survey on document devices

1. A summer project report on
“MEASUREMENT OF CONSUMER
SATISFACTION AND MARKET DYNAMICS ON
THE DOCUMENT MANAGEMENT DEVICES”
By
P. Priyaranjan
51

2. Contents
1. Identifying the problem
2. Xerox company profile
3. Objectives
4. Research methodology
4. Data analysis
5. Findings
6. Suggestions
7. Conclusion

3. Identifying the problem
• To know the document devices market
potential in Hyderabad.

4. Xerox Corporate Profile
• Company Name : XEROX CORPORATION
• CEO of Company : Ursula M. Burns
• Headquarter : Stamford Connecticut
• No. of Employees : 136,000 worldwide (2011)
• Operation : Operates in 160 Countries
• Founded In : 1906

5. Objectives
To find the potential market for Xerox
products.
To find the requirement of office equipments
in the market.
To know the buying process of the different
organizations.
To find out the satisfactory level of customers
for the document devices.
To generate the leads for the Xerox products.

6. Research
Methodology
Target population: Companies in
Hyderabad city
Sampling frame : 175 companies
Method: Simple random sampling
method.
Research instrument: Questionnaire
Survey method: Personal interview.
Tools : Percentages, average
weighted mean, anova and
multiple regression is applied
using SPSS-19.

7. Limitations
Information provided by
the customers may or may
not be true.
Sample size may not be
sufficient for conclusion.
Data collected from the
questioners may or may not
be true.

8. Data Analysis

9. Printers
Printer
10% 6%
HP
13% Cannon
Xerox
Others
71%

10. Multi Function Devices
MFD
20%
HP
Cannon
13% 51% Xerox
Others
17%

11. Running cost
6%
11%
less than 3000
3000-10000
1000-20000
25% 58% more than 20000

12. Buying Decision
7%
9%
Director
12% purchase head
operations head
IT head
72%

13. Order of preference

16. Customer satisfaction

17. Anova
• Null hypothesis: There is no significant
difference between the factors.
P = 0.000 < 0.05

18. Multiple regression

19. Comparison of basic standby printers of three
companies

20. Findings
HP is the leading company in the document
devices.
Many people identify Xerox as a photo
copying process.
From the data analysis requirement is more in
SME’s who spend less than 10000 per month
on document devices.
We were not allowed to do survey in some big
corporate as we did

21. 4 C’s Marketing
Mix

22. Suggestions
• Communication
• Convenience
• Cost to satisfy
• After sales service
• Availability of catridges

23. Conclusion