100 days to go for the FIFA World Cup - March 2014
•Télécharger en tant que PPTX, PDF•
0 j'aime•481 vues
The Brazilian Embassy in Helsinki hosted the event "100-day countdown for the 2014 FIFA Worldcup" in March 2014.
Recommandé
Recommandé
Contenu connexe
Dernier
Dernier (20)
En vedette
En vedette (20)
100 days to go for the FIFA World Cup - March 2014
- 2. Ambassador Norton de Andrade Mello Rapesta 100 days
- 3. Brazil is the country of football…
- 4. 4 and also, the country of opportunities. In the last 11 years: Source: www.fernandomorais.com.br
- 7. Host Cities 7 Recife Natal São Paulo Salvador Belo Horizonte
- 8. World Cup Portal 8 Manaus Porto Alegre Brasília http://www.copa2014.gov.br
- 9. Projects Overview 9 Source: Ministry of Foreign Affairs
- 10. World Cup in figures 4,3% growth in the number of formal jobs in the Tourism sector (November 2013) 164 New hotels to be opened in 2014 87.129 people joined Pronatec Tourism in 2013 1.470 volunteers of the national force of SUS, able to work in the 12 host cities 80 projects to reinforce the electric sector completed the 12 host cities BRL 200 million private capital to implement telecommunications infrastructure and broadband connection in the 12 stadiums Source: Portal da Copa www.copa2014.gov.br 10
- 11. Investments Source: Portal da Copa and MFA www.copa2014.gov.br 11
- 12. Confederations Cup Arenas Source: Portal da Copa www.copa2014.gov.br 12
- 13. The 12 Arenas 13Source: Portal da Copa www.copa2014.gov.br
- 14. Our Mascot 14Source: Portal da Copa www.copa2014.gov.br
- 16. New flights 16
- 17. Ticket sales Source: MFA 17
- 18. The First Kick Walk Again Project http://blogs.ne10.uol.com.br/mundobit/2013/11/26/nicolelis- divulga-as-primeiras-fotos-do-exoesqueleto-que-fara-paraplegico- caminhar/ 18Source:
- 19. Football for Hope Source: FIFA 19
- 20. Thank you! 20 See you in Brazil!
Notes de l'éditeur
- Opening video Mr. Blatter, President of FIFA - 100 days for the World Cup
- In 100 days, the worldmeets in Brazil, ”all in onerhythm”- officialslogan… (Clickon the picturefor video)
- (Click on the picture for the video ”The beauty of Brazilian Football ”– FIFA TV)Picture: Finalmatch in Maracanã,Confederations Cup.
- After 5 years of globalcrisis, the worldstillfacesitsconsequences, butitalsopreparesitself for a new growthcycle. Emergingmarketsare on the spot, such as Brazil, a country whosedevelopmentmodel, with social inclusion, hasattracted the attention of investorseverywhere. It’stime to showcase the greatopportunitiesthat Brazil has to offer, in a situation of stabilitythatfewcountrieshave at the moment. The proof of Brazil’sprosperity in the lastdecade, actually in the past 11 years, canbeseen in figures:4,4 timesgrowth in GDP (UDS 2,2 trillion)Foreigntradegrowth from USD 108 billion to USD 480 billion per year;Inflationreduction for 12,5% to 5,9%;Net Public Debt from 60,4% to 33,8% of GDP;21 million new jobs;42 millionjoined the middleclass and 36 millionleftextremepoverty;USD 376 billion in reserves => 10 timeshigherthan in 2002;78 thousandworkers in NavalindustryElectric capacityform 80 thousand MW to 126 thousand MW;Science WithoutBorderssent 60 thousandstudentsabroad;Brazil is among 8 G20 countrieswhichhavegrowthabove 2%;4.2 thousand km of new roads;2,100 km long new power transmission lines;Petrobrás investment of USD 236 billion and intends to doubleitsproductionuntil 2020;Middlesclassconsumption of 1,17 trillion USD (2013)Among 5 top targetmarkets for FDI;Source: www.fernandomorais.com.br (Lula’sarticle)
- Sportsare an importantforeignpolicytool, to market a country’sbrand and tighten the ties with othernations. Brazil hassignedsportscooperationagreements with morethan 70 countries. The demand for thistype of agreementshasincreasedsince the Pan American gameswereheld in Rio, in 2007. Brazil is in the sportsdecade, havinghosted the Military World Games(2011), The FIFA Confederations Cup (2013), and willhost the World Cup thisyear and OlimpicGames in Rio in 2016. The Brazilian government sees thesetype of events as an opportunity for country development, social inclusion, fightingdiscrimination and promotingpeace and international cooperation. International ContextThe World Cups in 1930, 1950 and 1978 (heldrespectively in Uruguay, Brazil and Argentina), haddifferentdimensions from the megasportseventsnowadays. Thesesportseventshavereachedglobalmarkets and gained a new dimension, being, thesedays, among the biggestworldevents. For thisreason, it is fair to saythat no South American country haseverheldthistype of eventbefore. As a matter of fact, all of the BRICS havehostedorwereselected to hostmegasportsevents (Beijing Olimpics 2008, South Africa 2010, New Delhi CommonwealthGames 2010 and Sochi 2014, Russia 2018) BilateralOpportunitiesThereareopportunites to tightenbilateral ties with importantpartnercountries. Agreements of cooperationhavebeensigned with Germany, South Africa, Australia, Canada, China, USA, UK; Russia, in order to find out howthesecountrieshaveprepared for the pasteventsorfuturesportsevents. Source: Ministry of ForeignAffairs
- The Confererations Cup, whichwas a rehearsal for the World Cup, washostedby the cities of Belo Horizonte, Brasília, Fortaleza, Rio and Salvador, from 15-30 of June, 2013. The eventwaswas a hugesuccess, notonlybecausewedefeated Spain in Maracanã, in front of 73.531 people, butalsobecause FIFA and independentevaluatorsapproved the organization of the games. Therewere no delays, no majorincidents in the stadiumsthatwouldaffect the performance of the teams. Besides, itwas the mostprofitable edition of thistournament. Hightechnicalexpertise, highaverage of goals, enthusiasticsupporters, audiencerecordaround the worldweresome of the highlights. However, someflawswerespotted in the system of pickinguptickets, the service of snack bars inside the stadiums, poorquality of the grass in somearenas, whichwillbeimproved for the World Cup. Despite the demonstrationsthattookplaceduringmany of the matches, all of the matcheswerecarried out withoutjeopardizing the safety of athletes, supporters, organizers and demonstrators, whohad the freedom to express themselves.According to researchcarried out by DATAFOLHA, between 27 and 28 of June, 2013, among 4.717 repondents, in 196 towns, 65% of the interviewedsupported the World Cup in Brazil, 26% wereagainst, and 8% neutral. Besides, 48% consideredthat the World Cup willbebeneficial, 44% believedthatitwillbringlosses and 8% wereneutral. Aasyoucansee from statistics: Touristsatisfactionsurvey (2013) – Source: Mtur-FIPEMostvisitorsweresatisfied with the services in the hostcities:Transportation (83,1%)Cleanstreets (78.3%)Safety (71,7%)Quality of new stadiums ( 95,3%)Confort of facilities (95,3%)Goodcustomer service (89,5%)-Totalnumber of visitors in the stadiums: 804 thousand in 16 matches (record)-Averageaudience per match: Over 50 thousand (secondbiggest)World record in audience: 50% morethan in South Africa 2009- Almost 70 millionpeoplewatched the finalmatch of the tournament in MaracanãThe Confederations Cup generatedmorethanBRL 740 millionin turnover for the Tourismsector (Embratur)AveragespendingamongforeigntouristswasBRL 4.854,0024.500 new directjobs in the sixstadiums of the Confederations CupBRL 100 milliongeneratedin new businesses for Brazilian SMEs (due to the infrastructureprojects and servicesdemandedby the tournament)BRL 2,7 millionin sales of handcraft from Brazil. Copa Apex Project generated BRL 1,8 billion in business, gatheringmorethan 900 businessman from 70 countries for watching the matches.BRL 209 millionwereinvested in infrastructurefo the CC. The biggestsharewasused in Belo Horizonte, whichheld 3 matches and the International BroadcastingCommunicaions Center. For the World Cup, Embratur estimatedthatupto 600 thousandforeigntouristswilladduptoaround 3 milliondomestictourists, wichwillmean 25 billiontothecountry’seconomy, more thanthepublicspending for organizingthe World Cup -accordingto Flavio Dino, Presidentof Embratur. Source: MFA
- (Click the picture for the FIFA video with footballcoaches)The firstimportantdecisionwasto define thenumberof host cities. FIFA expected 8 host cities, 6 in the South, Southwest. However, thechoice for 12 host citieswasbasedonthewishofhaving a trullynationalevent, includingthemostnumberofcitiespossible, despitethelogisticdifficulties. Regardingtheinfrastructureprojects, it isimportanttomentionthatstatesandmunicipalitieskepttheirregular role andpresented, togetherwiththeapplication for hostingthe World Cup, theprojectsofeachone for them for urbaninterventions. The complexityofthe Brazilian federative system placeschallengestotheorganizationofthistypeofevent. Overcomingsuchobtacles, whichdependonestablishinga matrixofresponsibilities, is vital. In the Federal Governmentthere are 25 Ministriesand Secretaries in theManagingCommitteeofthe World Cup (CGCOPA), whichismanagedby GECOPA. For thecoordenationwithstatesandmubnicipalities, thematicchamberswerecreated, for proposingandimplementingpublic policies andtechnicalsolutionswhich are a legacy for the country in every sector. Social andUrbanImpactFrom the Brazilian perspective, organizingthe World Cup2014 is a single opportunitytoacceleratedevelopment, generatejobs, andimprove thecountry’sinfrastructure. Thisopportunity matches thepriorityofthegovernmentofboostingeconomicgrowthwith social inclusion, improvingthe living standards ofBrazilians. In thiscontext, thegovernmentintendstoinvest BRL 33,1 billion in infrastructureandservices. Theseinvestmentswillgenerate a total impactof BRL 182,2 billion in the GDP, until 2019, includingadditional BRL 16,8 billion in taxation. The investmentswillgeneratearound 330 thousandpermanentand 380 thousandtemporaryjobs, besidestraining 240 thousandworkersofthetourism sector, whichintendstoreceive 600 thousandforeigntouristsand 3 milliondomestictourists. Source:http://www.copa2014.gov.br/pt-br/brasilecopa/sobreacopa/números.EnviranmentalresponsibilityBNDS hashadseveralrequirements for financingapprovals: use ofrainwater for wateringgrassfields, reuse ofmaterials, energyefficiencepractices, use of solar energy, etcCrime RateThe crime rate isrelativelystablesince 2002, when it reached 46,2 murders in 100 thousandinhabitants. In 2010, the rate was 44,2. From 2000 to 2010, thelevelofviolence in theSouthwestofthe country hasfallenin Rio 43,8% and SP 67,5%. Source: MFA
- (Click on the slide title for navigating the web site)World Cup Portal was designed to be a repository of information developed in various government levels on the 2014 World Cup and to provide media coverage of the progress of works.The objective of the World Cup Portal is to be the source of content on the FIFA 2014 World Cup produced by the Federal Government and the host cities. Here you will find the decisions made by the World Cup’s Executive Board; the progress of works in stadiums, airports and urban transport services; news on the Thematic Chambers working on areas such as venues, infrastructure, security, advertising, tourism, healthcare, culture, education, transparency, and sustainability.The content and news provided by Federal Government bodies that reflect the country’s preparation for the FIFA 2014 World Cup in Brazil will be featured in the World Cup Portal. For those visitors who would like to obtain more detailed information on specific topics, each piece of news posting provides a link to the ministry or organisation that posted it. It is a tool for media professionals and users in general to learn about the initiatives, investments and progress of works. Therefore the World Cup Portal is added to the Transparency Portal, provided by the Office of the Comptroller General, which is in charge of supervising the budget execution of the projects outlined in the Matrix of Responsibilities.Pictures and videos showing the progress of works are available from galleries in the World Cup Portal, as well as daily news and special reports by the team. This is how the World Cup Portal is committed to teaming up with Brazil for the organisation of an event that will live up to the expectations of Brazil and the world.Source: http://www.copa2014.gov.br/
- Once FIFA announced the host cities for the World Cup, it was possible to focus on the main infrastructure projects in the relevant cities. The Brazilian Government divided the planning of priority actions according to cycles, based on the time required to complete the individual projectsThe first cycle focused on infrastructure since this involved long-term projects that needed to be launched immediately. Included in this cycle are those projects covering urban mobility, stadiums, airports, and ports. For this category, the investments required have already been formally confirmed by the various implementing and financing parties involved in the Matrix of Responsibilities.The second cycle covers actions related to infrastructure and supporting services.They involve projects that are about to be completed and cover areas such as security, tourism infrastructure, energy, telecommunications and information technology, in addition to environmental sustainability and the establishment of an action plan to promote the country.The third cycle includes operational actions. These require early planning, but are not triggered until the run-up of the Tournament; they include air, airport, and port network operations, transport operations, and urban mobility operations. Healthcare and energy operations are also addressed during the third cycle of planning. In addition to operational projects, specific promotion programmes in line with the country promotion plan will be designed for implementation during the World Cup.SummaryoftheInfrastructureProjectsArenas: Six are ready, used in the CC. Sixothers are underconstructionandshouldbereadybyDecember 2013. - São Paulo, Porto Alegre and Curitiba are privatlyowned,Brasília, Rio de Janeiro, Manaus e Cuiabá are publiclyowned; Belo Horizonte, Salvador, Fortaleza, Recife e Natal are Public-Private (PPP).Total investmentof R$ 8 billion, R$ 3,88 billlionfinancing from ProCopa Arenas of Banco Nacional de Desenvolvimento Econômico e Social (BNDES). Mané Garrincha didnotapply for BNDES funds.UrbanMobility: 45 projects in the 12 host cities- 17corridors androads, 16 stations, terminals, TrafficControl Centers (CCTs), 10 Bus Rapid Transit (BRT), 2Light RailVehicles(VLTs) - in Cuiabá and Fortaleza. Investmentsof R$ 8,02 billion, being R$ 4,38 billionof federal financing. Projectsshouldbereadyby May 2014.Airports: 30 projects, 10 alreadyconcluded. The remaining 20 projects, in 12 airports, willbecompleteduntil May 2014. The investments in airportinfrastructureisestimated R$ 6,28billion, being 3,62 billionprivate, throughconcessionsofairports in Brasília, São Gonçalo do Amarante (RN), Guarulhos (SP) and Campinas (SP). PortsOut of 6 projectslisted, totalinvestimentof R$ 587,3 million, onewasconcluded- Recife. Salvador and Santos shouldbereadyuntilfebruary 2014. Natal shouldbeready in March. Manaus and Fortaleza willbeready in May 2014.TourismR$ 196 million for 41 projectsofbuildingandrenovating Centros de Atenção ao Turista(CATs), implementingorimprovingsignsandaccessattouristic spots in the 12 host cities. Theseprojectsshouldbeready in May 20114. Hotel SectorProCopa Turismo financinglineof BNDES, R$ 1,03 billion in investiments. Out of 16 projects, 5 hotelswerefinished, 2 renovatedand 9 are underconstruction. The objectivewastoincreasetheofferofaccommodation in 15%. Professional QualificationProgramsPronatec Copa, Pronatec Copa na Empresa e Pronatec Copa Socialhavehad 92 thousandparticipants (157 thousandopeningsuntil 2014)TelecommunicationsUntilMarch 2014, Telecomunicações BrasileirasS. A. (Telebras) willfinishtheopticfiber network in the 12 host cities. Total investmentof BRL 233 millionAgência Nacional de Telecomunicações (Anatel)investmentsof R$ 171 million in 46 projetos, 14 monitoringprojects, 11 use management projects, 19 agentmobilitysupportprojectsand 2 ofcriticalinfrastructuresafetySafetyandDefenceActionsofpublicsafety for theintegrationofinstitutionsand systems, controlofborders, safetyofmegaevents are underresponsibilityoftheMinistryof Justice, whichinvestedR$ 1,2 billion in projects. Partoftheresources are beingused in theconstructionorrenovationof 12 integrated regional centers ofCommandandControlandtwoofthenational centers. Sevenofthese centers are completed. The MinistryofDefenceinvested R$ 709 million for airspace, sea, andrivercontrol,cibersafety,preventionofterrorrism, explosivecontrol, amongothers.EnergyIn orderto cope withthe extra energydemand, BRL 1,7 billionisbeinginvested in energygeneration, transmissionanddistribution. ThisinvestmentwasalreadypartoftheMinistryof Mines andEnery, whichisnotincludedin the Matrix ofCostsofthe WC.
- In thisslideyoucanseesome of the statisticsthatrepresent the achievements of the planningphase for the World Cup.
- IMPORTANT: Thereis no single centofthe Union Budget in theconstructionorrenovationofthe Arenas. The maximumamountof BNDS financing for each Arena is BRL 400 million. BNDS hasspecificinterest rates for thisprojects. Fiscal incentives shouldnotbeconsideredexpenses, sincetheypromote social developmentandjobcreation. The federal investments are concentrated in urbanmobility, ports, airports, publicsafety, energy, telecommunicationsandtourisminfrastructure. Budget Changes: OnNovember 25th, 2013, theMinistryof Sports publishedthe “5th Balance ofPreparations for the FIFA World Cup 2014” report. Some changesweremade in the budget for theevent, giventhefactthat some oftheconstructionprojectsweretransferredto PAC 2, sincetheywouldn’tbeready for thetournament. However, theseprojectswillbeconcluded, sincethey are important for thepopulation. Thisemphasisesthatmanyprojects, included in the budget ofthe World Cup, are not crucial for the World Cuptohappen. Mainchanges: 14 mobilityprojects (10 in Porto Alegre andtherest in Belo Horizonte, Curitiba, Recifeand Rio de Janeiro – total cost R$1,212 billion) wereexcluded from thematrixofresponsibilitiesofthe World Cup as theywon’tbefinnishedon time. For thisreason, the budget fell from R$ 28,1 billiontoR$25,6 billion. Current Matrix ofCosts: R$25,6 billion, dividedinto BRL 22,9 billionrelatedto 93 constructionprojects, concludedor still ongoing, of arenas, urbanmobility, airports, ports. BRL 2,5 billionfor Telecommunications, tourisminfrastructure, safetyanddefence. Additionalfacilities BRL 209 million.Otherpublic policies potencializedbythe World Cup, notincluded in thematrixabove are professional qualification, energysupply, communications and country branding. Budget ofthe World Cup in billion reais:A) Accordingtosourceby sector:R$ 8,7 billion from Federal Government, beingR$ 3,8 for Arenas R$ 4,9 for urbanmobility- R$ 6,5 of Federal Budget (R$3,3 for airoports, R$ 1,9 for safety, R$ 0,7 (R$700 million) for ports, R$ 0,4 for telecommunicationsand R$ 0,2 for tourism;- R$ 7,3 from stateandcitygovernments (R$ 3,3 for arenas and R$ 4 for urbanmobility);- R$ 5,6 from private sector (R$ 0,5 for arenas and R$ 5,1 for )B) use ofresources in billion reais:- R$ 8,9 para mobilidade urbana;- R$ 8,4 para aeroportos;- R$ 7,6 para estádios;- R$ 1,9 para segurança;- R$ 0,7 para portos;- R$ 0,4 para telecomunicações;- R$ 0,2 para turismo.Total investment for therenovationandconstructionofthe 12 arenas is R$ 7,6billion, R$ 3,8 bilhões financedby BNDES. Ofthe 12 arenas, 3are private (Atlético Paranaense,Corinthians e Internacional), two are concessions (Maracanã e Mineirão - PPP Minas Arena and Governo do Estado de Minas Gerais), therestbelongtothestates. Source: Ministério do EsporteMinistério do Planejamento, Orçamento e Gestão.
- Thesearenaswerehosting the CC in 2013: Brasília, Belo Horizonte, Fortaleza, Recife, Rio de Janeiro and Salvador. In 2014, sixotherarenasweresupposed to befinalized. Natal wasfinalized in January and Porto Alegre wasfinalized in February. The remainingarenas, underfinalstages of constructionare Manaus and Cuiabá ( shouldbereadythismonth), São Paulo (shouldbereadybyApril 15th) and Curitiba (shouldbereadybyMay 15th)Therehavebeensomearticles in international and Finnish media about the unfinnishedarenas and infrastructureprojects, especially in IT and communications. (such as today’sarticles on MTV3 and Turun Sanomat). Frankly, as a diplomat and a Brazilian, I stronglybelievethat Brazil willbeready for the World Cup well in time for the tournament, wewillevenhavetime to test the new arenasbefore the matches. Source: MFA
- The 12 stadiums of the hostcities and theirtotalcapacity(Click the picture for video of the progress of constructions) These video wasshot in February2014, to show the readiness of the new/ renewedstadiumsunder the finalstages of construction.
- This is Fuleco, our Mascot. He’s an armadillowholovesfootball. Shallweseehow he wascreated?(Click on the picture for the video – How Fulecowas made)
- Pictures: communitiesagainstprojects, delays in constructions, trafficjam, electricitysupply (Belo Monte demonstration)The main Challenges for hosting the World Cup are:Mobility;Accommodation;Safety;Time management; respectingdeadlinesHowever, weare sure thateverythingwillbeready in time for the World Cup, eventhoughsomeprojectshavebeendelayed.
- 1.973 new flightswereauthorized, in 25 airports - 12 in host citiesand 13 upto 200 km from the host cities. The presidentof ANAC, Marcelo Guaranys, saidthatthe system will cope withthedemand. The investment for extra flightsmayreach 50 millionbycompany, andmay lead tohiringupto 1000 employees. The most popular routeswere: Galeão (RJ) toEzeiza (Buenos Aires), Brasília (DF) to Guarulhos(SP), Fortaleza (CE) to Guarulhos (SP), SantosDumont (RJ) to Viracopos (Campinas) Galeão (RJ)toAeroparque (Buenos Aires). For theopeningofthe World Cup, therewillbe20 thousand new seats; for the final, in Rio deJaneiro, more than 25 thousand. Mostchangeswereaskedbythe Brazilian airlainesAvianca, Azul, Gol and TAM. The plane fares willbemonitoredbythegovernmentevery 2 weeks. Source: MFA
- Thesecond and lastround of ticketsalesthroughraffle for the World Cup 2014 was made. The electronicrafflewassupervisedbyrepresentatives of CaixaEconômicaFederal and the Ministry of Sports. All of the applicantswillbeinformedbyemailorsmsif the orderwassuccessfulornotuntilMarch 11. 2. At 8:00 am on 12.03, the secondround of saleswillbegin, on a firstcomefirstservedbasis. Itwillbe the lastround of wideavailability of tickets (around 160.000), before the finalsalesstage, whichwillbegin in April, and willbeavailableuntil the end of the World Cup, on July 13th. 3. Untilnow, almost 10 millionticketswererequestedbytourists from 228 countries. 1,5 millionticketsweresold, beingalmost 40% byforeigntourists. The top 10 list of countries to where the biggestamount of ticketswereallocated:Brasil (906,433 tickets)USA (125,465 tickets)Colômbia (60.231)Germany ( 55,666)Argentina (53,809)England (51,222)Australia (40,446)France (34,971)Chile (32,189)Mexico (30,238)4. Altogether, in everysaleschannel, including the hospitalityprogram, 2,3 millionticketsweresold.5. The are 2,989,608 ticketsavailable, corresponding to 89,7% of the totalliquidcapacityaudience for the torunament. However, there is a buyingpreferencegiven to up to 50% of thesetickets to FIFA, Federations and Confederationsnotparticipating (6,7%), Federations and confederationsparticipating in the event (3%), Localorganizingcommittee (2%), Brazilian Confederation of Football (1%), news broadcastingcompanies (2,2%), commercialpartners (20%), and the companywhichhas the hospitalityrights (Match Services, 15%)(www.fifa.com/hospitality)Source- MFA
- The firstpicture of the roboticsqueleton of the projectWalkagain, by the Brazilian neurocientist Miguel Nicolelis, which is going to beused in the firstkick of the World Cup 2014, by a Brazilian handicapedyoungman. The roboticexo-skeletonisbeingbuitbyaninternationalprojectgroup. In thispictureyoucanseethestructureadaptedto a modeldoll. It is some kindofmechanicsuit, whichwillbecontrolledbybrain impulse, promotinganintegrationofbrain-machine,making it possible for theperson’sbraintocontrolthekick. In Brazil, thisprojectissupportedby FINEP andtheInternationalInstituteofNeurosciences in Natal, andcoordinatedbythe Brazilian neuroscientist Miguel Nicolelis, whoisalso a seniorlecturerofNeurobiologyandCo-directorofthe Center ofNeuroengineeringof Duke University, USA. Source: BlogUOL
- FIFA’sProgram ”Football for Hope” – Social Responsibility – (click on the picture for video)Support from Football for Hope in BrazilConscious of its role as the governing body for world football, in 2005 the FédérationInternationale de Football Association (FIFA) established a Corporate Social Responsibility Department. As part of its strategy, the Football for Hope programme was launched, which since its inception has used football to benefit more than 250 development programmesin over 60 countries. In 2013, Football for Hope supported five programmes run by non-governmental organisations in Brazil. FIFA President Joseph S. Blatter reinforces the importance of the programme by stating that “the driving force of our social engagement can must be football itself ... football offers common ground for engaging in a wide range of social development activities ... that is why Football for Hope is of strategic importance to FIFA. Football is and needs to remain a school of life.”Football has established itself as one of the most popular sports both in Brazil and worldwide. Its importance and mobilising power is indisputable, having achieved such a high level of popularity that, besides being a game, it can also be used as a tool to stimulate the development of children, young people and adults of both sexes. This has led many organisations to use football to contribute to the development of various groups within communities. Football for Hope is contributing towards establishing a social legacy in Brazil before, during and after the 2014 FIFA World Cup Brazil™. As one of the world’s major sporting events, the World Cup will have an undeniably large impact on society and the environment. In order to organise and implement the World Cup in 2014 in the most sustainable way, FIFA and the Local Organising Committee (LOC) for the 2014 FIFA World Cup Brazil™ have drawn up a sustainability strategy based on the seven core subjects of the ISO 26000. As far as the subject of community involvement and development is concerned, FIFA and the LOC have defined the strategic objective of promoting greater well-being in the Host Cities of the World Cup. In that sense, initiatives that use football as a catalyst for development in the areas of education, health, social inclusion, civil security and efforts to combat discrimination will be supported through the Football for Hope programme.Football for Hope supports the programmes of organisations in Brazil and around the world which address social development through football. This support is provided in the form of funding, equipment, training and exchanges in various fields such as monitoring and evaluation, fundraising, curriculum development, communication, and youth involvement. The 37 organisations in Brazil considered eligible are now able to participate and receive support from Football for Hope in a variety of ways such as:. Football for Hope programme support: funding of up to BRL 100,000 provided annually for a minimum of three years (2014- 2016) for programmes that use football as a tool for development in underprivileged communities (25 organisations that will receive funding in 2014)Football for Hope Forum: a global conference for experts and practitioners working with social development through football. The latestedition of this event took place from 26-29 June 2013in Belo Horizonte.Football for Hope Festival: a celebration of the power of the beautiful game and a festival of education, culture and Football attended by 32 delegations of young people from Brazil and all over the world. The next festival will take place in Rio de Janeiro during the 2014 FIFA World CupFootball for Hope adidas Exchange Programme: capacitybuilding workshops for project leaders and community coaches organised in collaboration with adidasFootball for Hope Siyakhona Media Skills project:capacity-buildingprogrammes aimed at teachingyoung people how to use visual media to tell their stories, implemented in collaboration with SonySource: http://www.fifa.com/mm/document/afsocial/footballforhope/02/26/41/32/22_01_2014_footballforhope_brazil_en_neutral.pdf
- Thankyou for yourattention and welcome to Brazil in June! (click on the picture for the Embratur video – The worldmeets in Brazil in 2014)