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Understanding Push Mail Part1
1. Blackberry BIS, iCloud Mail, GMail,… Sparrow, Fluent.io…!
ProcessOne Push Mail !
Part1 : Why Push Email needs to be reinvented with new “hybrid” technologies ?
May 2012
ProcessOne
Arnaud Le Ruyet, CCO aleruyet@process-one.net
2. What is Push Mail paradigm ?
« whenever a mail is landed in your mailbox, you want to be notified right away that you've got
an incoming email, without doing anything. »
The notification gives you the title and the source (sender) in order to be informed and able to react
Always-On
What is Push Mail paradigm ?
In the next future WWW
(Multi-Device)
Internet Provider
Recipient
(User)
Sender Push Mail Service
(User) (Mainly for Mobile Devices)
Email Service Providers
Telco Provider
Source : Blog « BlackBerry BIS, GMail, iCloud, Sparrow, Fluent.io... ProcessOne Push Mail », May 2012 Intermittently
Copyright : ProcessOne Connected
• the basic user requirement is to receive emails right away on smartphones or tablets,
• in the next future to deskptops,
• even if end user's screen is off and the device in your pocket.
3. Push Mail Paradigm : All the technologies and workarounds
Push Mail paradigm : All the technologies and workarounds
Push Paradigm Description Originated End User Value Service Providers
Technologies & workarounds
Mobile devices connect automatically to email
Polling with a background process Handset Manufacturer
(POP3 & IMAP email servers)
servers at defined intervals to check and
download for new emails in batches
€ Application Provider
A new given and not user-friendly email Webmail Service Provider
Fowarding email address address to which new emails are going to be Push Notification Service
server-side fowarded right away Provider
Mobiles devices maintain a persistent
connection with no activity thanks to a time-out
Telco Provider
Long IP session with app daemon value specified by the Telco. Each periodic
(SMS data message or IP Packet) transmission alerts server that the device is Android & € OS Software Vendor
Application Provider
ready to receive emails. As soon as an email Microsoft-
landed, data synchronization operates based only
A NOC is like a huge « store and forward »
data center. Whenever NOC downloads new
Network Operations Center
(Email NOC, locate and register device)
emails from webmails it pushes to the right
located and identified smartphone through Like
€ Telco-centric Service Provider
Telco BlackBerry
A Push infrastructure with a constantly open IP
Push Notification service for email connection to deliver instantly notifications from Handset Manufacturers
(to the couple : mobile devices + private email servers or 3rd party servers to mobile
devices. Problem : 3rd party webmails do not Apple APNs,
€ Cloud-based Service Provider
OS Software Vendor
apps)
provide Push Notification APIs Google C2DM
An IMAP IDLE constantly open IP connection
(IMAP IDLE) Mail connector and to deliver instantly email titles+senders to Push + Cloud-based Service Provider
Push Platform service Platform always connected to devices and API & Backend Service
(Push Mail-as-a-Service : to apps) apps. No credentials stored if Oauth used by Push Mail and € Provider
webmail providers P1PP
Source : Blog « BlackBerry BIS, GMail, Incidence on battery Email storage Fetch email account Private service - No API available In end users’ favour
iCloud, Sparrow, Fluent.io...
ProcessOne Push Mail », May 2012
Copyright : ProcessOne
€ User Cost (data plan) Email filters/rules Instant – near real-time Complex User Experience In end users’ disadvantage
4. The Push Mail Value Chain
Mail Push
Me Email Service Connector Notification Telco Provider YOU
Sender Providers Provider Provider Recipient
Application Shop
Provider
The Push Mail Value Chain
Sender : Upik is a great
push inbox
Push notification
Mail Push
Connector Notification
Infrastructure
Sender
Push Mail Service
Source : Blog « BlackBerry BIS, GMail, iCloud, Sparrow, Fluent.io... ProcessOne Push Mail », May 2012
Copyright : ProcessOne