International Growth Strategies
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International Growth Strategies

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With the current economic turmoil, there is a great need for startups, especially in Europe, to learn how to expand their global reach so they can diversify their markets and their risk. ...

With the current economic turmoil, there is a great need for startups, especially in Europe, to learn how to expand their global reach so they can diversify their markets and their risk.
We'll cover the international strategy through these bases: media strategy, local investor strategy and key influcenrs. I will show students how to locate them, how to interact and influence the 'influencers'.
The goal of the workshop is for startups to start thinking about going international from day one and that they start building their strategy towards world dominiation with an inexpensive budget.

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International Growth Strategies Presentation Transcript

  • 1. International Growth StrategiesAlex Barrera (@abarrera) Berlin, November 2012
  • 2. http://www.slideshare.net/press42 @abarrera #goGlobal
  • 3. 2007 Pool Mansion http://www.slideshare.net/press42 @abarrera #goGlobal
  • 4. http://www.slideshare.net/press42 @abarrera #goGlobal
  • 5. http://www.slideshare.net/press42 @abarrera #goGlobal
  • 6. 2012 http://www.slideshare.net/press42 @abarrera #goGlobal
  • 7. Local isn’t enoughhttp://www.slideshare.net/press42 @abarrera #goGlobal
  • 8. Show Me The Moneyhttp://www.slideshare.net/press42 @abarrera #goGlobal
  • 9. Change our mentality http://www.slideshare.net/press42 @abarrera #goGlobal
  • 10. Local market = comfort zone http://www.slideshare.net/press42 @abarrera #goGlobal
  • 11. ExpensiveVERY http://www.slideshare.net/press42 @abarrera #goGlobal
  • 12. Then globalStart local http://www.slideshare.net/press42 @abarrera #goGlobal
  • 13. Back to realityhttp://www.slideshare.net/press42 @abarrera #goGlobal
  • 14. Language Barriers http://www.slideshare.net/press42 @abarrera #goGlobal
  • 15. VSContent Interface http://www.slideshare.net/press42 @abarrera #goGlobal
  • 16. “No one is a prophet in their own land” http://www.slideshare.net/press42 @abarrera #goGlobal
  • 17. The grass is always greener on the other side http://www.slideshare.net/press42 @abarrera #goGlobal
  • 18. LONG sales cycles http://www.slideshare.net/press42 @abarrera #goGlobal
  • 19. Try it in Southern EU... http://www.slideshare.net/press42 @abarrera #goGlobal
  • 20. Keep waiting... http://www.slideshare.net/press42 @abarrera #goGlobal
  • 21. hold it... no, keep waiting... http://www.slideshare.net/press42 @abarrera #goGlobal
  • 22. Faster More & money http://www.slideshare.net/press42 @abarrera #goGlobal
  • 23. Size matters?http://www.slideshare.net/press42 @abarrera #goGlobal
  • 24. http://www.slideshare.net/press42 @abarrera #goGlobal
  • 25. http://www.slideshare.net/press42 @abarrera #goGlobal
  • 26. http://www.slideshare.net/press42 @abarrera #goGlobal
  • 27. Going DOWN http://www.slideshare.net/press42 @abarrera #goGlobal
  • 28. No GovGoing DOWN http://www.slideshare.net/press42 @abarrera #goGlobal
  • 29. GDP -1.1% No GovGoing DOWN http://www.slideshare.net/press42 @abarrera #goGlobal
  • 30. GDP -1.1% No GovGoing DOWN Neutral http://www.slideshare.net/press42 @abarrera #goGlobal
  • 31. GDP -1.1% No GovGoing DOWN Neutral Music? http://www.slideshare.net/press42 @abarrera #goGlobal
  • 32. GDP -1.1% No Gov Poor neighborsGoing DOWN Neutral Music? http://www.slideshare.net/press42 @abarrera #goGlobal
  • 33. Vodka GDP -1.1% No Gov Poor neighborsGoing DOWN Neutral Music? http://www.slideshare.net/press42 @abarrera #goGlobal
  • 34. Once local, always localhttp://www.slideshare.net/press42 @abarrera #goGlobal
  • 35. Oh my! Scary countries! http://www.slideshare.net/press42 @abarrera #goGlobal
  • 36. Going globalStrategy (GGS) http://www.slideshare.net/press42 @abarrera #goGlobal
  • 37. Mentality shift http://www.slideshare.net/press42 @abarrera #goGlobal
  • 38. English FIRST http://www.slideshare.net/press42 @abarrera #goGlobal
  • 39. http://www.slideshare.net/press42 @abarrera #goGlobal
  • 40. My province http://www.slideshare.net/press42 @abarrera #goGlobal
  • 41. My countryMy province http://www.slideshare.net/press42 @abarrera #goGlobal
  • 42. Step 1: Grow your international network http://www.slideshare.net/press42 @abarrera #goGlobal
  • 43. Engage with visitorshttp://www.slideshare.net/press42 @abarrera #goGlobal
  • 44. Locate your hub http://www.slideshare.net/press42 @abarrera #goGlobal
  • 45. Engage with international orgs http://www.slideshare.net/press42 @abarrera #goGlobal
  • 46. Engage with people that live in planes http://www.slideshare.net/press42 @abarrera #goGlobal
  • 47. Engage with global connectors #wheelsUp #touchdown http://www.slideshare.net/press42 @abarrera #goGlobal
  • 48. Step 2: Where next? http://www.slideshare.net/press42 @abarrera #goGlobal
  • 49. Who is your customer? http://www.slideshare.net/press42 @abarrera #goGlobal
  • 50. How about homework? Socio-Economical analysis Tech analysis http://www.slideshare.net/press42 @abarrera #goGlobal
  • 51. Narrow your scopehttp://www.slideshare.net/press42 @abarrera #goGlobal
  • 52. WE ARE STARTUPS Limited resourceshttp://www.slideshare.net/press42 @abarrera #goGlobal
  • 53. 3Xhttp://www.slideshare.net/press42 @abarrera #goGlobal
  • 54. Step 3: Learn the culture http://www.slideshare.net/press42 @abarrera #goGlobal
  • 55. Culture MATTERS http://www.slideshare.net/press42 @abarrera #goGlobal
  • 56. Culture is EVERYTHING http://www.slideshare.net/press42 @abarrera #goGlobal
  • 57. NO, you just think you knowhttp://www.slideshare.net/press42 @abarrera #goGlobal
  • 58. http://www.slideshare.net/press42 @abarrera #goGlobal
  • 59. Meet the locals... http://www.slideshare.net/press42 @abarrera #goGlobal
  • 60. http://www.slideshare.net/press42 @abarrera #goGlobal
  • 61. http://www.slideshare.net/press42 @abarrera #goGlobal
  • 62. Step 4: Deploy the strategy http://www.slideshare.net/press42 @abarrera #goGlobal
  • 63. Strategy IS information http://www.slideshare.net/press42 @abarrera #goGlobal
  • 64. Become known in the ecosystem http://www.slideshare.net/press42 @abarrera #goGlobal
  • 65. http://www.slideshare.net/press42 @abarrera #goGlobal
  • 66. Eventbrite, FB, Twitter, Digest, Plancast, Upcoming http://www.slideshare.net/press42 @abarrera #goGlobal
  • 67. http://www.slideshare.net/press42 @abarrera #goGlobal
  • 68. Find the orgs http://www.slideshare.net/press42 @abarrera #goGlobal
  • 69. Efficient networking http://www.slideshare.net/press42 @abarrera #goGlobal
  • 70. http://www.slideshare.net/press42 @abarrera #goGlobal
  • 71. http://www.slideshare.net/press42 @abarrera #goGlobal
  • 72. TNWNYC VC Venture Village http://www.slideshare.net/press42 @abarrera #goGlobal
  • 73. Ping them WAY before http://www.slideshare.net/press42 @abarrera #goGlobal
  • 74. Engage with the community Be a speaker Startup competition Help the localshttp://www.slideshare.net/press42 @abarrera #goGlobal
  • 75. Give before you take http://www.slideshare.net/press42 @abarrera #goGlobal
  • 76. Don’t WASTE time FOCUS http://www.slideshare.net/press42 @abarrera #goGlobal
  • 77. Find key players http://www.slideshare.net/press42 @abarrera #goGlobal
  • 78. Build relationshipshttp://www.slideshare.net/press42 @abarrera #goGlobal
  • 79. ROI?http://www.slideshare.net/press42 @abarrera #goGlobal
  • 80. Define the tactic & execute http://www.slideshare.net/press42 @abarrera #goGlobal
  • 81. http://www.slideshare.net/press42 @abarrera #goGlobal
  • 82. Who?http://www.slideshare.net/press42 @abarrera #goGlobal
  • 83. Where? http://www.slideshare.net/press42 @abarrera #goGlobal
  • 84. What?http://www.slideshare.net/press42 @abarrera #goGlobal
  • 85. Sandwich techniquehttp://www.slideshare.net/press42 @abarrera #goGlobal
  • 86. Rinse & repeat http://www.slideshare.net/press42 @abarrera #goGlobal
  • 87. Step 4: Scaling outhttp://www.slideshare.net/press42 @abarrera #goGlobal
  • 88. Define hard trend strategy http://www.slideshare.net/press42 @abarrera #goGlobal
  • 89. http://www.slideshare.net/press42 @abarrera #goGlobal
  • 90. Use the force http://www.slideshare.net/press42 @abarrera #goGlobal
  • 91. Cross sell across global orgshttp://www.slideshare.net/press42 @abarrera #goGlobal
  • 92. Be READYhttp://www.slideshare.net/press42 @abarrera #goGlobal
  • 93. Keep FOCUSED http://www.slideshare.net/press42 @abarrera #goGlobal
  • 94. http://www.slideshare.net/press42 @abarrera #goGlobal
  • 95. Kayak / Hipmunk / Fly scannerhttp://www.slideshare.net/press42 @abarrera #goGlobal
  • 96. Free lunch speakers, customers, mentoringhttp://www.slideshare.net/press42 @abarrera #goGlobal
  • 97. http://www.slideshare.net/press42 @abarrera #goGlobal
  • 98. Redbullhttp://www.slideshare.net/press42 @abarrera #goGlobal
  • 99. Fly on the wings of love...http://www.slideshare.net/press42 @abarrera #goGlobal
  • 100. http://www.slideshare.net/press42 @abarrera #goGlobal
  • 101. Coffee is expensive! http://www.slideshare.net/press42 @abarrera #goGlobal
  • 102. Conclusion Keep it simple, one at a time Grow your international footprint Do your homework: Culture matters Engage with the locals Partner with locals Deploy tactic and measure Keep the focus on the global strategy http://www.slideshare.net/press42 @abarrera #goGlobal
  • 103. THANKS! Alex Barrera (@abarrera) alex@press42.comhttp://www.slideshare.net/press42 @abarrera #goGlobal