Presentation for TEDxAthens where we showcased how influencing the influencers influencers generate networking domino effects and how this reaches everywhere and everyone.

1. INFECTING THE DOTS
How information spreads
Alex Barrera (@abarrera)

4. Where
is the
talent?

5. Brute force attacks

6. Hello mom, I’m on Techcrunch!

8. Information propagation
Source: Jure Leskovec:Social Media Analytics (KDD '11 tutorial) 8/21/2011

9. “[...] one of the most important predictors of popularity
was the source of the article. [...] readers are likely to be
influenced by the news source that disseminates the
article.”
Source: The Pulse of News in Social Media: Forecasting Popularity (2012)

10. INFLUENCE
“Occurs when one's emotions, opinions,
or behaviors are affected by others”

11. Influencer Marketing
Identifying influencers
Marketing to influencers
Marketing through influencers
Marketing with influencers

12. Influencer Marketing
Identifying influencers
Marketing to influencers
Marketing through influencers
Marketing with influencers
H I T!
U L LS
B

14. Locate the influencers

15. Backtrack
the
network

16. Backtrack
the
network

17. Backtrack
the
network

18. Influence networks ARE local

19. Timezone matters

20. Timezone connectors

21. Time sensitive

22. CONSTANT CHANGE

25. Butterfly effect

27. TOUCH the fabric of the world
THANK YOU!
Alex Barrera (@abarrera)
http://www.slideshare.net/press42 alex@press42.com