3. NewYork based American
cable television channel
and a division ofViacom .
Launched on August 1st
1981 by John Lack.
He envisioned MTV as a
visual radio station
Currently, MTV reaches
over 300 million
households worldwide.
4. Original idea was to show music videos all
day in stereo, in US.
It gave advertisers to reach 12-34 year old
audience for album-oriented rock.
It launched in Europe in 1987 and went global
for the first time.
5.
6. Sale of MTV to viacom international Inc. in
1985 changed from its status as a perceived
fad to that of a cultural institution.
MTV as a distributor of cultural fare not only
focused on rock and roll music but to
entertain audience with something more
than a constant stream of videos.
MTV now changed the format of the channel
to make resemble to that of a traditional
television.
7. Pop culture game show aired for 3 seasons
beginning in 1987.
MTV unplugged in which artists played
acoustic version of their songs beginning in
1989.
MTV is associated with forces of freedom and
democracy around the world. MTV Europe
debuted in 1987 to dire straits chant of “ I
want my MTV” in their “Money for nothing”
video.
8. Increase in the sales of tapes and records in
regions carrying MTV cable signals in October
1981.
In 1982, Nielsen survey reported that 85% of
viewers watched the channel, averaging 4.6
hours per week.
DailyVariety in 1983 found that MTV viewers are
more influenced by the cable music channels
than by radio, concerts and commercialTV.
9. By December 1983, the channel reached 22%
of all American household or 18 million
households.
Advertising revenues in MTV’s first 18 months
came to a total of $7 million.
In 1983, at least 140 companies, selling 240
products, advertised on the channel,
generating revenues of $25 million
10. Channel earlier didn’t show videos of the
urban contemporary and R&B music artists
which prevented the company from
producing the promotional vehicles.
There are certain videos which were censored
to eliminate drugs, sex violence, racism etc
from them.
11. In 2005 the parent television council released
a report called MTV smut peddlers targeting
kids with sex, drugs, and alcohol. British
television series ‘Skins’ In 2011 was a great
controversial show.
MTV promoted controversial subjects on
television.
12. Illegal downloading of music through
internet.
Music producers and consumers debated
copyright and usage issues.
Rise of sites likeYouTube affected viewership
of MTV.
13. Internet began to draw audiences away from
television screens.
Controversial shows on MTV was a reason of
its criticism and its rating suffered.
14.
15. Introduce shows that can be viewed along
with family.
MTV can also introduce music lessons for its
viewers.
Introduce different genres of music which can
cater to a wider audience.
Start reality shows on hunt for musicians (not
only singers) who play various musical
instruments.
16. Put restrictions on video streaming sites to
show their video content before a certain
date.
Do away with shows which encourage verbal
and physical abuse.
17. Though MTV’s demise has been predicted a
lot of times but so far it has proved to be a
strong player amongst the music channels
and a refection of youthful energy. It has
always strived to come up with new and
exciting shows and has been always more
than just a music channel.
