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Blackberry BIS, iCloud Mail, GMail,… Sparrow, Fluent.io…!
ProcessOne Push Mail !
Part1 : Why Push Email needs to be reinvented with new “hybrid” technologies ? 
May 2012
ProcessOne 


Arnaud Le Ruyet, CCO aleruyet@process-one.net
What is Push Mail paradigm ?


     « whenever a mail is landed in your mailbox, you want to be notified right away that you've got
     an incoming email, without doing anything. »
     The notification gives you the title and the source (sender) in order to be informed and able to react
                                                                                                                                      Always-On
    What is Push Mail paradigm ?



                                                                                         In the next future           WWW
                                                                                             (Multi-Device)


                                                                                                                  Internet Provider
                                                                                                                                                   Recipient
                                                                                                                                                       (User)

     Sender                                                                         Push Mail Service
       (User)                                                                       (Mainly for Mobile Devices)
                                   Email Service Providers



                                                                                                                  Telco Provider

     Source : Blog « BlackBerry BIS, GMail, iCloud, Sparrow, Fluent.io... ProcessOne Push Mail », May 2012                            Intermittently
     Copyright : ProcessOne                                                                                                             Connected


      •  the basic user requirement is to receive emails right away on smartphones or tablets,
      •  in the next future to deskptops,
      •  even if end user's screen is off and the device in your pocket.
Push Mail Paradigm : All the technologies and workarounds 

 Push Mail paradigm : All the technologies and workarounds

  Push Paradigm                                   Description                                          Originated                   End User Value                    Service Providers
  Technologies & workarounds

                                                  Mobile devices connect automatically to email
  Polling with a background process                                                                                                                                   Handset Manufacturer
  (POP3 & IMAP email servers)
                                                  servers at defined intervals to check and
                                                  download for new emails in batches
                                                                                                                                         €                            Application Provider

                                                  A new given and not user-friendly email                                                                             Webmail Service Provider
  Fowarding email address                         address to which new emails are going to be                                                                         Push Notification Service
                                                  server-side fowarded right away                                                                                     Provider
                                                  Mobiles devices maintain a persistent
                                                  connection with no activity thanks to a time-out
                                                                                                                                                                      Telco Provider
  Long IP session with app daemon                 value specified by the Telco. Each periodic
  (SMS data message or IP Packet)                 transmission alerts server that the device is         Android &                        €                            OS Software Vendor
                                                                                                                                                                      Application Provider
                                                  ready to receive emails. As soon as an email          Microsoft-
                                                  landed, data synchronization operates                 based only
                                                  A NOC is like a huge « store and forward »
                                                  data center. Whenever NOC downloads new
  Network Operations Center
  (Email NOC, locate and register device)
                                                  emails from webmails it pushes to the right
                                                  located and identified smartphone through                Like
                                                                                                                                             €                        Telco-centric Service Provider

                                                  Telco                                                 BlackBerry
                                                  A Push infrastructure with a constantly open IP
  Push Notification service for email             connection to deliver instantly notifications from                                                                  Handset Manufacturers
  (to the couple : mobile devices + private       email servers or 3rd party servers to mobile
                                                  devices. Problem : 3rd party webmails do not         Apple APNs,
                                                                                                                                             €                        Cloud-based Service Provider
                                                                                                                                                                      OS Software Vendor
  apps)
                                                  provide Push Notification APIs                       Google C2DM
                                                  An IMAP IDLE constantly open IP connection
  (IMAP IDLE) Mail connector and                  to deliver instantly email titles+senders to Push                                 +                                 Cloud-based Service Provider
  Push Platform service                           Platform always connected to devices and                                                                            API & Backend Service
  (Push Mail-as-a-Service : to apps)              apps. No credentials stored if Oauth used by         Push Mail and                             €                    Provider
                                                  webmail providers                                       P1PP

  Source : Blog « BlackBerry BIS, GMail,          Incidence on battery           Email storage           Fetch email account            Private service - No API available    In end users’ favour
  iCloud, Sparrow, Fluent.io...
  ProcessOne Push Mail », May 2012
  Copyright : ProcessOne
                                              €   User Cost (data plan)          Email filters/rules     Instant – near real-time       Complex User Experience               In end users’ disadvantage
The Push Mail Value Chain




                                                                               Mail                             Push
        Me                           Email Service                          Connector                        Notification           Telco Provider               YOU
      Sender                          Providers                              Provider                         Provider                                         Recipient

                                                                                                    Application Shop
                                                                                                       Provider



  The Push Mail Value Chain
                                                                                                                                                       Sender : Upik is a great
                                                                                                                                                                   push inbox


                                                                                                                                                     Push notification

                                                                                       Mail                                 Push
                                                                                     Connector                          Notification
                                                                                                                       Infrastructure

     Sender




                                                                                                                     Push Mail Service
     Source : Blog « BlackBerry BIS, GMail, iCloud, Sparrow, Fluent.io... ProcessOne Push Mail », May 2012
     Copyright : ProcessOne
Thank you !

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Understanding Push Mail Part1

  • 1. Blackberry BIS, iCloud Mail, GMail,… Sparrow, Fluent.io…! ProcessOne Push Mail ! Part1 : Why Push Email needs to be reinvented with new “hybrid” technologies ? May 2012 ProcessOne Arnaud Le Ruyet, CCO aleruyet@process-one.net
  • 2. What is Push Mail paradigm ? « whenever a mail is landed in your mailbox, you want to be notified right away that you've got an incoming email, without doing anything. » The notification gives you the title and the source (sender) in order to be informed and able to react Always-On What is Push Mail paradigm ? In the next future WWW (Multi-Device) Internet Provider Recipient (User) Sender Push Mail Service (User) (Mainly for Mobile Devices) Email Service Providers Telco Provider Source : Blog « BlackBerry BIS, GMail, iCloud, Sparrow, Fluent.io... ProcessOne Push Mail », May 2012 Intermittently Copyright : ProcessOne Connected •  the basic user requirement is to receive emails right away on smartphones or tablets, •  in the next future to deskptops, •  even if end user's screen is off and the device in your pocket.
  • 3. Push Mail Paradigm : All the technologies and workarounds Push Mail paradigm : All the technologies and workarounds Push Paradigm Description Originated End User Value Service Providers Technologies & workarounds Mobile devices connect automatically to email Polling with a background process Handset Manufacturer (POP3 & IMAP email servers) servers at defined intervals to check and download for new emails in batches € Application Provider A new given and not user-friendly email Webmail Service Provider Fowarding email address address to which new emails are going to be Push Notification Service server-side fowarded right away Provider Mobiles devices maintain a persistent connection with no activity thanks to a time-out Telco Provider Long IP session with app daemon value specified by the Telco. Each periodic (SMS data message or IP Packet) transmission alerts server that the device is Android & € OS Software Vendor Application Provider ready to receive emails. As soon as an email Microsoft- landed, data synchronization operates based only A NOC is like a huge « store and forward » data center. Whenever NOC downloads new Network Operations Center (Email NOC, locate and register device) emails from webmails it pushes to the right located and identified smartphone through Like € Telco-centric Service Provider Telco BlackBerry A Push infrastructure with a constantly open IP Push Notification service for email connection to deliver instantly notifications from Handset Manufacturers (to the couple : mobile devices + private email servers or 3rd party servers to mobile devices. Problem : 3rd party webmails do not Apple APNs, € Cloud-based Service Provider OS Software Vendor apps) provide Push Notification APIs Google C2DM An IMAP IDLE constantly open IP connection (IMAP IDLE) Mail connector and to deliver instantly email titles+senders to Push + Cloud-based Service Provider Push Platform service Platform always connected to devices and API & Backend Service (Push Mail-as-a-Service : to apps) apps. No credentials stored if Oauth used by Push Mail and € Provider webmail providers P1PP Source : Blog « BlackBerry BIS, GMail, Incidence on battery Email storage Fetch email account Private service - No API available In end users’ favour iCloud, Sparrow, Fluent.io... ProcessOne Push Mail », May 2012 Copyright : ProcessOne € User Cost (data plan) Email filters/rules Instant – near real-time Complex User Experience In end users’ disadvantage
  • 4. The Push Mail Value Chain Mail Push Me Email Service Connector Notification Telco Provider YOU Sender Providers Provider Provider Recipient Application Shop Provider The Push Mail Value Chain Sender : Upik is a great push inbox Push notification Mail Push Connector Notification Infrastructure Sender Push Mail Service Source : Blog « BlackBerry BIS, GMail, iCloud, Sparrow, Fluent.io... ProcessOne Push Mail », May 2012 Copyright : ProcessOne