The present report titled “Global Handbags Market: 2012 Edition” discusses the global market for luxury handbags, as well as trade of handbags worldwide. The report presents a detailed analysis of the US handbag market, discussing the key trends in the regional market and trade. Following this, the report presents one other major handbags market, the European Union. The key points discussed include the production of handbags, sales, pricing trend, and trade statistics. Also, the report presents a short discussion on one of the emerging handbag market, the Asia Pacific. The report analyzes some of the major drivers as well as trends prevailing in the global handbags market. Three major players operating in the handbags industry worldwide are profiled, focusing on their business, financials and growth strategies.

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Global Handbags Market
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2012

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Executive Summary
Handbags form important add-ons that complete the wardrobe of ladies since ages. However, in the present scenario,
handbags are not only used for their utilities, but they have become a fashion statement for women. China is the largest
exporter and US is the largest importer of travel goods, handbags and other similar items worldwide.
The US is the largest consumer of handbags worldwide and occupies a significant share in the global handbags market.
Handbags in the US represent around one-third of share in the overall women’s accessories market, in value terms. Owing to
sluggish economic conditions, the US handbag market had shown decline in the past three years. However, with the
recovering economy, the handbags demand also recovered in 2011, and is likely to witness in the coming years as well.
Increasing trend of online shopping has further facilitated the growth of handbags market as this mode proves out to be
convenient to the consumers. Some other factors driving the growth of handbags market in the coming years include the
growth of High Net Worth Individuals (HNWI), growing income and increasing level of employment worldwide. As innovation
provides spark to every industry, similarly innovation and creativity has become a major trend in the handbags industry.
Handbags with LEDs (Light Emitting diodes) and handbags utilizing solar energy to power small electronic devices are some
such examples.
With a number of players operating in the handbag industry, the global handbags market is quite fragmented. Since the pool
of customers for handbags is quite huge, the potential in this sector attracts more and more customers, which further
intensifies the level of competition. Among all, Coach Inc. remains an undisputed leader in the handbags market worldwide.
The present report titled “Global Handbags Market: 2012 Edition” discusses the global market for luxury handbags, as well as
trade of handbags worldwide. The report presents a detailed analysis of the US handbag market, discussing the key trends in
the regional market and trade. Following this, the report presents one other major handbags market, the European Union.
The key points discussed include the production of handbags, sales, pricing trend, and trade statistics. Also, the report
presents a short discussion on one of the emerging handbag market, the Asia Pacific. The report analyzes some of the major
drivers as well as trends prevailing in the global handbags market. Three major players operating in the handbags industry
worldwide are profiled, focusing on their business, financials and growth strategies.

3. Strong growth in the global handbags market on the back of slow economic
recovery in the developed markets like the US and Europe…
Growth of Global Luxury Handbag & Small Leather Goods  The global economy started showing signs of recovery, the
Retail Market market increased by ……..…% in the………………………
………………………………….. year. Industry experts
expect ………………………………during 2011.
 During 2010, Europe accounted for………………………….
…………………………….luxury handbags and small
Y-o-Y Growth
leather goods market, followed by the US ………, Japan
……..and China with ………. Expanding Chinese economy
is most likely to ……………………………………… and
…………………………... ……………………………………...
 While global imports increased by …………….. in terms of
current prices to ……………..billion in 2010, worldwide
exports of travel goods and……………......…………
2007 2008 2009 2010 2011E ………………………………………………..
Retail Spending of Luxury Handbags and Small Leather
Imports and Exports of Travel Goods, Handbags etc of
Goods - Share by Region
Leather, Plastics, Textiles and Others
US$ billion
2004 2005 2006 2007 2008 2009 2010
Imports Exports
Europe US Rest of World Japan China

4. Declining sales of handbags market in the US due to economic downturn,
whereas, the market in Europe has started to recover…
The US Women’s Handbags Retail Sales – by Volume
 The US handbag market registered ……………………….in
terms of volume, i.e. the number of units sold, and the
market had shown a ………………………………… in 2008
and ………. in 2009, with the sales reaching to ……….
(in million)
million units in 2009. ………………………………………….
……………………………………………………………….
 Europe is the ……………. market for handbags worldwide.
Not only is it a major consumer of handbags, it is also an
important producer of handbags worldwide……………….
………………………………………………………Production
in terms of value declined by ………% (……..% in terms of
EUR) and ……% (…..% in terms of EUR) in 2008 and
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011E 2009. ……………………………………………………………
…………………………………………………………………
… ……………………………………………………
Handbag Production in the EU – by Value
US$ million
2003 2004 2005 2006 2007 2008 2009 2010

5. The growth of global handbags market will be driven by increasing population of
working women and growing GDP…
Worldwide Population of Working Women
Millions
2004 2005 2006 2007 2008 2009 2010
• Women are undoubtedly the major consumers of handbags. The demand and sales of handbag is ……correlated to the number of
women working, as they prefer to …………………………………………. Employment is certain to ……………………………. of
women, which reflects in their increased …………. …………………………………………………………………………………………..
…………………………………………………………………………………………………………………………………………………….
• Globally, there were around ……………… million women working in …………., and this number increased to ……… million in
……... Even at the time of global recession in late 2007, when the overall employment …………, the employment rate for women
…………signs of decline…………………………………………………………………………………………………………………………..
…………………………………………………………………………………………………………………

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Table of Contents List of Charts
1. Handbags Women Handbags-Segments
Value-Chain of Handbags Market
1.1 Introduction Growth of Global Luxury Handbag & Small Leather Goods Retail
1.2 Segmentation Market (2007-2011E)
1.3 Handbags-Value Chain Retail Spending of Luxury Handbags & Small Leather Goods by
Region (2010)
2. Global Handbags Market Imports/Exports of Travel Goods, Handbags etc of Leather, Plastics,
Textiles and Others (2004-2010)
2.1 Luxury Handbags Market Exports of Travel Goods, Handbags, etc of Leather Goods, Plastics,
Market Growth Textiles and Others- Share by Region (2010)
Regional Breakdown Imports of Travel Goods, Handbags, etc of Leather Goods, Plastics,
Textiles and Others- Share by Region (2010)
2.2 Trade US Women’s Accessories – Retail Sales (2010-2012E)
Exports by Region US Women’s Handbags Retail Sales– by Volume (2002-2011E)
Imports by Region US Women’s Handbags Retail Sales – by Value (2002-2011E)
Average Retail Price of Handbags in the US (2002-2011)
3. Principal Handbag Markets US Women Handbag Unit Sales – Volume Share Breakdown by
Prices (2011)
3.1 The US US Women Handbag Sales – Value Share Breakdown by Prices
3.1.1 Accessories Retail Market (2011)
Market Value US Women’s Handbag Retail Sales – Breakdown by Mode of
Key Segments Distribution (2011)
3.1.2 Handbags Market US Handbag Sales – Share by Category (2011)
Market Size by Value Handbag Production in the EU – by Value (2003-2010)
Market Size by Volume EU Handbag Value Production – by Region (2010)
3.1.3 Key Trends EU Handbag Volume Sales – by Region (2010)
Price Trend Average Handbag Unit Price in EU (2008-2010)
Distribution Channel Regional Average Handbag Unit Price in EU (2010)
3.1.4 Trade Extra EU-27 Exports of Travel Goods, Handbags and Similar
Imports by Region by Value Products (2006-2010)
Imports by Region by Volume
3.2 Europe Handbags Market
Handbag Production

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3.3 Asia Pacific Handbags Market Extra EU-27 Imports of Travel Goods, Handbags and Similar
3.3.1 Luxury Handbag Market Products (2006-2010
Luxury Branded Handbag Market Growth in Asia Pacific (2008-
4. Key Prevailing Factors 2013E)
HNWI Population Worldwide (2002-2010)
4.1 Competitive Price Comparisons Worldwide Global GDP (2005-2011)
4.2 Handbags on Rent Global Employment (2005-2011E)
4.3 Handbag Insurance Worldwide Population of Working Women (2004-2010)
4.4 Increasing Level of Innovation Coach Revenue (FY07-FY11)
4.5 Spring 2012 Trends Coach Revenue – Share by Product Category (FY11)
4.6 Increasing Trend of Counterfeiting Hermes Revenue (2007-2011)
Hermes Revenue – Share by Segments (2011)
5. Growth Drivers LVMH Revenue (2009-2011)
LVMH Revenue-Share by Segments (2011)
5.1 Increasing share of Online Shopping
5.2 Growing Percentage of High Net Worth Individuals
5.3 Increasing Global Income List of Tables
5.4 Rising Level of Employment Worldwide
5.5 Growing Number of Working Women Worldwide US Women’s Accessories Retail Sales - Share by Category (2011)
US Handbags Imports - by Value and Volume (2008-Aug 2010)
6. Handbags Market - Competitive Landscape Asia Pacific Luxury Handbags Market – Value Share by Region
(2009, 2014E)
Competitive Overview Average Handbag Price Comparisons – by Brands
Brand Rankings Spring 2012 - Women Handbag Brand Preference
Top 10 Handbag Companies Worldwide (2011)
7. Company Profiles
7.1 Coach Inc.
Business Description
Key Financials
Business Strategies
Marketing Strategy
Manufacturing Strategy
Focus on Diversification

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7.2 Hermes International
Business Description
Key Financials
Business Strategies
Increasing Presence in Developing Markets
Growth by Investing in Distribution Network
Control over Sourcing
7.3 LVMH (Moët Hennessy Louis Vuitton)
Business Description
Key Financials
Business Strategies
Creativity and Innovation
Focus on Improving Product Portfolio
Bolster the Brand Image

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