Startup marketing for marketing students. Essentially, how to apply what you learn in college to real life scenarios, not Mad Men. Learn how to understand the customer, the product or what growth hacking is all about.

1. STARTUP MARKETING 101
Alex Barrera (@abarrera)
alex@press42.com
The young entrepreneur / David Kelly ©

2. HELLO MY NAME IS...
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

3. What is an entrepreneur?
500px life / The photo flend ©

4. “
500px life / The photo flend ©
My son is now an 'entrepreneur.' That's what you're
called when you don't have a job.
Ted Turner

5. Entrepreneur’s world

7. EVERYONE?
Jungle Jim/ Steve Gubin ©

8. What is a STARTUP?
Boxfish, Live guide / Aidan C ©

9. 4 INGREDIENTS
Seasoned salt ingredients / Lucy Vaserfirer ©

10. INVESTORS
Blue / Marcel Bakker ©

12. CEO
John / Stephen Caissie ©

13. Your boss

14. YOU

15. The multi-hat employee
Hats / Sergio Trentin ©

16. PRODUCT CYCLE
The unexpected / Nino Shisano ©

21. PRODUCT BUILDING
Lunchtime atop a skyscraper / Martin Cauchon ©

22. Lean startup cycle
IDEAS
Learn
Build
DATA
PRODUCT
Measure

24. Marketing plan
Dreams of new explorations / Marco Soggetto ©

25. NO PLAN
San Fermin, sweat & wine / Jordi Cohen ©

26. We can do it / Filippo Giordano ©

27. How do we validate hypothesis?
exploraTIOn

28. How do we validate hypothesis?
exploraTIOn: techniques
1. Observation
2. Recreation of the problem
3. Interviews
L’il explorer /Jie Alt’z ©

29. How do we validate hypothesis?
exploraTIOn: Record & measure
L’il explorer /Jie Alt’z ©

30. How do we validate hypothesis?
PITCH: Smoke test
Landing page
Email or call
Fake ad
Direct pitch
Kickstarter

31. How do we validate hypothesis?
PITCH: Smoke test
Money $$$
Intention letter
email addresses
Tweet
Time
Meeting
Use our API

32. How do we validate hypothesis?
Concierge

33. How do we validate hypothesis?
Wizard of Oz

34. MVP

36. Where do we fit?
Rocky Cain / Wired ©
Susan candy / Adrian Klein ©

37. Community manager
Phil Hyldgaard / Tanner Wendell ©

38. Pitching / PR
Susan Cain / Wired ©

39. GROWTH
Hackers / Barriotic Witch ©
HACKER

40. AARRR Metrics

41. A/B testing
Stairs to heaven / Artem Verkhoglyad ©

43. Metrics
(Global / User based)
Stairs to heaven / Artem Verkhoglyad ©

46. Email optimization
Stairs to heaven / Artem Verkhoglyad ©

48. Customer
experience
Stairs to heaven / Artem Verkhoglyad ©

50. Surveys
Stairs to heaven / Artem Verkhoglyad ©

57. THANK YOU!
Alex Barrera (@abarrera)
alex@press42.com
http://www.slideshare.net/press42
Alex Barrera (@abarrera)