1. Observing +
Understanding
Facts & Findings for a Future
SCHOOL OF DESIGN STRATEGIES Parsons The New School for Design IDp Lab/Co-operative

2. The Search
An expansive search...
before we narrow in.
SCHOOL OF DESIGN STRATEGIES Parsons The New School for Design IDp Lab/Co-operative

3. The Search
5 Researchers
Ellen Joyce Rostislav Sam Soojin
5 Bodegas in L.E.S.
Bodega A Bodega B Bodega C Bodega D Bodega E
SCHOOL OF DESIGN STRATEGIES Parsons The New School for Design IDp Lab/Co-operative

4. The Setting
Median Household Income
SCHOOL OF DESIGN STRATEGIES Parsons The New School for Design IDp Lab/Co-operative

5. The Setting
Communities of Color
SCHOOL OF DESIGN STRATEGIES Parsons The New School for Design IDp Lab/Co-operative

6. The Setting
Youth Population
SCHOOL OF DESIGN STRATEGIES Parsons The New School for Design IDp Lab/Co-operative

7. The Setting
Land Use
SCHOOL OF DESIGN STRATEGIES Parsons The New School for Design IDp Lab/Co-operative

8. The Setting
Schools
SCHOOL OF DESIGN STRATEGIES Parsons The New School for Design IDp Lab/Co-operative

9. Bodega A
Chrystie btwn Houston & Stanton
Offerings
• Sandwiches • Soda, Beer
• Bananas, potatoes, tomatoes, lettuce, • Pasta Sauce
apples, onions, lemons • Cigarettes
SCHOOL OF DESIGN STRATEGIES Parsons The New School for Design IDp Lab/Co-operative

10. Bodega A
Chrystie btwn Houston & Stanton
Outdoor Ads Indoor Ads
• Cigarettes - Newports • Miller Light (6)
(not pictured) • Budwiser (1)
SCHOOL OF DESIGN STRATEGIES Parsons The New School for Design IDp Lab/Co-operative

11. Bodega A - Space
Chrystie btwn Houston & Stanton
Adaptive
Structural
SCHOOL OF DESIGN STRATEGIES Parsons The New School for Design IDp Lab/Co-operative

12. Bodega A - Interview
Chrystie btwn Houston & Stanton
Sam: Do you have a lot of fruits here?
Cashier: Huh?
Sam: Fruitas? Teine muchas?
Cashier: Oh, not that much. But some.
Sam: What do people like the most?
Cashier: Sandwiches!!
Interviewee
SCHOOL OF DESIGN STRATEGIES Parsons The New School for Design IDp Lab/Co-operative

13. Bodega B
2nd St. & Avenue C
Offering
• fresh fruits and veggies (bananas, avacados, apples, melons,
oranges, cucumbers, lettuce, onions, potatoes) at the entrace
of the deli.
• rack of packaged fruit salads and smart water juices outside.
• healthier drinks
• "healthier" variety of chips (kettle cooked/baked)
• sandwich/prepared food area:
• sushi, sandwiches, wraps, etc.
• wine and beer section in the back.
SCHOOL OF DESIGN STRATEGIES Parsons The New School for Design IDp Lab/Co-operative

14. Bodega B - Space
2nd St. & Avenue C
SCHOOL OF DESIGN STRATEGIES Parsons The New School for Design IDp Lab/Co-operative

15. Bodega B - Interview
2nd St. & Avenue C
appx 55 year old woman two girls around the age of 20
Goes to Whole Foods, Doesn't "we just stopped in for snacks.
really shop at Bodega but she and this bodega is surprisingly
lives across the street so it is more healthy than other ones"
most convenient for her. She "they have fresh fruits and
does believe that Adhina's has veggies, but i bought some
healthier foods, but she believes hummus and carrots," (the other
other groceries and bodegas girl just bought some aloe juice)
around her have fresher and
cheaper food.
male, 30 year old jogger
"i just pass by here when I jog
and i pick up a clif bar and water
after my jog is over"
SCHOOL OF DESIGN STRATEGIES Parsons The New School for Design IDp Lab/Co-operative

16. The Selection
SCHOOL OF DESIGN STRATEGIES Parsons The New School for Design IDp Lab/Co-operative

17. Stop 1 Deli
Ridge St. & Stanton St.
Offerings
• cereals
• canned goods (soups, tuna)
• chips
• muffins
• icecream
• detergents
• bananas
• hot sandwiches (boars head, bacon egg and
cheese
SCHOOL OF DESIGN STRATEGIES Parsons The New School for Design IDp Lab/Co-operative

18. Stop 1 Deli
Ridge St. & Stanton St.
Outdoor Ads Indoor Ads
• Cigarettes - Newports • Miller Light (6)
(not pictured) • Budwiser (1)
SCHOOL OF DESIGN STRATEGIES Parsons The New School for Design IDp Lab/Co-operative

19. Stop 1 Deli
Ridge St. & Stanton St.
Adaptive
Structural
SCHOOL OF DESIGN STRATEGIES Parsons The New School for Design IDp Lab/Co-operative

20. The Stories
middle aged middle aged
hispanic woman hispanic woman
"I come here because it's "I come here because it's in
in the area and close to the area and close to where I
where I live. It's cheaper live. It's cheaper food and
food and they accept food they accept food stamps
stamps which is a great which is a great thing"
thing."
SCHOOL OF DESIGN STRATEGIES Parsons The New School for Design IDp Lab/Co-operative