1. Where Technology Meets Print
Time & Quality = $$$

2. Joint Effort Between
 Proforma double dog dare
 Proforma ROI Promotions

3. Quick Introduction
• Rich Mistkowski
• Wanda Zoeller
• Proforma Double Dog Dare & Proforma ROI
• Joint effort between our 2 organizations.

4. Rich Mistkowski
• Proforma ROI Promotions
• Owner
• 908-507-2151
• Rich.mistkowski@proforma.com
• www.everydaymarketing.net
• On Twitter @richmistkowski
• Hashtag #proformaknew0115

5. Wanda Zoeller

6. Goals Today
• Quick overview on a technology that could
help in various aspects of
purchasing, marketing, sales.
• Today, we are focusing on potential
print/process savings opportunities.
• 15 minute time limit, so we will highlight
some key opportunities.

7. What are currently YOUR cost drivers
for print, digital media, & content?
• Time,
• Waste
• Redundancy
• Shipping costs
• Reprinting
• Updates
• Out of date

8. Look Familiar?

9. Do Changes Cost Anything?

10. Are Your Users Accessing Your Information?

11. Do They Know Where To Look?

12. What Are Your Technology goals?
• May be to streamline internal and external
communications.
• To securely control content.
• Make changes quickly.
• To potentially a large group of people.
• To “try” and see who is using what.
• Access secure content whether internet exists or
not.
• Save $$$

13. Introducing… 16

14. Let’s Talk Technology, Not Product
• Secure:
– Enables highly secure user authentication with back end policy
server
• Measurable
– Measurable Card – Issuer of the card can track usage statistics at
many different levels
• Updateable:
– Updatable back-end policy server can download appropriate
updates to the card when connected via the internet
• Customizable:
– Each user will populate the card with unique content. Card
issuer can send personalized and targeted messages

15. Technology goals
• Programmed and deployed with the purpose
streamlining internal and external
communications for an organization
• Securely control content.
• Access secure content whether internet exists
or not.

16. Result
• Internal and/or external customer loyalty
• Costs associated with these “growing”
relationships are significantly minimized.
• Administrator administers all facets of
card/content via internet.
– Enforce policies and push updates to individuals
or specific groups within the enterprise database.
– Shut off access to card at any time.

17. Summary

18. Example
• Subway
• MSA
– Content accessed
– MSA Notified
• Email
• Text
• Dealer, manufacturer, manager, etc
– Content changed. (errors) Notifications repeat.
– Who’s using your content?
– Who’s engaging with your content?

24. Who Is Proforma?

26. Questions?