Brand implementation specialist Principle created spectacular visual merchandising displays for John Lewis for seasonal promotions. http://www.principleglobal.com

1. Making An Entrance - In Spectacular Style!
The John Lewis Partnership is currently busy opening more At Home stores and asked Principle
to provide spectacular VM displays for its new stores in Tamworth and Chester in time for the
Christmas retail rush.
The inspiring wall features are easily adapted for seasonal merchandising and promotions and greet
John Lewis customers as they enter the store. The timber units reflect the visually enticing John Lewis
brand and incorporate lighting, electrics and product display areas. Carefully planned and manufactured
to minimise installation time, the units present a welcoming 'home comfort' setting complete with feature
fireplace and windows.
Our teams worked hand in hand with John Lewis, the architects and main contractors to ensure smooth
and successful project delivery. To make certain that customers feel an instant 'Wow!' factor on entering
the new stores, every aspect of the projects was managed with meticulous attention to detail.
Lucy Lines, Assistant Manager in Retail Design at John Lewis, reflected, "We have been very impressed
with the quality and level of Principle's service and look forward to developing our working relationship
further."