Night 7k to 12k Navi Mumbai Call Girl Photo 👉 BOOK NOW 9833363713 👈 ♀️ night ...
Professional use of social media in medical education
1. 1
Professional use of social media in
medical education
Presentation to uOttawa Undergraduate Medical Education
Program
Sept. 10, 2013
uOttawa
Pat Rich @cmaer
Ann Fuller @annfuller
2. 2
Lecture Objectives
Discuss the potentials of social networking tools such as
Facebook, Twitter, LinkedIn and Google+ in medical education.
Discuss the safe and professional behaviours regarding social
networking usage.
3. 3
Who we are
Ann Fuller – Director, Public Relations - CHEO
Pat Rich – Director and Editor-in-chief, Canadian Medical Association
Both experienced health care communicators with a keen interest and
involvement in the use of social media tools in medicine and health care
and believers in the value of these tools
WHO WE ARE NOT
Physicians
Academics
4. WhatisSocialMedia?
Extension of every day interaction
Conversations & exchange
Communities of shared interest
Tools for innovation
Integrates technology
5. 5
“We have current roles
and guidelines but times
are changing quickly. By
2017 patients and their
health care providers
are going to be
communicating very
differently.”
Dr. Darren Beiko, Queens
University urologist, July,
2013
6. 6
A changing environment
New health information technology tools
Engaged patients
Collaborative, team-based care
7. 7
A changing environment
A variety of forces are conspiring to redefine the physician: tech |
information | health 2.0. We must understand our evolving role
Reality of the networked world: social communication will define the way
MDs engage, learn and communicate
The most important decision a physician will make is who and what to
listen to
The internet has changed the way patients see doctors, their diseases
and themselves
Med students are at a very unique point in med history: Between a
collapsing analog age and an emerging digital age
A great digital footprint will never cover for a doctor’s poor care
Dr. Bryan Vartabedian, adapted tweets from lecture to first
year Baylor College of Medicine Students
17. Patient Care & Support
Anti stigma
Patient & family support groups
Clinical diagnosis
Patient care
ApplicationsofSocial
NetworksforHospitals
31. 31
I think there are too many people on the
Web offering advice to you on how to use
social media. Most of this advice is just
regurgitated advice from people you may
never have heard of before,
…You really don’t need “How To” tips
on blogging or Twitter. Oh, I’m
confident that you’ll be told otherwise
– but those folks, well-intentioned as
they may be, don’t understand that
you’re smarter than that.
Rather than learn bad habits from the
get-go, take advantage of your lack of
experience. It’s okay to make mistakes
that don’t cause harm and violate the
privacy and dignity of others.
From: Physician Social Media: Has
Advice About It Become a Crock? Yes
@philbaumann, Jan. 1, 2013
32. 32
The rules
College of Physicians and Surgeons of Ontario Guidelines
Canadian Federation of Medical Students (CFMS) Guide to Medical
Professionalism: Recommendations For Social Media
Canadian Medical Association – Issues and Rules of Engagement
….. Und so weiter
33. 33
The rules - translated
“Don’t be banal, self-promote excessively, share confidential material
(especially about patients), be a troll, break the law, commit a libel, or
overdo it.”
Dr. Richard Smith, BMJ, March 1, 2012
34. 34
The rules - translated
Don’t Lie, Don’t Pry
Don’t Cheat, Can’t Delete
Don’t Steal. Don’t Reveal
Dr. Farris Timimi, medical director, Mayo Clinic Center for Social Media, April
5, 2012
35. 35
Key elements of the rules
* Apply same principles of professionalism that apply in person
* Respect patient confidentiality
“Student professionalism … can be strained by the use of social media due
to its familiarity, ubiquity and impersonal nature.”
“Social media should be treated as a public forum akin to an op-ed in a
newspaper or a lecture. Anything that would be inappropriate to share in
these more traditional outlets should be considered inappropriate to share
online.”
CFMS Guide to Medical Professionalism:
Recommendations for Social Media
36. 36
CMA guidance
Rules of Engagement
Understand technology and audience
Be transparent
Respect others
Focus on areas of expertise
38. 38
What not to do
Chicago Doctor Accused of Posting Photos of Intoxicated Patient
Aug. 20, 2013 (AP)
By ALANA ABRAMSON A former Northwestern University student claims
that after she was admitted to an Illinois hospital for extreme intoxication, a
doctor there took photos of her and posted them to social media sites with
commentary about her condition.
Elena Chernyakova filed suit in the Cook County Circuit Court against Dr.
Vinaya Puppala, the Feinberg School of Medicine and the Northwestern
Memorial Hospital on Aug. 15, claiming invasion of privacy and infliction of
emotional distress. Puppala is a fellow in the Multidisciplinary Pain Medicine
Fellowship at Feinberg, which works in conjunction with Northwestern
Memorial Hospital, according to court documents.
39. 39
Twitter post by Tennessee cardiologist, Nov. 15,
2012
What not to do - II
40. 40
Why consider using social media
To stay informed
As a learning tool in medical education
Communicate (engage) with peers and patients
Disseminate information
Advocate for/against something
Because if you decide not to use social media, your decision should be
based on sound knowledge about what you are choosing not to use
41. 41
Why consider using social media (post-graduate)
For public health purposes (e.g. tracking epidemics or spread of new
pathogens)
To show your clinical technique on YouTube
For public health purposes (e.g. tracking epidemics or spread of new
pathogens)
To help get a job
To deliver clinical care!!!
43. 43
Social media at school
What the CFMS guide says:
“… the rules of academic integrity continue to apply online. Social media
and the internet should not be used for plagiarism or gaining unfair
advantages with respect to evaluation, such as by sharing or receiving
exam content.”
44. 44
Social media at
medical school II
Students who
don’t use social
media in school
“are missing out.”
Dr. Mike Leveridge,
Queen’s University
urologist
45. 45
-“For those of us
who have the
philosophy that we
want to graduate
docs who are
better than we are,
Twitter is a great
thing.”
Dr. Chris Simpson, cardiologist
and CMA President-Elect
46. 46
Using social media in medical school: Suggestions
Facebook presence for classmates etc
LinkedIn account to:
Build network for future career
Follow discussion forums on medical education
Twitter account to:
Develop your list of people, journals and other accounts to follow
Watch (and engage) medical Twitter community (e.g. #hcsmca,
#hcsm)
Follow and engage your professors
47. 47
Social media and you, the medical student
Students come to medicine with a relatively self-focused view of their
networked world, and don’t yet understand how they fit into the broader
networked world. As they mature professionally, they recognize that they
are part of a broader community, which brings accountability. This
progression has real importance when we expose ourselves to the great
wide open.
Dr. Bryan Vartabedian, Aug. 14 (Wing of Zock via. 33charts)
Now, I am sure you are all familiar with this study by Dr. Sell and colleagues which really highlights the benefits of YouTube not only as a source of information on Infantile Spasms, but as an tool to facilitate teaching trainees about Infantile Spasms. They also highlighted the use of YouTube as a diagnostic aid for parents and this really hit home for me when I was searching for this article and I came across this website, The Carson Harris Foundation, and read this mom’s quote: