2. The Challenge
• Mumbai bursting at the seams with 12 players and 3 more to come
• The price war will continue to create havoc
• MNP to change the rules of the game when it hits in July. Nobody knows what
the new rules will be
• According to a Neilson report close to one in five (18%) Indian mobile phone
subscribers could change their mobile operator when Mobile Number
Portability is introduced
3. The Change
• The next generation of mobile communication services will change the way
we experience our phones, the way we conduct business
• Brands in the technology space will start playing the role of an „enhancer‟
from an „enabler‟
• More/new/free is will be more than ever sought after
• Old relationships will have to be rewarded more often
• Newer ways of selling the same things will be looked at
4. Vodafone - Mumbai
• One of the most successful circles and therefore the toughest to be
• Retain its numero uno position
• Reach out to its universe of consumers with something new every time –
retain and acquire
• Strengthen brand salience and enhance brand experience
• Play it always like a leader would do
5. Our Audience
Our focus for the year
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6. The Youth
• Every second teenager has a cell phone
• The cell phone has turned into an entertainment device for them- music,
downloads, videos
• Only 1 in 5 teenagers text messages contrary to popular beliefs
• Top 5 hangouts – friend‟s home, shopping malls, movie theatres, parks and
beaches
• Top 5 preferred brands- Pepsi, Bata, Nokia, Coke, Reebok
6
7. The Indian Housewife
• Reluctance towards spending money or time on self
• A certain amount of technophobia prevents women from „playing‟ with mobile phones
• A calculative mentality towards resources driven by long term orientation
• Top 5 pass times -shopping at malls and super markets , watching TV and reading
magazines, talking with friends, trying new recipes
8. Slum Dwellers
• 60% of Mumbai made up of slums – 7 million people
• Urban slums now experience positive changes in both their economic situation and
their ability to maintain social ties, attribute these to the use of mobile phones
• Mobiles are changing how residents in the slum areas interact with each other
• Multiple sims are maintained for maximum benefit of each scheme
• Free/More is what drives them to pick up new schemes
11. Brand Brand Bonding & Dominate Visibility
•Scientific approach to Make Privileges more mass – •Support Zones on 3 segments
increase visibility - Google monthly offers catering to a
Mapping tool large audience Slumbay
Identify and Own key
•Add 100 more large format M-Coupon route slums with dominant
signages Booklet pays back for visibility and product
itself offering
•Radio – morning roadblocks Identify 4 campaigns over the
four quarters promoting Colleges
•Visibility at railway stations products and services
and buses Societies
Vodafone Tuesdays – widen
the Unique user base
12. More than Visible
A Ogilvy Landscape Presentation
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13.
14. Threshold visibility
• Brand building
• Invest in fabrication cost
• Media like neon signs, pole kiosks(lit/nonlit) and variable
messaging system(VMS)
• Annual bookings
16. LEGEND
Pole Kiosk
Neon
Lower Parel
Threshold Visibility through Pole Kiosks / Neons
17. Findings – Threshold visibility
Cost in lacs Rs. 21.43
% Reach 4.98
Average OTS 16.5
Effective Reach (3+) 4.13
Effective Average OTS 19.55
Source: IOS
18. Frequency builders
• Spread the visibility
• Multi media approach
• Reach consumers at various touch points
• Short term bookings like 2 to 5 months
20. LCD for promos and content
Ticket Window can be
which can be updated in real
branded to make it appear like
time
an Vodafone ticket counter
20
21. • Mass congregation of consumers
• Vital touch point as Railway stations are lifeline
of transport in the city
• Key stations can be targeted
– Churchgate
– Dadar
– Andheri
– Bandra
– Mulund
– Thane
22. • Screen displays can be updated in real time
making it ideal for cricket scores, stock updates,
poll results etc.
• Web integrated screen allows the flexibility to
change displays during tactical camapigns
• Surrounding area to be utilized for absolute
branding
23. Cost summary
Display
Sr.no. Vehicle Location Nos Size cost
Pm
1 Ticket Counter Digital Screens Churchgate 4 42" 272000
2 Ticket Counter Digital Screens Dadar 6 42" 408000
3 Ticket Counter Digital Screens Bandra (W) 3 42" 204000
4 Ticket Counter Digital Screens Andheri (E/W) 8 42" 544000
5 Ticket Counter Dual Display Units Dadar 21 22" 147000
6 Ticket Counter Dual Display Units Mulund 18 22" 108000
7 Ticket Counter Dual Display Units Thane 24 22" 156000
24. Station Platform LED timers
• 180 displays covering every station on western railway
from Churchgate to Virar
• 3 x 1 size, ideal for Vodafone logo
• 40 lacs commuters to target
• Package cost of Rs.5 lacs to cover every platform of every
station
25.
26. Vodafone phone booth at railway stations
• Actual phone booth to be installed at high footfall station
like Churchgate
• Customize the design in Vodafone red and place it amidst
the usual surrounding
• This will make it stand out and break the clutter
• Rs.4 lacs per month on Churchgate
29. Child Play Area: Mumbai Airport Jet Airways Security Hold Area
Indicative Cost: Rs. 5,00,000 p.m. for 1 year (subject to final
permissions from Airport Authorities)
30. Prams & Pram Station: Mumbai Airport, Jet Airways Departure Terminal
Indicative Cost: Rs. 7,00,000 for 1 month
(subject to final permissions from Airport Authorities)
31. Theatre: Reflective Tees for Ushers / Ticket Collectors / Attendants
Indicative Cost: Rs. 15,000 p.m. per usher
33. Cutout Innovation: Mumbai Airport Departure Terminals – Waiting
Areas
Indicative Cost: Rs. 6,50,000 (per area, subject to final
permissions from Airport Authorities)
34. College Canteens: Branding on Tea Glasses/ Coffee Mugs / Coasters
Indicative Cost: Rs. 20,000 p.m. per canteen
35. Trial Rooms at Leading Apparel Stores
Indicative Cost: Rs. 30,000 p.m. per trial room
36. Trial Rooms at Leading Apparel Stores for Women
Indicative Cost: Rs. 30.000 p.m. per trial room
37. Trial Rooms at Leading Apparel Stores for Women
Indicative Cost: Rs. 30,000 p.m. per trial room
38. Theatres: Animated Branding on Seat Covers
Indicative Cost: Rs. 60,000 p.m. per screen
(cost may vary depending on theatre)
39. Fitness Centres / Gyms: Lifelike Branding at populated areas
Indicative Cost: Rs. 25,000 p.m. per cutout;
Rs. 35,000 p.m. per wall branding option (near machines, staircase, etc)
40. Spot the Zoo Zoo
• To piggy back on the zoo zoo hype
• We should take around 10 hoardings in a city for 10 days
• Create intrigue and “tease” people by radio and outdoor
by asking people them to spot zoo zoos on the hoardings
across the city
• Push people to sms and win prizes
46. • In the Slumbay activity, though the TG was engaged, interacted with and
entertained, it did not not have much for the retailer.
• Therefore, based on a concept similar to Slumbay, a cricket tournament to be
conducted to increase engagement with the retailers and help boost sales.
• Cricket being a big thing, this will help Vodafone connect better with the
retailer as well as the customer.
47. •We suggest a box cricket league based on the lines of IPL to be played amongst different
retailer-teams in a slum.
•It would be played by the retailer, at 2 levels.
–Online
–Offline
48. Online
All retailers will have to battle it out by scoring runs through sales.
The top 7 run scorers in terms of sales will get a chance to play offline.
The runs would be calculated basis the following:
Chota recharge – 1 run,
Bonus card – 4 runs,
VAS – 6 runs,
Half century for new connection,
Century for Magic Box,
The retailers that do not qualify for the offline tournament will be given the
1st preference to be picked as players
A buzz similar to the Slumbay activity will help the retailers boost sales
and score runs
49. Buzz for Online
Eleven promoters will go Door-to-Door distributing leaflets and explaining the
TG about the discounts and a chance to win a magic box and bonus cards
A convoy of Juggler, Musicians (synthesizer, side drum, bass drum and
trumpet),2 Promoters dressed as batsman and Four Banner Boys will enter
the slum in a stance of a „Vodafone carnival‟ (Vodafone ki Barat)
The Musicians will play the Vodafone “You and I” jingle to further enhance the
feeling of a Vodafone barat
A Clown will distribute chocolates to the children gathered to witness the
convoy. During the convoy he will juggle various props to add to the
entertainment quotient
Promoter will make announcements at regular interval explaining the reason
of their visit
50. Offline
• The 7 winners of the online tournament will form their teams with the help of
the 2nd buzz created on the weekend.
• Offline cricket will be played on a local ground located in/near the slum.
• 7 winning retailers and 1 wild card entry will battle it out on ground to get the
title of Vodafone cricket champion
• The non playing retailers will be involved by sponsoring the following
– Maximum fours prize sponsored by Arihant traders
– Maximum wickets prize sponsored by Dyanesh telecom
– Maximum run scorer prize sponsored by Sai telecom
• It will be a 2 day battle:-Saturday & Sunday Or Sunday to Sunday.
51. Winner
Final match
S1 S2
Match 5 Match 6
Q1 Q2 Q3 Q4
Sunday
Q1 Q2 Q3 Q4
Match 1 Match 2 Match 3 Match 4
Team 1 Team 2 Team 3 Team 4 Team 5 Team 6 Team 7 Team 8
Saturday
53. Winner
Final match
S1 S2
Match 5 Match 6
Q1 Q2 Q3 Q4
Sunday
Q1 Q2 Q3 Q4
Match 1 Match 2 Match 3 Match 4
Team 1 Team 2 Team 3 Team 4 Team 5 Team 6 Team 7 Team 8
Sunday
55. Team selection
• Enough buzz will also be created to help the retailers in forming the team.
• The retailer has to take care of the eligibility criteria which are as follows:
• The player must:
–Be a Vodafone user
–Be more than 14 yrs old
–Be residing in that particular slum
–Not have played cricket professionally
–Not a relative of that retailer
–Purchase at least one Vodafone product to participate
• Each team member will sign an agreement prepared by the Vodafone legal
team, stating that any one found in void of the terms and conditions of the
game/eligibility criteria will be disqualified, at the discretion of the organisers.
56. Buzz for Offline
• A convoy of 11 promoters dressed in Vodafone branded cricket uniforms with
4 of them dressed as batsman
• There will be 2 banner boys in front and at the rear of the team
• There will be an announcer who will announce at regular intervals
• These promoters will distribute leaflets with rules and regulations and
information about hourly prizes that can be won by audience on the VML
tournament day
• They are also informed about how they can be part of the retailer teams.
• A branded notice board would be placed at congregation points / retailers
informing about the league
57. Offline
• There will be 12 players per side, where 8 will play the match and 4 will be
substitutes.
• Members of the winning team will get a Vodafone magic box.
• A lot of excitement created by a live band which will play at the high points of
the game.
• A commentator will further increase the tempo of the game.
• Prizes will be given out every 30 min to the audience via a lucky draw.
• There will be adequate security to handle the crowd so as to avoid any
mishap.
58. About the Game
• Overs- Six per team
• Ball used: Tennis ball
• Bowling style: Under arm
• Runs calculated: Basis specific areas and running between the wicket
• Batsman to be declared out in case:
• Bowled
• Caught (direct)
• Run-out
• The ball is hit directly over the rope
59. The Arena
For The Game
4 Runs
The out line of floor
plan for the game
Bowlers stumps
Running crease
2 Runs
2 Runs
Batsman crease
0 Runs
60. * The above image is for reference purpose only
61. * The above image is for reference purpose only
62. * The above image is for reference purpose only
63. BRANDING
OPPORTUNITIES
T-Shirts & caps (Players)
Stumps and bats
Flags at box corners
Standees and banners
around the ground
Run Cards
Umpire uniform
Barricades
67. Chalo Carrom Khele
Vodafone Carrom Badshah & Vodafone Carrom Jodi
1. As carrom is an indoor game, it can be conducted in monsoons
2. The tournament would be played from June to September within slums
3. Eligibility: Males resident above 16 years of age for singles; doubles
and couples for mixed doubles
68. • Buzz would be created with promoters
Buzz creation
distributing leaflets at local carrom clubs
(addas) and door to door
Entries
• 2 Retailers from each locality would distribute
Allocation of lots promotional material for the tournament
• Promotional material will consist of
Start of the tournament • Tournament details
• Application forms
Felicitate winners • Special product offers
Logistics
69. Entry collection 7 days post buzz creation
Buzz creation
Collection point: 2 local retailers
Entry fee: Nil
Entries
Categories: Singles and doubles and mix doubles
Allocation of lots
Start of the tournament
Felicitate winners
Logistics
70. Lots to be displayed at 2 local retail outlets and
Buzz creation
the branded notice board
Entries
Methodology for lots allocation: Random selection
Allocation of lots 2 days prior to start of competition, entrants would
also be telephonically reminded about venue
Start of the tournament and time
Felicitate winners
Logistics
71. Inauguration Ceremony:
Buzz creation
Inauguration match to be held between 2
existing champion players
Entries
Matches would be held every weekend
A community hall in the vicinity would be
Allocation of lots reserved specially for the tournament
Branding
Start of the tournament Banners at congregation points
Banner at venue entrance
Felicitate winners Standees inside the venue
Branding the carrom boundaries
Logistics
72. Award ceremony:
Buzz creation
The winner‟s photograph would be mounted
at the notice board branding
Entries
Special banner could also be fabricated to
change photographs
Allocation of lots Prize:
Winner –Vodafone magic box (camera
Start of the tournament handset)
Runner-up: Vodafone magic box (regular
Felicitate winners handset)
Vodafone branded striker for the winner
Logistics
Felicitation to be done by the Vodafone +
Ogilvy team
73. ACTIVATION
IDEA
3
Local carrom clubs could be contacted and taken
Buzz creation
into a partnership like relationship
Promoter strength
Entries
10 promoters for door to door buzz creation
10 promoters at the championship venue
Allocation of lots 1 Male compare for inauguration and award
ceremony
Start of the tournament 2 Standees at the venue
Podium for opening and closing ceremony
Felicitate winners 1 Vodafone camera handset and one ordinary
handset
Logistics
74. Vodafone Walk Through Zones
4 sequential “walk-through” zones would be created where people would be
invited to experience the brand
Hamein Jaaniye (About Vodafone)
Aapki Sahayta ke liye (Customer Service Desk)
Hamari Sewayein (Products & Services)
Jaankari aur Manoranjan (VAS)
Grand Finale
78. Game Zone
This will ensure that the message is reinstated in the minds of
the TG.
79. Brand Communication Tools-Dial n Win
• A mobile phone in a glass box is placed on a table
• The BCT unit would have an incomplete mobile number like 98201 90_ _ _
• The participant will be asked to dial the number by guessing the last 3 digits
• If the phone rings the participants wins the phone/gift vouchers.
81. Interaction
About Vodafone Customer services zone
Our Products and services Information and entertainment
82. Give aways
Branded helium balloons with the latest offering can be given to the kids
The kids when they take these baloons home the message would be
delivered to the parents
83. My Vodafone Number
• Each connection to be accompanied with a set of 100 Vodafone visiting card-
“ My Vodafone Number 98XXX XXXXX”
Hello
My Vodafone Number
9820098200
Front Back
84. Slum Roof Branding
• Each house which has a Vodafone connection can have his roof painted with
Vodafone logo
This will open up a unique branding opportunity
85. What more?
An Ogilvy Presentation
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87. 1. RED- A Vodafone Privilege Card
• The advantage of RED for postpaid customers
• Extends special privileges and discounts to all its patrons
• The personalized card can become a value enhancer for the Privilege booklet
• Creates recall for the brand every time the consumer opens his wallet
• Why this should work?
• Revamps the Privilege booklet
• Sure to find customer wallet space
89. 2. Spend to get Rewarded!
• A typical reward points model (like in credit cards & retail cards)for postpaid customers
• A fixed percentile of the monthly bill amount converts into reward points. These reward
points can be collected over a maximum period defined
• Upon hitting a fixed number of reward points they can be redeemed for other products
or services offered by Vodafone
• For instance, 300 reward points can be redeemed for a 300 rupees discount on a
Blackberry purchase, so on and so forth
• Redemption through Vodafone stores
• The reward points tracking system can be easily configured to the data base system for
easy maintenance
• The reward points can be updated on the customer‟s bill every month for better tracking
• Why should this work?
• A great success in the retail industry, a unique value addition to a postpaid customer,
never done before
91. 3. Chuck your bills!
• The best place to promote e-billing – the bill envelope, the payment counter in VS,
SSKs and Drop Boxes
• Create a special e-bill promotion campaign around these
• Install special re-cycling dustbins in VS, SSKs and offices. Replace the drop boxes too
with these special dustbins.
• The message will be displayed on the bill envelope, SSK counter and VS payment
counters urging customers to drop the envelopes (with their number on it) into these
recycle bins to get a discount of Rs.100 on all bills the next month
• Extension: The recycle bins could be put up in public places like malls, crowded
pavements, etc
Why this should work?
Innovative creative execution, the message communicated through very focused
medium
93. 4. We are happy to help you find a train!
• Vodafone to tie up with the local railways to come up with information leaflets on train
timings and routes
• These information leaflets to be placed in self help kiosks
• Apart from train schedule details, these leaflets to have information on VMS stores and
products
• Extension:
• Local train information on mobile phones – as a subscription
• Tie-up with Smart Cards for Vodafone point collection every time the consumer uses
his card. These points can then be redeemed at a VS for purchases
• Happy to Help Branding above ticket counters
Why this should work?
6.1 million customers daily, uncluttered space, service orientation
95. 5. Dekho Visarjan Jahaaz Se!
• An interesting twist to last year‟s very successful campaign during Ganesh Visarjan
• This time it could be a completely uncluttered view from the other side of the visarjan –
from a cruiser in the sea
• Run a contest based promo with a radio channel again
• Why should this work?
• Radio City has already the logistics and mechanics in place to make this work again
• Cruisers is far easier to procure (in terms of permits) than helicopters
97. 6. The Vodafone Gang of Housewives!
• A contest based promotion for a campus pack like product specially designed for
women with benefits like- afternoon chat, free emergency number, free recipe
updates, free serial updates,etc
• Tie-up with a women centric radio channel like Meow! to run a contest
• Contest details: Buy a women‟s pack to register for the contest. Form your gang of
girls with a minimum of 3 other women, the lucky winner gets to feature in a one
hour live interview on the radio channel
• Where to promote it?
• In ladies train compartments, beauty parlors, trial rooms in ladies sections, etc
• Why should this work?
• A specialized pack only for women for the first time, the opportunity to have
celebrity status on a radio channel
99. 7. Khelo antakshri Vodafone ke saath!
• Organize antakshri competitions for societies on a Saturday/Sunday afternoon when
everybody is most likely to be home
• The antakshri competition can be an inter-society contest with a big ticket prize for the
final winner
• Alternately it could also be a housie competition taken across societies
• Why should this work?
• Catching households at leisure, giving them an engagement activity
100. A mobile zone moving from canteen to canteen
THE VODAFONE HANGOUT ZONE
101. 8. The Vodafone Hangout Zone
• Targeted at youth, a mobile hangout zone moving from college to college every month
• The hangout zone can be set up either in the canteen or in the campus outskirts (in
this case the set up can be in a van)
• The hangout zone will have the following: a Wi-Fi zone, a data download zone, free
give aways like Zoo Zoo merchandise on purchase of products
• In addition the Hangout Zone can conduct daily/weekly contests/lucky draws to keep
the youth engaged
• Extension: Call centres can also be targeted
• Why should this work?
• Catching the youth where they are most likely to be, an engagement activity that goes
beyond mere purchase, visibility and presence in an uncluttered space
103. 9. Bus Stand turned Hangout Zone
• Turn a bus stop near a college/institute into a youth hangout zone
• Revamp the look of the entire bus stop turning it into a funky, fun looking place
• Enable Wi-Fi connectivity, free application downloads, charging zone, free caller tunes,
etc
• Why this should work?
• Will become a great talking point in outdoor media apart from it attracting youth
105. 10. Beauty Tips/Health Tips
• Tie-up with beauty parlors across the city for contest on beauty tips
• Place a kit- drop box, paper and pen, communication in beauty parlors
• The communication should urge patrons of the parlor to write down their own personal
beauty tips on a chit of paper and drop it in the box
• What is in it for patrons?
• They win sure shot prizes from Vodafone
• An X amount of beauty tips get featured in the beauty tips alerts of Vodafone
• What is in it for beauty parlor owners?
• The kit could be aesthetically designed around an umbrella holder or a brushes and
combs holder that has a utilitarian purpose
• How can this be extended?
• To gyms for health tips, here the kit can be designed around a weighing machine
106. Vodafone Tuesdays
A revamp and relaunch
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Version number on title master
108. Task at Hand
To relaunch & revamp Vodafone Tuesdays in a way that it
becomes the biggest & most talked about property in
Mumbai
109. College &
Office
B-school
Employees
students
Students
Age: Housewives
14 – 15
Target
Audience
110. Not just postpaid
Restricting it to postpaid would narrow down the scope and
magnanimity of the entire exercise. We loose out because:
• A large chunk of the Target Audience ( Youth – school & college
students) is Prepaid.
• The numbers are not hugely skewed towards Postpaid
111. Points of contact
Locations Students Housewives Employees
Colleges & Yes NA NA
B-schools
Malls/Supermarkets Yes Yes Yes
Movie Theatre Yes Yes Yes
Coffee Shops Yes Yes Yes
Restaurants Yes Yes Yes
Office NA NA Yes
Bus & Railway Yes Yes Yes
Stations
Home Yes Yes Yes
112. Process
Familiarization
Campus BPO Tuesday
Promotions Reminders
IDEAS
Media
Tie - ups
Innovations
Online
Promotions
114. Radio:
RJ mentions - during the Top 10
music countdown when the song list
reaches the Top 3 songs, the RJ
would start mentioning the 3 simple
steps of getting a free ticket via
Vodafone Tuesday.
115. Radio:
Radio Contest: RJ mentioning the 3
step process few times during the
course of his show and then asks
the listeners to call in and repeat the
same. Those who answer correctly
win 2 free movie tickets (special
prize ).
117. Malls & Multiplexes:
Floor Stickers at the steps of the
movie theatres and malls indicating
the 3 simple steps of getting a free
ticket via Vodafone Tuesday.
118. Malls & Multiplexes:
Branding the Elevator buttons
1 – 3 with the 3 simple steps
of getting a free ticket with
Vodafone Tuesday
119. Malls & Multiplexes:
Vodafone Tuesday
Announcements or Pre-
recorded messages about the
3 simple steps of getting a free
ticket to be played in malls
especially in the food courts.
120. Malls & Multiplexes:
Cinema slides mentioning the
upcoming movies along with
Vodafone Tuesday offer
mentioned below.
121. Malls & Multiplexes:
Upcoming movie character
asking audiences to meet
him/her in 3 simple steps via
Vodafone Tuesday during
interval trailers etc.
3 simple steps to meet us:
1. Call 56777 or sms Tuesday M to 56789
2. Download your Mcoupon & present at VT counter
3. Enjoy your free ticket & win a chance to meet us
at the theatre
125. Traffic Junctions
Have pole kiosks on the traffic
signal poles indicating the 3
simple steps of getting a free
3 simple steps to get
a free ticket:
ticket via Vodafone Tuesday 0 Call 56777
0 Download your
Mcoupon
0 Enjoy your free
ticket
127. Print
Own the header/Ear Panels
every Tuesday of a mainline
newspaper for Vodafone
Tuesdays Ads (Reliance owns
space on TOI and Airtel on ET)
128. Print
Write about Vodafone
Tuesdays as the must do
activity every week by featuring
an article in the ‘Must see,
Must do’ section of the
newspaper (BT, Mumbai Mirror,
DNA after hours)
129. Print
Have “seeing a movie on
Vodafone Tuesdays”
forecasted in a funny/quirky
manner in the Horoscope
section in newspapers
130. Railway Announcements
Tie up with the Railways for
Vodafone Tuesdays
announcements at different
intervals in local trains over the
loud speaker every Tuesday
133. Meru Cab Branding
Meru and Gold Cab branding Vodafone Tuesdays
with the Popcorn characters
134. Tuesdays Merchandise
Reminders
• Car Stickers, Key chains and Mugs
•Characters with springy coils at the bottom (to be placed on the car
dashboard and at office or home desks)
•Post-its and Mouse pads
•Carry bags
142. Online Games (Facebook)
Write down as many famous
Bollywood and Hollywood pairs
or mention the pairs that
feature in the Vodafone
Tuesdays ads
143. Online Games
As the popcorn pops out from
the popcorn machine, catch it
with the Vodafone Tuesdays
Popcorn Tub
144. Media Innovations
• Innovative hoarding with a protruding Popcorn characters with
artificial popcorn popping out of the tubs
• Brand all Popcorn machines with Popcorn characters
• Performances by Popcorn characters in various offices
• Match life size dummies of Popcorn characters similar to wizard‟s
chest in the Harry Potter (On ground activity )
• Have a double train and bus handles with Vodafone Tuesdays
branding
145. Media Innovations
• Seats at Bus Stops to appear double by using the Popcorn
characters
•Street theatre or a short skit by the Vodafone Tuesdays Popcorn
Tub characters explaining the 3 step procedure of getting the
free ticket
• Vodafone Tuesdays Popcorn Tub characters cutouts looking over
the back glass of BEST buses and cars
• Brand the Police check posts at primary road signals with
Vodafone Tuesdays Popcorn Tub characters
146. Media Innovations
• A Bus disguised or camouflaged as two Vodafone Tuesdays
Popcorn Tub characters moving around the city serving a constant
reminder
• Vodafone Tuesdays Popcorn Tub characters Seat sleeves for
parks
• Building wraps with Vodafone Tuesdays Popcorn Tub characters
on twin buildings in the city
