Print magazine online is a term that refers to an electronic version of a print publication. It can be an exact page-by-page replica or a version extended by features characteristic for digital publishing like availability of the rich media and interactivity. Basically, many of both mainstream and niche print magazines have their own online versions which are sources of revenue or fuels driving the selling of primary issues. In this presentation you'll find 5 truths about print magazine online. You should know them if you want to move your print magazine into digital world.

1. THINGS YOU SHOULD KNOW
BEFORE GOING DIGITAL WITH
YOUR PRINT MAGAZINE
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2. We’re PressPad – the company that
creates mobile magazine apps, digital
newsstands for PDF issues, and
WordPress-based news apps.
In this presentation, you'll see 5 truths
about a print magazine online.
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3. What is exactly a print magazine online?
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4. It is an electronic version of a print
publication.
It can be an exact page-by-page replica
or a version extended by features
characteristic for digital publishing: rich
media and interactivity.
Many of print magazines have their own
online versions.
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5. What should you know before
moving your print magazine to
the digital world?
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6. Digital magazine is strong
support of a print version
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7. Print magazine online doesn’t mean the resignation
from the original one. It is its extension opening new
possibilities in various publishing fields.
These both ways aren’t mutually exclusive – they
interact with each other.
Selling print and digital magazines
online at the same time makes sense.
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8. Print magazine online opens up many opportunities:
Expanding more tech-savvy audience
Widening content distribution
Building stronger relations with fans
Extending monetization strategies
Offering value-added content
Increasing website traffic
Getting deep analytics
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9. PDF replica of a print magazine
online has a vantage
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10. What are the benefits of creating a print magazine
online using a PDF file?
It’s an easy, fast, and effective way to create a replica of
your printed edition.
Publishers don’t need to know technological stuff or hire
someone to do it.
PDF documents can be embedded on websites/blogs
and can simulate the flipping of pages, just like a printed
edition.
It lets readers enjoy your content with flexible zooming
and easy navigation with thumbnails.
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11. scrollable text,
hyperlinks,
access to back-issue,
vertical swipe,
ability to copy and paste,
article bookmarking,
video, live news,
interactive content.
PDF content interactivity is a must when you want to win.
Digitalization means you have a range of possibilities of
new technologies to attract readers thanks to:
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12. Publishing PDF content on the
Internet is controlled and safe
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13. You can monetize on print
magazine online and sell digital
issues/subscriptions.
Some publishers offer digital
content for free. It is an incentive
to buy something else (e.g. print
issue).
Publishers do it also when their
main monetization method is
advertising
There was a belief for a while, that
resources published on the
Internet should be free.
This approach has changed and
people are increasingly willing to
pay for what they need or are
interested in.
Consequently, the popularity of
subscription strategies is growing.
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14. If you use PDF to create print magazines online,
your publication published on the Internet can
avoid uncontrolled spread.
That’s how PressPad Store works. It’s a full
eCommerce platform for PDF publications with card
payments via PayPal or Stripe.
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15. One of the goals of using the PressPad Store is to avoid
sending PDFs by readers to anyone outside.
People can read in the browser without downloading and
sharing a PDF file.
You can offer free access or sell single items and
auto-renewable subscriptions.
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16. Print magazine online is available
for every type of publishers, not
only the biggest ones
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17. No one says you have to start out like publishing giants, with
spectacularly innovative own digital magazine platforms.
You can ease into the digital publishing age with a
simple digital print replica online magazine, and still
satisfy your readers, your advertisers, and yourself.
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18. When you have a PDF version of a print, most of the
publishing effort is already done.
It opens the possibilities of world distribution.
You can use your existing channels to promote new
version of your magazine:
If you’re a smaller publisher, a PDF digital replica
magazine idea is made for you.
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● print publications,
● newsletters,
● emails,
● social media.

19. Online publishing business reflects
the print in many aspects
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20. If you have been in publishing for years, the transition
from the print magazine into digital won’t be a 180
degrees change for you but will be a continuation of
what you’ve already known well.
After all, it is publishing, right? Only the form of
distribution changes.
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21. There are many touchpoints where these two worlds
(print and digital) overlap:
they require a marketing strategy, analyze the data, know the
audience’s needs, and answer them,
every publisher has to take care of their readers, and the content
quality,
it’s all about calculating costs and savings, working with advertisers,
and deciding on the pricing of an issue or subscription,
everything is about the senses – in print about smell; in digital, about
images and interactivity,
print as well as digital means costs and profits,
they are businesses you run, engage in and want to develop.
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22. After all, the success of your print magazine online will be a
reflection on how good content you’ll create and how well
it will be adjusted to your readers. .
If you have print magazine and want to go digital with it,
we’ll help you –just let us know.
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