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The
Perfect Module
Introduction
Jim Marteney
Introduction
Jim Marteney
Professor Emeritus
Communication Studies
Distance Learning Trainer
If you start with content, you end with content
If you start with performance, you end with performance

http://info.alleninteractions.com/
Module Questions
Module Questions
• How would you describe a

module to a new Etudes user?

• What is the difference between
a module and the textbook?

• Why do we even need modules in

the first place, what do you want to
accomplish with a module?
Module Structure
“I just throw ideas at the wall and
see if anything sticks.”

No
A quality module needs structure
Module Structure
Beginning Tell them what you are going to tell them.
Middle

Tell them.

End

Tell them what you told them.
Beginning
Begins to
get you
interested
Previews what
you are going
to be talking
about.
Beginning
Section duplicates
course map, but
sells it
You can add a video
Beginning
Section on why
topic is important
Really
Grabs you
Sells your
module
Previews key
concepts
Beginning
And again, you can
use videos
Beginning
Always think, W. I. I. F. M

“What’s in it for me?”
Beginning
We have
course objectives

Or should we say
Student Learning Outcomes?

Should we add our
module objectives?
Do we even have
module objectives?
Beginning
Standard 2
The module/unit learning objectives
describe outcomes that are measurable and
consistent with the course-level objectives
All learning objectives are stated clearly
and written from the student’s perspective
Instructions to students on how to meet
the learning objectives are adequate and
stated clearly.
Middle
Planning
Breaking down lectures
into small units, etc.
Remember
Students would rather
click than scroll
Middle
Using Your
Organizational Skills
Middle
Make sections
“pretty”
Use Tables
Middle
Instead of This
Middle
Instead of This
Middle
This
Middle

Creating a Table
Middle

Creating a Table
Middle

Creating a Table
Middle

Use Images
Middle
Use
Dynamic & Interesting
Graphics
Middle

Insert Videos Into Sections
Middle

Insert Videos Into Sections
Middle

Insert Videos Into Sections
Middle

Insert Videos Into Sections

Insert Videos Into Sections
Middle

Insert Videos Into Sections
Middle

Tools
Middle

Tools
Middle
Firefox new security “challenge”
Embed Workarounds
Add an “s” to http
Use picture of video as
hyperlink
Middle
Middle
A variety of video resources
Middle
A Powerpoint resource

Adding an “s” to http works here.
End
What did you learn?
Summary of the module
Where students can go for
more information links for
personal exploration
End
Designing the Module
What is the overall purpose?
What are the module goals or objectives?
Did the module fulfill the objectives?
Why should student care about the goals?
How readable are the modules, language
choice, colors etc?
Were the pages attractive?
Any unneeded sections?
Designing the Module
I had to look at mine and ask a
key questions on each section
Is a section effectively instructional?
Is a section just taking up space with
some sort of content?
Is a section there for merely
entertainment?
Is that bad?
Even Fonts Count
Fonts have humanlike personalities
Clean clear and
simple fonts,
project certain
emotions
Even Fonts Count
Serif fonts like Times New Roman feel more
traditional
Sans serif typefaces like Helvetica Neue, the one
Apple uses for iOS 7, feel more modern
Comic book fonts create an aura of fun

Not sure how important
all this is, just food for
thought.
Even Fonts Count
Size Matters
According to a “new study”
People have more of an emotional
brain response to words in

larger fonts than in

smaller

ones
Even Fonts Count
Size Matters

I use 16 font Arial for easy reading
Even Fonts Count
Even Fonts Count
The appearance of the font gives off a certain mood
which can impact the effectiveness of your content.

Elegance
Getting Students to Read
Re-read your sections as a
student would
Did they excite you?
Did you doze off?
Did they make you want to read more?
Getting Students to Read
How do you get a student to
read your modules?
Test Content?
Plant a test code?
Make them interesting?
Plead or beg to have them read?
Getting Students to Read
Don’t be too sad if your students do
not read all of your great sections.
Getting Students to Read
There are many distractions to
the online learner, do your
sections keep their attention?
One key is variety in your sections.
and chose your words
You are not writing a grant.
Welcome your learners
Encourage your learners
Friendly tone
Find Emotionally Charges Words
and chose your words
Tell a story
Engages students more
than straight exposition
Your Suggestions
The Perfect Distance Learning Module

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