The magazine’s publisher decided to expand printed magazine into the realm of digital because they have had many inquiries from overseas readers who wanted to read Australian Street Car, however the postage costs for sending the magazine international were very expensive. Being digital as well gives the opportunity for people worldwide to enjoy the magazine at an affordable price http://www.presspadapp.com/

1. PressPad
Case​​Study
“Australian Street Car Magazine”
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2. 2
www.australianstreetcar.com.au
THE MAGAZINE
Australian Street Car is a car magazine that covers
modified cars from early 1900’s through to present day
modern cars. It features car shows, drag racing,
circuit racing, drifting, and everything else in the
Australian car scene.
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The magazine started back in 2002 and were known as
Queensland Street Car up until later 2013 when
publisher changed its name to Australian Street Car to
meet the demand from all across Australia from their
readers. The magazine has been a printed publication
for the past 11 years.
GOING MOBILE
The magazine’s publisher decided to expand printed
magazine into the realm of digital because they have
had many inquiries from overseas readers who wanted to
read Australian Street Car, however the postage costs
for sending the magazine international were very
expensive.
“
Being digital as well gives the opportunity for people worldwide to enjoy the
magazine at an affordable price.
- Craig Muller, Director
”
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4. 4
MOBILE MAGAZINE APP
PressPad​provided a
mobile magazine app that
supports iOS devices
such as Apple iPhone,
iPad and iPod.
The app is available on
App Store​. Readers are
able to enjoy free
samples and buy full
editions inside the app,
using their App Store
accounts.
The app integrates
magazine’s social media
feed, to engage users
with brand
communication.
Australian Street Car publisher can monetize on single
edition sales as well as on offering periodic
subscriptions for mobile users.
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5. 5
PressPad Case Study ​www.presspadapp.com

6. 6
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or
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