- Xerox was founded in 1906 and is headquartered in Norwalk, Connecticut. It has faced continuing problems under previous CEO Peter McColough, who failed to commercialize new technology and had misguided priorities. - To succeed in the future, Xerox needs to focus on business process management, asset sales and cost cutting, following outside advisor recommendations, and clearly articulating its future plans and path to obtaining returns. - Xerox can also improve by better integrating its marketing plan through defining its mission, setting objectives, developing strategy, and monitoring results. With the right changes, Xerox has the opportunity to address its weaknesses and challenges.

1. CAN XEROX BE FIXED? BY Priyanka Gaherwar Xerox present headquarter Norwalk, Connecticut, US.

3. XEROX STRATEGY TO WIN Execute on growth initiatives Capitalize on market opportunities Expand distribution Leverage distribution investment Secure future Technology leadership Build on Xerox heritage of innovation Optimize productivity & infrastructure. Drive cost reductions & margin Improvement.

10. Q4. Comment on the statement. “I hear about asset sales, about refinancing, but I don’t hear anyone saying convincingly; ‘Here is our future’ ”. Where will we be active? Arenas Staging Differentiators Vehicles Economic Logic How will we get there? Where will we be active? How will we Obtain our returns? What will be our speed & sequence of moves?

12. Conclusion:- Can Xerox be fixed? Yes Xerox can be fixed. Because…..

13. Should focus on new DIT’s. Focus on Acquisition RECOMMENDATIONS