When you buy a car, you can do a quick test drive around the block to check whether everything is working right and the ride is smooth. PressPad now gives your readers the same option. You can upload a full (paid) issue, free preview/sample, or both! In this presentation we explore best practices when dealing with samples of your magazine. Find out more at http://blog.presspadapp.com/new-feature-use-magazine-sample-to-help-you-sell-more/

1. How to Sell More
Magazine Issues on iPad
with Free Samples
Paul Nowak, CEO

2. First look at the
classic buying
process…

3. Buying process
Awareness
Discovery
Consideration
Decision
Validation

4. Now for mobile
magazine readers…

5. How buying process looks
for mobile magazines
Awareness
Discovery
Consideration
Decision
Validation

6. How buying process looks
for mobile magazines
User finds your magazine
on the App Store
Awareness
Discovery
Consideration
Decision
Validation

7. How buying process looks
for mobile magazines
User finds your magazine
on the App Store
Opens your app
for the #1 time
Awareness
Discovery
Consideration
Decision
Validation

8. How buying process looks
for mobile magazines
User finds your magazine
on the App Store
Opens your app
for the #1 time
Downloads free
sample issue
Awareness
Discovery
Consideration
Decision
Validation

9. How buying process looks
for mobile magazines
User finds your magazine
on the App Store
Opens your app
for the #1 time
Downloads free
sample issue
Buys full issue
Awareness
Discovery
Consideration
Decision
Validation

10. How buying process looks
for mobile magazines
User finds your magazine
on the App Store
Opens your app
for the #1 time
Downloads free
sample issue
Buys full issue
Comes back
Awareness
Discovery
Consideration
Decision
Validation

11. User finds your magazine
on the App Store
Op
for
Bu
Comes back
Awareness
Discovery
Consideration
Decision
Validation
This is where you
have to focus to get
readers attention

12. User finds your magazine
on the App Store
Op
for
Bu
Comes back
Awareness
Discovery
Consideration
Decision
Validation
This is where you
have to focus to get
readers attention
Downloads free
sample issue

13. Upload your magazine
sample today

14. Magazine
samples
now available
for your iPad
magazines

15. Good practices for
magazine samples

16. Select the pages that will
sell your full issue best
#1

17. Samples are small magazines that are
representations of full issues. You have
complete freedom when it comes to
choosing the content of your sample issue
Select the pages that will
sell your full issue best
#1

18. Include cover and TOC
#2

19. When you export your PDF file, don’t forget
to include a cover and table of contents.
This is where you build interest and catch
readers’ attention
Include cover and TOC
#2

20. Optimize for fast
download
#3

21. Readers will be downloading samples
to their devices, so make sure your PDF file
is optimized for fast download
Optimize for fast
download
#3

22. Read more
at our blog about
mobile publishing
blog.presspadapp.com