Learn how the new Google Plus Local changes will affect your local small business. Prevail PR 2220 Exposition Dr., San Luis Obispo, CA 93401 (805) 456-8636 http://prevailpr.com/

2. Google has finally announced and
implemented its highly anticipated
switch from Google Pages to
Google+ Local and the implications
for what this means for your
business has dire consequences.
It is vital that you understand the
changes and begin to take advantage of Google + Local to boost
your business before your competition does so. Luckily, we have
a few innovative strategies for you lined up here in this article.

3. Chances are if you’re reading this,
you already have a Google Page for
your business (if you don’t, you
really need to go set one up right
now). What this switch has done is
basically place a “Local” tab on the
left hand side of user’s browsers
which allows them to click and
instantly see any restaurants and
businesses in their immediate area.
Further, these pages are ranked in
order of review scores with a special
weight given to a user’s friends and
family’s ratings.

4. Now, with just one listing, your
business will be found across Google
searches, maps, mobile apps and
Google+. Plus, your customers can
now review your establishment and
recommend it much easier.

5. And this is such a vital switch because
studies show that on average, 50% of all
searches for businesses and restaurants
are coming from mobile phones. And
with the trend only continuing
towards more and more people
having tablets and androids, the
percentages of mobile app searches
are only going to rise in the next few
years.

6. But perhaps the biggest feature here is that these Local pages
will be indexed. This means that users will be able to find them
on regular Google searches as well, so your chances of being
found greatly increase…if you are getting customer ratings that
is.

7. As mentioned, get a Google Business Page if you don’t already
have one. Then, take advantage of the new page building
features that Google is allowing with Local.
Post more pictures
Manage your profile with the new streamlined look and keep it
lively
Host “hangouts” at your restaurant to boost attendance
Post more updates for increased interaction to stay fresh in
customer’s minds
MOST IMPORTANTLY: GET REVIEWS

8. So What Should You Do?
• This last point is so vital because your
business will now be found by digital word of
mouth. The more people are talking good
about you, the better off your business will be.
Seems simple right? But the implications are
much greater: because of the indexing, your
ratings will be out there for all to see for all
time with the click of a button.

9. So What Should You Do?
• So, we’d suggest finding a unique and fun way to
have your customers rate your restaurant or
business on Google +. One place we’ve seen
have great success offers a free drink on the top of
every hour when people take out their phones and
rate the restaurant; you can imagine what great
ratings this garners! Or perhaps a small discount
for family members or friends who have rated
your business. Simply come in with your app
showing that Local has recommended your
business and receive 5% off.

10. • For more great tips on how your business can
attract customers in the digital age, click here
now: http://prevailpr.com