Artists, what stories do your pictures tell? Are they consistent with your brand as an artist and with your current events? Take the example of Gwen & Tiana, an Afro-jazz duo whose visual communication is thoroughly conceived.

1. P:S • Arts & Entertainment | Arts & Entertainment Story Maker
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Visual Communication
for Artists
The example of Gwen & Tiana

2. Artists,
how do you present
yourselves
visually?

3. What do your pictures have to say about your art?

4. Take the example of Gwen & Tiana
Gwen & Tiana is an Afro-jazz duo that has its
visual communication strategy under control.
•••> •••>

5. Phase 1: The Grey Area
• Sobriety
• Discretion
• Elegance
Creation:
Covers of jazz classics

6. Phase 1: The Grey Area
Key elements:
• An elegant handwriting font that expresses the
proximity Gwen & Tiana wants to create with its audience.
• Very controlled clothing styles and hairstyles.
• Sober colors and a still attitude that perfectly align with the
classy and calm universe of jazz music.
During Phase 1, Gwen & Tiana publishes on YouTube a cover of
Ain’t Nothing LikeThe RealThing by Marvin Gaye and Tammi Terrell.
The video exudes class, discretion and sobriety.

7. Phase 2: The African Unveiling
• Well-being
• Creativity
• Honesty
Creation:
First song Happy Again is unveiled,
with Afro-jazz inspirations

8. Phase 2: The African Unveiling
Key elements:
• A young, optimistic and creative font that is consistent with the
artists’ true personalities.
• The choice of nudity to unveil who they really are: Africa’s babies.
• Patterns from the bazin fabric to discretely hint at Africa and travels
• A beige color to enhance purity and well-being.
During Phase 2, Gwen & Tiana unveils for the first time, a song of its debut album:
Happy Again, produced by Femi Temowo.
The duo affirms its Afro-jazz positioning and communicates about its feel-good music.

9. Phase 3: The Flamboyant Coming-Out
• Vibrancy
• Joie de vivre
• African elegance
Creation:
The complete debut album.
It brings the African sun and colors into
the chiaroscuro of the jazz stages.

10. Phase 3: The Flamboyant Coming-Out
During Phase 3, Gwen & Tiana unveils on various European stages some tracks of the
upcoming debut album. It is a joyful and vibrant invitation to travel.
Key elements:
• The same font as in Phase 2
• The new logo brightens the orange of the previous one and substitutes the brown
for the white so as to enhance light and positivity.
• The singers wear vibrant and undoubtedly African fabrics and accessories
• Strong predominance of orange, a bright and warm color
• Moving bodies (you can nearly hear the music!)
• Creative hairstyle

11. Artists,
how shouldyou present
yourselves
visually?

12. Step 1: Become a brand (It means you should define an
overall brand strategy)
Step 2: Define the message you want to convey to your
audience through your pictures. (It has to comply with both your
overall brand strategy and your current events)
Step 3: Go shopping.
All those 3 steps must be supervised by an expert*.
*hello@professionscribe.com

13. To be continued on
professionscribe.com
hello@professionscribe.com