goGlobal
Strategy IS                                 information     http://www.slideshare.net/press42 @abarrera #goGlobal
Become known in the ecosystem     http://www.slideshare.net/press42 @abarrera #goGlobal
http://www.slideshare.net/press42 @abarrera #goGlobal
Eventbrite, FB, Twitter, Digest, Plancast, Upcoming   http://www.slideshare.net/press42 @abarrera #goGlobal
http://www.slideshare.net/press42 @abarrera #goGlobal
Find the orgs    http://www.slideshare.net/press42 @abarrera #goGlobal
Efficient networking      http://www.slideshare.net/press42 @abarrera #goGlobal
http://www.slideshare.net/press42 @abarrera #goGlobal
http://www.slideshare.net/press42 @abarrera #goGlobal
TNWNYC VC                                                    Venture Village     http://www.slideshare.net/press42 @abarre...
Ping them WAY before     http://www.slideshare.net/press42 @abarrera #goGlobal
Engage                                                 with the                                                community  ...
Give before you take        http://www.slideshare.net/press42 @abarrera #goGlobal
Don’t WASTE time  FOCUS       http://www.slideshare.net/press42 @abarrera #goGlobal
Find key players        http://www.slideshare.net/press42 @abarrera #goGlobal
Build relationshipshttp://www.slideshare.net/press42 @abarrera #goGlobal
ROI?http://www.slideshare.net/press42 @abarrera #goGlobal
Define the tactic & execute        http://www.slideshare.net/press42 @abarrera #goGlobal
http://www.slideshare.net/press42 @abarrera #goGlobal
Who?http://www.slideshare.net/press42 @abarrera #goGlobal
Where? http://www.slideshare.net/press42 @abarrera #goGlobal
What?http://www.slideshare.net/press42 @abarrera #goGlobal
Sandwich techniquehttp://www.slideshare.net/press42 @abarrera #goGlobal
Rinse & repeat       http://www.slideshare.net/press42 @abarrera #goGlobal
Step 4: Scaling outhttp://www.slideshare.net/press42 @abarrera #goGlobal
Define hard trend strategy       http://www.slideshare.net/press42 @abarrera #goGlobal
http://www.slideshare.net/press42 @abarrera #goGlobal
Use the force      http://www.slideshare.net/press42 @abarrera #goGlobal
Cross sell across global orgshttp://www.slideshare.net/press42 @abarrera #goGlobal
Be READYhttp://www.slideshare.net/press42 @abarrera #goGlobal
Keep FOCUSED     http://www.slideshare.net/press42 @abarrera #goGlobal
http://www.slideshare.net/press42 @abarrera #goGlobal
Kayak / Hipmunk / Fly scannerhttp://www.slideshare.net/press42 @abarrera #goGlobal
Free lunch   speakers, customers, mentoringhttp://www.slideshare.net/press42 @abarrera #goGlobal
http://www.slideshare.net/press42 @abarrera #goGlobal
Redbullhttp://www.slideshare.net/press42 @abarrera #goGlobal
Fly on the wings of love...http://www.slideshare.net/press42 @abarrera #goGlobal
http://www.slideshare.net/press42 @abarrera #goGlobal
Coffee is expensive!        http://www.slideshare.net/press42 @abarrera #goGlobal
Conclusion    Keep it simple, one at a time    Grow your international footprint    Do your homework: Culture matters    E...
THANKS!                                            Alex Barrera (@abarrera)                                               ...
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International Growth Strategies

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With the current economic turmoil, there is a great need for startups, especially in Europe, to learn how to expand their global reach so they can diversify their markets and their risk.
We'll cover the international strategy through these bases: media strategy, local investor strategy and key influcenrs. I will show students how to locate them, how to interact and influence the 'influencers'.
The goal of the workshop is for startups to start thinking about going international from day one and that they start building their strategy towards world dominiation with an inexpensive budget.

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International Growth Strategies

  1. 1. International Growth StrategiesAlex Barrera (@abarrera) Berlin, November 2012
  2. 2. http://www.slideshare.net/press42 @abarrera #goGlobal
  3. 3. 2007 Pool Mansion http://www.slideshare.net/press42 @abarrera #goGlobal
  4. 4. http://www.slideshare.net/press42 @abarrera #goGlobal
  5. 5. http://www.slideshare.net/press42 @abarrera #goGlobal
  6. 6. 2012 http://www.slideshare.net/press42 @abarrera #goGlobal
  7. 7. Local isn’t enoughhttp://www.slideshare.net/press42 @abarrera #goGlobal
  8. 8. Show Me The Moneyhttp://www.slideshare.net/press42 @abarrera #goGlobal
  9. 9. Change our mentality http://www.slideshare.net/press42 @abarrera #goGlobal
  10. 10. Local market = comfort zone http://www.slideshare.net/press42 @abarrera #goGlobal
  11. 11. ExpensiveVERY http://www.slideshare.net/press42 @abarrera #goGlobal
  12. 12. Then globalStart local http://www.slideshare.net/press42 @abarrera #goGlobal
  13. 13. Back to realityhttp://www.slideshare.net/press42 @abarrera #goGlobal
  14. 14. Language Barriers http://www.slideshare.net/press42 @abarrera #goGlobal
  15. 15. VSContent Interface http://www.slideshare.net/press42 @abarrera #goGlobal
  16. 16. “No one is a prophet in their own land” http://www.slideshare.net/press42 @abarrera #goGlobal
  17. 17. The grass is always greener on the other side http://www.slideshare.net/press42 @abarrera #goGlobal
  18. 18. LONG sales cycles http://www.slideshare.net/press42 @abarrera #goGlobal
  19. 19. Try it in Southern EU... http://www.slideshare.net/press42 @abarrera #goGlobal
  20. 20. Keep waiting... http://www.slideshare.net/press42 @abarrera #goGlobal
  21. 21. hold it... no, keep waiting... http://www.slideshare.net/press42 @abarrera #goGlobal
  22. 22. Faster More & money http://www.slideshare.net/press42 @abarrera #goGlobal
  23. 23. Size matters?http://www.slideshare.net/press42 @abarrera #goGlobal
  24. 24. http://www.slideshare.net/press42 @abarrera #goGlobal
  25. 25. http://www.slideshare.net/press42 @abarrera #goGlobal
  26. 26. http://www.slideshare.net/press42 @abarrera #goGlobal
  27. 27. Going DOWN http://www.slideshare.net/press42 @abarrera #goGlobal
  28. 28. No GovGoing DOWN http://www.slideshare.net/press42 @abarrera #goGlobal
  29. 29. GDP -1.1% No GovGoing DOWN http://www.slideshare.net/press42 @abarrera #goGlobal
  30. 30. GDP -1.1% No GovGoing DOWN Neutral http://www.slideshare.net/press42 @abarrera #goGlobal
  31. 31. GDP -1.1% No GovGoing DOWN Neutral Music? http://www.slideshare.net/press42 @abarrera #goGlobal
  32. 32. GDP -1.1% No Gov Poor neighborsGoing DOWN Neutral Music? http://www.slideshare.net/press42 @abarrera #goGlobal
  33. 33. Vodka GDP -1.1% No Gov Poor neighborsGoing DOWN Neutral Music? http://www.slideshare.net/press42 @abarrera #goGlobal
  34. 34. Once local, always localhttp://www.slideshare.net/press42 @abarrera #goGlobal
  35. 35. Oh my! Scary countries! http://www.slideshare.net/press42 @abarrera #goGlobal
  36. 36. Going globalStrategy (GGS) http://www.slideshare.net/press42 @abarrera #goGlobal
  37. 37. Mentality shift http://www.slideshare.net/press42 @abarrera #goGlobal
  38. 38. English FIRST http://www.slideshare.net/press42 @abarrera #goGlobal
  39. 39. http://www.slideshare.net/press42 @abarrera #goGlobal
  40. 40. My province http://www.slideshare.net/press42 @abarrera #goGlobal
  41. 41. My countryMy province http://www.slideshare.net/press42 @abarrera #goGlobal
  42. 42. Step 1: Grow your international network http://www.slideshare.net/press42 @abarrera #goGlobal
  43. 43. Engage with visitorshttp://www.slideshare.net/press42 @abarrera #goGlobal
  44. 44. Locate your hub http://www.slideshare.net/press42 @abarrera #goGlobal
  45. 45. Engage with international orgs http://www.slideshare.net/press42 @abarrera #goGlobal
  46. 46. Engage with people that live in planes http://www.slideshare.net/press42 @abarrera #goGlobal
  47. 47. Engage with global connectors #wheelsUp #touchdown http://www.slideshare.net/press42 @abarrera #goGlobal
  48. 48. Step 2: Where next? http://www.slideshare.net/press42 @abarrera #goGlobal
  49. 49. Who is your customer? http://www.slideshare.net/press42 @abarrera #goGlobal
  50. 50. How about homework? Socio-Economical analysis Tech analysis http://www.slideshare.net/press42 @abarrera #goGlobal
  51. 51. Narrow your scopehttp://www.slideshare.net/press42 @abarrera #goGlobal
  52. 52. WE ARE STARTUPS Limited resourceshttp://www.slideshare.net/press42 @abarrera #goGlobal
  53. 53. 3Xhttp://www.slideshare.net/press42 @abarrera #goGlobal
  54. 54. Step 3: Learn the culture http://www.slideshare.net/press42 @abarrera #goGlobal
  55. 55. Culture MATTERS http://www.slideshare.net/press42 @abarrera #goGlobal
  56. 56. Culture is EVERYTHING http://www.slideshare.net/press42 @abarrera #goGlobal
  57. 57. NO, you just think you knowhttp://www.slideshare.net/press42 @abarrera #goGlobal
  58. 58. http://www.slideshare.net/press42 @abarrera #goGlobal
  59. 59. Meet the locals... http://www.slideshare.net/press42 @abarrera #goGlobal
  60. 60. http://www.slideshare.net/press42 @abarrera #goGlobal
  61. 61. http://www.slideshare.net/press42 @abarrera #goGlobal
  62. 62. Step 4: Deploy the strategy http://www.slideshare.net/press42 @abarrera #goGlobal
  63. 63. Strategy IS information http://www.slideshare.net/press42 @abarrera #goGlobal
  64. 64. Become known in the ecosystem http://www.slideshare.net/press42 @abarrera #goGlobal
  65. 65. http://www.slideshare.net/press42 @abarrera #goGlobal
  66. 66. Eventbrite, FB, Twitter, Digest, Plancast, Upcoming http://www.slideshare.net/press42 @abarrera #goGlobal
  67. 67. http://www.slideshare.net/press42 @abarrera #goGlobal
  68. 68. Find the orgs http://www.slideshare.net/press42 @abarrera #goGlobal
  69. 69. Efficient networking http://www.slideshare.net/press42 @abarrera #goGlobal
  70. 70. http://www.slideshare.net/press42 @abarrera #goGlobal
  71. 71. http://www.slideshare.net/press42 @abarrera #goGlobal
  72. 72. TNWNYC VC Venture Village http://www.slideshare.net/press42 @abarrera #goGlobal
  73. 73. Ping them WAY before http://www.slideshare.net/press42 @abarrera #goGlobal
  74. 74. Engage with the community Be a speaker Startup competition Help the localshttp://www.slideshare.net/press42 @abarrera #goGlobal
  75. 75. Give before you take http://www.slideshare.net/press42 @abarrera #goGlobal
  76. 76. Don’t WASTE time FOCUS http://www.slideshare.net/press42 @abarrera #goGlobal
  77. 77. Find key players http://www.slideshare.net/press42 @abarrera #goGlobal
  78. 78. Build relationshipshttp://www.slideshare.net/press42 @abarrera #goGlobal
  79. 79. ROI?http://www.slideshare.net/press42 @abarrera #goGlobal
  80. 80. Define the tactic & execute http://www.slideshare.net/press42 @abarrera #goGlobal
  81. 81. http://www.slideshare.net/press42 @abarrera #goGlobal
  82. 82. Who?http://www.slideshare.net/press42 @abarrera #goGlobal
  83. 83. Where? http://www.slideshare.net/press42 @abarrera #goGlobal
  84. 84. What?http://www.slideshare.net/press42 @abarrera #goGlobal
  85. 85. Sandwich techniquehttp://www.slideshare.net/press42 @abarrera #goGlobal
  86. 86. Rinse & repeat http://www.slideshare.net/press42 @abarrera #goGlobal
  87. 87. Step 4: Scaling outhttp://www.slideshare.net/press42 @abarrera #goGlobal
  88. 88. Define hard trend strategy http://www.slideshare.net/press42 @abarrera #goGlobal
  89. 89. http://www.slideshare.net/press42 @abarrera #goGlobal
  90. 90. Use the force http://www.slideshare.net/press42 @abarrera #goGlobal
  91. 91. Cross sell across global orgshttp://www.slideshare.net/press42 @abarrera #goGlobal
  92. 92. Be READYhttp://www.slideshare.net/press42 @abarrera #goGlobal
  93. 93. Keep FOCUSED http://www.slideshare.net/press42 @abarrera #goGlobal
  94. 94. http://www.slideshare.net/press42 @abarrera #goGlobal
  95. 95. Kayak / Hipmunk / Fly scannerhttp://www.slideshare.net/press42 @abarrera #goGlobal
  96. 96. Free lunch speakers, customers, mentoringhttp://www.slideshare.net/press42 @abarrera #goGlobal
  97. 97. http://www.slideshare.net/press42 @abarrera #goGlobal
  98. 98. Redbullhttp://www.slideshare.net/press42 @abarrera #goGlobal
  99. 99. Fly on the wings of love...http://www.slideshare.net/press42 @abarrera #goGlobal
  100. 100. http://www.slideshare.net/press42 @abarrera #goGlobal
  101. 101. Coffee is expensive! http://www.slideshare.net/press42 @abarrera #goGlobal
  102. 102. Conclusion Keep it simple, one at a time Grow your international footprint Do your homework: Culture matters Engage with the locals Partner with locals Deploy tactic and measure Keep the focus on the global strategy http://www.slideshare.net/press42 @abarrera #goGlobal
  103. 103. THANKS! Alex Barrera (@abarrera) alex@press42.comhttp://www.slideshare.net/press42 @abarrera #goGlobal
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