As per the report “Global Tissue Paper Market: 2015 Edition” by Koncept Analytics. For more mail: vikas@konceptanalytics.com

1. Global Tissue Paper Market Report
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2015
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2. Executive Summary
Tissue paper is a lightweight paper and has become one of the most essential commodities of daily life. Tissue paper products are generally made from
three main types of raw material: Woodfree (or chemical) pulp, Wood-containing (or mechanical) pulp and Recovered paper. The tissue paper came into
use in 1920’s and since then the consumption of tissue paper has been consistently increasing. The continuous developments in the tissue paper industry
have enabled individuals to lead a more sterile and hygienic life.
Majorly there are five types of tissue papers namely; Bathroom Tissue, Facial Tissue, Paper Towel, Paper Napkin and, Specialty and Wrapping Tissue.
Each of the tissue paper products has its own quality requirement according to the usage. The tissue paper industry is broadly classified into two
categories: At Home; also known as Consumer tissue; and Away from Home (AfH). The At Home segment comprises of tissues that are used for domestic
purposes whereas tissue under the category of Away from Home segment are used for commercial and industrial purposes such as hotels, restaurants,
hospitals and institutions; they include paper towels, toilet paper, napkins, facial tissue, dispensers and tissue products used in a working environment. A
number of properties, such as absorption, porosity, coarseness, tensile strength, and tactility, determine the quality of tissue paper.
The key factors driving the growth of the tissue paper industry include changing lifestyles, rising healthcare expenditures, increasing population apart from
steady rise in global GNI and low penetration of substitutes for paper tissues. However, the growth of tissue paper industry is hindered by increasing
demand of hand dryers by various organizations and other environmental factors.
The report offers a comprehensive analysis of the global tissue paper industry along with the study of the regional markets including China, Latin America,
North America, and Europe. P&G, Kimberly-Clark, Cascades and Georgia-Pacific LLC are the leading players dominating the tissue market. The company
profiles of the major players are also discussed in detail in the report.
By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We
employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction
of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was
analyzed using standard SPSS output, including charts, tables and tests.
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3. The global tissue paper market has witnessed a consistent increase over the past few
years due to the increase in…………
 The global tissue paper consumption increased to ….
million tonnes in 2013, up by …%, from … million tonnes in
2012.
 In 2013, the maximum consumption of … million tonnes
was noted for at home segment, marking an increase of
…% in comparison to 2012.
 It is seen that out of the total tissue paper used worldwide
in 2013, …million tonnes toilet tissue papers were
consumed, followed by paper towels with … million tonnes
of consumption. Further, … million tonnes and … million
tonnes of facial tissues and paper napkin were consumed,
respectively, during the mentioned period.
Global Tissue Paper Consumption- by Segment (2013)
Global Tissue Consumption (2007-2013)
2007 2008 2009 2010 2011 2012 2013
MillionTonnes
Global Tissue Paper Consumption – by Product (2013)
At-home Away-from-home
MillionTonnes
Toilet Facial Toweling Napkins Others
MillionTonnes

4. Tissue converters are a major factor in the North American tissue business, particularly
in……
 In 2013, at-home segment had a significant share of …%
while away-from-home segment accounted for …%
share of the total tissue paper market in North America.
 As of 2013, the growth rate of North America’s tissue
market was found to be …%, compared to …% in 2012
 . During 2008-2012, Latin America has experienced an
increasing trend in the growth rate of tissue market. In
2013, the growth rate of tissue market had shown a slight
decline, thereby reaching …%, compared to …% in
2012.
:
North America’s Tissue Market Growth (2008-2013)
North America’s Tissue Share Breakdown-by Use (2013)
Away from Home At Home
Latin America’s Tissue Market Growth Rate (2008-2013)
2008 2009 2010 2011 2012 2013
%
2008 2009 2010 2011 2012 2013
%

5. A robust trend has been observed in China’s tissue consumption growth over the past
couple of years due to……………
 The tissue paper market in China grew at a CAGR of
…% during the period spanning 2008 to 2013.
 The China’s tissue paper industry is highly dominated
by away-from-home segment. In 2013, the at-home
segment represented a major share of …% while
away-from-home segment accounted for …% share.
 Toilet tissue paper held a share of …% of the total
consumption in 2013, followed by facial tissue with
…%. Furthermore, napkins and towels held respective
shares of ….% and …%.
China’s Tissue Share Breakdown-by Use (2013)
China’s Tissue Market Value (2008-2013)
2008 2009 2010 2011 2012 2013
US$Million
China’s Tissue Share Breakdown-by Product (2013)
At-home Away from home
Toilet paper Towels Napkins Facial Tissue Others

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Vikas Gupta
BD Manager
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