International Growth Strategies

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With the current economic turmoil, there is a great need for startups, especially in Europe, to learn how to expand their global reach so they can diversify their markets and their risk.
We'll cover the international strategy through these bases: media strategy, local investor strategy and key influcenrs. I will show students how to locate them, how to interact and influence the 'influencers'.
The goal of the workshop is for startups to start thinking about going international from day one and that they start building their strategy towards world dominiation with an inexpensive budget.

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International Growth Strategies

  1. International Growth StrategiesAlex Barrera (@abarrera) Berlin, November 2012
  2. http://www.slideshare.net/press42 @abarrera #goGlobal
  3. 2007 Pool Mansion http://www.slideshare.net/press42 @abarrera #goGlobal
  4. http://www.slideshare.net/press42 @abarrera #goGlobal
  5. http://www.slideshare.net/press42 @abarrera #goGlobal
  6. 2012 http://www.slideshare.net/press42 @abarrera #goGlobal
  7. Local isn’t enoughhttp://www.slideshare.net/press42 @abarrera #goGlobal
  8. Show Me The Moneyhttp://www.slideshare.net/press42 @abarrera #goGlobal
  9. Change our mentality http://www.slideshare.net/press42 @abarrera #goGlobal
  10. Local market = comfort zone http://www.slideshare.net/press42 @abarrera #goGlobal
  11. ExpensiveVERY http://www.slideshare.net/press42 @abarrera #goGlobal
  12. Then globalStart local http://www.slideshare.net/press42 @abarrera #goGlobal
  13. Back to realityhttp://www.slideshare.net/press42 @abarrera #goGlobal
  14. Language Barriers http://www.slideshare.net/press42 @abarrera #goGlobal
  15. VSContent Interface http://www.slideshare.net/press42 @abarrera #goGlobal
  16. “No one is a prophet in their own land” http://www.slideshare.net/press42 @abarrera #goGlobal
  17. The grass is always greener on the other side http://www.slideshare.net/press42 @abarrera #goGlobal
  18. LONG sales cycles http://www.slideshare.net/press42 @abarrera #goGlobal
  19. Try it in Southern EU... http://www.slideshare.net/press42 @abarrera #goGlobal
  20. Keep waiting... http://www.slideshare.net/press42 @abarrera #goGlobal
  21. hold it... no, keep waiting... http://www.slideshare.net/press42 @abarrera #goGlobal
  22. Faster More & money http://www.slideshare.net/press42 @abarrera #goGlobal
  23. Size matters?http://www.slideshare.net/press42 @abarrera #goGlobal
  24. http://www.slideshare.net/press42 @abarrera #goGlobal
  25. http://www.slideshare.net/press42 @abarrera #goGlobal
  26. http://www.slideshare.net/press42 @abarrera #goGlobal
  27. Going DOWN http://www.slideshare.net/press42 @abarrera #goGlobal
  28. No GovGoing DOWN http://www.slideshare.net/press42 @abarrera #goGlobal
  29. GDP -1.1% No GovGoing DOWN http://www.slideshare.net/press42 @abarrera #goGlobal
  30. GDP -1.1% No GovGoing DOWN Neutral http://www.slideshare.net/press42 @abarrera #goGlobal
  31. GDP -1.1% No GovGoing DOWN Neutral Music? http://www.slideshare.net/press42 @abarrera #goGlobal
  32. GDP -1.1% No Gov Poor neighborsGoing DOWN Neutral Music? http://www.slideshare.net/press42 @abarrera #goGlobal
  33. Vodka GDP -1.1% No Gov Poor neighborsGoing DOWN Neutral Music? http://www.slideshare.net/press42 @abarrera #goGlobal
  34. Once local, always localhttp://www.slideshare.net/press42 @abarrera #goGlobal
  35. Oh my! Scary countries! http://www.slideshare.net/press42 @abarrera #goGlobal
  36. Going globalStrategy (GGS) http://www.slideshare.net/press42 @abarrera #goGlobal
  37. Mentality shift http://www.slideshare.net/press42 @abarrera #goGlobal
  38. English FIRST http://www.slideshare.net/press42 @abarrera #goGlobal
  39. http://www.slideshare.net/press42 @abarrera #goGlobal
  40. My province http://www.slideshare.net/press42 @abarrera #goGlobal
  41. My countryMy province http://www.slideshare.net/press42 @abarrera #goGlobal
  42. Step 1: Grow your international network http://www.slideshare.net/press42 @abarrera #goGlobal
  43. Engage with visitorshttp://www.slideshare.net/press42 @abarrera #goGlobal
  44. Locate your hub http://www.slideshare.net/press42 @abarrera #goGlobal
  45. Engage with international orgs http://www.slideshare.net/press42 @abarrera #goGlobal
  46. Engage with people that live in planes http://www.slideshare.net/press42 @abarrera #goGlobal
  47. Engage with global connectors #wheelsUp #touchdown http://www.slideshare.net/press42 @abarrera #goGlobal
  48. Step 2: Where next? http://www.slideshare.net/press42 @abarrera #goGlobal
  49. Who is your customer? http://www.slideshare.net/press42 @abarrera #goGlobal
  50. How about homework? Socio-Economical analysis Tech analysis http://www.slideshare.net/press42 @abarrera #goGlobal
  51. Narrow your scopehttp://www.slideshare.net/press42 @abarrera #goGlobal
  52. WE ARE STARTUPS Limited resourceshttp://www.slideshare.net/press42 @abarrera #goGlobal
  53. 3Xhttp://www.slideshare.net/press42 @abarrera #goGlobal
  54. Step 3: Learn the culture http://www.slideshare.net/press42 @abarrera #goGlobal
  55. Culture MATTERS http://www.slideshare.net/press42 @abarrera #goGlobal
  56. Culture is EVERYTHING http://www.slideshare.net/press42 @abarrera #goGlobal
  57. NO, you just think you knowhttp://www.slideshare.net/press42 @abarrera #goGlobal
  58. http://www.slideshare.net/press42 @abarrera #goGlobal
  59. Meet the locals... http://www.slideshare.net/press42 @abarrera #goGlobal
  60. http://www.slideshare.net/press42 @abarrera #goGlobal
  61. http://www.slideshare.net/press42 @abarrera #goGlobal
  62. Step 4: Deploy the strategy http://www.slideshare.net/press42 @abarrera #goGlobal
  63. Strategy IS information http://www.slideshare.net/press42 @abarrera #goGlobal
  64. Become known in the ecosystem http://www.slideshare.net/press42 @abarrera #goGlobal
  65. http://www.slideshare.net/press42 @abarrera #goGlobal
  66. Eventbrite, FB, Twitter, Digest, Plancast, Upcoming http://www.slideshare.net/press42 @abarrera #goGlobal
  67. http://www.slideshare.net/press42 @abarrera #goGlobal
  68. Find the orgs http://www.slideshare.net/press42 @abarrera #goGlobal
  69. Efficient networking http://www.slideshare.net/press42 @abarrera #goGlobal
  70. http://www.slideshare.net/press42 @abarrera #goGlobal
  71. http://www.slideshare.net/press42 @abarrera #goGlobal
  72. TNWNYC VC Venture Village http://www.slideshare.net/press42 @abarrera #goGlobal
  73. Ping them WAY before http://www.slideshare.net/press42 @abarrera #goGlobal
  74. Engage with the community Be a speaker Startup competition Help the localshttp://www.slideshare.net/press42 @abarrera #goGlobal
  75. Give before you take http://www.slideshare.net/press42 @abarrera #goGlobal
  76. Don’t WASTE time FOCUS http://www.slideshare.net/press42 @abarrera #goGlobal
  77. Find key players http://www.slideshare.net/press42 @abarrera #goGlobal
  78. Build relationshipshttp://www.slideshare.net/press42 @abarrera #goGlobal
  79. ROI?http://www.slideshare.net/press42 @abarrera #goGlobal
  80. Define the tactic & execute http://www.slideshare.net/press42 @abarrera #goGlobal
  81. http://www.slideshare.net/press42 @abarrera #goGlobal
  82. Who?http://www.slideshare.net/press42 @abarrera #goGlobal
  83. Where? http://www.slideshare.net/press42 @abarrera #goGlobal
  84. What?http://www.slideshare.net/press42 @abarrera #goGlobal
  85. Sandwich techniquehttp://www.slideshare.net/press42 @abarrera #goGlobal
  86. Rinse & repeat http://www.slideshare.net/press42 @abarrera #goGlobal
  87. Step 4: Scaling outhttp://www.slideshare.net/press42 @abarrera #goGlobal
  88. Define hard trend strategy http://www.slideshare.net/press42 @abarrera #goGlobal
  89. http://www.slideshare.net/press42 @abarrera #goGlobal
  90. Use the force http://www.slideshare.net/press42 @abarrera #goGlobal
  91. Cross sell across global orgshttp://www.slideshare.net/press42 @abarrera #goGlobal
  92. Be READYhttp://www.slideshare.net/press42 @abarrera #goGlobal
  93. Keep FOCUSED http://www.slideshare.net/press42 @abarrera #goGlobal
  94. http://www.slideshare.net/press42 @abarrera #goGlobal
  95. Kayak / Hipmunk / Fly scannerhttp://www.slideshare.net/press42 @abarrera #goGlobal
  96. Free lunch speakers, customers, mentoringhttp://www.slideshare.net/press42 @abarrera #goGlobal
  97. http://www.slideshare.net/press42 @abarrera #goGlobal
  98. Redbullhttp://www.slideshare.net/press42 @abarrera #goGlobal
  99. Fly on the wings of love...http://www.slideshare.net/press42 @abarrera #goGlobal
  100. http://www.slideshare.net/press42 @abarrera #goGlobal
  101. Coffee is expensive! http://www.slideshare.net/press42 @abarrera #goGlobal
  102. Conclusion Keep it simple, one at a time Grow your international footprint Do your homework: Culture matters Engage with the locals Partner with locals Deploy tactic and measure Keep the focus on the global strategy http://www.slideshare.net/press42 @abarrera #goGlobal
  103. THANKS! Alex Barrera (@abarrera) alex@press42.comhttp://www.slideshare.net/press42 @abarrera #goGlobal

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