1. MOBILE FUN

2. The 4 th Screen

3. Mobile Phone 1. Mobile is the 1 st Personal Mass Media 2. Mobile is permanently carried 3. Mobile is always-on 4. Mobile has a built-in payment mechanism 5. Mobile is available at the moment of spontaneous creativity 6. Mobile has the most accurate audience measurement 7. Mobile captures the social context of media consumption

4. Total Subscribers: 40 Million Penetration: 81% Population Internet Access: 60% ppl access via cellphone Telkom recent Launch Telkom 3G SA Market Share SA Mobile Context

5. With Media Comes Marketing – SMS/MMS Campaigns

6. With Media Comes Marketing – banner advertising on sites and within apps

7. Eyeball advertising

8. With Media Comes Marketing – applications

9. With Media Comes Marketing – brand apps

10. With Media Comes Marketing – brand apps

11. With Media Comes Marketing – the internet, the www,.mobi, /WAP, m.

12. http: //sawapdirectory.pbwiki.com

13. Social Media/Social Networking People Common Interest Place: Real Time or Online

14. How many social networks can a person have ?

15. Mobile Payments Industry in SA

16. Mobile in Education – Digital Native vs. Digital Immigrant

17. Mobile in Education

18. Trends: Virtual Gifts/Mobile TV: Live Streaming/Virtual Trading

19. Trends: Branded Entertainment