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TRABALHO	
  SOBRE	
  BIG	
  DATA	
  
	
  
	
  
A	
  atividade	
  consiste	
  em	
  redigir	
  um	
  texto	
  de,	
  no	
  mínimo,	
  5	
  páginas,	
  sobre	
  o	
  tema	
  
Big	
   Data.	
   	
   É	
   individual	
   ou	
   em	
   dupla.	
   É	
   necessário	
   abordar	
   os	
   seguintes	
  
questionamentos:	
  
	
  
-­‐O	
  que	
  é	
  Big	
  Data	
  
-­‐Como	
  funciona	
  Big	
  Data	
  
-­‐Como	
  Big	
  Data	
  está	
  sendo	
  utilizado	
  em	
  diferentes	
  áreas/setores	
  da	
  sociedade?	
  
-­‐Quais	
  são	
  os	
  benefícios?	
  
-­‐Quais	
  são	
  as	
  desvantagens?	
  
-­‐Quais	
  os	
  impactos	
  de	
  Big	
  Data	
  na	
  Comunicação	
  Social	
  e	
  na	
  Publicidade?	
  
-­‐Quais	
  os	
  impactos	
  nas	
  cidades,	
  na	
  vida	
  urbana	
  e	
  social?	
  
-­‐O	
  que	
  se	
  pode	
  concluir	
  da	
  presença	
  da	
  informação,	
  e	
  mais	
  especificamente,	
  de	
  
Big	
  Data,	
  na	
  sociedade?	
  Qual	
  é	
  o	
  futuro	
  da	
  sociedade?	
  
	
  
	
  
Para	
  a	
  realização	
  do	
  artigo,	
  é	
  preciso	
  entrevistar	
  pelo	
  menos	
  uma	
  pessoa	
  com	
  
conhecimento	
  especializado	
  sobre	
  o	
  tema.	
  	
  
	
  
Livros,	
  artigos,	
  matérias,	
  notícias	
  devem	
  ser	
  utilizados.	
  
	
  
Abaixo,	
  segue	
  uma	
  relação	
  de	
  links	
  que	
  tratam	
  do	
  assunto.	
  
	
  
http://veja.abril.com.br/acervodigital/home.aspx?edicao=2321&pg=0	
  
	
  
http://www.mckinsey.com/insights/business_technology/big_data_the_next_fro
ntier_for_innovation	
  
	
  
http://www.zdnet.fr/actualites/big-­‐data-­‐4000237198q.htm	
  
	
  
http://exame.abril.com.br/topicos/big-­‐data	
  
	
  
http://bigdataweek.com	
  
	
  
http://thehumanfaceofbigdata.com	
  
	
  
http://www.ibmbigdatahub.com	
  
	
  
http://www.psfk.com/2013/03/big-­‐data-­‐privacy.html	
  
	
  
http://www.psfk.com/2013/06/big-­‐data-­‐pros-­‐cons.html	
  
	
  
http://www.psfk.com/2011/12/big-­‐data-­‐gets-­‐small-­‐personal-­‐sponsored.html	
  
	
  
http://www.psfk.com/2013/01/future-­‐intuitive-­‐office-­‐communication.html	
  
	
  
http://www.psfk.com/2012/10/brand-­‐strategy-­‐marketing-­‐6.html	
  
 
http://www.psfk.com/2012/03/data-­‐storage-­‐space.html	
  
	
  
http://www.psfk.com/2013/05/fertility-­‐tracker-­‐pregnancy-­‐quantified-­‐self.html	
  
	
  
http://www.psfk.com/2013/02/google-­‐for-­‐spies.html	
  
	
  
http://www.psfk.com/2013/05/jony-­‐ive-­‐ios-­‐design-­‐twitter-­‐ads-­‐cadillac-­‐
autonomous-­‐driving-­‐google-­‐glass-­‐ntn.html	
  
	
  
http://www.psfk.com/2012/12/frank-­‐and-­‐oak-­‐personal-­‐stylists.html	
  
	
  
http://www.psfk.com/2011/03/democratizing-­‐data-­‐on-­‐a-­‐shoestring-­‐
budget.html	
  
	
  
http://www.psfk.com/2013/04/influencer-­‐identification-­‐metrics-­‐practices.html	
  
	
  
http://www.psfk.com/2011/09/ed-­‐cotton-­‐the-­‐power-­‐of-­‐social-­‐data.html	
  
	
  
http://www.psfk.com/2013/06/social-­‐media-­‐trends-­‐ideas.html	
  
	
  
	
  
http://www.psfk.com/2013/06/tech-­‐products-­‐privacy.html	
  
	
  
http://www.psfk.com/2012/10/steve-­‐faktor-­‐fostering-­‐innovation-­‐new-­‐
workplace.html	
  
	
  
http://www.psfk.com/2012/05/internet-­‐2015-­‐headlines.html	
  
	
  
http://www.psfk.com/2013/06/early-­‐parkinsons-­‐diagnosis.html	
  
	
  
http://www.psfk.com/2011/04/razorfish5-­‐technologies-­‐that-­‐will-­‐change-­‐the-­‐
business-­‐of-­‐brands.html	
  
	
  
http://www.psfk.com/2010/06/a-­‐history-­‐of-­‐ideas-­‐and-­‐culture-­‐using-­‐pattern-­‐
recognition.html	
  
	
  
http://www.psfk.com/2013/01/quantified-­‐employee-­‐future-­‐of-­‐work.html	
  
	
  
http://www.psfk.com/2012/09/job-­‐un-­‐global-­‐pulse.html	
  
	
  
http://www.psfk.com/2013/07/news-­‐corp-­‐smartphone-­‐publishing.html	
  
	
  
http://www.psfk.com/2013/01/creative-­‐class-­‐lessons.html	
  
	
  
http://www.psfk.com/2012/06/how-­‐has-­‐ad-­‐industry-­‐changed.html	
  
	
  
http://www.psfk.com/2012/03/dissecting-­‐culture-­‐sxsw.html	
  
	
  
http://www.psfk.com/2012/07/the-­‐uks-­‐top-­‐20-­‐startups-­‐to-­‐watch.html	
  
	
  
http://www.psfk.com/2012/11/steve-­‐clayton-­‐translation-­‐speaking-­‐
technology.html	
  
	
  
http://www.psfk.com/2013/01/empowered-­‐culture-­‐future-­‐of-­‐work.html	
  
http://www.psfk.com/2012/08/trust-­‐design-­‐psfk-­‐speaker.html	
  
	
  
http://www.psfk.com/2012/12/google-­‐obama-­‐death-­‐star-­‐ntn.html	
  
	
  
http://www.psfk.com/2012/09/ibm-­‐social-­‐media-­‐no-­‐longer-­‐optional.html	
  
	
  
http://www.psfk.com/2013/02/psfk-­‐social-­‐media-­‐week-­‐events.html	
  
	
  
http://www.psfk.com/2012/09/stormoek-­‐wine-­‐industry-­‐psfk-­‐london.html	
  
	
  
http://www.psfk.com/2012/09/contour-­‐2-­‐helmet-­‐camera.html	
  
	
  
http://www.psfk.com/2012/03/steve-­‐claytonnatural-­‐future-­‐with-­‐technology-­‐
psfk-­‐nyc-­‐2012.html	
  
	
  
http://www.psfk.com/2010/02/quantifying-­‐creativity-­‐engagement-­‐vs-­‐data-­‐
dependence.html	
  
	
  
http://www.psfk.com/2012/09/this-­‐week-­‐in-­‐brand-­‐strategy-­‐marketing-­‐
39.html	
  
	
  
http://www.psfk.com/2012/08/digital-­‐advertising-­‐psfk-­‐speaker.html	
  
	
  
http://www.psfk.com/2012/04/this-­‐week-­‐in-­‐brand-­‐strategy-­‐marketing-­‐
34.html	
  
	
  
http://www.psfk.com/2012/08/richard-­‐banks-­‐digital-­‐heirlooms.html	
  
	
  
http://www.psfk.com/2013/07/nikon-­‐video-­‐nordstrom-­‐beats-­‐daisy-­‐zaha-­‐
hadid-­‐world-­‐bank-­‐ntn.html	
  
	
  
http://www.psfk.com/2013/01/how-­‐smart-­‐cities-­‐are-­‐leveraging-­‐the-­‐real-­‐time-­‐
availability-­‐of-­‐data.html	
  
	
  
http://www.psfk.com/2012/05/smart-­‐cities-­‐parking.html	
  
	
  
http://www.psfk.com/2013/07/smart-­‐cities-­‐gaming-­‐citizen-­‐participation.html	
  
	
  
http://www.psfk.com/2012/01/future-­‐smart-­‐cities.html	
  
	
  
http://www.psfk.com/2012/09/mindsharing-­‐wim-­‐elfrink-­‐cisco-­‐smart-­‐
cities.html	
  
	
  
http://www.psfk.com/2011/11/insights-­‐into-­‐building-­‐smarter-­‐cities-­‐
infographic.html	
  
	
  
http://www.psfk.com/tag/smart-­‐city	
  
	
  
http://www.psfk.com/2010/06/smart-­‐creates-­‐travelling-­‐exhibition-­‐to-­‐explore-­‐
future-­‐city-­‐mobility.html	
  
	
  
http://www.psfk.com/2013/05/parkme-­‐app-­‐parking-­‐spaces.html	
  
	
  
http://www.psfk.com/2012/02/future-­‐of-­‐smart-­‐glass.html	
  
	
  
http://www.psfk.com/2013/06/ibm-­‐bench-­‐poster.html	
  
	
  
http://www.psfk.com/2012/05/ayesha-­‐khanna-­‐need-­‐to-­‐know.html	
  
	
  
http://www.psfk.com/2010/05/intelligent-­‐cities-­‐the-­‐communal-­‐city.html	
  
	
  
http://www.psfk.com/2011/02/stored-­‐value-­‐card-­‐displays-­‐remaining-­‐
balance.html	
  
	
  
http://www.psfk.com/2013/05/adam-­‐katz-­‐interview.html	
  
	
  
http://www.psfk.com/2011/05/does-­‐wales-­‐exist-­‐how-­‐data-­‐could-­‐transform-­‐
borders-­‐and-­‐boundaries-­‐video.html	
  
	
  
http://www.psfk.com/2013/06/solar-­‐panel-­‐map-­‐city-­‐rooftops.html	
  
	
  
http://www.psfk.com/2012/03/natural-­‐future-­‐wtechnology.html	
  
	
  
http://www.psfk.com/2012/09/neighborhood-­‐walkability.html	
  
	
  
http://www.psfk.com/2008/04/hong-­‐kong-­‐smart-­‐card-­‐service-­‐in-­‐its-­‐11th-­‐
year.html	
  
	
  
http://www.psfk.com/2012/01/technology-­‐trends-­‐2012-­‐2.html	
  
http://www.psfk.com/tag/brazil	
  
	
  
http://www.psfk.com/2011/09/audi-­‐and-­‐mit-­‐introduce-­‐the-­‐road-­‐frustration-­‐
index.html	
  
	
  
http://www.psfk.com/2012/05/future-­‐of-­‐parking.html	
  
	
  
http://www.psfk.com/2011/10/this-­‐week-­‐in-­‐brand-­‐strategy-­‐and-­‐marketing-­‐
8.html	
  
	
  
http://www.psfk.com/2011/03/psfk-­‐conference-­‐speaker-­‐interview-­‐greg-­‐
lindsay.html	
  
	
  
 
http://www.psfk.com/2012/11/order-­‐drink-­‐from-­‐a-­‐smartphone.html	
  
	
  
http://www.psfk.com/2012/10/agenda-­‐psfk-­‐conference-­‐san-­‐francisco-­‐2.html	
  
	
  
http://www.psfk.com/2011/11/tech-­‐co-­‐marries-­‐movement-­‐and-­‐digital-­‐
capture-­‐for-­‐a-­‐virtual-­‐dodgeball-­‐game.html	
  
	
  
http://blog.qmee.com/qmee-­‐online-­‐in-­‐60-­‐seconds/	
  
	
  
http://exame.abril.com.br/revista-­‐exame/edicoes/1025/noticias/para-­‐nao-­‐se-­‐
afogar-­‐em-­‐numeros?page=4	
  
	
  
http://oglobo.globo.com/infograficos/bigdata/	
  
	
  
http://www.psfk.com/2013/03/big-­‐data-­‐opportunity.html	
  
	
  
http://www.psfk.com/2012/03/natural-­‐future-­‐wtechnology.html	
  
	
  
http://www.psfk.com/2013/03/google-­‐search-­‐insights.html	
  
	
  
http://web.mit.edu/newsoffice/2012/predicting-­‐twitter-­‐trending-­‐topics-­‐1101.html	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  

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Big Data Research Paper on Uses, Benefits and Impacts

  • 1. TRABALHO  SOBRE  BIG  DATA       A  atividade  consiste  em  redigir  um  texto  de,  no  mínimo,  5  páginas,  sobre  o  tema   Big   Data.     É   individual   ou   em   dupla.   É   necessário   abordar   os   seguintes   questionamentos:     -­‐O  que  é  Big  Data   -­‐Como  funciona  Big  Data   -­‐Como  Big  Data  está  sendo  utilizado  em  diferentes  áreas/setores  da  sociedade?   -­‐Quais  são  os  benefícios?   -­‐Quais  são  as  desvantagens?   -­‐Quais  os  impactos  de  Big  Data  na  Comunicação  Social  e  na  Publicidade?   -­‐Quais  os  impactos  nas  cidades,  na  vida  urbana  e  social?   -­‐O  que  se  pode  concluir  da  presença  da  informação,  e  mais  especificamente,  de   Big  Data,  na  sociedade?  Qual  é  o  futuro  da  sociedade?       Para  a  realização  do  artigo,  é  preciso  entrevistar  pelo  menos  uma  pessoa  com   conhecimento  especializado  sobre  o  tema.       Livros,  artigos,  matérias,  notícias  devem  ser  utilizados.     Abaixo,  segue  uma  relação  de  links  que  tratam  do  assunto.     http://veja.abril.com.br/acervodigital/home.aspx?edicao=2321&pg=0     http://www.mckinsey.com/insights/business_technology/big_data_the_next_fro ntier_for_innovation     http://www.zdnet.fr/actualites/big-­‐data-­‐4000237198q.htm     http://exame.abril.com.br/topicos/big-­‐data     http://bigdataweek.com     http://thehumanfaceofbigdata.com     http://www.ibmbigdatahub.com     http://www.psfk.com/2013/03/big-­‐data-­‐privacy.html     http://www.psfk.com/2013/06/big-­‐data-­‐pros-­‐cons.html     http://www.psfk.com/2011/12/big-­‐data-­‐gets-­‐small-­‐personal-­‐sponsored.html     http://www.psfk.com/2013/01/future-­‐intuitive-­‐office-­‐communication.html     http://www.psfk.com/2012/10/brand-­‐strategy-­‐marketing-­‐6.html  
  • 2.   http://www.psfk.com/2012/03/data-­‐storage-­‐space.html     http://www.psfk.com/2013/05/fertility-­‐tracker-­‐pregnancy-­‐quantified-­‐self.html     http://www.psfk.com/2013/02/google-­‐for-­‐spies.html     http://www.psfk.com/2013/05/jony-­‐ive-­‐ios-­‐design-­‐twitter-­‐ads-­‐cadillac-­‐ autonomous-­‐driving-­‐google-­‐glass-­‐ntn.html     http://www.psfk.com/2012/12/frank-­‐and-­‐oak-­‐personal-­‐stylists.html     http://www.psfk.com/2011/03/democratizing-­‐data-­‐on-­‐a-­‐shoestring-­‐ budget.html     http://www.psfk.com/2013/04/influencer-­‐identification-­‐metrics-­‐practices.html     http://www.psfk.com/2011/09/ed-­‐cotton-­‐the-­‐power-­‐of-­‐social-­‐data.html     http://www.psfk.com/2013/06/social-­‐media-­‐trends-­‐ideas.html       http://www.psfk.com/2013/06/tech-­‐products-­‐privacy.html     http://www.psfk.com/2012/10/steve-­‐faktor-­‐fostering-­‐innovation-­‐new-­‐ workplace.html     http://www.psfk.com/2012/05/internet-­‐2015-­‐headlines.html     http://www.psfk.com/2013/06/early-­‐parkinsons-­‐diagnosis.html     http://www.psfk.com/2011/04/razorfish5-­‐technologies-­‐that-­‐will-­‐change-­‐the-­‐ business-­‐of-­‐brands.html     http://www.psfk.com/2010/06/a-­‐history-­‐of-­‐ideas-­‐and-­‐culture-­‐using-­‐pattern-­‐ recognition.html     http://www.psfk.com/2013/01/quantified-­‐employee-­‐future-­‐of-­‐work.html     http://www.psfk.com/2012/09/job-­‐un-­‐global-­‐pulse.html     http://www.psfk.com/2013/07/news-­‐corp-­‐smartphone-­‐publishing.html     http://www.psfk.com/2013/01/creative-­‐class-­‐lessons.html     http://www.psfk.com/2012/06/how-­‐has-­‐ad-­‐industry-­‐changed.html     http://www.psfk.com/2012/03/dissecting-­‐culture-­‐sxsw.html    
  • 3. http://www.psfk.com/2012/07/the-­‐uks-­‐top-­‐20-­‐startups-­‐to-­‐watch.html     http://www.psfk.com/2012/11/steve-­‐clayton-­‐translation-­‐speaking-­‐ technology.html     http://www.psfk.com/2013/01/empowered-­‐culture-­‐future-­‐of-­‐work.html   http://www.psfk.com/2012/08/trust-­‐design-­‐psfk-­‐speaker.html     http://www.psfk.com/2012/12/google-­‐obama-­‐death-­‐star-­‐ntn.html     http://www.psfk.com/2012/09/ibm-­‐social-­‐media-­‐no-­‐longer-­‐optional.html     http://www.psfk.com/2013/02/psfk-­‐social-­‐media-­‐week-­‐events.html     http://www.psfk.com/2012/09/stormoek-­‐wine-­‐industry-­‐psfk-­‐london.html     http://www.psfk.com/2012/09/contour-­‐2-­‐helmet-­‐camera.html     http://www.psfk.com/2012/03/steve-­‐claytonnatural-­‐future-­‐with-­‐technology-­‐ psfk-­‐nyc-­‐2012.html     http://www.psfk.com/2010/02/quantifying-­‐creativity-­‐engagement-­‐vs-­‐data-­‐ dependence.html     http://www.psfk.com/2012/09/this-­‐week-­‐in-­‐brand-­‐strategy-­‐marketing-­‐ 39.html     http://www.psfk.com/2012/08/digital-­‐advertising-­‐psfk-­‐speaker.html     http://www.psfk.com/2012/04/this-­‐week-­‐in-­‐brand-­‐strategy-­‐marketing-­‐ 34.html     http://www.psfk.com/2012/08/richard-­‐banks-­‐digital-­‐heirlooms.html     http://www.psfk.com/2013/07/nikon-­‐video-­‐nordstrom-­‐beats-­‐daisy-­‐zaha-­‐ hadid-­‐world-­‐bank-­‐ntn.html     http://www.psfk.com/2013/01/how-­‐smart-­‐cities-­‐are-­‐leveraging-­‐the-­‐real-­‐time-­‐ availability-­‐of-­‐data.html     http://www.psfk.com/2012/05/smart-­‐cities-­‐parking.html     http://www.psfk.com/2013/07/smart-­‐cities-­‐gaming-­‐citizen-­‐participation.html     http://www.psfk.com/2012/01/future-­‐smart-­‐cities.html     http://www.psfk.com/2012/09/mindsharing-­‐wim-­‐elfrink-­‐cisco-­‐smart-­‐ cities.html    
  • 4. http://www.psfk.com/2011/11/insights-­‐into-­‐building-­‐smarter-­‐cities-­‐ infographic.html     http://www.psfk.com/tag/smart-­‐city     http://www.psfk.com/2010/06/smart-­‐creates-­‐travelling-­‐exhibition-­‐to-­‐explore-­‐ future-­‐city-­‐mobility.html     http://www.psfk.com/2013/05/parkme-­‐app-­‐parking-­‐spaces.html     http://www.psfk.com/2012/02/future-­‐of-­‐smart-­‐glass.html     http://www.psfk.com/2013/06/ibm-­‐bench-­‐poster.html     http://www.psfk.com/2012/05/ayesha-­‐khanna-­‐need-­‐to-­‐know.html     http://www.psfk.com/2010/05/intelligent-­‐cities-­‐the-­‐communal-­‐city.html     http://www.psfk.com/2011/02/stored-­‐value-­‐card-­‐displays-­‐remaining-­‐ balance.html     http://www.psfk.com/2013/05/adam-­‐katz-­‐interview.html     http://www.psfk.com/2011/05/does-­‐wales-­‐exist-­‐how-­‐data-­‐could-­‐transform-­‐ borders-­‐and-­‐boundaries-­‐video.html     http://www.psfk.com/2013/06/solar-­‐panel-­‐map-­‐city-­‐rooftops.html     http://www.psfk.com/2012/03/natural-­‐future-­‐wtechnology.html     http://www.psfk.com/2012/09/neighborhood-­‐walkability.html     http://www.psfk.com/2008/04/hong-­‐kong-­‐smart-­‐card-­‐service-­‐in-­‐its-­‐11th-­‐ year.html     http://www.psfk.com/2012/01/technology-­‐trends-­‐2012-­‐2.html   http://www.psfk.com/tag/brazil     http://www.psfk.com/2011/09/audi-­‐and-­‐mit-­‐introduce-­‐the-­‐road-­‐frustration-­‐ index.html     http://www.psfk.com/2012/05/future-­‐of-­‐parking.html     http://www.psfk.com/2011/10/this-­‐week-­‐in-­‐brand-­‐strategy-­‐and-­‐marketing-­‐ 8.html     http://www.psfk.com/2011/03/psfk-­‐conference-­‐speaker-­‐interview-­‐greg-­‐ lindsay.html    
  • 5.   http://www.psfk.com/2012/11/order-­‐drink-­‐from-­‐a-­‐smartphone.html     http://www.psfk.com/2012/10/agenda-­‐psfk-­‐conference-­‐san-­‐francisco-­‐2.html     http://www.psfk.com/2011/11/tech-­‐co-­‐marries-­‐movement-­‐and-­‐digital-­‐ capture-­‐for-­‐a-­‐virtual-­‐dodgeball-­‐game.html     http://blog.qmee.com/qmee-­‐online-­‐in-­‐60-­‐seconds/     http://exame.abril.com.br/revista-­‐exame/edicoes/1025/noticias/para-­‐nao-­‐se-­‐ afogar-­‐em-­‐numeros?page=4     http://oglobo.globo.com/infograficos/bigdata/     http://www.psfk.com/2013/03/big-­‐data-­‐opportunity.html     http://www.psfk.com/2012/03/natural-­‐future-­‐wtechnology.html     http://www.psfk.com/2013/03/google-­‐search-­‐insights.html     http://web.mit.edu/newsoffice/2012/predicting-­‐twitter-­‐trending-­‐topics-­‐1101.html