This is slide which contains all the basic information required for manufacturing a car

1. A
BUSSINESS MODEL
OF
VOITURE
(Owner’s Pride)

2. OVERVIEW OF AUTOMOBILES COMPANY
The Indian Automobile Industry is going through a phase of rapid change and high growth.
With new projects coming up on a regular basis, the industry is undergoing technological
change. The major players are expanding their plants and focusing on mass customization,
mass production, etc.
STRENGTHS:
Investment by foreign car manufacture
Increase in the export levels
Low cost and cheap labour
Rise in the working and middle class income
Increasing demand for European quality
Large pool of engineers
Expert skill in producing small cars-good for
environment.
WEAKNESS:
Low quality compared to other automotive countries
Low labour productivity
High interest rate and overhead level
Production cost are generally higher than some other
Asian states, such as china
Low investment in R&D area
Local demand is still towards low cost vehicles, due to low
income levels
OPPORTUNITIES:
Growing population in the country
Focus from the government in improving the road
infrastructure
Rising living standard
Increase in income level
Rising rural demand
The car is a status symbol
Women drivers have increased
THREATS:
Less skilled labour
Lack of technologies for Indian Companies
Increase in the import tariff and technology cost
Import of two wheelers from the Chinese market in India
Smaller players that do not fulfil international standards
Increased congestion in the urban areas
SWOT

3. EXECUTIVE SUMMARY Of VOITURE
The Name of our Company is “VOITURE” is a French word which means “CAR”
and our Tag Line is “Owners Pride". As we seen from the above slides Automobile
Industry is a booming in India and therefore we decided to enter the Industry with
the following Objectives:-
1
• To provide the customer with the highest quality vehicles, at lowest
possible cost, in a timely manner with the shortest possible lead
times.
2
• To provide members with work satisfaction, job security and fair
treatment.
3
• It gives the company flexibility to respond to the market, achieve
profit through cost reduction activities and long-term prosperity.

4. VISION & MISSION STATEMENTS
Mission:-
“ Enriching
People's
Life.”
VISION:-
“Delight our
customers through
innovative products,
by utilising advanced
technologies and
services.”

5. RANGE OF PRODUCTS
At VOITURE we offer Petrol and Diesel Cars and they are categorized as under:-
Classes Of Car
Hatch Back Sedan
BREEZ
(2,14,000 to 2,55,000)
DASHER
(2,85,000 to 2,95,000 )
FAIRMONT
(4,00,000 to 6,550,000)
Imperial
(4,55,000 to 6,75,000 )
Legacy
(7,50,000 to 10,00,000)

6. PRODUCT SPECIFICATION
Technical Specifications:-
Seating Capacity:5
Luggage Volume:475 ltr
Fuel Tank Capacity:42 ltr
Engine Type: Petrol
Fuel Type: Drive Train
(Electronic fuel injection)
Transmissions:5-speed manual
(standard)
Steering type: Electric Power Steering
Suspension: Front-MacPhersonal and Rear-Twist Beam
Exterior Dimensions
Particulars SEDAN HATCHBACK
Wheelbase(inch) 98 98
Length(inch) 173.5 159.7
Height(inch) 58.1 58.1
Width-mirror folded(inch) 71.6 71.6
Front Track(inch) 57.7 57.7
Rear Track(inch) 57.0 57.0

7. Moon roof with one-touch open
6-way power driver's seat with manual lumbar
adjustment
Variable heated front seats
Bluetooth® hands-free phone and audio capability
Mazda Advanced Keyless Entry & Start System
Imperial & Legacy CONNECT™
Infotainment system with: 7" full-colour touch screen
display
Moon roof with one-touch open
Multi-function Commander control
Rear-view camera
Imperial & Legacy a navigation system
Bose 9 speaker surround sound system with
Counterpoint 2 and Audio Pilot 2
Sirius satellite radio w/ 4 month subscription
Aha, Pandora & Stitchery internet radio
integration
SMS text message audio delivery and reply
Dual-zone automatic climate control system
18-inch alloy wheels
LED Daytime Running Lights
LED combination taillights
Active Driving Display
Bi-xenon headlights with auto levelling
Perforated leather-trimmed seats
Safety Features:- advanced front air bags
front side-impact air bags
Dynamic Stability Control with Traction Control System
4-wheel ABS with Electronic Brake force Distribution and
Brake Assist
Available Blind Spot Monitoring with Rear Cross Traffic
Alert†
E911 automatic emergency notification
Smart City Brake Support‡‡,
System High Beam Control
Forward Obstruction Warning
PRODUCT
SPECIFICATION

8. OPERATIONS STRATEGY
‘Just In Time' manufacturing is what we are considering because of
following reasons:-
It consists of allowing the entire production process to be regulated by the
natural laws of supply and demand.
Customer demand stimulates production of a vehicle. In turn the
production of the vehicle stimulates production and delivery of the
necessary parts and so on.
The result is that the right parts and materials are manufactured and
provided in the exact amount needed - and when and where they are needed.
 Under 'just in time' the ultimate arbiter is always the customer.
rives for the absolute elimination of waste, overburden and unevenness in
all areas to allow members to work smoothly and efficiently
 The foundations are built on standardisation to ensure a safe method of
operation and a consistent approach to quality.
This improves their standard processes and procedures in order to ensure
maximum quality, improve efficiency and eliminate waste. This is known as
kaizen and is applied to every sphere of the company's activities.

9. Cont…
• Engineers draw basic models using computer graphics.
• Clay models are made to be studied by experts and engineers
• Model is reviewed and feasibility is tested
• Tools to be used for manufacture are developed
• Car components are purchased from suppliers and assembled in assembly shop
• A frame is placed on the assembly line and clamped to the conveyor
• Automobile frame moves to component assembly area.
• Front & rear suspensions, gas tanks, rear axles and drive shafts, gear boxes,
steering box components, wheel drums and braking systems are sequentially
installed

10. • A simple four cylinder, twenty horsepower engine and a planetary
transmission giving two gears forward and backward
• The vehicle’s engine mates with its transmission
• Robots weld the floor pan pieces together and the radiator is attached
• The shell of the vehicle is built as the floor pan moves down the assembly line.
• Once the body shell is completed, it is attached to an overhead conveyor for
painting and inspection.
• Subsequent body components including fully assembled doors, deck lids,
hood panel, fenders, trunk lid and bumper reinforcements are installed.
• Complete inspection is done and the body is sent for final painting

11. • After the final coat of paint, the shell is carried by a conveyor through baking ovens
where the paint is cured at 275 degrees Farenheit (135 degree celsius)
• The painted shell moves through the internal assembly area for
instrumentation, wiring systems, dash panels, interior lights and other internal
components
• The chassis passes the body conveyor and the shell is lifted robotically from its
conveyor fixtures and placed onto the car frame.
• The car body is bolted to the frame.
• The automobile proceeds down the line to receive final trim components,
battery, tires, anti freeze and gasoline.
• The vehicle is driven to a checkpoint where its engine, lights, horn, charging
system and tires are audited.

12. SITES
Mumbai
– Pune
Highway
Chenna
Gujarat
i

13. SITE SELECTION USING FACTOR RATING METHOD
ATTRIBUTES WEIGH
TAGE
CHENNAI GUJART MUM-PUNE
HIGHWAY
RATE SCORE RATE SCOR
E
RAT
E
SCOR
E
Cost of establishment 1 4 4 5 5 6 6
Nearness to market 2 6 12 7 14 8 16
Water availability 5 8 40 5 25 7 35
Proximity to customers 7 6 42 8 56 8 56
Competitors 6 5 30 7 42 9 54
Political Stability 4 8 32 7 28 5 20
Availability of labors 3 7 21 8 24 5 15
TOTAL SCORE 181 194 202
RANK OF
PREFERENCE
3 2 1

14. FACILITY LAYOUT
The estimated expenditure for setting up the plant is Rs.4000 cr.

15. SWOT of VOITURE
STRENGTHS
Low Cost Car in both the Classes.
We are using Just-In – Time
Manufacturing Concept.
Advanced facilitates in affordable
price.
Site Location.
WEAKNESSES
Low labour productivity.
High interest rate and overhead level.
As we have a no. of competitors Trust is
not created very easily.
Low investment in R&D area
OPPORTINITIES
Growing population in the country
SWOT
Focus from the government in improving the
road infrastructure
Rising living standard
Increase in income level
Rising rural demand
The car is a status symbol
Women drivers have increased
THREATS
Less skilled labour
Lack of technologies for Indian Companies
Increase in the import tariff and technology cost
Import of two wheelers from the Chinese market
in India
Smaller players that do not fulfil international
standards
Increased congestion in the urban areas

16. CONCLUSION
Therefore we would like to conclude that since the working
population is increasing in India, It is our assumption that the
automobile sector is booming with increasing consumer demand
for luxury items. Hence our motto is to convert consumer’s
desire into demand by offering cars of various styles and
classes at reasonable prices.

17. THANK YOU
Group No. 6
NAMES ROLL NO. S.No.
Chandreyee Haldar. 04 17
Rupal Lala 15 37
Samriddhi Fomra 22 11
Aakansha Juneja 43 39
Ayushi Rastogi. 24 1
Kumar Gaurav. 32 20