Submit Search
Upload
Ateneo 6 implementation
•
Download as PPT, PDF
•
0 likes
•
720 views
Prof.Edgardo V. Basa
Follow
Report
Share
Report
Share
1 of 29
Download now
Recommended
MF Strategic Marketing Product & branding strategies
MF Strategic Marketing Product & branding strategies
FuNk IN
complete notes
Chaper 7 principal of marketing
Chaper 7 principal of marketing
shahbaz sahbazhmouj
L3 segmentation bho1171
L3 segmentation bho1171
Ali Madridista
For Academic purposes -An integrated Marketing communication plan to rebrand Bain de Soleil.
Anukriti Bain De Soleil Imc Plan
Anukriti Bain De Soleil Imc Plan
Anukriti Vatsa
Part 3 of the Definition of Marketing Series on Market Segmentation and Target Marketing
Target marketing
Target marketing
Hausman and Associates
Target market
Target market
Target market
Kaoutar Ihssane
Market segmentation is The process of dividing a potential market into distinct subsets of consumers and selecting one or more segments as a target market to be reached with a distinct marketing mix.
Market Segmentation by Amitabh Mishra
Market Segmentation by Amitabh Mishra
Dr. Amitabh Mishra
Market Segmentation consist of taking the total heterogeneous market for a product & dividing it into several sub-market or segments, each of which tends to be homogeneous in full significant aspects.”
MARKET SEGMENTATION
MARKET SEGMENTATION
Trinity Dwarka
Recommended
MF Strategic Marketing Product & branding strategies
MF Strategic Marketing Product & branding strategies
FuNk IN
complete notes
Chaper 7 principal of marketing
Chaper 7 principal of marketing
shahbaz sahbazhmouj
L3 segmentation bho1171
L3 segmentation bho1171
Ali Madridista
For Academic purposes -An integrated Marketing communication plan to rebrand Bain de Soleil.
Anukriti Bain De Soleil Imc Plan
Anukriti Bain De Soleil Imc Plan
Anukriti Vatsa
Part 3 of the Definition of Marketing Series on Market Segmentation and Target Marketing
Target marketing
Target marketing
Hausman and Associates
Target market
Target market
Target market
Kaoutar Ihssane
Market segmentation is The process of dividing a potential market into distinct subsets of consumers and selecting one or more segments as a target market to be reached with a distinct marketing mix.
Market Segmentation by Amitabh Mishra
Market Segmentation by Amitabh Mishra
Dr. Amitabh Mishra
Market Segmentation consist of taking the total heterogeneous market for a product & dividing it into several sub-market or segments, each of which tends to be homogeneous in full significant aspects.”
MARKET SEGMENTATION
MARKET SEGMENTATION
Trinity Dwarka
Marketing Basic
Kotler14e ippt ch8
Kotler14e ippt ch8
Nguyễn Mạnh Tú
market segmentation(MARKETING)
market segmentation(MARKETING)
Abarna Preethi
The attached narrated power point presentation explains the methods and skills for conducting market analysis for identifying customer priorities and organising customer requirements. The material will be useful for KTU second year Electronics and Communication Engineering students who prepare for the subject EST 200, Design and Engineering.
EST 200, Identifying Customer Requirements
EST 200, Identifying Customer Requirements
CKSunith1
chapter three of consumer or buyer behaviour Market Segmentation and Strategic Marketing
Consumer (Buyer) behaviour Chapter 3 Market Segmentation and Strategic Targeting
Consumer (Buyer) behaviour Chapter 3 Market Segmentation and Strategic Targeting
Farman Zakhilwal
Target Marketing
Target Marketing
Jackwinder Uppal
segmentation
Module 3
Module 3
Dr. Ravneet Kaur
Consumer Reserch & Market Segmentation
Consumer Reserch & Market Segmentation
Prathamesh Parab
a
Chapter 9 market segmentation, class notes
Chapter 9 market segmentation, class notes
varsha nihanth lade
Target market - Unitedworld School of Business
Target market
Target market
Unitedworld School Of Business
Promotional strategies in international marketing
Promotional strategies in international marketing
Promotional strategies in international marketing
Dr. Sneha Sharma
STP
STP
Dr.Aravind TS
Once the firm has identified its market segment opportunity , it has to decide how many and which one to target. •“Market targeting is a process of evaluating the market segments and identify one or more market segments to serve”.
Targeting, Differentiation and Positioning
Targeting, Differentiation and Positioning
Dr. Amitabh Mishra
Market Segmentation, Targeting, and Positioning
Market Segmentation
Market Segmentation
Suruchi Gupta
Chapter 3
Chapter 3
kamran
BBA 1st Semester ....... Kardan Students Prepared by Rafique Ahmed Khattak
Chapter 3 segmentation
Chapter 3 segmentation
Rafique Ahmed Khattak
Marketing Management Core Concepts. Segmentation and Its Strategies
Segmentation
Segmentation
MuruganKandaswamy1
Market Segmentation Overview
Market Segmentation Overview
bjk002
MBA semester 1 (Marketing Course)
01 principles-of-marketing-introduction
01 principles-of-marketing-introduction
Sufyan Safi
Segmentation case study-nevia
Segmentation case study-nevia
Zaber & Zubair Fabrics Limited.
market segmentation ppt
Marketsegmentationppt
Marketsegmentationppt
seemakant pathania
segmentation definition, basis of segmentation, microsegmentation and nivea suncare range case study
Segmentation- definition, basis and nivea case study
Segmentation- definition, basis and nivea case study
Anjali Mehta
Marketing segmentation
Marketing segmentation
Maya Humbatova
More Related Content
What's hot
Marketing Basic
Kotler14e ippt ch8
Kotler14e ippt ch8
Nguyễn Mạnh Tú
market segmentation(MARKETING)
market segmentation(MARKETING)
Abarna Preethi
The attached narrated power point presentation explains the methods and skills for conducting market analysis for identifying customer priorities and organising customer requirements. The material will be useful for KTU second year Electronics and Communication Engineering students who prepare for the subject EST 200, Design and Engineering.
EST 200, Identifying Customer Requirements
EST 200, Identifying Customer Requirements
CKSunith1
chapter three of consumer or buyer behaviour Market Segmentation and Strategic Marketing
Consumer (Buyer) behaviour Chapter 3 Market Segmentation and Strategic Targeting
Consumer (Buyer) behaviour Chapter 3 Market Segmentation and Strategic Targeting
Farman Zakhilwal
Target Marketing
Target Marketing
Jackwinder Uppal
segmentation
Module 3
Module 3
Dr. Ravneet Kaur
Consumer Reserch & Market Segmentation
Consumer Reserch & Market Segmentation
Prathamesh Parab
a
Chapter 9 market segmentation, class notes
Chapter 9 market segmentation, class notes
varsha nihanth lade
Target market - Unitedworld School of Business
Target market
Target market
Unitedworld School Of Business
Promotional strategies in international marketing
Promotional strategies in international marketing
Promotional strategies in international marketing
Dr. Sneha Sharma
STP
STP
Dr.Aravind TS
Once the firm has identified its market segment opportunity , it has to decide how many and which one to target. •“Market targeting is a process of evaluating the market segments and identify one or more market segments to serve”.
Targeting, Differentiation and Positioning
Targeting, Differentiation and Positioning
Dr. Amitabh Mishra
Market Segmentation, Targeting, and Positioning
Market Segmentation
Market Segmentation
Suruchi Gupta
Chapter 3
Chapter 3
kamran
BBA 1st Semester ....... Kardan Students Prepared by Rafique Ahmed Khattak
Chapter 3 segmentation
Chapter 3 segmentation
Rafique Ahmed Khattak
Marketing Management Core Concepts. Segmentation and Its Strategies
Segmentation
Segmentation
MuruganKandaswamy1
Market Segmentation Overview
Market Segmentation Overview
bjk002
MBA semester 1 (Marketing Course)
01 principles-of-marketing-introduction
01 principles-of-marketing-introduction
Sufyan Safi
What's hot
(18)
Kotler14e ippt ch8
Kotler14e ippt ch8
market segmentation(MARKETING)
market segmentation(MARKETING)
EST 200, Identifying Customer Requirements
EST 200, Identifying Customer Requirements
Consumer (Buyer) behaviour Chapter 3 Market Segmentation and Strategic Targeting
Consumer (Buyer) behaviour Chapter 3 Market Segmentation and Strategic Targeting
Target Marketing
Target Marketing
Module 3
Module 3
Consumer Reserch & Market Segmentation
Consumer Reserch & Market Segmentation
Chapter 9 market segmentation, class notes
Chapter 9 market segmentation, class notes
Target market
Target market
Promotional strategies in international marketing
Promotional strategies in international marketing
STP
STP
Targeting, Differentiation and Positioning
Targeting, Differentiation and Positioning
Market Segmentation
Market Segmentation
Chapter 3
Chapter 3
Chapter 3 segmentation
Chapter 3 segmentation
Segmentation
Segmentation
Market Segmentation Overview
Market Segmentation Overview
01 principles-of-marketing-introduction
01 principles-of-marketing-introduction
Similar to Ateneo 6 implementation
Segmentation case study-nevia
Segmentation case study-nevia
Zaber & Zubair Fabrics Limited.
market segmentation ppt
Marketsegmentationppt
Marketsegmentationppt
seemakant pathania
segmentation definition, basis of segmentation, microsegmentation and nivea suncare range case study
Segmentation- definition, basis and nivea case study
Segmentation- definition, basis and nivea case study
Anjali Mehta
Marketing segmentation
Marketing segmentation
Maya Humbatova
Nivea communications journal
Nivea communications journal
Nivea communications journal
Nele Ri
Explained in details all the factors of the behavioral segmentation of market with suitable example wherever found necessary.
Behavioural Segmentation of Market
Behavioural Segmentation of Market
Kaushik Deb
Mk0011 consumer behaviour
Mk0011 consumer behaviour
smumbahelp
Dear students get fully solved assignments Send your semester & Specialization name to our mail id : “ help.mbaassignments@gmail.com ” or Call us at : 08263069601 (Prefer mailing. Call in emergency )
Mk0011 consumer behaviour
Mk0011 consumer behaviour
smumbahelp
Introduction to Marketing Management
LESSON 2. Introduction to MM.pptx
LESSON 2. Introduction to MM.pptx
AnneJereBajarias1
Marketing research Research methods Consumer behaviour Brand strategies Micromoments
Shideido marketing research and consumer behaviour.pdf
Shideido marketing research and consumer behaviour.pdf
P&CO
MARKMAG notes for midterms Professor DA ROZA, ENRIQUE VEGA
MARKMAG Notes for Midterms
MARKMAG Notes for Midterms
Samantha Abalos
Segmentation of Nivea Sun Lotion.
Marketing plan of NIVEA SUN LOTION
Marketing plan of NIVEA SUN LOTION
Shark Production
Market segmentation: It is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics such as shared needs, common interests, similar lifestyles or even similar demographic profiles. Pricing strategies: Good pricing strategy helps you determine the price point at which you can maximize profits on sales of your products or services. When setting prices, a business owner needs to consider a wide range of factors including production and distribution costs, competitor offerings, positioning strategies and the business’ target customer base. Consumer Adoption Process: The Consumer Adoption Process is a 5 step mental process by which all the customers/ consumer go through while adopting a product from learning about a new product to becoming a happy loyal user of that product or to decline/reject the product completely. The process of a consumer of moving from a cognitive state toward the emotional state and finally reaching towards the behavioral or conative state is another way to explain Consumer Adoption Process. Buyer decision making process: The customer buying process (also called a buying decision process) describes the journey your customer goes through before they buy your product.
Marketing
Marketing
Sawsan Monir
Cara Mengidintifikasi Segmen Pasar dan contoh-contohnya
Identifying market segments and targets
Identifying market segments and targets
Fedrian Putra
this describes about a hypothetical product
Sensodyne tooth guardian
Sensodyne tooth guardian
vyas vemuri
Full download http://alibabadownload.com/product/consumer-behaviour-implications-for-marketing-strategy-7th-edition-quester-solutions-manual/ Consumer behaviour implications for Marketing strategy 7th Edition Quester Solutions Manual
Consumer behaviour implications for Marketing strategy 7th Edition Quester So...
Consumer behaviour implications for Marketing strategy 7th Edition Quester So...
hirokilut
(Case study) nivea
(Case study) nivea
Talant Ulu
Slideshow illustrates the overall concept of market segmentation . Please have a look on it.
Marketing management
Marketing management
Shehryar Mehmood
Marketing management
Marketing STP(MM)(APPROVED-PPT).pptx
Marketing STP(MM)(APPROVED-PPT).pptx
HiteshParmar311308
There is detail about the two model:1 AIDA model 2 FCB model
Sale responsive models
Sale responsive models
Akshay Yadav
Similar to Ateneo 6 implementation
(20)
Segmentation case study-nevia
Segmentation case study-nevia
Marketsegmentationppt
Marketsegmentationppt
Segmentation- definition, basis and nivea case study
Segmentation- definition, basis and nivea case study
Marketing segmentation
Marketing segmentation
Nivea communications journal
Nivea communications journal
Behavioural Segmentation of Market
Behavioural Segmentation of Market
Mk0011 consumer behaviour
Mk0011 consumer behaviour
Mk0011 consumer behaviour
Mk0011 consumer behaviour
LESSON 2. Introduction to MM.pptx
LESSON 2. Introduction to MM.pptx
Shideido marketing research and consumer behaviour.pdf
Shideido marketing research and consumer behaviour.pdf
MARKMAG Notes for Midterms
MARKMAG Notes for Midterms
Marketing plan of NIVEA SUN LOTION
Marketing plan of NIVEA SUN LOTION
Marketing
Marketing
Identifying market segments and targets
Identifying market segments and targets
Sensodyne tooth guardian
Sensodyne tooth guardian
Consumer behaviour implications for Marketing strategy 7th Edition Quester So...
Consumer behaviour implications for Marketing strategy 7th Edition Quester So...
(Case study) nivea
(Case study) nivea
Marketing management
Marketing management
Marketing STP(MM)(APPROVED-PPT).pptx
Marketing STP(MM)(APPROVED-PPT).pptx
Sale responsive models
Sale responsive models
More from Prof.Edgardo V. Basa
22251502 human-behavior-in-organization
22251502 human-behavior-in-organization
Prof.Edgardo V. Basa
22251502 human-behavior-in-organization
22251502 human-behavior-in-organization
Prof.Edgardo V. Basa
22251502 human-behavior-in-organization
22251502 human-behavior-in-organization
Prof.Edgardo V. Basa
Tth Classes
Tth Classes
Prof.Edgardo V. Basa
Leadership V2 1
Leadership V2 1
Prof.Edgardo V. Basa
Leadership V2 1
Leadership V2 1
Prof.Edgardo V. Basa
Ten Step Marketing Plan fotr the University of Manila
V47 10 Step Marketing Plan Edgardo Basa
V47 10 Step Marketing Plan Edgardo Basa
Prof.Edgardo V. Basa
Ateneo ife
Ateneo ife
Prof.Edgardo V. Basa
Ateneo efe
Ateneo efe
Prof.Edgardo V. Basa
Ateneo 7 balanced scorecard
Ateneo 7 balanced scorecard
Prof.Edgardo V. Basa
Ateneo 5 strategies
Ateneo 5 strategies
Prof.Edgardo V. Basa
V47 Ch6 Consumerbehavior Ve Ed Basa
V47 Ch6 Consumerbehavior Ve Ed Basa
Prof.Edgardo V. Basa
V47 C H6 C O N S U M E R B E H A V I O R E D B A S A
V47 C H6 C O N S U M E R B E H A V I O R E D B A S A
Prof.Edgardo V. Basa
Understanding Consumer Markets- Visual Edition
V47 Ch6 Consumerbehavior Ve Ed Basa
V47 Ch6 Consumerbehavior Ve Ed Basa
Prof.Edgardo V. Basa
Understanding Consumer Markets
V47 Ch6 Consumerbehavior Ed Basa
V47 Ch6 Consumerbehavior Ed Basa
Prof.Edgardo V. Basa
Upgraded Ch6 Analyzing Consumer Markets Ed Basa Word
Upgraded Ch6 Analyzing Consumer Markets Ed Basa Word
Prof.Edgardo V. Basa
none
testing
testing
Prof.Edgardo V. Basa
none
testing
testing
Prof.Edgardo V. Basa
testing
testing
Prof.Edgardo V. Basa
testing
testing
Prof.Edgardo V. Basa
More from Prof.Edgardo V. Basa
(20)
22251502 human-behavior-in-organization
22251502 human-behavior-in-organization
22251502 human-behavior-in-organization
22251502 human-behavior-in-organization
22251502 human-behavior-in-organization
22251502 human-behavior-in-organization
Tth Classes
Tth Classes
Leadership V2 1
Leadership V2 1
Leadership V2 1
Leadership V2 1
V47 10 Step Marketing Plan Edgardo Basa
V47 10 Step Marketing Plan Edgardo Basa
Ateneo ife
Ateneo ife
Ateneo efe
Ateneo efe
Ateneo 7 balanced scorecard
Ateneo 7 balanced scorecard
Ateneo 5 strategies
Ateneo 5 strategies
V47 Ch6 Consumerbehavior Ve Ed Basa
V47 Ch6 Consumerbehavior Ve Ed Basa
V47 C H6 C O N S U M E R B E H A V I O R E D B A S A
V47 C H6 C O N S U M E R B E H A V I O R E D B A S A
V47 Ch6 Consumerbehavior Ve Ed Basa
V47 Ch6 Consumerbehavior Ve Ed Basa
V47 Ch6 Consumerbehavior Ed Basa
V47 Ch6 Consumerbehavior Ed Basa
Upgraded Ch6 Analyzing Consumer Markets Ed Basa Word
Upgraded Ch6 Analyzing Consumer Markets Ed Basa Word
testing
testing
testing
testing
testing
testing
testing
testing
Ateneo 6 implementation
1.
IMPLEMENTING STRATEGIES: MANAGEMENT,
MARKETING, FINANCE/ACCOUNTING, R&D, AND MIS ISSUES
2.
3.
4.
5.
6.
7.
8.
9.
MARKET SEGMENTATION
Socio-Economic Segmentation Approach
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
STRATEGIC POSITIONING STRONG
HIGH WEAK LOW Fun Image Strength of Global Brands (Customer Awareness) Royal Caribbean Carnival Star 27% Royal Caribbean 12% Star Cruises 34% Carnival Market Share Company
23.
24.
1 ACTION PLANS
25.
26.
27.
28.
29.
Download now