Design guidelines for productronica 2013

1. style guide
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1

2. style guide
Contents
the logo page 3
brand mark and branding page 4
the brand mark page 5 – 7
branding page 8 – 14
the claim page 15
colors and color system page 16 – 18
fonts and typography page 19 – 24
photos and images page 25 – 30
examples page 31 – 36
information and contact page 37
2

3. Evolving markets and an exhibition that serves as a unique indicator: productronica 2013
is the world of innovative electronics manufacturing. It showcases the entire value-added
chain including exciting new products and applications, focused technology forums, the
latest hot topics and first-rate events.
The logo for productronica 2013 symbolizes the fair’s core elements, i.e. component-mount
technology, automation and assembly manufacturing.
The logo stands for dynamism, precision, diversity and drive. The shape ensures distinc-
tiveness and transports the fair’s primary message, i.e. innovation all along the line.
3

4. brand mark and branding
The logotype for productronica 2013 consists of a brand-mark symbol and a word mark.
It represents the trade show and symbolizes our commitment to provide our customers
superior-quality service.
Handling and maintaining the logotype and using it correctly in print media and in new
media is essential for proper brand management that is specific to productronica. This
manual explains the guidelines for using the logo.
4

5. the brand mark
basics
colors
The predominant communicative idea behind the logo is the matrix. The
idea of the matrix ultimately gave rise to the primary design grid,
which makes it possible to define any point in space in two and three-
dimensional terms.
The shape of the stable, sturdy and technically oriented square, which
when used multiple times creates a flat surface in space, was selected
as the smallest element in the brand mark.
The special layout of the “solid” squares creates a clearly defined
shape which, although stable on its own, also appears to be lifting
from the surface.
5

6. the brand mark
basics
colors
The productronica brand mark requires a sufficient clear space. Its dimensions are propor-
tional to the symbol itself. The use of other design elements of any kind whatsoever in this
clear space (protection zone) is not permitted.
x
x
x
The brand-mark symbol is used together with the word mark.
6

7. the brand mark
basics
colors
The productronica brand-mark must always be reproduced in the right shape and using the right colors. Additions
and modifications or distortions of any kind are not permitted.
When incorporating the logo into interactive or animated media, specific parameters for use should remain within the
limits of what is feasible and reasonable. Using the logo in 3D and in space is not covered in the manual.
Offset printing
Full color
or two colors
productronica orange
Special colors: Euroscale: Web: Hex:
HKS 6 K C: 0 % R: 255 #FF8C00
M: 45 % G: 140
Pantone 130 U Y: 100 % B: 0
K: 0 %
Offset printing in b/w When printing the logo in black and white, a gray value
of 35 % should be used for the orange portions of the
original symbol.
When printing the logo in color, the colors stipulated above
are mandatory.When using ink plots and specially coated
papers that cause color discrepancies, coordinating the colors
is the responsibility of the project manager.
7

8. branding
basics
sizes
colors
Combining the brand mark and the word mark
x x
x
x x
Typographically, the word mark consists of two elements: the word “productronica” in the
font Frutiger (Linotype) bold, followed by the year in Frutiger light.
The space between the word and the number is defined by the width of the letter “N” in
x
Frutiger light. The letter height of both elements is visually (!) adjusted.
The word mark always appears to the right of the brand mark. The height “x” is determined
by extending horizontally the corners of the middle diamond on the right side of the brand-
mark symbol. This defines the vertical position of the work mark.
The clear zones (protection zone) to be maintained around the combined word/brand mark
are an extension of the dimensions stipulated for the brand mark. Using the same value (x)
on all sides creates a homogeneous overall image.
8

9. branding
basics
sizes
colors
Using the claim with the logotype
x x
x
x
2
x x x
If the claim is used with the logotype, the clear zone (protection zone) to be maintained
below the mark increases by half of x. The letters in the claim are half as high as the letters
in the word mark. Together, the claim and the word mark form a flush typographic block.
The claim should always appear in productronica orange.
9

10. branding
basics
sizes
colors
The caption in German and English
The caption that goes with the logo is clearly defined in English and
German.
It should appear in Neue Helvetica 53 Extended, letter spacing 40, and
be flush with the left of the word mark.
20. internationale leitmesse für
innovative elektronikfertigung
20th international trade fair for
innovative electronics production
10

11. branding
basics
sizes
colors
The sizes of the brand mark apply internationally. The file formats stipulated for the various sizes are optimized.
General guidelines for professional use with conventional printing techniques and new media must be observed
at all time.
Use of logo in DIN A4 format
128.25 mm
The recommended logotype size for the classic A4 format (210 mm x 297 mm) on front covers
is 128.25 mm wide. As a rule, the claim should always be included.
99.6 mm
On the back pages of publications in A4 format, the logotype should be 99.6 mm wide.
36 mm
∞
The logotype must be at least 36 mm wide (for offset printing). Maximum width is infinity.
11

12. branding
basics
sizes
colors
Logotype colors
As a rule, the work mark is always black.
All colors in the productronica color family may be used as
background colors for both the color and the black-and-
white versions of the logo. Black and dark-gray tones may
not be used as background colors. The logo works better
on lighter color tones.
The logo works best against white, neutral background,
something that should always be taken into account when
the layout permits.
The logo should only be used against a photographic back-
ground if recognition is guaranteed. As a rule, the symbol
should not appear on high-contrast photographs. Instead,
it should be positioned outside the photograph.The “in-
verted” version of the logo should only be used with the
color orange.
These color guidelines also apply to the Internet, animated
sequences and motion pictures, although the 3D effect and
contrasting of the logo when moving must be taken into
account for special moods, backgrounds, etc.
The layout recommendations on the left should be used for
single-color applications such as having the logo printed on
advertising merchandize.
12

13. branding
basics
sizes
colors
Using the mark against color backgrounds
Correct use All of the colors in the productronica color
system may be used as background colors
for the logo. The only exceptions are black
and dark gray tones.
The logo works better against light color
shades.
The brand works best against a white,
neutral background, something that should
always be taken into account when the
layout permits.
The logo should only be used against a
photographic background if recognition is
guaranteed.
As a rule, the logo should not appear on
high-contrast photographs. Instead, it should
be positioned outside the photograph.
Inverted special version
These color guidelines also apply to the
Internet, animated sequences and motion
pictures, although the 3D effect and con-
trasting of the logo when moving must be
taken into account for special moods, back-
Use grounds, etc.
not permitted
13

14. branding
basics
sizes
colors
Data service
All logos are available in all formats and may be downloaded from the Messe München media database:
www.productronica.com PRESS PHOTOS LOGOS
14

15. the claim
basics
sizes
colors
The productronica 2013 claim
The productronica claim defines the fair’s orientation.
It should always appear in Neue Helvitica 63 Medium Extended.
If at all possible, the claim should always be accentuated using
productronica orange.
innovation all along the line
15

16. colors and color system
When it comes to the productronica design and the effect that it
has, colors are an important tool that can be used to encode infor-
mation and make the overall picture more dynamic.
productronica’s colors have been coordinated to optimize their effect
on the areas where they are used and to make sure that they
harmonize with one another and form a logical color system. The
number of colors has been limited to make sure that they are used
more consciously.The colors that are introduced here are basic
colors and are only part of the complete color system.
16

17. colors and color system
productronica’s primary colors
productronica’s basic colors are orange, white and black. These colors are primary colors.
productronica’s orange is the main brand characteristic. It is one of the colors in the brand mark, but is also used a
great deal for other design elements to ensure that it is easily recognized.
Since white is the color of unprinted paper, it is not considered a color in the print area. In the case of productronica,
white is used frequently and intentionally as a design element to ensure that the clear zone has the desired effect.
Black is the primary dark color in the print area, and not really a design color in the classical sense. In the case of
productronica, black is also a bridge that serves as a foundation for orange and white.
productronica orange
Special colors: Euroscale: Web: Hex:
HKS 6 K C: 0 % R: 255 #FF8C00
M: 45 % G: 140
Pantone 130 U Y: 100 % B: 0
K: 0 %
black
Euroscale:
C: 0 %
M: 0 %
Y: 0 %
K: 100 %
white
Euroscale:
C: 0 %
M: 0 %
Y: 0 %
K: 0 %
17

18. colors and color system
productronica’s secondary colors
To characterize productronica as concisely as possible, we have intentionally done without a wide range of decorative
colors. The entire range of gray tones from 0% to 100 % black is available to the designer. Gray tones should also be
used for transparent elements in the layout.
Silver can be used as a finishing color, as can the palette of Pantone Cool Gray special colors.
In some cases, printing varnish or dummy stampings may be used for finishing. Photographs are used to make
products more colorful.
productronica silver
Special color:
Pantone 877
gray_K: 5 % gray_K: 10 % gray_K: 15 %
gray_K: 20 % gray_K: 25 % gray_K: 30 %
gray_K: 35 % gray_K: 40 % gray_K: 45 %
gray_K: 50 % gray_K: 55 % gray_K: 60 %
gray_K: 65 % gray_K: 70 % gray_K: 75%
gray_K: 80 % gray_K: 85 % gray_K: 90 %
18

19. fonts and typography
The family of fonts used for productronica clearly reflects the
exhibition’s image and supports the branding concept. The viewer’s
perception is influenced by the choice of font and its formal qualities.
The choice of font, typographic principles and their influence on
readability and optimum communication of sector-specific infor-
mation will be discussed and explained on the following pages.
19

20. fonts and typography
The productronica font family
The productronica font is Neue Helvetica.
“Normal” Helvetica celebrated its 50 th anniversary in 2007 and, among other things, was the subject of a motion-picture documentary.
In addition, the New York Museum of Modern Art hosted an exhibition dedicated to the font, and a book about how it was created was
also published.
In 1983, D. Stempel AG developed the Neue Helvetica font family for Linotype AG. As part of that process, some of the fonts that had
grown historically and did not always go well with one another were redesigned and better coordinated. The post-scrip version of the
typeface family now consists of 51 fonts.
Neue Helvetica is a san-serif Linear Antiqua font family with a classicistic character.
Its appeal lies in its functional clarity and straightforward style, which is why it suits productronica’s design needs perfectly. The preferred
fonts 43 Light Extended, 63 Medium Extended, 45 Light, 65 Medium, 75 Bold and 53 Extended can be used to solve any design task.
Although Neue Helvetica is very widely used, the interplay of these special font faces in the Neue Helvetica family makes them particu-
larly suitable for productronica’s special and distinct style.
Generally speaking, if necessary other fonts may also be used for elements at the secondary typographic level (such as diagrams, etc.).
Helvetica (or Arial) should be used for the Internet.
20

21. fonts and typography
The productronica font family
Use one of the following fonts for headlines:
neue helvetica
43 light extended
neue helvetica
63 medium extended
Use one of the following fonts for regular copy.
Neue Helvetica 45 light
Neue Helvetica 65 medium
Neue Helvetica 75 bold
For specifications and highlighted copy:
neue helvetica 53 extended
21

22. fonts and typography
Standard sizes in Neue Helvetica
The standard-sized fonts that are specified below can be used for design tasks
in all formats.
Title pages:
exhibitor factsheet
Sample headline, Neue Helvetica 63 Medium Extended
20 pt, pitch 25 pt, spacing 20
Inside pages:
innovations start at productronica
Sample headline, Neue Helvetica 43 Light Extended
20 pt, pitch 25 pt, spacing 0
Copy text normal Eliquip el dolorper ipisi blan veraessisim dit aci tat, susto core dolorpero
odolorp eriure vulputat. Ut augiamet, sent am incing er adip estrud esequatio con henibh enit
Copy text normal, Neue Helvetica 45 Light, 8.5 pt, pitch 12 pt, spacing 20, justified
Copy text bold Eliquip el dolorper ipisi blan veraessisim dit aci tat, susto core dolor-
pero odolorp eriure vulputat. Ut augiamet, sent am incing er adip estrud esequatio
Copy text bold, Neue Helvetica 75 Bold, 8.5 pt, pitch 12 pt, spacing 20, justified
Copy text medium Eliquip el dolorper ipisi blan veraessisim dit aci tat, susto core do-
lorpero odolorp eriure vulputat. Ut augiamet, sent am incing er adip estrud esequatio
Copy text medium, Neue Helvetica 65 Medium, 8.5 pt, pitch 14 pt, spacing 20, justified
Lorem ipsum dolor sit amet, consetetur sadipscing
Sublines, Neue Helvetica 43 Light Extended, 11.5 pt, pitch 13.8 pt, spacing 20
22

23. fonts and typography
Example of typography in use:
Lorem ipsum dolor sit amet
Headline, Neue Helvetica 43 Light Extended
20 pt, pitch 25 pt, spacing 0
Future, growth, highlight: Cuptas dis voluptam quam sequo modic tem faccus Copy text, Neue Helvetica 65 Medium,
ducienim as aut laboriam volo blat.Offic totatium idi dit optatur. Parcipi duciunto 8.5 pt, pitch 14 pt, spacing 20, justified
dolorit re porit laboria nonsenihicid magnim eum cus arit quis dolendi cuscia quam
voluptatem faccabore vendendel et alic to int quam.
Sinveriant volore cumet delesed moditat as remporestem conem quiatem porehent
qui nectinv ellente core dissunt apelicias expero vellor alignim repraerum quis aut
dolupit aut in con explabore eium quae.
Lorem ipsum dolor sit amet Subline, Neue Helvetica 43 Light Extended,
consetetur sadipscing elitr 11.5 pt, pitch 13,8 pt, spacing 20, justified
Verio tessit faceptas illuptat laceruptae magnam imust atiberem Copy text normal, Neue Helvetica 45 Light,
vollabo. Et molorehendae sim re escienis sed ulparunditi sumqui 8.5 pt, pitch 12 pt, spacing 20, justified
idebis estis et liciumquae dolessi molectur as nest que renim sum
ium re, quatis dernat volorrum fugiam, sam volore ni natureperunt
lantiae est, nonecus animill oriosant hicium dolesed ut ulla aut eos
apedipid et evel et quiatium reptat ero bea vendita doluptassim
rem at undae rero et invenda eruptam as ea v
Documented success in 2011
Background surfaces
68 Exhibitors
in gray or orange
7.234 Visitors (19% of all visitors)
(New as of 2011)
23

24. fonts and typography
The productronica font family for special Internet applications
In addition to the regular extended font faces in Neue Helvetica used for printing purposes, normal faces
in Arial should be used for the Internet. Letter spacing should also be modified accordingly.
However, higher-level sections and general information should be incorporated as graphics to ensure
a uniform look.
Example Online Newsletter
24

25. photos and images
In productronica layouts, the term image refers to any material that contains more than just
text information. That includes photographs, pictograms, illustrations, diagrams, tables and
any other type of graphics.
Clearly depicting content using shape and color and giving an image an emotional slant are
the formal basic criteria for use. In productonica’s basic design, images are used to convey
information in a succinct, objective and precise manner, i.e. to complement convincing typo-
graphy, and as elements that contribute to the brand’s image.
25

26. photos and images
Basic graphic elements
During layout, secondary graphic design elements are used that characterize, round out and complement productronica’s design style.
These design elements may be used in all advertising materials.
Bent line with ring at the end—
the “line element”
Can be used to accentuate headlines or be
used in conjunction with other elements.
Bent line with full bleed
Divided into two areas—
optional, e.g. for use on covers and in ads
26

27. photos and images
Basic graphic elements
The “on” button.
The “background element”—
may be used as a whole or in part.
27

28. photos and images
Quality of visual imagery
Images, image content and figures have a clear-cut function to perform in the productronica design. They are a visual expression of the
brand’s personality. They warm the viewer up to topics, accompany copy and convey content. That is why the distribution of roles between
image and copy must always be clearly defined. The image supports copy content and has a clear connection to the topic at hand. The
imagery for this international trade fair must be of superior quality, and when photographic materials are used, colors must be carefully
coordinated to ensure that the overall impression is harmonious, holistic and elegant.
28

29. photos and images
Quality of visual imagery
29

30. photos and images
Quality of visual imagery
30

31. examples
General factsheet 2013 (excerpt)
exhibitor factsheet
messe münchen
20th international trade fair for
november 12–15, 2013
www.productronica.com innovative electronics production
innovations begin at productronica pcb community area
International, innovative, unrivalled: productronica is the only event of its kind to show- Prominent, direct, networked: productronica is the central gathering for the entire European
case the entire value chain in electronics production—from technologies and components PCB industry. Established especially for productronica, the PCB Community Area gives you
to software and services. Present your company at productronica 2013 and profit from a prominent platform that not only ensures you business success, but strengthens the entire
its unique surroundings. market in the long term. The innovative hall design with the PCB Marketplace as a central
communications gathering guides your customers directly to your stand and allows you to
network at the heart of the industry.
PCB and other circuit- Component manufacturing Cable manufacturing
carrier manufacturing
Semiconductor and display Technologies for
Base materials manufacturing cable processing and
Tools, machines for Photovoltaic manufacturing connectors
PCB manufacturing micronano production Coilware manufacturing,
Hybrid-component LED manufacturing and
See also: manufacturing discrete components
“PCB Community Area” Organic and printed electronics
Manufacturing techniques for
batteries and electrical energy
storage
Manufacturing software
94% of the visitors in the PCB Community Area
gave the area a rating of good to excellent.
Successful statistics in 2011
Module production/ Test and measurement, Production equipment
assembly quality assurance
Electronic Manufacturing
214 Exhibitors
Production subsystems Inspection and image Services (EMS) 13,325 Visitors (35% of all visitors)
Component mount technology processing Production logistics and 33% More visitors than in 2009
Soldering technology and Measuring and testing systems material-flow technology
joining Laboratory/test-station Operating equipment/
Material processing equipment materials, environmental and
Product finishing clean-room technology
Services
The PCB Community Area enjoys the support of strong
association partners and leading companies.
Manufacturing software
Value chain
productronica is the only event of its kind that gives you such
a comprehensive overview of the entire sector for electronics
Advantages for exhibitors manufacturing. That makes it possible for your company to be
Advantages for exhibitors
placed precisely in your area of expertise. Showcasing the entire
• Secure and strengthen market position value chain at a single location makes it more attractive for visitors • Unites the entire industry in Hall B 1
• Recruit domestic and international customers and gives exhibitors a diverse range of business potential. • PCB Marketplace: Networking at the heart of the industry
• Profit from future-oriented technologies • Speakers’ Corner for the latest hot topics
• Discover new sales markets Additional information: Additional information about the PCB Community Area: • Support from strong partners
www.productronica.com/exhibitionfields www.productronica.com/pcb
02 03
31

32. examples
General factsheet 2013 (excerpt)
2013’s highlight segments in the spotlight the fair at a glance
Future, growth, highlights: Each productronica focuses on and emphasizes specific Visitor ratings
segments. Selecting those segments is based on current and future industry growth, the
38,072 Trade visitors from 95 countries 93% Appreciate productronica a leading trade fair
increasing role and significance in the manufacturing process and the need to depict new 1,189 Exhibitors from 39 countries 93% Gave the fair a rating of good to excellent for
markets. Companies that exhibit in the highlight segments receive support from strong 33% Increase in number of visitors (compared to 2009) the presence of market leaders
partners. They also profit from promotional activities within the target group and from having 8% Increase in number of exhibitors (compared to 2009) 93% Gave the fair a rating of good to excellent for
their own forum, which is the perfect place to discuss and present the latest hot topics. 97% Share of trade visitors the share of international visitors
48% Visitors from abroad 96% Gave the fair a rating of good to excellent for
40% Exhibitors from abroad the comprehensive range of exhibits
97% Visitors and 98% Of visitors plan to recommend productronica to others
89% Exhibitors who gave productronica an overall rating
Technologies for cable processing and Efficient production management of good to excellent
connectors 77,000 m2 Exhibition space
The technical and economic significance of products in the wire Whether it comes to optimized process control, automation or
and cable industry is immense because they are in strong demand intelligent resource planning—the use of software solutions in
in countless branches of industry. The most important force electronics manufacturing is diverse. Demand at productronica Exhibitor ratings Visitors’ areas of responsibility (excerpt)
driving growth remains the development of threshold markets, has increased significantly during the past few years, and for good
83% Appreciate productronica as a leading trade fair 23% Business/company/plant management
which facilitates long-term sales opportunities. productronica does reason: Production-related systems such as MES (Manufacturing
92% Gave the fair a rating of good to excellent for the quality 22% Production
more than take this trend into account and actively supports its Execution Systems) and ERP (Enterprise Resource Planning)
of its visitors 17% Research Development
exhibitors in reaching their objectives. increasingly play a key role in electronics production because they
87% Gave the fair a rating of good to excellent for the share 12% Electronics development/design
improve the transparency of all functions and processes that are
of international visitors 11% Sales/marketing/advertising/PR
critical to the production process.
78% Of exhibitors are “definitely” or “probably” planning to 10% Students
Successful statistics in 2011 Successful statistics in 2011 participate in the next productronica 9% Production planning
88% Gave the fair a rating of good to excellent for the quality 9% Engineering
97 Exhibitors 68 Exhibitors of its exhibitor services 9% Quality assurance/control/testing
7,995 Visitors (21% of all visitors) 7,234 Visitors (19% of all visitors) 85% Gave the fair a rating of good to excellent for its related-
22% More visitors than in 2009 (New in 2011) events program Statements from participants at productronica 2011 are
available here: www.productronica.com/statements
Coilware production, LED production and Electronic Manufacturing Services
discrete devices
The rapid development of electromobility has given rise to The booming EMS industry will have a larger exhibition sector at
increased demand for electrical components such as inductors this year’s productronica. Outsourcing in times of expected
and transformers. In this sector, innovative solutions will also be bottlenecks and promising new branches of industry are resulting
needed in the future. Together with the segment for energy-storage in sustained growth. Look forward to leading international com-
manufacturing, productronica is the perfect platform for your panies, the latest industry topics and the presentation of well-
solutions. known awards.
Successful statistics in 2011 Successful statistics in 2011
45 Exhibitors 79 Exhibitors
6,572 Visitors (17% of all visitors) 9,137 Visitors (24% of all visitors)
47% More visitors than in 2009 18% More visitors than in 2009
Advantages for exhibitors
• Special and additional promotion of your segment prior to the fair
Top 15 visitor countries
• Address potential visitors directly Germany Italy Switzerland Austria Czech Republic Great Britain and Northern Ireland France Poland Hungary
• Separate highlight forum Russian Federation Sweden Slovenia Israel Netherlands Spain
• Support from strong partners Additional information about the highlight segments:
Visitors from another 80 countries
www.productronica.com/highlight-topics
04 05
related events that guarantee you an edge strong services for a strong exhibit
Present, inform, have a say: Thanks to its forums, the Speakers’ Corner in the PCB Com- Success, sales, profits: Optimize and make your exhibit more professional and take
munity Area, the CEO Roundtable and hands-on sessions, productronica features a diverse advantage of our experience during every phase—during planning, during the fair itself, and
range of sound ideas and possibilities for the industry, which make it much more than a during follow-up. We and our more than 90 service partners would be pleased to support
mere information platform. And because you are an exhibitor, the program of related events you in any way possible. After all, the success of your exhibit is just as important to us
offers you a number of advantages and opportunities. as it is to you.
Forums Hands-on sessions Matchmaking
Whether it comes to the productronica Forum, the Innovations Are you giving live presentations of your product and solutions at The objective of any exhibitor is to make new contacts and hold
Forum or the Speakers’ Corner, this is the perfect place to present productronica? Then take advantage of the “Hands-on sessions” successful discussions. You can rely on our full support in the
your products and services. In 2011, there were more than category in our event database to call attention to your company process. At productronica, matchmaking means bringing you
110 lectures, discussions and workshops on current and future among interested visitors. Doing so will make your company more together with potential customers in your target sectors before
technology and industry topics. Forums are a veritable “visitor attractive and increase the number of visitors at your stand. the fair even begins and giving you a chance to make concrete
magnet”: 4,500 visitors in 2011 send a clear message. And the Find out more at: www.productronica.com/hands-on appointments to meet at the fair.
related-events program made an extremely positive impression:
92% of visitors and 85% of exhibitors gave it a rating of good
to excellent. Trade Fair Success Initiative
The name says it all: As part of our “success initiative” we have
Exhibitor database Strong partners on board a number of different training offers such as a handbook to help
you plan for the fair as well as templates, checklists, and our
A list of the exhibitors that participated in productronica 2011 is productronica’s overwhelming quality is also the result of our extensive trade-fair know-how. We also support you with a prac-
available here: www.productronica.com/exhibitor-database strong allies and cooperation partners. Besides VDMA Productronic, tical package of helpful tools and services that will help you to
our technical and conceptual sponsors include EIPC, IET, IPC, implement important steps as you prepare for, participate in and
OE-A, SMTA and ZVEI partners, which play an active role in shaping follow up on the fair.
productronica. Additional information about our exhibitor services:
www.productronica.com/exhibitorservices
Vouchers for admission tickets
Additional information about the related-events program:
www.productronica.com/supporting-program We will provide you an unlimited number of free vouchers for
one-day tickets—at no additional cost to you. You can integrate
printed or online vouchers into your mailings to actively invite
customers to your exhibition stand. This service is an effective
way to activate new and existing customers and initiate profitable
discussions with them before the fair even begins.
Advantages for exhibitors Advantages for exhibitors
• Diverse range of presentation platforms • Address specific visitors prior to the fair
• Lively customer dialog and exchange of information • Make concrete appointments in advance
• Perfect opportunity for networking • Increase the number of visitors at your stand
• Insights into sound expert knowledge • Plan the success of your exhibit ahead of time
06 07
32

33. examples
Segment flyer 2013 (excerpt)
efficient
production management
Highlight Segment 2013
messe münchen
20th international trade fair for
november 12–15, 2013
www.productronica.com innovative electronics production
an excellent concept for your success ratings
The highlight is you: productronica puts your company in the limelight when you exhibit Why do exhibitors and visitors keep coming and coming again? We do everything we can
in the segment for Efficient Production Management. to ensure that productronica is a commercial success for your company. That is why we
are placing special emphasis on your segment. To get you a broad-based audience of
As a result, you profit from the fair’s unique concept, which consists of the exhibition, a interested professionals. After all, instead of resting on the laurels of our past success,
separate highlight forum, the support of strong partners and special advertising on the we always strive to be better than ever.
part of productronica itself.
Exhibitors in the sector for Efficient
Efficient Production Management: Efficient Production Management Production Management gave it
a complete success Highlight Forum: a rating of good to excellent for
Strong presence:
outstanding innovation platform 100% Quality of visitors
68 companies successfully showcased themselves in the segment The perfect platform for presenting the latest trends and future 80% Share of international visitors
for Efficient Production Management in 2011. developments. 4,500 forum visitors in 2011 sends a clear message. 84% Visitor target groups reached
74% Fair’s leading role in the industry
Great acceptance: The related-events program clearly received positive ratings: 87% Reaching objectives for participating in fair
7,234 visitors, or 19% of all productronica visitors, were in your 92% of visitors and
segment. 85% of exhibitors gave it a rating of good to excellent
High satisfaction: Visitors in the sector for Efficient
Exhibitors’ expectations were met in 2011, and the fair received Addresses a targeted group of visitors Production Management have
outstanding ratings.
We will promote your highlight segment before the fair even begins, a high opinion about the following:
address your target group using various channels and invite them
to productronica. 98% gave productronica a rating of good to excellent for the presence
Strong partners of market leaders
Leading companies and trade associations support productronica Additional information about the highlight segment: 98% gave productronica a rating of good to excellent for its character
in your segment—so you meet the right visitors and your exhibit is a www.productronica.com/highlight-topics as a leading exhibition
complete success. 97% gave the segment for Efficient Production Management a rating of
good to excellent
90% feel that productronica gives them a moderate to quite considerable
advantage compared to other events
Advantages for exhibitors Advantages for exhibitors
• Presence of leading companies • Highly qualified visitors from around the world
• Strong appeal among visitors leads to successful contacts • Firmly established segment
• Ideal presentation platform makes room for your topics • Highly satisfied exhibitors and visitors
02 03
33

34. examples
Segment flyers, various covers, 2013
Technologies
for cable processing
and connectors coilware and
Highlight Segment 2013 LED production
Highlight Segment 2013
electronic
manufacturing
services
Highlight Segment 2013
messe münchen messe münchen messe münchen
20th international trade fair for 20th international trade fair for 20th international trade fair for
november 12–15, 2013 november 12–15, 2013 november 12–15, 2013
www.productronica.com innovative electronics production www.productronica.com innovative electronics production www.productronica.com innovative electronics production
34

35. examples
Price list 2013 (excerpt)
offers
Participation alternatives
and stand prices
your exhibition stand—stand design and concepts
Stand concepts including stand space: Put construction of your stand into the hands of
professionals and profit from affordable and attractive solutions for your exhibition stand.
messe münchen
20th international trade fair for
november 12–15, 2013
www.productronica.com innovative electronics production
Includes All-Inclusive (20 m2) Start-Up (12 m2) Includes Column (20–36 m2)
Stand setup and dismantling (incl. stand space) Stand setup and dismantling (incl. stand space)
Stand cleaning Stand cleaning
Carpeting (color of choice) Orange Carpeting (color of choice)
All-Inclusive Package
3 KW electrical connection incl. consumption 3 KW electrical connection incl. consumption
Lighting (1 spotlight per 3 m2), 2 outlets Lighting (1 spotlight per 3 m2), 2 outlets
1 closet with lockable door and hanger rail 1 closet with lockable door and hanger rail
1 info desk, open, with 1 barstool 1 info desk, open, with 1 barstool
1 table (70 x 70 cm) with 4 chairs 1 table (70 x 70 cm) with 4 chairs
1 brochure holder 1 brochure holder
Start-Up Package
1 wastebasket 1 wastebasket
1 built-in display (50 x 50 x 250 cm, partial glass) 1 built-in display (50 x 50 x 250 cm, partial glass)
Signboard lettering, max. 15 letters (Helvetica) Signboard lettering, max. 15 letters (Helvetica)
1 press compartment 1 press compartment
2 press releases and 2 photos posted on Internet 2 press releases and 2 photos posted on Internet
AUMA fee AUMA fee
Column Package
Basic company entry incl. 2 entries in product/ Basic company entry incl. 2 entries in product/
service directory worth € 435. service directory worth € 435.
The basic entry appears in the online exhibitor database, The basic entry appears in the online exhibitor database,
the productronica App, the Visitor Guide and the productronica App, the Visitor Guide and
the official catalog. the official catalog.
Aluminum construction, plastic-coated Aluminum construction, plastic-coated Aluminum construction, plastic-coated
white walls, 2.5 m high, beech wall elements white walls, 2.5 m high, total height 3 m, white walls, 2.5 m high, total height 4 m,
Type of construction Type of construction
facing aisle, total height 3 m, only available only available as row stand. only available as row or corner stand with
as row stand. 20–36 m2.
Alle Beteiligungspreise zzgl. der gesetzlichen Mehrwertsteuer.
Price € 8,580 € 5,680 Alle Beteiligungspreise zzgl. der gesetzlichen Mehrwertsteuer.
Price Row stand: € 339/m2
All participation fees are subject to VAT. All participation fees are subject to VAT. Corner stand: € 364/m2
Additional information: www.productronica.com/exhibitorservices
35

36. examples
Full-page ad motifs (excerpt)
for electronic manufacturing
for electronic manufacturing
messe münchen messe münchen
20th international trade fair for 20th international trade fair for
november 12 – 15, 2013 november 12 – 15, 2013
www.productronica.com innovative electronics production www.productronica.com innovative electronics production
for electronic manufacturing
for electronic manufacturing
messe münchen messe münchen
20th international trade fair for 20th international trade fair for
november 12 – 15, 2013 november 12 – 15, 2013
www.productronica.com innovative electronics production www.productronica.com innovative electronics production
36

37. style guide
productronica design fundamentals. For internal use and as a basis for briefing external
users only. Subject to change without notice.
If you have any questions, please contact: design@productronica.com
productronica 2013
October 2012