The report entitled “Global Cruise Industry: 2012 edition” discusses the global cruise industry in detail in terms of the global capacity, demand and geographical breakdown. It analyzes the major cruise markets including the North America and Europe. Also the emerging cruise markets of Asia, Australia and New Zealand are being discussed in detail. Some of the major ongoing trends as well as the factors expected to drive the cruise market are presented in the report. Also, some of the notable challenges and key issues faced by the cruise industry which can hamper the growth of the cruise industry in the years to come are being discussed. After discussing the competitive conditions in the global cruise market, the report profiles the major cruise companies, with their strategies for growth.

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Global Cruise Market
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2012

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Executive Summary
The importance of the cruise market, which represents an important sector in the overall travel industry, has increased notably in the
last few years, mainly due to the fact that the cruise voyages are known to deliver unparalleled customer satisfaction. It has been found
that in most cases, the cruise experience consistently exceeds expectations of both the first time as well as the frequent cruisers. The
increasing affordability of cruise voyages is a key factor to drive the growth of cruise industry worldwide. The last decade witnessed a
notable growth in the number of cruise passengers which almost doubled globally.
Geographically, cruising is acknowledged as a well established vacation sector in the North American market, while in the European
market it is regarded as a growing sector and a promising one in several other emerging markets. Historically, growth of the cruise
industry has been fuelled by the North American market to a significant level. However, there has been a notable improvement in the
European cruise market, which has motivated a number of cruise companies to make heavy investments in the European market. In
addition, with rise in the income levels and the overall population size, emerging markets like Asia have also gained importance.
In order to convert the cruise prospect into new cruisers, the industry is consistently increasing the onboard services. The cruise
companies are trying to re-design their ships to help disabled people enjoy cruise voyages. Further, the industry is also focusing on
family cruises by providing services to suit all the members of the family ranging from toddlers to adults.
The global cruise industry is characterized by high consolidation. The major three companies account for more than 80% of the total
global market share. Carnival Corporation remains the undisputed leader in the cruise industry, accounting for over half of the market,
followed by Royal Caribbean, and NCL.
The report entitled “Global Cruise Industry: 2012 Edition” discusses the global cruise industry in detail in terms of the global capacity,
demand and geographical breakdown. It analyzes the major cruise markets including the North America and Europe. Also the
emerging cruise markets of Asia, Australia, and New Zealand are being discussed in detail. Some of the major ongoing trends as well
as the factors expected to drive the cruise market are presented in the report. Also, some of the notable challenges and key issues
faced by the cruise industry which can hamper the growth of the cruise industry in the years to come are being discussed. After
discussing the competitive conditions in the global cruise market, the report profiles the major cruise companies, with their strategies for
growth.

3. The global cruise market has grown significantly over the recent past. There has been a
notable increase in the number of cruise passengers…
Global Cruise Market Revenues: 2008-2010  The global cruise market experienced dynamic growth over
………………………………………………….
 The revenues generated by the global cruise market marked a
significant increase of ….% ………………………………………
……………………………………………….
 The demand for cruising worldwide almost doubled……………
………………………………………………….
US$ Billion
 A general increase in the demand for cruise voyages, ………….
………………………………………………….
 Despite severe economic recession, North America (including
the US and Canada) ……………………………………………
………………………………………………….
2008 2009 2010
Global Passengers Carried on Cruise: 2005-2011
Global Cruise Passengers – Share by Source Market: 2010
Million
The US Europe Canada ROW
2005 2006 2007 2008 2009 2010 2011

4. Regional markets observing noticeable growth…
Worldwide Cruise Passengers Carried by North American
Cruise Market: 2001-2010
• The North American cruise industry experienced an
average annual growth rate of …………………………….
………………………………………………….
Milion
• Within North America, the …...is the major source of
cruise passengers for the region’s……………………….
………………………………………………….
• The length of cruising period in North America showed
an upward trend……………………………………………….
………………………………………………….
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
North American Foreign Worldwide
Number of Passengers Carried by European Cruise • Escaping the effects of the recent global economic
recession European cruise industry,………………………..
Market: 2005-2010 ………………………………………………….
• The UK, …………………………………………………. and
…………… are the key European cruise markets,
collectively accounting for ………………………………
Million
• The cruise industry of Europe contributes significantly to
the economic growth of the region………………………...
………………………………………………….
2005 2006 2007 2008 2009 2010

5. Characterized by high level of competition, the market is projected to register
robust growth in the times to come…
Key Players Market Forecast
Million
Carnival Corporation Royal Caribbean
NCL MSC
Disney Louis
Others 2011 2012E 2013E 2014E 2015E
 The cruise market is a key segment of the overall……………………
 The global cruise market is projected to record a CAGR
…………………………………………………. of --------% from …………………………………………..
 Companies operating in the cruise industry compete with ………….  The key factors to drive the market growth in the near
…………………………………………………………………………… future include………………………………………………..
………………………
……………………………
 The leading companies operating in this market include Carnival
Corporation, Royal Caribbean, ……………. ..…………………among  The independent variables (…………, ……………………
others and ……………….) collectively account for …………%....
 Carnival Corp. leads the market with the share of ……..%, followed ………………………………………
by ………………………………………………………………………..

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Table of Contents List of Graphs
1. Cruise Market Cruise Lines-by Types
1.1 Introduction Terms Used in Cruise Industry
1.2 Supply Chain Analysis Cruise Industry-Supply Chain
Global Cruise Passenger Capacity Growth (2005-2015E)
2. Global Cruise Industry Global Cruise Industry – by Number of Berths
Market Revenues Global Cruise Berth Capacity – Regional Breakdown (2010)
Passenger Capacity Growth Global Passengers Carried (2005-2011)
Growth in No. of Berths Global Cruise Passengers – Share by Source Market (2010)
Regional Breakdown Global Cruise Market-Revenue (2008-2010)
Worldwide Cruise Passengers Carried by North American Cruises (2001-2010)
North American Cruise Passengers –By Source Markets (2008-2010)
3. North American Cruise Market
Number of Cruise Ships in North American Cruise Industry (2008-2012E)
3.1 Demand and Capacity
North American Cruise Market- Capacity and Capacity Utilization (2002-2010)
Market Overview Bed Day Capacity in North American Cruise Market (2001-2010)
Growth in Passengers Carried Average Cruise Length (Days) in North American Cruise Industry (2001-2010)
Breakdown by Source Market North American Cruise Industry - Deployment by Passenger Bed Days (2011)
Growth in No. of Ships European Cruise Passengers (2005-2010)
Capacity Utilization European Cruise Passengers – Regional Share by Source Country (2010)
3.2 US Cruise Market European Cruise Market – Share by Destination (2010)
Market Overview Cruise Passenger Embarkations from European Ports (2005-2010)
Breakdown by Region Cruise Passenger Embarkation from European Ports – Share by Region (2010)
Demographic Segmentation Cruise Passengers Visiting European Ports (2005-2010)
3.3 Prevailing Trends Cruise Passengers visiting European Ports – Share by Destination (2010)
Trend in Cruise Length Total Output Generated by European Cruise Industry (2005-2010)
Cruise Capacity by Destination UK Cruise Passenger Growth (2004-2012E)
Germany Cruise Passengers (2005-2012E)
4. European Cruise Market Cruise Passengers in Italian Market (2007-2010)
4.1 Market Overview French Cruise Passengers Annual Growth (2006-2010)
Growth in Cruise Passengers Spanish Cruise Market – by Annual Passengers (2006-2010)
Regional Breakdown Cruise Passengers from Australia (2001-2011)
Australian Cruise Passengers – by Destination (2011)
Embarkation Statistics
Australian Cruise Passengers – by State of Origin (2011)
Share by Destination
Australian Cruise Industry – Market Penetration (2002-2011)
4.2 Economic Impact of Cruise Industry
Annual Passenger Count for Asian Cruise Market (2005-2012E)
Direct Economic Impact Cruise Passenger Growth in New Zealand (2006-2010)
Total Economic Impact
Regional Breakdown

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4.3 Regional Cruise Markets List of Graphs
4.3.1 United Kingdom
Market Overview New Zealand Cruise Passengers – Share by Destination (2010)
Passenger Growth Global Cruise Penetration Rates by Region (2010)
Share by Destination Global GDP (2005-2011)
4.3.2 Germany Global Employment (2005-2011E)
Market Overview Global Cruise Market-Revenue Share by Company (2011E)
Passenger Growth Comparison of Top Two Industry Players by Passengers Carried (FY07-FY11)
Market Statistics Carnival Corporation plc Revenue (FY07-FY11)
4.3.3 Italy Carnival Corporation plc Revenue – Share by Segments (FY11)
Market Overview Royal Caribbean Cruises Revenue (2007-2011)
Passenger Growth Royal Caribbean Cruises Revenue – Share by Segments (2011)
4.3.4 France Norwegian Cruise Lines Revenue (2010-2011)
Market Overview Norwegian Cruise lines Revenue – Share by Segments (2011)
Global Cruise Passengers Forecast (2011-2015E)
Passenger Growth
4.3.5 Spain
List of Tables
Market Overview
North American Cruise Industry – Forecasted Capacity Growth (2011E-2015E)
Passenger Growth Breakdown of US Cruise Market- by Region and Cruise Length (2010)
US Cruise Market – Average Percentage Share by Categories
5. Emerging Cruise Markets Growth by Length (Days) of Cruising (1990-2010)
5.1 Australia Cruise Ship Building and Investment (2011E-2014E)
5.1.1 Overview Direct Economic Impact of the European Cruise Sector – by Industry (2010)
Market Overview Total Economic Impact of the European Cruise Sector – by Industry (2010)
Passenger Growth Total Economic Impact of the European Cruise Industry – by Country (2010)
Regional Breakdown UK Cruise Passengers – Share by Destination (2008-2011)
Economic Contribution German Ocean Cruise Market – Statistics (2009-2010)
5.1.2 Key Trends Australian Cruise Industry – Total Economic Contribution (2011)
Average Cruise Length Australian Cruise Market – Breakdown by Length of Cruising (2011)
Cruise Penetration Financial Breakdown of a Cruise Passenger on Average (FY12E)
5.2 Asia Cruise Industry Passengers Capacity & Number of Ships – by Company
Market Overview (2012E)
Passenger Growth Global Cruise Market – Share by Passengers Carried (2012E)
5.3 New Zealand Dependent & Independent Variables (2005–2011)
Market Overview Correlation Matrix
Model Summary – Coefficient of Determination
Passenger Growth
Regression Coefficients Output
Regional Breakdown

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6. Market Dynamics
6.1 Major Trends
6.1.1 Average Financial Breakdown of a Cruiser
6.1.2 Cruise Cuisine – A Major Focus in Cruise Industry
6.1.3 Expansion of Facilities for Disabled People
6.1.4 Opening New Ports-of-Call
6.1.5 Introduction of Loyalty Programmes
6.1.6 Cruise Lines – Targeting Families
6.1.7 Expansion of Onboard Facilities
6.2 Market Drivers
6.2.1 Low Penetration Worldwide
6.2.2 Increasing Global Income
6.2.3 Rising Level of Employment Worldwide
7. Key Issues and
Challenges
7.1 Environmental Impact
7.2 Security Concerns
7.3 Stringent Regulations
7.4 Fuel Prices – A Concern
8. Cruise Industry - Competitive Environment
Competitive Overview
Market Share
9. Company Profiles
9.1 Carnival Corporation & plc (CCL)
Business
Description
Key Financials
Business Strategies
Hedging to Manage Exchange Rate Fluctuation
Managing Fuel Prices

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9.2 Royal Caribbean Cruises Ltd (RCL)
Business Description
Key Financials
Business Strategies
9.3 Norwegian Cruise Lines (NCL)
Business Description
Key Financials
Business Strategies
Focus on Research and Innovation
Launch of Online Shopping Portal
10. Market Outlook
10.1 Market Forecast
10.2 Forecast Methodology
10.2.1 Dependent and Independent Variables
10.2.2 Correlation Analysis
10.2.3 Regression Analysis

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