An interactive discussion with Neiman Marcus Boston on how powerful email marketing can be for retail and local businesses. Grow your email list free with privy.com/beta

1. Ben Jabbawy
@jabbawy

4. one to many relationships

5. one to one relationships
The average person
checks email 34 times per
day convinceandconvert.com

6. 30% of emails we send lead to
in-store sales
How much business can
you generate through
email?

7. Tips for email
success

8. Start collecting emails now!
Neiman Marcus is giving you tools to do so –
No excuses!
Mailchimp also has great free tools to help do
so from mobile
Be explicit about why you want their email, and
how you’ll use it

9. Segment by
Location
71% of Mobile purchasing decisions most
influenced by Emails from companies.
Adobe “2013 digital publishing report: retail apps and buying habits”

10. Deepen Your
Customer Profiles
• Style?
• last visit?
• Birthday?

11. Make your out
reach personal

12. Make it mobile friendly
43% of email read from mobile
Emailmonday.com

13. Timing
Emails have best results in the 1st hour after
delivery – 23% are opened. It declines
rapidly from there.
getresponse.com
Be smart – think about rush hour, eating
dinner, etc

14. Takeaways
• Subject lines
• Time of day
• Personalization
• Mobile
• Be Human