These slides were created by AJEET KUMAR, as part of an internship done under the guidance of Prof. Sameer Mathur (www.IIMInternship.com). Presentation By: AJEET KUMAR

1. BRAND
BRANDING

2. EXAMPLES OF BRANDS

3. EXAMPLES OF BRANDS
THEY
ARE ALSO BRANDS

4. A BRANDIS THE IDEA OR
IMAGE OF A SPECIFIC PRODUCT OR
SERVICE THAT CONSUMERS
CONNECT WITH, BY IDENTIFYING THE
NAME, LOGO, SLOGAN, OR DESIGN
OF THE COMPANY WHO OWNS THE
IDEA OR IMAGE.

5. A BRAND IS A "NAME, TERM,
DESIGN, SYMBOL, OR ANY
OTHER FEATURE THAT IDENTIFIES
ONE SELLER'S GOOD OR
SERVICE AS DISTINCT FROM
THOSE OF OTHER SELLERS."

7. WHAT
CAN BE
BRANDED ?

8. GOODS

9. SERVICE

10. EVENTS

11. EXPERIENCES

12. PERSON

13. PLACE

14. PROPERTIES

15. ORGANISATIONS

16. INFORMATION

17. BRAND
SHOULD
BE….

18. SUGGESTIVE

19. DISTINCTIVE

20. EASY TO IMPLEMENT

21. EASY TO PRONOUNCE

22. CAPABLE OF BEING REGISTERED

23. BRANDING IS THE ART OF
ALIGNING WHAT YOU WANT
PEOPLE TO THINK ABOUT YOUR
COMPANY WITH WHAT PEOPLE
ACTUALLY DO THINK ABOUT
YOUR COMPANY

24. FUNCTION
OF
BRANDING

25. PRODUCT DIFFERENTIATION
V/s

26. ADVERTISEMENT

27. QUALITY
V/s

28. PROTECTION OF GOODS

29. CONSUMER PROTECTION
V/s

30. PROS
OF
BRANDING

31. EASY TO ADVERTISE
EASY TO IDENTIFY
INCREASE IN SALES
INCREASE IN GOODWILL
EASY TO RECOGNISE
MENTAL SATISFACTION

32. CONS
OF
BRANDING

33. COSTLY AFFAIRS
IMPERSONAL
FIXED IMAGE
RISK

34. BRAND EQUITY

35. SOCIAL MEDIA
AND
BRANDING

37. CONNECTING CUSTOMER
FROM ALL SOCIAL PLATFORMS

39. 7 REASONS WHY
SOCIAL MEDIA IS AN
ABSOLUTE MUST FOR
BUSINESS BRANDING

40. Showcase Your Brand
Develop a loyal community of prospects
Increase digital exposure
Enhance company trustworthiness
Expand sales
Boost traffic and search engine ranking
Cut marketing costs

41. Brand
Branding
Function of branding
Pros & cons of branding
Social media and branding

42. CREDIT
Philips kotler
Marketing Management : a south Asian perspective
Google Image Search



Prof. Sameer Mathur IIM-L
Marketing Management : DR. Ajeet Kumar Shukla
Slideshare.net

43. PRESENTATION BY
B. COM, MAHATMA GANDHI KASHI VIDYAPITH
VARANASI
INTERN IIM-L (MARKETING MANAGEMENT)
MENTOR: PROF. SAMEER MATHUR
kumarajeet50@gmail.com

44. THANK
YOU