Global Car Rental Market Report: 2015 Edition - New Report by Koncept Analytics
1. Global Car Rental Market Report
-----------------------------------------
2015
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2. Executive Summary
A car rental company rents automobiles for short periods of time, generally ranging from a few hours to a few weeks. It is often organized with
numerous local branches (which allow a user to return a vehicle to a different location), and primarily located near airports or busy city areas and
often complemented by a website allowing online reservations.
The key factors driving the growth of the car rental market are rising internet and mobile penetration, growth in urban population, rising population of
HNWIs and growing economy. Some of the noteworthy trends and developments of this industry are consumer spending trend, growth of virtual car
ownership, development of rental management system and growth in used car auction. However, the expansion of global car rental market is
hindered by global financial turmoil and liquidity constraints and heavy capital requirement.
The report “Global Car Rental Market” provides an in-depth analysis of the global car rental market, with focus on key markets of the US, Brazil, and
China. The major trends, growth drivers as well as issues being faced by the industry are being presented in this report. The three major players in
the industry, Enterprise Holdings, Avis Budget Group, Inc. and Hertz Global Holdings, Inc. are being profiled, along with their key financials and
strategies for growth.
By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry.
We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the
future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the
dependent variable was analyzed using standard SPSS output, including charts, tables and tests.
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3. The key factors driving the growth of the market include increasing internet/mobile penetration, rising
population of HNWIs and growing global economy
As of 2014, the global car rental market was recorded at US$...
billion, as compared to US$... billion in 2013, showing an incline
of …%.
In 2014, the average global car rental rate was recorded US$...,
as compared to US$... in 2013, representing an incline of …%
and remains the same in 2015.
• As of 2014, the economy car segment dominated the global
market with share of …%, followed by executive and luxury with
share of …% and …% respectively.
Global Car Rental Rates (2009-2015E)
Global Car Rental Market Value (2009-2014)
Global Car Rental Market Share by Type (2014E)
2009 2010 2011 2012 2013 2014
US$Billion
2009 2010 2011 2012 2013 2014 2015E
US$
4. The key factors driving the growth of the market include increasing internet/mobile penetration, rising
population of HNWIs and growing global economy
The car rental market in the US increased to US$... billion in
2014 from US$... billion in 2013, showing an incline of …%.
In 2014, the car rental industry reached US$.... million from
US$.... Million in 2013, showing an incline of …%.
As of 2014, Korea’s car rental market increased to US$... billion
from US$... billion in 2013, showing an incline of …%. The same
registered a CAGR of …% during the period 2008-2014.
Chinese Car Rental Market Value (2009-2015E)
The US Car Rental Revenues (2004-2014)
Korean Car Rental Market Value (2008-2014)
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
US$Billion
2009 2010 2011 2012 2013 2014 2015E
US$Million
2008 2009 2010 2011 2012 2013 2014
US$Billion
5. Economic development, increasing leisure travel and urban population are the chief factors that will drive
the car rental market…
• The global car rental market is poised to grow at a CAGR of …% from US$... billion in 2014 to US$... billion in 2018.
• The economic growth of a country leads to an increase in wealth, thereby contributing in the growth of respective market as the
consumption of leisure travel increases.
• With rising demand of carsharing market, Increasing consumption on leisure travel , increasing GDP and increasing global urban
population , demand of car rental is increasing at a very fast pace.
• The future growth of car rental market would mainly be driven growing demand of rental cars in developing countries, such as
China, Korea and Brazil. and global GDP.
Global Car Rental Market Forecast (2014-2018E)
2014 2015E 2016E 2017E 2018E
US$Billion
6. Koncept Analytics
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Vikas Gupta
BD Manager
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