Results from the study carried out by the CreBiz Project, a project being developed under the Erasmus framework to create a Business Development Laboratory Study Module for undergraduate and graduate students who have potential to be (self) employed after their graduation in the field of creative industries. The project is developed in three European universities: University of Turku (Finland), University of the West of England (UK), ISCTE-Instituto Universitário de Lisboa (Portugal) and Universidad de Navarra (Spain).