This document provides information about the Japanese magazine Primer, which aims to connect Japanese residents and tourists in the Philippines. It outlines the magazine's distribution channels, readership, and editorial calendar. The magazine is published monthly with a circulation of 10,000 copies and an estimated readership of 60,000. It is distributed for free across Metro Manila and other key areas in the Philippines and Japan. The document also provides advertiser guidelines and the magazine's rate card.

1. Connecting you to the Japanese community

2. Timing Activities
Recommended Timing of
Advertisement
Magazine
Issue Date
March
・Spring Vacation (Students,
Salaried Personnel, 1~2 weeks)
→INBOUND/OUTBOUND
January
~February
11/25 (Dec. Issue)
12/25 (Jan. Issue)
1/25 (Feb. Issue)
End of April~1st
week
of May
・Golden Week (1~2 weeks)
→INBOUND/OUTBOUND
March
~April
2/25 (Mar. Issue)
3/25 (Apr. Issue)
June ~ August
・Summer Vacation (Student)
・Mid of August “All Saints day” Holiday
(Salaried Personnel, 1 week)
→INBOUND/OUTBOUND
May 4/25 (May Issue)
Mid of September
・Silver Week (1 week)
→INBOUND/OUTBOUND
August 7/25 (Aug. Issue)
Oct 2nd
Monday
・Sports day (3 days holiday)
→INBOUND
September 8/25 (Sept. Issue)
November 1st
week
4th
week
・Culture Day (3days holiday)
・Labor Day (3days holiday)
→INBOUND
October 9/25 (Oct. Issue)
December ~ January
3rd
・Winter Holiday (School are out on
12/25, Japanese expats are out from 12/18)
→INBOUND/OUTBOUND
November 10/25 (Nov. Issue)
Target Readers
Fast Facts
Japanese Residents & Tourists
Japanese Travel Cycle
Residents 2006 2007 2008 2009 2010
■Long-term 10,880 11,545 13,193 13,528 13,726
■Permanent 2,560 2,879 3,657 4,229 4,476
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
Long-term
Permanent x3
It is recorded that this is
only the number of
Japanese in the Philippines,
but actually they are triple
of the number!
= 53,000
Japanese
Approximately 360,000
Japanese tourist who come to
Philippines EVERY YEAR
and counting!
Launched : 2007
Published : Monthly
Distribution : Japanese
Circulation : 10,000 copies
Readership: 60,000 (print & online)
Online : www.primer.ph
Price : Free (Php0.00)
Japanese residents, tourists,
businessmen, expats, and
students.
Source: A/D Cards & Shipping Manifests
Source: Embassy of Japan
as of Jan. 28, 2011

3. 3
Casual Distribution
(with 2 pass on readership)
Placed at sites frequented by Japanese
in Metro Manila, Batangas, Laguna,
Cavite & Japan. (e.g. Japanese restaurants
& groceries in Manila)
Japanese travel agencies in Metro
Manila.
NAIA 1 (DOT Counter)
Specific Distribution
(with 2 pass on readership)
All subscribers of Nikkei Newspaper
(subscribed by major Japanese
companies/subsidiaries in the
Philippines)
Selected major Japanese organization
(e.g. Japan International Cooperation
Agency (JICA), Japanese Embassy,
Japanese Associations in Metro Manila)
Five-star hotels in Manila (e.g. New
World Hotel & Pan Pacific Hotel
distributes upon arrival of the Japanese
guest)
In Japan
(with 2 pass on readership)
 Philippine Embassy (Tokyo & Osaka)
 Insurance 110/
Hokkennohyakutoban, Inc.
 ANA Airlines (Sales & Marketing
head office)
 DOT office of Philippine Embassy
(Tokyo & Osaka)
Online
 Website (Japanese)
 Facebook (Japanese & English)
 Twitter (Japanese & English)
 Blogger (English)
 Issuu.com (online magazine
compilation)
 iPad Application
Distribution Channel

4. 4
No. 1 Japanese Print Media in the Philippines
•ONLY FREE MONTHLY JAPANESE magazine distributed
in more than 321 distribution points in Metro Manila,
Batangas, Laguna, Cavite & Japan.
•Recognized as Japan’s most trusted & credible source
of the Philippines.
•Magazine`s monthly readership of 20,000 (inclusive of
2 pass-on readership). Online monthly captive
readership of 40,000 in an average.
1
Reaching high-end market
capability 2
•Readers are Japanese high-end
businessmen, expat, tourists and the like.
Feedback System
3 •We monitor the effectiveness of the advertisements
every month to measure the effectiveness and
advertisers’ profitability.
Valuable Investment
4
•We bring readers to your place through:
•Advertorials/Advertisements
•Special Features
•Helpful Maps
•Online Media
Competitive Advantage

5. MAGAZINE
• With approximately 20,000
readership/month.
• Also uploaded online, with an average
of 6,000 views monthly.
iPad App
• Available also in iPad!
• Latest Primer can also be
viewed for free every
month.
SNS
• Latest updates about Philippines
being delivered in Japanese.
• Now on 4,500++ likes and
counting!
Multimedia Communications
5
For Japanese, the best approach in reaching them is through
a free magazine and supported by online efforts. Hence, we
provide advertisers print and online marketing support.
WE ARE YOUR
ONE-STOP TURN KEY
SOLUTIONS IN REACHING
THE JAPANESE
COMMUNITY
Other Services
•We translate brochures.
•Web development
•Web consulting
WEBSITE
• With an approximately of 20,000
visitors /month.
• 60% of the visitors are coming
from Japan.
• Provides real-time contact
with Japanese visitors.

6. YOUR QUESTIONS:
oWhat are the preferences of Japanese
in getting information?
oHow can we bring them to our business?
Japanese prefers sources of
information in Japanese.
Television, internet & magazines are their
preferred sources of information.
Once information has been acquired. They always
ask for second opinion from their family and friends.
YOUR BUSINESS
If their family and friends gave a
positive feedback about the
information they definitely would take
into action!
Once satisfied, they share the
information with a very positive
recommendation!
English

7. Japanese in the Philippines
Primer translates and sends the information to the Japanese
residents, businessmen, expats in the Philippines
Website
(www.primer.ph)
Facebook
(www.facebook.com/PhilippinePrimer)
Issuu
(www.issuu.com/staffprimer)
iPad App
(PPPrimer)
Facebook
(www.facebook.com/Primer.ph)
Blogger
(www.philippineprimer.blogspot.com)
Twitter
(www.twitter.com/PrimerPH)
English
Japanese
YOUR
BUSINESS
Advertise your business using
Philippine Primer magazine. As an
added service we will give you online
advertisements for free!
HOW PRIMER WORKS?
Other Japanese Japanese Tourists
The Japanese in the Philippines
shares the information to other
Japanese, tourists, & locals.
Locals

8. JAN
Feature: Fort Bonicafio
(Burgos Circle)
FEB
Feature: Salcedo St.
MAR
Feature: Pasay Road
Media Booking Deadline: Oct. 30, 2012
Ad Material Deadline: Nov.10, 2012
Media Booking Deadline: Nov. 30, 2012
Ad Material Deadline: Dec. 10, 2012
Media Booking Deadline: Dec. 30, 2012
Ad Material Deadline: Jan. 10, 2013
APR
Feature: Little Tokyo
Media Booking Deadline: Jan 30, 2013
Ad Material Deadline: Feb 10, 2013
MAY
Feature: Roxas Blvd.,
Macapagal Ave. and
Mall of Asia
Media Booking Deadline: Feb. 29, 2013
Ad Material Deadline: Mar. 10, 2013
JUN
Feature: Ortigas
Media Booking Deadline: Mar. 30, 2013
Ad Material Deadline: Apr. 10, 2013
JUL
Feature: Greenbelt/
Glorietta
Media Booking Deadline: Apr. 30, 2013
Ad Material Deadline: May 10, 2013
AUG
Feature: Alabang
Media Booking Deadline: May 30, 2013
Ad Material Deadline: June 10, 2013
SEP
Feature: SM Aura/Malate
Media Booking Deadline: June 30, 2013
Ad Material Deadline: July 10, 2013
OCT
Feature: Greenhills,
San Juan
Media Booking Deadline: July 30, 2013
Ad Material Deadline: Aug. 10, 2013
NOV
Feature: Resorts World
Media Booking Deadline: Aug. 30, 2013
Ad Material Deadline: Sept. 10, 2013
DEC
Feature: Year-end recap
Global City, Fort
Bonifacio/Burgos Circle
Media Booking Deadline: Sept. 30, 2013
Ad Material Deadline: Oct. 10, 2013
Editorial Calendar

9. HOW TO SUBMIT ADS
* Kindly email files to sales@primer.ph or
deliver a CDR to Unit 807 Greenbelt Mansion,
106 Perea St., Legaspi Village, Makati City 1229.
* If files are too large to email, kindly send the
file through “yousendit.com”, “dropbox” or
“mediafire.com”.
Note: Kindly include contact information in any
emails and clearly label disks with your
name/company name, issue date and contact
information.
STRICTLY:
★No JPEG, PDF, Word or Publisher formats.
★Color mode is CMYK (not RGB).
★Always attach output sample.
★Ads do not need to be resized by us.
>The size must be the exact ad size of purchased ad.
★Always turn ON “Priority Compatibility” in Photoshop type option.
★Text size should be larger than point 5 (You can check on MS Word)
>Set the font size to Gothic for the text with font size of 7 or
smaller. Text with Mincho style may be unreadable when printed.
★Ads must be 350ppi or above. No web images.
>All elements including images must be a minimum of 300ppi to 350ppi at print size.
>Line drawing should be made in monochrome BW mode with the resolution of 1200ppi. Setting
the resolution higher than such will not improve the quality of the finished product.
★For advertisement that uses one whole page, always include the bleed of 3mm.
>For data that covers the entire page, always create the data per page basis.
★In case of layer integration, always keep the pre-integrated data for possible revision in the future.
FILE FORMATS
★Adobe Illustrator (ai)
★Adobe Photoshop (psd)
★Uncompressed TIFF (tiff or tif)
Advertisement Material Guideline
AD SIZES
A4 Full Page: W210mm x H297mm
Without bleed -> 2894pixel x 4093pixel (Resolution: 350ppi)
With bleed -> 2976pixel x 4175pixel (Resolution: 350ppi)
A4 2/3: W186mm × H176mm
-> 2563pixel × 2425pixel (Resolution: 350ppi)
A4 1/3: W186mm × H86mm
-> 2563pixel × 1185pixel (Resolution: 350ppi)
A4 1/6: W91mm × H86mm
-> 1254pixel × 1185pixel (Resolution: 350ppi)

10. Rate Card (2013)

11. Statement of Confidentiality & Non-Disclosure
This document contain proprietary and confidential Information. All data
submitted is provided in reliance upon its consent not to use or disclose
any information contained herein except in the context of its business
dealing with Primer Media, Inc. (PRIMER). The receipt of this document
agrees to inform present and future employees who view or have access
to its content of its confidential nature.
The recipient agrees to instruct each employee that they must not
disclose any information concerning this document to other except to
the extent that such matters are generally know to and are available for
use by the public. The recipients also agree not to duplicate or distribute
or permit others to duplicate or distribute any material contained herein
without Primer Media, Inc. (PRIMER) express written consent.