3. These ambassadors use SPLASH’s resources to create and share timely insights that become transformational learning moments.
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11. Our initial users are savvy donors who already give based on relative performance. These “heavy users” disseminate their research and draw in less-savvy donors with easy to digest information. Converted users gain new insights into high impact giving and how to use SPLASH. Filling the Gaps All groups benefit from SPLASH and all groups who want to can give according to actual performance. SPLASH targets all the major gaps in donor behavior.
12. The Big Picture Q: Why are there so many websites dedicated to providing reliable information about nonprofits? A: Maybe it’s because of the lack of market signals and consistent information sharing in the nonprofit world. WHAT IF SPLASH aggregated not only the information currently available but also encouraged nonprofits to submit additional data on methodology and results… AND THEN opened up that aggregated information for data mining and analysis to determine best practices? SPLASH can move the needleforward in the dialogue on nonprofit effectiveness.
13. The Virtuous Circle SPLASH allows nonprofits to interact with donors and beneficiaries on one platform. 2. Data mining about their donors allows nonprofits to tailor their message more effectively. 1. Nonprofits can connect with donors to learn more about their donor base. 3. Individual donations provide a vital supplement to grant funding. 4. Increase in smart giving encourages transparent metrics and feedback loops.
14. Cost of Development Initial Cost Initial Cost developed by aggregating average costs of developing websites and smartphone apps. Recurring cost estimates allow for the development of partnerships to offset costs. Maintenance costs include a developer’s salary, continued webhosting, and website management. Final costs are an estimate for the first year of operations. Web Design $20,000 Development $62,000 Recurring Cost Marketing $9,000 Maintenance $93,000 Total Y1Cost Total Cost No Partners $184,000 Total Costs With Partners $71,000
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18. Establish SPLASH links on existing charity sitesSPLASH features a dual revenue stream Micro-Donations from heavy users Gifts from corporate partners
23. Profiles maximize accountabilitySPLASH leverages social media to convert the passion and expertise of informed donors into high-impact contributions from the uninformed majority. SPLASH: A Win-Win-Win Donors maximize philanthropic ROI Nonprofitsexperience lower fundraising costs Win Win Win Beneficiaries receive donations that better meet their needs
![An Introduction to SPLASH: What SPLASH does and why it’s important The Problem ,[object Object],Our Solution ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)