2. Executive Summary
Farm equipment is any kind of machinery used to help in farming. The best-known example of this kind is the tractor. They cover a broad range of machines and
tools which help the farmers to carry out the various processes required to enhance the output as well as the quality of crops. Based on their characteristics,
agricultural equipment can be divided into two types: farmstead equipment and field equipment.
Engineering inputs to agriculture by way of mechanization has increased considerably during the recent years so as to meet the timeliness of farm operations,
reducing drudgery, capacity enhancement and efficient utilization of inputs. With the implementation of agricultural support policies, growth in farmer’s income
and the changes in agricultural production methods, global farm equipment industry is scaling new heights and promises healthy development in coming years.
Europe is the unprecedented leader in farm equipment market. While 2014 marked the fall in share of European markets, Asian Pacific presents a huge market
opportunity for this industry on the back of ameliorated economic conditions and better funds for investment in R&D of agriculture machinery. India and China
constitute the largest markets for agricultural equipment in terms of unit sales, although typical equipment tends to be in the form of smaller horsepower, low-
technology tractors with relatively low unit prices. These emerging economies have incessantly increased their production volumes and will continue to be the
major drivers of the industry.
Growth in the global market for agricultural equipment is dependent on varied factors including economic scenario, weather and demand. Population growth is
expected to fuel demand for agriculture produce, which in turn would lead to increase in demand for farm equipment. Increase in arable land to fulfill the growing
needs of urban and rural population is another factor encouraging the growth of the industry. Further, governments in these countries are increasingly placing
greater emphasis on enhancing productivity through automation or mechanizing traditional processes, extending easy credits and subsidies on investments to
promote growth of the industry. However, these factors are dominated by presence of already existing machinery and inventory with the supplier, thereby
reducing the demand for new farm equipments in 2014.
The report ”Global Farm Equipment Market” analyzes the development of the agricultural machinery industry and studies the global market along with major
regional markets`- US, Canada, Brazil, Germany, United Kingdom, Turkey, China and India. The major trends, growth drivers as well as issues being faced by
the industry are being presented in this report. The three major players in the industry, John Deere, AGCO Corporation, and CNH Global NV Inc. are being
profiled, along with their key financials and strategies for growth.
By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed
various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the
industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed
using standard SPSS output, including charts, tables and tests.
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3. Based on characteristics, agricultural equipment can be divided into two types: farmstead equipment and
field equipment.
The global value of agricultural machinery production in
2014 was US$xx billion that corresponds to an annual
decline of xx%.
The European share in global agricultural machinery
market is steadily declining, still maintaining the market
share of approximately xx%, while on the other hand China
has gained considerable market share.
Production and consumption of agricultural machinery
varies to a large extent worldwide. European economies
captured the largest market both for production (xx%) and
consumption (xx%) of agricultural machinery. Followed by
Europe was NAFTA with xx% share for both markets.
Global Agricultural Machinery Production Breakdown by Region (2009-2014)
Global Agricultural Machinery Production Value (2010-2014)
Global Agricultural Machinery Markets (2012-2014)
2010 2011 2012 2013 2014
US$Billion
2009 2010 2011 2012 2013 2014
%
Europe The Americas Asia ROW
Production
Market
European Union Rest of Europe NAFTA*
China Japan India
Rest of Asia Ocenia ROW
4. 2010 2011 2012 2013 2014
'000UnitSales
India China European Union US World
%
UnitSales
<100 HP (2WD) >100 HP (2WD) Combine Sales Monthly Change
Tractors make a major contribution to sales in the overall agricultural equipment industry. Lately, tractors
are also being used for non-agricultural applications, including haulage in infrastructure projects.
The world tractor market by volume stood at xx million
units in 2014, with a contraction of xx units as compared
to 2013 sales.
The tractor sales growth in 2014 was highest in Turkey in
terms of YoY growth. The country exhibited xx% growth
in tractor sales.
The tractor sales in North America were xx thousand
units in June 2015, while the number of units sold for
combines was found to be xx as compared to xx and xx
of tractors and combines sales respectively in June 2014.
Tractor Market Growth by Country (2014)Global & Regional Tractor Market by Volume (2010-2014)
North American Tractors/Combines Retail Sales by Volume (June 2013-June 2015)
France
Japan
Russian Federation
Germany
Italy
United Kingdom
US
% change for unit sales /registrations of tractors
5. Given financing uncertainties, market is expected to further decline. The lack of logistics infrastructure is
an obstacle to the use of agricultural machinery and to further investment in machinery fleets.
A declining trend for export of agricultural machines was recorded
since 2012. The export value declined from US$xx billion in 2012
to US$xx billion in 2014, a fall of US$xx billion in two years.
For the year 2014, the sales of tractor is expected to have
dropped by nearly xx% as in first six months of 2014, sales of
tractors fell considerably below the very high level of previous
year.
The agricultural machinery industry in Europe takes a cautious
outlook for 2015, with overall equipment sales expected to drop
by around xx%.
Brazil Tractor Sales (2009-2014)
The US Agricultural Equipment Export Value (2009-2014)
EU Agricultural Production by Value (2010-2014)
2009 2010 2011 2012 2013 2014
US$Billion
2009 2010 2011 2012 2013 2014
'000UnitSales
2010 2011 2012 2013 2014
US$Billion
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