Creating Killer Content for Your Blog
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A presentation by Chris Garrett for the ProBlogger Melbourne Blog Training Day (#pbevent).
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Creating Killer Content for Your Blog
- 1. CREATING KILLER CONTENT Chris Garrett
- 2. AGENDA • What is Killer Content? • Why Create Killer Content? • Critical Success Factors • Generating Killer Content Ideas • Mistakes to Avoid
- 3. FIRST ... Common Sense is Seldom Common Practice! • Are you doing this? • Are your peers/competitors? • Could you do better at this?
- 4. WHAT IS KILLER CONTENT? Attraction Referral Retention Conversion
- 5. WHY CREATE KILLER CONTENT? • Put your blog on the map, Must-have Resource • Brand, Authority • SEO - Search engine performance • Viral Appeal, Visibility, Value, Longevity • Marketability, Re-Package into Products • Convert your traffic
- 8. QUESTIONS • Do you know your prospect? • Do you know your niche? • Do you know your positioning?
- 9. CRITICAL SUCCESS FACTORS • Be Remarkable • Easy to Grasp • More useful • Friendly URL • In more depth • WIIFM • Better researched • Minimum Hype • Attractively presented • Prominent placement • Magnetic Headlines • No barriers
- 10. COMPELLING CONTENT TYPES 1. Your biggest tips 6. Research and Results 2. Big Vision 7. Jargon Buster 3. Guides, How-To, Tutorials 8. Product Database 4. FAQs 9. Case Studies 5. Story with a Message 10.Resource Round-Up
- 11. GENERATING IDEAS
- 12. BLOG THIS What What you they know want
- 14. EMOTIONAL MOTIVATORS • Towards ... Away From
- 15. EMOTIONAL MOTIVATORS • Towards ... Away From • Past, Present, Future
- 16. EMOTIONAL MOTIVATORS • Towards ... Away From • Past, Present, Future • What If? How To ...
- 17. EMOTIONAL MOTIVATORS • Towards ... Away From • Past, Present, Future • What If? How To ... • Information ... Action
- 18. HEADLINES
- 19. 10 PROVEN HEADLINE FORMULAS THAT REALLY WORK 1. Do You Make These ________ Mistakes? 6. If You ________, You Can ___________ 2. The Secrets of ___________ 7. Finally, No More _______ 3. What ______ Can Teach Us About ________ 8. At Last! _________ 4. Everything You Know About _____ Is Wrong 9. Learn How Millions of ______ ________ 5. How _______ Made _____ and You Can Too! 10.How to Get More/Better/Cheaper _______
- 20. BORROW AUTHORITY
- 21. JEDI MIND TRICKS
- 22. JEDI MIND TRICKS • Audience
- 23. JEDI MIND TRICKS • Audience • Relationships
- 24. JEDI MIND TRICKS • Audience • Relationships • Authority
- 25. JEDI MIND TRICKS • Audience • Relationships • Authority • Proof
- 26. JEDI MIND TRICKS • Audience • Relationships • Authority • Proof • Story
- 27. JEDI MIND TRICKS • Audience • Conversation • Relationships • Authority • Proof • Story
- 28. JEDI MIND TRICKS • Audience • Conversation • Relationships • Reciprocity • Authority • Proof • Story
- 29. JEDI MIND TRICKS • Audience • Conversation • Relationships • Reciprocity • Authority • Polarity • Proof • Story
- 30. JEDI MIND TRICKS • Audience • Conversation • Relationships • Reciprocity • Authority • Polarity • Proof • Commitment • Story
- 31. JEDI MIND TRICKS • Audience • Conversation • Relationships • Reciprocity • Authority • Polarity • Proof • Commitment • Story • Consistency
- 32. MULTIMEDIA
- 34. CASE STUDY
- 35. CASE STUDY
- 36. CASE STUDY
- 37. CASE STUDY
- 38. CASE STUDY
- 39. CASE STUDY
- 40. CASE STUDY
- 41. MISTAKES
- 42. MISTAKES • Writing purely for Search
- 43. MISTAKES • Writing purely for Search • Filler Content
- 44. MISTAKES • Writing purely for Search • Filler Content • Recycling Ideas
- 45. MISTAKES • Writing purely for Search • Filler Content • Recycling Ideas • Echo-Chamber
- 46. MISTAKES • Writing purely for Search • Filler Content • Recycling Ideas • Echo-Chamber • Poking the Hornets Nest