How CPG companies can boost sales, increase brand loyalty and save m

1. Scent Marketing
Utilizing Fragrance Outside
the Bottle to Increase Sales of
Consumer Packaged Goods

2. Rising Emphasis on Scent
More and more CPG
companies are placing a
heavier strategic emphasis on
scent.
This is supported by shifting
demographics, particularly
the growing
Hispanic population in the US, who seek out products with stron
www.thinksensory.com

3. The Fragrance Conundrum
Fragrance in
consumer packaged
goods, personal care
and cosmetics is a
major differentiator
and part of your
brand identity
But, the fragrance is
locked inside the
bottle and can only be
enjoyed after
purchase
www.thinksensory.com

4. Think Beyond the Bottle
Scent marketing liberates
fragrance from the confines
of the bottle so that the
fragrance that defines your
brand can be used to sell
more product!
www.thinksensory.com

5. Scent Is More Powerful Than You Think
The olfactory system is directly
connected to the limbic system,
the seat of human emotions,
and the hippocampus, the
memory center of the brain.
Most important things for
building a strong brand:
– Brand provokes a strong
emotional response
– The customer remembers
the brand name and
characteristics
www.thinksensory.com

6. To introduce a
new product or a
new scent
To reinforce a
trusted and
familiar product
scent
To “explain” the
product’s scent
Why Scent at the Point of Purchase?
www.thinksensory.com

7. Scent Marketing Can Cut Costs, Too
Using scent marketing can help
CPG companies and retailers
save money by removing the
need for costly self-sampling of
scent
Reduce spills, drips and
damaged product
www.thinksensory.com

8. Making a Difference Where It Counts
According to
research*, around 76%
of purchase decisions
are made in the store,
and 50% in the aisle.
More than a third of
consumers (39%)
chose a brand to
purchase while in the
store.
Almost 30% bought in
a category they didn’t
plan to buy
* Done by Miller Zell and OgilvyAction
Increase your
product sales
Keep existing
customers and
gain new ones
Stand out from the
crowd on the shelf
www.thinksensory.com

9. Many Top Brands Already Use Scent
Marketing
www.thinksensory.com

10. Scent Possibilities at Multiple Customer
Touch Points
Brand or
Product
Product
fragrance
& flavor
POS shelf or
display scenting
Scented
packaging
plastic, box or
label
Bus shelters,
promos
and events
Scented direct
mail,
coupons & ads
www.thinksensory.com

11. • World-renowned sensory marketing expert, quoted
in Bloomberg Businessweek, Advertising Age,
AdWeek, Forbes and many other media
• Scientifically proven methodologies tailored to your
real world business
• Our systems are risk-free. We are the only sensory
marketing company that guarantees ROI.
www.thinksensory.com
What are you waiting for? It’s time to